1. A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures was launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad (i.e. if there is evidence that the population proportion of "like the ads a lot" for the company's ads is less than 0.22) at a 0.01 level of significance. (1 point) a. What critical value should the company officials use to determine the rejection region? b. What is the lowest level of significance at which the null hypothesis can be rejected? c. At the 0.01 level of significance, can company officials conclude that the series of television advertisements are less successful than the typical ad? a) Solution: Critical value is - z(0.01) = -2.326 Answer: -2.326 b) Solution: The lowest level of significance at which the null hypothesis can be rejected is the pvalue. Ho: p ≥ 0.22 Ha: p < 0.22 p-value = P(z < statistic) statistic = 𝑝̂−𝑝0 √(𝑝𝑜 (1−𝑝0 )/𝑛 = 230 −0.22 1189 √0.22(1−0.22)/1189 = −2.211 p-value = P(z<-2.211) = 0.0135 Answer: 0.0135 1 c) Answer: Since the p-value is greater than 0.01 we don´t reject Ho, we do not have enough evidence to conclude that the series of television advertisements are less successful than the typical ad 2. The lumen output was determined for each of c = 3 different brands of 60-Watt softwhite light bulbs, with 8 bulbs of each brand tested. The sums of squares were computed as SSW = 4773.3 and SSA = 591.2. Use the F test of ANOVA (assume α = 0.05) to decide whether or not there are any differences in true average lumen outputs between the three brands for this type of light bulb. (1 point) Solution: Test: ANOVA Ho: 1=2=3 Ha: 1, 2 and 3 are not equal Statistic F = [SSA/(c-1)]/[SSW/(N-c)] = [(591.2/2)/(4773.3/21)] = 1.3 Critical value = FINV (0.05,2,21) = 3.467 Rejection region = {x / x > 3.467} Decision: since the statistic value is not greater than 3.467 we do not rejuect Ho Answer: At =0.05 we do not have enough evidence to conclude that there are any differences in true average lumen outputs between the three brands for this type of light bulb. 3. A realtor wants to compare the mean sales-to-appraisal ratios of residential properties sold in four neighborhoods (A, B, C, and D). Four properties are randomly selected from each neighborhood and the ratios recorded for each, as shown below. A: 1.2, 1.1, 0.9, 0.4 C: 1.0, 1.5, 1.1, 1.3 B: 2.5, 2.1, 1.9, 1.6 D: 0.8, 1.3, 1.1, 0.7 What should be the decision for the Levene's test for homogeneity of variances at a 5% level of significance? (1 point) 4. As part of an evaluation program, a sporting goods retailer wanted to compare the downhill coasting speeds of 4 brands of bicycles. She took 3 of each brand and determined their maximum downhill speeds. The results are presented in miles per hour in the table below. (1 point) 2 Trial 1 2 3 Barth 43 46 43 Tornado 37 38 39 Reiser 41 45 42 Shaw 43 45 46 Construct the ANOVA table from the sample data. What would be the decision in this case, accept or reject the null hypothesis? 5. Family transportation costs are usually higher than most people believe because those costs include car payments, insurance, fuel costs, repairs, parking, and public transportation. Twenty randomly selected families in four major cities are asked to use their records to estimate a monthly figure for transportation cost. (1 point) a. Use the data obtained and one-way ANOVA to test whether there is a significant difference in monthly transportation costs for families living in these cities. Assume that α = 0.05. Atlanta $850 680 750 800 875 New York $450 725 500 375 700 Los Angeles $1050 900 1150 980 800 Chicago $740 650 875 750 800 b. Doing a multiple comparisons test on the data (α = 0.05), which pairs of cities, if any, have significantly different mean costs? 6. How different are the rates of return of money market accounts and certificates of deposit that vary in length of their term? The data in the Excel MMCDRate contain these rates for banks in a suburban area. (2 points) a. At the 0.05 level of significance, determine whether there is evidence of a difference in the mean rates for these investments. b. If appropriate, us the Tukey procedure to determine which investments differ (use α = 0.05). MMCDRATE EXCEL Bank Astoria Federal Bank of America Bethpage Federal Credit Union BNB Bank Brooklyn Federal Citibank Money Market 0.10 0.15 0.80 0.85 0.65 0.40 One Year Two Year Five Year CD CD CD 0.75 0.75 2.75 0.40 0.85 2.25 1.30 1.80 3.00 1.25 1.99 3.02 1.00 1.60 2.95 0.80 1.15 2.25 3 Discover Emigrant Empire National Flushing Hudson City Madison National NY Commercial NY Community Queens County Ridgewood Savings Roslyn Savings Sovereign Sterling National Wachovia 1.20 0.70 0.75 1.00 1.00 0.75 0.50 0.20 0.50 0.25 0.20 0.20 1.30 0.02 1.50 1.00 1.16 0.50 1.25 0.85 1.00 1.00 1.00 1.05 1.00 0.65 0.75 0.40 1.90 1.55 1.76 0.50 1.85 1.50 1.25 1.25 1.25 1.50 1.25 0.69 1.25 0.70 2.95 2.80 2.53 1.00 3.15 2.80 1.70 1.70 1.70 3.00 1.70 1.99 1.75 1.06 7. A student team in a business statistics course performed a factorial experiment to investigate the time required for pain-relief tablets to dissolve in a glass of water. The two factors of interest were brand name (Equate, Kroger, or Alka-Seltzer) and water temperature (hot or cold). The experiment consisted of four replicates for each of the six factor combinations. The data are shown in the Excel file PainRelief, and show the time a tablet took to dissolve (in seconds) for the 24 tablets used in the experiment. (2 points) PAIN RELIEF EXCEL Temperature Equate Kroger Cold 85.87 75.98 Cold 78.69 87.66 Cold 76.42 85.71 Cold 74.43 86.31 Hot 21.53 24.10 Hot 26.26 25.83 Hot 24.95 26.32 Hot 21.52 22.91 AlkaSeltzer 100.11 99.65 100.83 94.16 23.80 21.29 20.82 23.21 The null and alternative hypotheses would be: H0: There is no interaction between brand and water temperature H1: There is an interaction between brand and water temperature At the 0.05 level of significance; a. Is there an interaction between brand of pain reliever and water temperature? 4 b. Is there an effect due to brand? c. Is there an effect due to water temperature? d. Plot the mean dissolving time for each brand for each water temperature. 5