Fort Monroe
Tourism Feasibility
and Marketing Study
Presentation to
Fort Monroe Federal Area Development Authority
Presentation by
Bill Owens
Economics Research Associates
March 21, 2008
ERA Qualifications

National real estate and economic development
consultants
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Almost 18,000 completed projects over 50 years

Wide variety of public and private clients

Over 20 years of experience in the Hampton Roads
region

Services in:
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Market analysis
Financial feasibility analysis
Economic impact analysis
Funding and partnership strategies
Experience in:
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Tourism and attraction development
Resort development
Recreation economics
Tourism & Attraction Development
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Maryland Tourism Strategic Plan
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Kentucky Regional Tourism Development Plans

Inner Harbor Attractions Development Strategy
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Fort Morgan Master Plan
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Valley Forge General Management Plan
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Mystic Seaport Master Plan

Colonial Williamsburg Visitor Services Plan
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Virginia Capital Visitor Center Master Plan

National Cathedral Retail Development Plan
Resort Development
 Palmetto Dunes, Hilton Head Island, South
Carolina
 Pinehurst Resort Community, North Carolina
 Smith Mountain Lake Conference Center,
Virginia
 Oglebay Resort Lodge Expansion, West
Virginia
 Wintergreen Valley Market Analysis, West
Virginia
 Lake Lanier Islands Development Plan
Recreation Economics
 Revenue Enhancement Strategy for West
Virginia State Parks
 Shenandoah NP Concessions Development
 Master Plan for New Orleans City Park
 Resort State Park Planning: Kentucky,
Tennessee, Pennsylvania, West Virginia
 Development Economics: Lorton Prison Site,
Fairfax, Virginia
 Amenity Development Program: Sea Colony
Resort, Delaware
Experience in Hampton Roads Region
 Hampton Family Entertainment Destination
 Bass Pro Economic Impact Analysis- Hampton
 Convention Center Feasibility Study- Hampton
 Convention Hotel Feasibility Study- Hampton
 Coliseum Central Retail Market Analysis- Hampton
 Downtown Master Plan- Hampton
 Virginia Aquarium Feasibility Analysis- Virginia Beach
 Virginia Beach Resort Master Plan
 Portsmouth Children’s Museum Relocation and
Expansion Study
Scope of Work
 Tourism Feasibility Study
 Survey of existing tourism and recreational assets
 Assessment of available markets
 Evaluation of competitive supply
 Evaluation of comparable projects
 Tourism demand analysis and program implications
 Marketing & Development Study
 Management approaches
 Partnership potential
 Commercial elements
 Not-for-profit
 Concessions
 National Park Service – affiliation, designation
 Cross marketing opportunities
 Project development phasing