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Man’ tastes and personality is reflected in his sartorial choices as well
Single biggest defining piece of dress for a man is his choice of shirts
Formal / Business dressing over the years is commercialized and
seen as a commodity
Distinctions are often hard to notice and are eclipsed by shrill brand
noise diverting attention from product quality
However, most tasteful and refined men know to cut clear of the noise
and make high quality choices
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Cotton remains the king amongst fibres
Despite being common it is also less understood by customers
Type of cotton, quality of crop, type of yarn, dyeing, weaving gives
sufficient permutations to allow deceptive marketing
While indifference and lack of knowledge may have allowed
commoditisation of shirts, for people who want the best, good
choices have become quite rare
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Cotton is classified based on fibre length, strength and length, micronaire (a measure of the
cotton's fineness), colour grade, colour reflectance, colour yellowness, & trash percent area
While it may seem to be an abundant crop grown across the world, high quality cotton is rare
Less than 2% of the total crop grown can make it to yarns finer than 120 counts and retain
the richness making them sought after
The finest fabric mills in Europe (Italy in particular) and Turkey have resorted to captive
cultivation for this 2% cotton crop for control over raw material quality
They are grown in most suitable geographic conditions in Barbados (Sea island Cotton), a
small area around Nile Delta in Egypt and the Meander Valley in Turkey.
Not all cotton is high grade. Egyptian cotton breeds may be good but not all of them is grown
in Egypt!! They too can be short staple, medium, Long and extra long staple length cotton!
The best cotton is picked carefully for ripeness which determines strength, micronaire, colour
reflectance etc and its clear colour and minimal trash ensures the superior dyeing ability and
colour without extensive bleaching which is the norm in most inferior cotton
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If Securing the best cotton seems to be the toughest task, even tougher is to have the processing abilities
and control to make fine fabrics
Many mills in Asia in particular claim to be large and supplier to the world. They claim to make everything
from low to high end fabrics equally well. Nothing can be farther from truth
The best fabric mills often specialise in high end fabrics tuning their processing skills for this market which
seeks exacting standards.
Such legendary mills includes century old names like Tessitura Monti, Soktas, Thomas Mason, Albini, David
& John Anderson, Alumo
Dye control & treatment, perfect weaves & finishes results in shirting fabrics which are beyond compare
While it is standard in the commercial world to play with special chemical coatings to give lusture, stain-free
etc, these are at the cost of fabric strength.
The chemical coatings that last anything between one to 10 washes are meant to create perceptions and at
times mask deficiencies of the poor grade fabric
Fine fabrics above 100 counts from globally reputed names adhere to strict norms on dyeing etc avoiding
environment and fabric unfriendly liquid ammonia processes etc
Finer yarns mean more fabric per inch. Consider this magnified model of a cross-section comparison:
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This ensures the soft silky feel and the dying lustre is retained wash after wash
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A well made shirt is all about ensuring details and functionality of each part
A good pattern that fits the majority target audience is perhaps the first step
Individual components like fine quality threads that are finer than the yarns
in the fabric, best buttons and fusings are essentials too
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Craftsmanship is accentuated when patterns are matched perfectly in
every piece, where stitches are barely visible and blends smoothly amidst
the intricate patterns of the shirt
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Shirt making may sound like engineering and in fact is not any lesser when
you notice that good shirts use a yoke type construction for shoulder
which besides bringing out the beauty of the pattern, ensures that the
fabric is laid along the direction of shoulder movement.
Getting a well made high quality business shirt into customer’ hands is
ultimately a balance on the investments made on procuring top quality
fabrics & accessories and building effective distribution channels
 Unfortunately with more businesses working as clones, this balance is
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severely compromised marginalising the most important aspect –
investments on quality fabrics and accessories
Fabric costs move exponentially upwards with finer thread counts.
Commercial brands who do not invest on finer yarns resort to cheaper
gimmicks to replace it like celebrity endorsements etc.
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A well made business shirt is all about a superior product than a race on
who else wears it. It is about who deserves to wear the best quality shirts
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Signatario is focussed on bringing to you the finest in business / dress shirts
and ensuring that more efforts and resources are put in making a better
product
It is for the select set of customers who value and look for product quality
Works with the best global fabric names, fusings, threads etc on machines
that ensure consistency and delivers a wide variety of colours & patterns
unheard of in luxury formal shirts business while maintaining exacting
standards
With patterns almost never repeating, you will be spoilt for choice with every
new offering tempting you to indulge further
We aim to keep the distance between us and our customer to the minimum to
ensure highest product value delivery in every transaction.
It is about making men’ shopping fun and helping them build a wardrobe
Shopping at Signatario is all about simplicity and being intuitive. We keep
it easy, fast and fun
 A simple 4 step process which begins with
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Select your collar size (refer how to select size)
3. Keep browsing & selecting as the shirts move over your choice of
trouser colour
4. Checkout and have it delivered at your door step nicely boxed up
Forget irritations of stock outs/ size outs for good. You only see items that
can be delivered. No disappointments ever
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Choose the colour of trousers you wish to match