BUCS SPORTS STRATEGY UPDATE
Agenda
•
•
•
•
•
•
•
•
•
•
Welcome & introduction - BUCS Strategy review – Karen Rothery
Aims of the work on a Strategy for Sport within BUCS – Chris Earle
The journey to date - Mark Brian
Supporting the Strategy within the BUCS office - MB
Pilots – MB
The story so far..... BUCS Rowing – Fiona Rennie (SMG Chair for BUCS Rowing)
The story so far..... BUCS Athletics & Cross Country – Pete Bovill (SMG Chair for BUCS
Athletics)
Sports development & commercial updates – Jon Brookstein & Sion Williams
Break out sessions – CE
Next steps .. - CE
The aims of the work on a Strategy for Sport are to ensure a shared
understanding on priorities for sport - at a macro and micro level - across BUCS
The work on a Strategy for Sport within BUCS aims to
•
•
•
Deliver a plan for each sport – a plan shared across the BUCS office and embracing views /
priorities from key stakeholders incorporating a view on 1, 3 and 5 year planning
Provide effective sport delivery infrastructure
Align with clear work responsibilities for BUCS staff - working to achieve strategic
objectives related to specific sports, ensuring targeted efforts and a focus on developing
skills, knowledge and expertise
A strategy for sport is a set of principles, assumptions and plans at an individual
sport level which will help BUCS to meet its over-arching objectives through ‘sport
related’ activities
INDIVIDUAL SPORT PLANS
1. Collate data
2. Analysis of
data
3. Consider
strategic
options
INDIVIDUAL SPORT PLANS
INDIVIDUAL SPORT PLANS
INDIVIDUAL SPORT PLANS
INDIVIDUAL SPORT PLANS
INDIVIDUAL SPORT PLANS
1. Collate data
Data was collected for all BUCS sports covering 5 different
dimensions – participation, performance, profile,
contribution & finance.
As measured by :
•
The total entries in BUCS competitions ( team and individual entries ) for the
sport - as a proportion of total entries across all sports
•
evidence that a particular sport plays a part in delivering talent development
programmes for NGBs
•
evidence that athletes performing at World Class / International level in a
particular sport have studied ( recently) or are studying at university
•
an assessment of the level of activity of press and PR for each sport –
highlighting which sports provide BUCS with the highest media exposure
•
evidence of investment in i) coaches, ii) volunteers iii) capital build v) research,
physio etc. & evidence that there is NGB support, ambassadors etc.
•
although not enshrined within the BUCS financial model – the overall
contribution of a sport to the finances of the organisation is core to the
consideration of the strategy for that sport.
participation
performance
profile
contribution
finance
2. Analysis of data
Sports
Athletics
SE priority sports
Participation
Performance
3
3
Badminton
3
3
Basketball
3
3
Cricket
3
3
√
Football
√
3
3
Hockey*
√
3
3
Lacrosse
√
3
3
Netball
√
3
3
Rowing
√
3
3
Rugby Union
√
3
3
Swimming
√
3
3
3
3
3
3
3
2
Tennis*
Volleyball
√
Canoe
Fencing
√
2
3
Squash
√
2
3
2
2
2
2
Futsal
2
2
Golf
2
2
2
2
2
2
Archery
Equestrian
Judo
√
√
Karate
Orienteering
√
2
2
Triathlon
√
2
2
Water polo
2
2
Boxing
2
1
Clay Pigeon
2
1
Climbing
2
1
Cycling
2
1
Gaelic Football
2
1
Gymnastics*
2
1
Ju jitsu
2
1
Korfball
2
1
Pool
2
1
2
1
Snooker
2
1
Snowsports
2
1
Surfing
2
1
Table tennis
2
1
Ten Pin Bowling
2
1
Trampolining
2
1
Ultimate
2
1
Windsurfing
2
1
Modern Biathlon
1
1
Modern Pentathlon
1
1
Rifle
1
1
Rugby Fives
1
1
Sailing
1
1
Wakeboarding
1
1
Rugby League
√
Each sport was scored based on performance and participation
information available within BUCS
A group of 13 sports scored in the top third on both
participation and performance
The majority of sports scored in the middle band for
participation and the middle band for performance
A group of approx 6 sports scored in lowest band for both
