Louann Cashill, CMP, CMM
1108 Joe Yenni Blvd, #136, Kenner, LA 7006
Home: 505-305-0363 Ι Cell: 805-300-6583
lcashillcmp@yahoo.com
Summary
Seasoned Meetings Practitioner with an extensive leadership background in corporate meetings, high-end group
travel incentives, trade shows, luxury hospitality and corporate travel. Industry thought leader recognized for
developing and managing highly effective strategic meetings management campaigns.
Highlights
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Extensive experience in P&L and budget
development and management in excess of
$20M.
Exemplary cross-functional team leadership,
coordination and action-planning results
Proven leadership capabilities, including the
coaching and development of high performing
teams.
Broad overall business acumen with
experience in both short and long-range
strategic planning.
Co-Author, Strategic Meetings
Management Handbook: From Theory
to Practice - Success Without A
Mandate (2011).
Recognized industry thought leader,
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actively participating on advisory
boards, councils and panels; frequent
speaker on strategic meetings
management.
Named a "Top 20 Changemaker" who
influenced the meetings management
industry, Corporate Meetings & Incentives
(2009).
Featured in Cover story "Follow The Leader"
Corporate Meetings & Incentives (2009).
Featured destination blog writer with iMeet.com
Advisory Board Member, Four Seasons Hotels
& Resorts, StarCite, Inc., The Peninsula Hotel
Chicago
Experience
Global Account Manager, Strategic Projects
May 2010 to October 2013
StarCite, Inc. / The Active Network – Philadelphia, PA and San Diego, CA (worked remotely)
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Responsible for the overall expansion and success of enterprise-wide meetings technology platform for
assigned account portfolio in the life sciences, technology, financial and consumer products verticals.
Provided consultation to Fortune 500 clients in developing and implementing comprehensive reporting
attributes and metrics to measure and benchmark global meeting programs.
Deliver proven strategies linked to clients' business priorities, including stakeholder management, best
practices, benchmarking, compliance, adoption, cost savings, risk mitigation, preferred partner programs,
HCP reporting and global duty of care.
Meeting Services Manager
January 2006 to May 2010
Toyota Motor Sales, USA, Inc. – Torrance, CA
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Director-level position providing leadership and direction to the Meeting Services, Strategic Hotel Sourcing and
administrative teams.
Developed and executed upon Strategic Meetings Management initiatives resulting in a 300% increase in
compliance and a 24% overall cost savings within the first 18 months.
Translated organizational business objectives into POA's, measurable metrics and key performance
indicators resulting in a 300% overall growth in adoption in an18 month period.
Responsible for the oversight of $20+ million in annual meeting spend.
Established, managed and leveraged supplier relationships in key spend categories; conduct annual supplier
business reviews measuring accomplishment of agreed-upon SLA's and KPI’s, appropriate resource allocation
and performance-driven objectives.
Director of Production
December 2004 to January 2006
The Anthony Robbins Companies/Robbins Research – San Diego, CA
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Responsible for leadership of the Production team and overall delivery of over 200 events, both domestic and
international.
Led cross-functional teams to strategically align content, design, delivery, production, marketing and sales
divisions.
Full P&L responsibility for all events, including the re-costing of international events, resulting in all events within
or under budget.
Manager, Meeting Planning & Trade Shows/Marketing Operations
March 2003 to October 2004
Amgen, USA, Inc. – Thousand Oaks, CA
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Responsible for the overall leadership of the meeting planning and tradeshow team dedicated to
supporting the nephrology business unit.
Led the cross functional planning teams in the development and implementation of business unit brand plans
and meeting/tradeshow budget agreements exceeding $11M in support of sales, marketing and sales training
objectives.
Managed preferred supplier relationships including the overall calibration with established processes and
success metrics. Conducted annual business reviews.
Director of Catering & Conference Services
September 2001 to March 2003
The Ritz-Carlton Huntington Hotel & Spa – Pasadena, CA
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Executive Committee level position responsible for leading the Catering, Conference Services and
Conference Concierge teams.
Complete P&L responsibility for over $10M in group business revenue as well as ordinary and capital
expense budgets.
Developed and implemented key operational and service delivery best practices, resulting in hotel ranked
within top five in Gallup Performance measurements within the Ritz-Carlton Hotels portfolio.
Director of Conference Services
April 1998 to September 2001
Le Méridien – New Orleans, LA
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Responsible for the overall leadership and development of the Conference Services team.
Actively participated in yield management initiatives, budget planning and group business profitability in a fastpaced luxury hotel.
Education
Global Certification in Meeting Management (CMM) Since 2007
Meeting Professionals International
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The focus of the certificate is to provide continuing educational enhancements to the strategic decision-making
ability of leaders to manage and deliver exceptional meetings and events that drive organizational success.
Certified Meeting Professional (CMP) Since 2001
Convention Industry Council
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The CMP certification program recognizes individuals who have achieved the industry's highest standard of
professionalism. To earn the CMP designation, a meeting professional must demonstrate their experience and
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education in this field and pass a rigorous exam. Those who hold the CMP designation are considered the
leading experts in the meetings, conventions and exhibitions industry.
Minneapolis Business College 1987
Minneapolis, MN
Business Studies
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