CHILDREN ARE CHRONICALLY IL
IT’S ALL ABOUT NUTRITION
SAVING THE HEALTH OF THE YOUNG
WHO BELIEVES THAT ARE YOUNG ARE
HEALTHY?
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A. VERY HEALTHY
B. MODERATLY HEALTHY
C. MILDLY HEALTHY
D. NOT VERY HEALTHY
E. PROFOUNDLY ILL
IT WASN’T ALWAYS A PROBLEM!
THE 17TH CENTURY PURITAN DIET HAD IT RIGHT
• THE BRITISH YEOMAN DIET
– FLOUR: Wheat, barley, rye
– LEGUMES: Beans , pulses (split pea soup)
– MEATS: beef, pork, mutton
– DAIRY: Butter and cheese
– VEGETABLES & FRUITS
• BREAST FEEDING PRACTICES
– 100% of babies breastfed for 1.5-2 years
United States --19TH CENTURY
• THE U.S FOOD SUPPLY HAD PROBLEMS WITH
ADULTERATION
• THE LIKELIHOOD OF GETTING SICK FROM
FOOD WAS HIGH
• MOTHERS SUPPLEMENTED BREAST FEEDING
WITH COW’S MILK BEFORE 3 MONTHS
United States—20th CENTURY—INFANT DEATHS
• BY 1910 IT WAS POPULAR TO WEAN THE
INFANT FROM THE BREAST & FEED COW’S
MILK
• INFANT DEATH MORTALITY WAS 59% AMONG
WORKING CLASS MOTHERS
– CHICAGO DEPT OF HEALTH (1897): BOTTLE-FED
BABIES DYING AT RATES OF 15:1 COMPARED TO
BREASTFED
– ABOUT 18% OF BABIES DIED BEFORE THE AGE OF 1
United States—20th CENTURY—SEDGWICK
• BY THE 1920s DR JULIUS PARKER SEDGWICK
REFORMED IN MINNESOTA
– 96% OF CHILDREN BREASTFED FOR 2 MONTHS
– 79% OF CHILDREN BREASFED FOR 9 MONTHS
– A 20% REDUCTION IN INFANT MORTALITY
United States—20th CENTURY—INFANT FORMULAS
• INFANT FORMULAS INTRODUCED IN THE 1970s
– BY THE MID 1970s BREASTFEEDING HAD DROPPED
TO AN ALL TIME LOW OF 24% (Wolf, 2003)
– FORMULA COMPANIES PROMISED IMPROVED
INFANT GROWTH RATES
– SCIENTIFICALLY FORMULATED FORMULAS WERE
OPTIMAL
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MCDONALDIZATION
MCDONALDIZATION OF AMERICA
MCDONALDIZATION—SICKENING THE CHILDREN
• JIM HIGHTOWER’S 1970s BESTSELLER “EAT
YOUR HEART OUT” FEARED THE GROWTH OF
THE FAST FOOD INDUSTRY
– 1000 McDonald Restaurants in 1968
– 30,000 Restaurants worldwide in 2000
– Largest beef, pork and potato purchaser in the
country—Greatly influences agricultural policy
– American family migrated from the dining room
to the fast-food outlets and drive thrus
MCDONALDIZATION—SICKENING THE CHILDREN
• IN THE 1970s 75% OF THE FOOD EXPENSES
WERE FOR HOME MEALS
• IN 1995 50% OF THOSE DOLLARS WERE SPENT
IN RESTAURANTS
• BETWEEN THE 1970s AND 2001 SALES GREW
FROM $6BILLION/YEAR TO $110 BILLION /YEAR
• PRESENTLY 33% OF CHILDREN AND
ADOLESCENTS PURCHASE FAST FOOD DAILY
A CALORIC WALLOP FOR THE KIDS
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THE BIG MAC HAMBURGER: 590 KCALS
McDONALD’S MEAL WITH DESSERT: 2310 KCAL
DAIRY QUEEN BLIZZARD: 1020 KCALS
HARDE’S MONSTER BURGER: 1320 KCALS
MCDONALDIZATION—SICKENING THE CHILDREN
CHILDREN WENT FROM CONSUMING 6.5% OF THEIR CALORIES
FROM FAST FOOD IN THE 1970s TO AN ASTOUNDING
19.2% BY THE MID-1990s
EATING AWAY FROM HOME—RESTAURANT GROWTH
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RESTAURANT SALES IN 1970s: $42 BILLION
RESTAURANT SALES IN 1990s: $239 BILLION
RESTAURANT SALES IN 2000s: $379 BILLION
RESTAURANT SALES IN 2014s: $683.4 BILLION
THE DIET IS MAKING OUR KIDS SICK
• https://www.youtube.com/watch?v=tyJnPtLei
• LINK BROKEN—© FILMS FOR HUMANITIES
AND SCIENCE—Obesity in America A National
Crisis
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SODAS
SODAS ARE MAKING OUR KIDS SICK
SODA CONSUMPTION IN THE U.S
• IN THE 1940s: 20 X 6fl-oz BOTTLES/YEAR
– 1.4 gallons of soda / person / year
• IN 1998: 576 X 12fl-oz BOTTLES/YEAR
– 55 gallons of soda / person / year
SODAS & DIET SODAS-SICKENING OUR KIDS
• https://www.youtube.com/watch?v=nHiY
(LINK BROKEN—©FILMS FOR HUMANITIES
AND SCIENCE—Obesity in America: A National
Crisis)
THEN WALL STREET GOT INVOLVED
IN THE 1980S
THE SHAREHOLDER VALUE MOVEMENT TOOK HOLD OF FOOD MANUFACURING
AMERICA BECAME A SNACKING NATION
• 30% OF AMERICANS BEGAN EATING 7 TO 10
TIMES A DAY
FOOD PROCESSORS BENT THE
AMERICAN APPETITE TO WALL
STREET’S WILL.