participation and performance
3. Consider
strategic
options
The strategy for sport is based on segmentation into red sports,
white sports and blue sports … each sport has been placed within
one of these 3 groups and will be handled accordingly
Curling, Short
Track Speed
Skating
Fencing, Squash
Athletics, Badminton, Basketball,
Cricket, Football (& futsal),
Hockey, Lacrosse, Netball,
Rowing, Rugby Union ( & 7s),
Swimming, Tennis, Volleyball
Beach Volleyball
Cross Country
Skiing
Flat Water Canoe
Long Track Speed
Skating
Taekwondo
Water Skiing
Archery, Equestrian, Golf, Judo,
Karate, Orienteering, Triathlon,
Water polo
Canoe
Gymnastics, Surfing , Boxing ,
Clay Pigeon, Rugby League,
Snooker ,Trampolining, Climbing,
Gaelic Football, Ju jitsu, Korfball,
Pool, Snowsports Table tennis,
Ten Pin Bowling, Ultimate
Windsurfing
Cycling
Bridge
Figure Skating
Ice Hockey
Savate
Wrestling
Performance
scorecard
Modern Bi.,
Mod. Pentathlon
Rifle
Sailing
Wakeboarding
Rugby Fives
Participation scorecard
Restructuring plans within BUCS office
Disability
Sport
International
Financial
CEO
Commercial,
Communications &
Marketing
Development
Sport
Sports Restructure
Sport
RED
Sport
Manager
WHITE
Sport
Manager
BLUE
Sport
Manager
Major Events
Manager
Event
Co-ordinator
Administrator
Administrator
Event
Co-ordinator
Governance,
Competitions,
Programmes
The aim of the work within each sport is to enhance the overall student
experience. The plans will evolve from the materials gathered / priorities
discussed with key stakeholders
Priorities discussed
To be competed for each of targeted sports
SMG
( current role / responsibilities etc.)
NGB
(4 nations or GB as applic. / position
of HE within plans )
4 nations Uni orgs
i.e. SUS
BUCS office
( scorecard & summary of current
prog )
Sport England
(WSP priorities)
BUCS members
Sponsors
(priorities / objectives / value / term)
UK Sport / TASS / Winning
Students
(Perf objectives etc.)
The planning discussions with each of the
‘red sports’ will focus initially on collating
data, ideas, priorities etc. from various
stakeholder groups
The work at present is focused on the development of a strategy for 6
pilot ‘red’ sports – athletics, badminton, hockey, rowing, rugby union &
tennis.
Pilot sports
Initial data
gathering
Meet with
SMG Chair
First draft of
plans / ideas
Athletics
√
√
√
Badminton
√
√
Hockey
√
√
Rowing
√
√
Rugby Union
√
√
Tennis
√
√
√
Sharing
plans / ideas
with key
stakeholders
Discussion
with BUCS
office
Updating of
plans
Members and student reps are being encouraged to share views on what
they might see as the particular priorities within each of the sports.
For each sport i.e. down each column – please rank the priority areas from 1 – 10 – where 1 = highest.
Priority areas
Athletics
Badminton
Hockey
Rowing
Rugby U
Tennis
Performance
•International
•Domestic Rep.
Participation
•National champs
•Regional champs
•Inter mural
Some member organisations and student
representatives have been asked to
comment on what they see as the local
priorities within each of their sports
Infrastructure
•Coach dev./ coaching
•Umpires / officials
•Volunteers
•Club development
Profile
•PR / sponsors etc.
This information will help the team to
manage expectations and to perhaps
balance resources to help address
specific needs.
Your sport
….
BUCS Rowing where we are to date.....
This is BUCS Rowing



BUCS Rowing is already working closely with the
NGB and with key stakeholders
The process of planning and agreeing a strategy
for BUCS Rowing will be key in bringing a shared
view across the sector
There is still huge potential for the growth of
BUCS Rowing as a well respected, well
structured, representative group within the
national picture
Priorities discussed
Safe, well run
events – establish
key events in
calendar
SMG
( current role / responsibilities etc.)
