Benefits Complexity Ramped Up
Example
• 25 year old single female new hire
• Full time
• $36,000 salary
Choosing Benefits
Complex Decisions
• Which medical plan? $$ now and later?
• FSA/HSA/HRA?
• Do I save a % of my pay? How much is
that?
• What investment funds to select?
• Can I buy more vacation?
• Do I have the right life insurance?
• Do I have to have disability benefits?
• Am I ever going to have fun again?
Difficult Financial Concepts
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Net pay
Cash flow
Pre tax
Investment funds
Tax bracket
Year end carryover
Deductible
Networks
Where Do They Get Their
Information?
Today’s Generations
GI Generation
(81 and older)
1905-1925
Silent Generation
(61-80)
1926-1945
Baby Boomers
(42-60)
1946-1964
Generation X
(24-41)
1965-1982
Gen Y *
(4-23)
1983-2002
*(a.k.a - Millennials or Eco-boomers)
Information in Age of Aquarius
• Boomers (over 45)
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Meetings
Handouts
Booklets
Local community contacts
Internet
Videos
Podcasts
Information in New Media
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Gen X and Millennials (under 45)
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Cell phones
Online communities
Blogs
E-mails
Internet
Podcasts
Print
Video
Meetings
New Media
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Technology based
Mobile
Interactive
User-generated
• Wireless
• Peer to Peer
• Instant Speed
New Media
• Blogs
• Podcast
– Sound
– Video
Text Messaging
Online
Communities
Or Social Networks
New Media
• Blogs
• Podcasts
– Sound
– Video
Text Messaging
Online
Communities
• Craigslist
• ITunes
– NPR rebroadcast
• YouTube
• Text Message
Networks
• Wesabe
New Media
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www.wesabe.com
www.mint.com
www.healthvault.com
www.choate.com
www.abcnews.go.com
www.digg.com
www.youtube.com
Blocking & Tackling
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Who’s your audience?
What’s your message?
What behavior needs to occur?
What does the audience pay attention
to?
Or getting to “open”
What media is available?
Timing?
Budget?
25 Year Old New Hire???
• Millennials
• Generation X
Questions
Benefits Complexity Ramped Up
Jackie P. Jackson
804-864-1925
jpjackson@jackconsultingllc.com