The MBA IQ ® Launch Press Release

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www.mbaiq.com
June 2011
The MBA IQ® Launch Press Release
Contact: Melissa Hayes / Founder, VP Sales and Marketing
info@mbaiq.com / 847-722-1993
Master the MBA Lexicon™ and succeed in the classroom through The MBA IQ, a unique online course
designed by alumnae of The Harvard Business School. The MBA IQ introduces students to the MBA
Lexicon, prepares them for success in the classroom, and gives them the confidence to compete. In
addition, The MBA IQ can help potential candidates determine an MBA is the right path for them by
introducing them to the foundational course topics.
In this increasingly competitive business environment, students need to get the most out of their MBA
experience. With the rising costs of the MBA and an extremely competitive admissions process, there is
increased pressure on students to maximize their overall investment. By preparing for the classroom
before matriculation, students can spend more time getting grounded, starting up their job search, and
developing their network.
Ms. Devi Vallabhaneni, founder of The MBA IQ believes, “first impressions take seconds to form –
make a great one. You did a lot to prepare for admission. You invested a lot of time and energy into
your job, grades, the GMAT, writing resumes, and securing great recommendations. Make sure you
don’t show up on your first day unprepared. Invest the time to succeed in the classroom.”
The MBA IQ is available online, accompanied by the “What is your MBA IQ” workbook published by
John Wiley & Sons and authored by Devi Vallabhaneni. This unique course covers all areas of business
operations through 12 modules. In addition it employs an active learning approach to ensure students
engage in the content and truly learn the MBA Lexicon.
Learn more by visiting www.mbaiq.com or contacting us at info@mbaiq.com
www.mbaiq.com
The MBA IQ
The Prep Course for the MBA Classroom
Fall is just around the corner. Are you ready for the competitive MBA classroom? Invest the time this
summer in learning the fundamentals of business through the MBQ IQ. Spending 8-12 hours with The
MBA IQ could make a huge difference in your MBA experience. Be able to jump into group work,
social life, and career exploration by showing up with a foundation to build upon.
Get ready for the classroom and maximize your MBA investment.
What is The MBA IQ?
An online course designed to prepare you for the MBA Classroom by providing foundational education
across all 12 areas of business operations:
General Management, Leadership, and Strategy
Operations Management
Marketing Management
Quality and Process Management
Human Resources Management
Accounting
Finance
Information Technology
Corporate Control, Law, Ethics, and Governance
International Business
Project Management
Decision Sciences & Managerial Economics
What is included in the MBA IQ Assessment?
 12 Learning Modules with 134 concise reading assignments
 Over 1,000 business content specific E-Flashcards
 Online self assessments and quizzes
 MBA IQ Daily Lessons and MBA IQ Workbook
 MBA IQ Knowledge Transcript
Who is this tool best for?
 Anyone that wants to excel in the classroom – grades do matter!
 Anyone that wants to hit the ground running – recruiting starts day one.
 Individuals with non-traditional background (e.g., military, teaching, public sector, non-profit)
How much time is required to complete the MBA IQ Assessment?
Each module takes approximately 1 hour. You will have access to the course through August 31st.
Who created the MBA IQ Assessment?
A team of Harvard and Wharton MBAs who all wish they had been better prepared for the classroom.
How much does the MBA IQ Assessment cost? USD $195
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To learn more and apply for this unique opportunity, contact Karen Murphy at
info@mbaiq.com or at (657) 549-2726.
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