Raising profile thro’ Rowing
magazine & British Rowing website
British Rowing Council & Regional
council representation
Jointly funded position – Brit
Rowing / BUCS
NGB
(4 nations or GB as applic. / position
of HE within plans )
4 nations Uni orgs
i.e. SUS
BUCS office
( scorecard & summary of current
prog )
Sport England
(WSP priorities)
BUCS members
Sponsors
(priorities / objectives / value / term)
UK Sport / TASS / Winning
Students
(Perf objectives etc.)
Club development - Sport England
– 12 targeted clubs & development
work with CDOs
Explore Rowing – partnerships
with clubs
Endorsed events
PwC sponsorship
Realise athlete potential – i.e.
embedded within GB Rowing
performance pathway
support for FISU selection / mgt
development of students in
international squad management
EUSA team
Beginner coaches development
GB Rowing sculling series
Indoor Rowing series
Links with GB Rowing on events
Talent ID
hosting FISU 2014
Opportunities BUCS Athletics
This is BUCS Athletics and Cross Country


BUCS Athletics and Cross Country has seen the
strategy process as an opportunity to focus on
ideas and developments beyond the big 3
national events
There is huge scope to develop the brand of
BUCS Athletics and Cross Country – without
compromising on the standard of events
Priorities discussed
SMG
( current role / responsibilities etc.)
NGB
(4 nations or GB as applic. / position
of HE within plans )
4 nations Uni orgs
i.e. SUS
BUCS office
( scorecard & summary of current
prog )
Sport England
(WSP priorities)
BUCS members
Expand name to
include Cross
Country i.e. BUCS
Athletics & XC
Looking to expand BUCS
athletics / XC beyond the
current event based
structure
Marked routes
thro campus …
i.e. 1-2-3
mass participation events i.e. BUCS
10k – perhaps BUCS 10k (Leeds),
student run / Uni run endorsed events
encourage volunteers within clubs to
take on event management etc.
Sponsors
(priorities / objectives / value / term)
UK Sport / TASS / Winning
Students
(Perf objectives etc.)
Grow the brand of
BUCS athletics by
endorsing events and
promoting the
athletics logo
champs should be
scheduled / located to
attract and accommodate
the top student athletes
Sport Development
•
•
•
•
•
Funded through our partnership with
Sport England
Priorities focus on increasing sporting
participation across the HE sector
Working to develop new and existing
opportunities for students within HE
environment
Working to develop new and existing
workforces (paid and voluntary) to
support this growth
Looking to address barriers to
participation
Sport Development
•
•
•
•
•
Work with NGBs to develop their ‘offer’
to the HE sector
Support HEIs to develop effective
partnerships with NGBs and other
relevant partners
Act as a conduit for information between
partners
Ensure SMG development actions are
reflected in the Sport Development
Strategy where appropriate
Share models of good practice across the
sector and beyond
Commercial, communications and marketing…
SUSTAINABILITY
•Continue to look for big name sponsors – who demand more
•Putting logo on something is not enough…
•Barclays – moved away from cash prizes to awarding club grants
•NGB partnerships – BUCS/F.A/Mars
•Television
•Raise profile of BUCS and subsequent appeal to sponsors
•Merchandise
•Events
Commercial, communications and marketing…
EVENTS
At the core of what we do…
Ownership of events and rights.
Branding
Access
Service level agreements
Increase capacity – NGB, SMG
Balance goodwill with need for commercial
activities
Keep communication channels open
Break out session
Question 1
What have we missed, forgotten or ignored?
Question 2
What is the role of the Sports Management Group?
Question 3
How do we ensure that we engage effectively with external sports organisations
to deliver our Development Plans?
Next steps
1. Complete data collection
2. Meet with SMGs to share information
3. Draft & publish Development Plans for each sport
4. Identify and provide support for SMGs
5. Implement and monitor Development Plans