Business Name
Presented by:
name
Phone number
email
Goals & Objectives:
• #1
• #2
Industry Research:
•
#1
•
#2
•
#3
Psychologists tell us the human mind retains an average of 3 choices for any
product, service, or local business category.
If you’re not #1, #2, or #3, you’re not even in the game!
Why You Should Advertise Consistently
•People move
•
Department of Commerce – 20% rule
•People forget
•
•
•
We encounter at least 254 to 5,000 advertising messages every day – Average 2,700
99.9% of what we encounter everyday is forgotten!
How many ads can you remember from just yesterday?
•People don’t make buying decisions quickly
•
Buying Funnel
Why Radio
Media Comparison: National Association of Broadcasters
Sept. 2011 – Jay Meyers – Media Consultant
1972
Newspaper – 85% Reach
Network TV – 91% Reach
Radio – 92% Reach
2011
Newspaper – 28% Reach
Network TV – 38% Reach
Radio – 93% Reach
The mind works by ear. We retain more of what we hear and radio is heard wherever people go.
90% of radio listeners said they would be disappointed if their favorite radio station were no longer on-air
Benefits of Zimmer Radio & Marketing Group
We are in business to help our client’s business grow.
Zimmer Radio Group’s award winning production team will develop and produce a campaign that will
improve name recognition for you and drive clients to your website and/or door.
The Zimmer Radio Group service area allows you to reach up to 24 counties and 405,400 potential
customers each month.
Bricks (stories we tell):
•
•
•
•
•
#1
#2
#3
#4
#5
Mortar (what remains consistent in every ad):
•
•
#1
#2
Utopia (Action Formula for Success):
Urgency:
Theme:
Offer:
Price:
Item:
Action:
Client Name
Campaign Idea
On-Air:
• Copywriting and production from ZRG Creative Services Team
On-Line:
On-Location:
• Monthly meeting to discuss ROI, Marketing Bridge and copy changes
Average Monthly Investment:
Authorized Signature: _____________________________ Date: ______________
Terms & Conditions:
•
All ZRG Terms & Conditions Apply.
•
Commercials are :30 in length and run Monday-Sunday on a total audience plan.
•
Sponsorships consist of 15 words or less.
•
This is a 12-month partnership.
•
Payment in full required in advance unless a positive credit history has been established with ZRG.
•
Pricing above is good for 7 days and may be subject to change after.
SERVICE CONTRACT
If I know in advance what you expect from me,
we’re more likely to have a satisfying business partnership
WHAT ARE YOUR EXPECTATIONS?
How & When do we measure success?
Yes
No
Expected service
What that means to you
Competitive market knowledge
Copy approval
by phone by email
in person
Attend production session
Audition commercials before airing
Copy of the commercial
Commercial preview for my staff
Transcript of the commercial
Review first invoice with me in person
Confirmation of schedule
Submit Co-op claims for me (Need claim sheet)
Arrange for Co-op Pre-approval
Quarterly visit with Management
Special billing requirements
Regular copy changes
Opportunity to see all promotional programs
Station tour for family
Training session for staff
Visit from stations Creative staff
Tracking Systems
Client
Station Representative
Date
Reach over 384,700 POTENTIAL CUSTOMERS*
with the Zimmer Radio Group Network
Number of Counties: 29
Total Population: 670,883
BUYING FUNNEL
MARKETING BRIDGE