The New York Times March 17, 2013,
By SCOTT MOWBRAY
Kraft’s near-billion-dollar line of Lunchable snack trays REVOLUTIONED eating
THE LUNCHABLE MEATS
• https://www.youtube.com/watch?v=xUd8u1p
eYMc
IT GOT A LOT WORSE!
INDIVIDUAL CALORIE LOADS INCREASED
• SODA PORTION SIZES JUMPED ALONG WITH
CALORIES: 10fl-oz ---> 23 fl-oz--->128 fl-oz
– 128 CALORIES (7 fl-oz) TO 2048 calories (128 fl-oz)
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PROCESSED FOODS
REACHING THE BLISS POINT
THE MEAL ILLUSION
MAC & CHEESE
NO CHEESE CAN BE FOUND IN THIS PRODUCT
THE BREAKFAST ILLUSION
PROCESSED CEREAL
PROCESSED READY-TO-EAT BREAKFAST CEREALS CAUSED A BREAKFAST REVOLUTION
KELLOGG’S CEREALS
U.S LEGISLATIONS ESTABLISHED REQUIRED FOOD ENRICHMENT: Niacin, Riboflavin and
Thiamin were added to flour, gains, and cereals
PROCESSED MEALS
THE CONSEQUENCES
CHEESE INTEGRATED TO EVERYTHING
• https://www.youtube.com/watch?v=UDEFcz9
VAKk
SURGE IN CARDIOVASCULAR DISEASE IN YOUTH
• AMONG 2096 YOUTH < 20 YEARS OF AGE
WITH DIABETES
– 21% HAD AT LEAST 2 CVD RISKS
• 3-9 YEAR OLDS: 7%
• 10-19 YEAR OLDS: 25%
Rodriguez, BL, et al. Prevalence of CV risk factors in US Children and Adolescents.
Diabetes Care. 2006 Aug;29(8):1891-6.
HIGH TASTE
SENSATION
AMERICANS WERE BECOMING ADDICTED TO FOODS WITH HIGH TASTE SENSATION
WHAT DID WE BEGIN EATING?
FOOD
COLORING
FLAVORING
AGENTS
SODIUM,
SUGAR & FAT
The American Food Supply is so Impoverished in nutritional quality that
Our Children are now getting sick at younger ages
FOOD COLORING
FOODS ARE SO HIGHLY PROCESSED THAT NATURAL COLORS WERE BLEACHED OUT. RED
DYE # 4 PROVIDES CONSUMER ACCEPTANCE
NEW STUDY ON THE EFFECTS OF
TARTRAZINE—YELLOW DYE # 5
• STUDY BY ROWE, K.S & ROWE, K.J JOURNAL
OF PEDIATRICS 1994 Nov;125(5 Pt 1):691-8.
• CONCLUSION:
• Behavioral changes in irritability, restlessness,
and sleep disturbance are associated with the
ingestion of tartrazine in some children. A
dose response effect was observed.
FLAVORING AGENTS
NATURAL FLAVORS ARE NOW ENZYMATICALLY DERIVED
THE IMPACT OF COLOR ON FOOD
“Studies have found that
the color of a food can
greatly affect how its
taste is perceived.
Brightly colored foods
frequently seem to taste
better than bland-looking
foods, even when the
flavor compounds are
identical” (Schlosser,
2001).
SODIUM, SUGAR & FAT
HIGH FRUCTOSE CORNSYRUP IS CONSUMED IN LARGE QUANTITIES: 174grams/PERSON/YEAR
SALT SUGAR FAT: How the Food Giants Hooked Us
YOU REALLY CAN’T EAT JUST ONE
MICHAEL MOSS INTERVIEW
• https://www.youtube.com/watch?v=MykUmL
b3YcE (10 minutes)