Examples of Value Statements - NAU Registar Strategic Plan

Whole Foods
Selling the Highest Quality Natural and Organic Products Available
Satisfying and Delighting Our Customers
Supporting Team Member Happiness and Excellence
Creating Wealth Through Profits & Growth
Caring about our Communities & Our Environment
Creating ongoing win-win partnerships with our suppliers
Promoting the health of our stakeholders through healthy eating education.
American Library Association
Education and Lifelong Learning
Intellectual Freedom
The Public Good
Social Responsibility
Focus on the user and all else will follow.
It’s best to do one thing really, really well.
Fast is better than slow.
Democracy on the web works.
You don’t need to be at your desk to need an answer.
You can make money without doing evil.
There’s always more information out there.
The need for information crosses all borders.
You can be serious without a suit.
Great just isn’t good enough.
As a company, and as individuals, we value integrity, honesty, openness, personal excellence,
constructive self-criticism, continual self-improvement, and mutual respect. We are committed to our
customers and partners and have a passion for technology. We take on big challenges, and pride
ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders,
partners, and employees by honoring our commitments, providing results, and striving for the highest
Marathon County Board of Supervisors
Core Values
The Marathon County Board of Supervisors adopted six core values—service, integrity, quality, diversity,
shared purpose, and stewardship of resources--in February, 2004 to communicate how our County will
conduct its business. The role of the Marathon County Board of Supervisors is to lead our staff in
becoming the best County in the State of Wisconsin. To do this, we commit to living the six core values
as outlined below:
SERVICE is responsively delivering on our commitments to all of our internal and external customers.
County Board members will provide leadership in SERVICE by:
Doing the job we were elected to do focusing on the needs of the whole County and on the
needs of our constituents.
Establishing appropriate timelines for all County Board activities consistent with excellent
customer service.
Allocating resources to assure our employees are capable of providing excellent customer
Directing that administration establish and monitor customer service metrics for all County
INTEGRITY is honesty, openness, and demonstrating mutual respect and trust in others. County Board
members will provide leadership in INTEGRITY by:
Establishing an expectation and practice that County Board Supervisors and administration will
refer to and treat each other, employees, other levels of government, and the public with
Making decisions that are in the best interests of the County’s residents.
Conducting oneself in a manner that reflects well upon the reputation of Marathon County.
Upholding high ethical standards, including declaring conflicts of interest when they arise and
removing ourselves from the decision making process in such cases.
QUALITY is providing public services that are reflective of “best practices” in the field. County Board
members will provide leadership in QUALITY by:
Gathering and using information to make decisions focused on the best future for the citizens of
Marathon County.
Supporting and expecting County employees to create an environment of continuous quality
Directing that administration establish benchmarks for success and monitor County services
against these benchmarks.
Creating a work environment that makes Marathon County a preferred employer as evidenced
by excellent employee recruitment and retention, performance, staff development, and positive
union and management relations.
DIVERSITY is actively welcoming and valuing people with different perspectives and experiences. County
Board members will provide leadership in DIVERSITY by:
Welcoming and respecting persons of all cultures and backgrounds.
Listening to and valuing the opinions of all constituents.
Refraining from making statements or decisions that demeans any group.
Encouraging the sharing of diverse opinions.
Ensuring minority representation/participation appropriate to County Board issues.
SHARED PURPOSE is functioning as a team to attain our organizational goals and working collaboratively
with our policy makers, departments, employees, and customers. County Board members will provide
leadership in SHARED PURPOSE by:
Recognizing we are in partnership with all County employees, citizens, elected officials, and
contracted service providers to achieve our goals.
Conducting strategic planning to align County Government on its mission and future vision for
Defining short-term and long-term goals and focusing on outcomes to maximize benefits to
Marathon County residents.
Working appropriately with all parties when disputes arise to find workable solutions.
STEWARDSHIP OF OUR RESOURCES is conserving the human, natural, cultural, and financial resources
for current and future generations. County Board members will provide leadership in STEWARDSHIP by:
Making policy decisions that value and protect the human, natural, cultural, and financial
resources and infrastructure of Marathon County.
Being futuristic when we discuss and set goals.
Expecting that all County Departments and employees will use state of the art, best practices in
delivering services to the public.
Evaluating and monitoring standards which assure the effective and efficient use of County
Much has changed since 1912, but some things remain the same. The values that the company's
founder, L.L. Bean, was raised to believe in were simple and deeply ingrained. Nature is something to be
revered. Family ties are a priority. Being neighborly is a matter of course. And "do unto others" is not
just a saying but a way of life. When L.L. launched his company, he believed so strongly in the Golden
Rule that he made it the foundation of his business.
“Sell good merchandise at a reasonable profit, treat your customers like human beings, and they will
always come back for more.” — Leon Leonwood Bean
L.L. understood the value of a satisfied customer. Along with his Golden Rule, the 100% Satisfaction
Guarantee has been in place since the first pair of Maine Hunting Shoes was sold in 1912.
Our products are guaranteed to give 100% satisfaction in every way. Return anything purchased from
us at any time if it proves otherwise. We do not want you to have anything from L.L.Bean that is not
completely satisfactory.
L.L.'s philosophy concerning the value of a customer has also withstood the test of time. The following
definition of a customer was a favorite of L.L.'s and is as critical to L.L.Bean's success today as it was
during L.L.'s tenure:
A customer is the most important person ever in this company—in person or by mail.
A customer is not dependent on us, we are dependent on him.
A customer is not an interruption of our work; he is the purpose of it.
We are not doing a favor by serving him, he is doing us a favor by giving us the opportunity to do so.
A customer is not someone to argue or match wits with.
Nobody ever won an argument with a customer.
A customer is a person who brings us his wants. It is our job to handle them profitably to him, and to
Leon Gorman clearly took his grandfather's lessons to heart. Early during his term as president, Leon
introduced the "stakeholder concept." Leon felt strongly that as a values-based company, L.L.Bean
should have as its purpose to add value to everyone who had a vested interest in the company.
L.L.Bean's success depends on how well the company meets the objectives of its stakeholders. He
described L.L.Bean's stakeholders as customers, employees, stockholders, vendors, communities and
the natural environment.
Southwest Airlines
Key Values
A key component of providing the highest quality of Customer Service and a stable work environment is
low fares. In order to keep our fares low we must keep our costs low. We are, therefore, dedicated to
finding ways to lower our costs and increase our productivity and quality. We value suppliers who have
the same focus and look internally for ways to improve their processes and service, and willingly pass on
cost savings to Southwest Airlines.
Southwest is also dedicated to creating an environment of trust and respect for its Customers,
Employees, and suppliers. Employees are expected to maintain the highest ethical standards and
conduct business with integrity, and in a manner that excludes consideration of personal gain. We
require the same ethical standards and conduct from our suppliers.
We value diversity and seek to create an environment that encourages it, both in the workplace and
among our supplier base.