May 05, 2012
Faculty meeting - VMEdu, Inc
Sandra Strech
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VMEdu Inc: Faculty Meeting on May 05
Teaching Experience
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Positive experiences
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Negative experiences
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Students that come to class prepared fare better than those who
aren’t
Many students choose to prepare before class
Students think we are supposed to help write their application to
PMI
Students think they don’t need to prepare but will be ready to test
on Friday
VMEdu Inc: Faculty Meeting on May 05
Teaching Experience
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Size
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Student ‘likes’
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location, referrals, previous student experience
Student ‘dislikes’
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Fairfax, Columbia classes are largest
Richmond, Virginia Beach smaller
Occasional class in Fredericksburg
Temperatures, food, commute
Need more visual presentations in workbook
Need more explanation in test books/online
VMEdu Inc: Faculty Meeting on May 05
PMI Concerns
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Change in rescheduling policy - $
Change in R.E.P price - $
Lack of consistency in exam
Responsiveness to students
VMEdu Inc: Faculty Meeting on May 05
ITIL
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Have only taught 1 class so far, 2 next week
Text is better but still improving
What is the reference source? Can we get that for a
corporate library?
Pace is good, discount is great
Repetition, repetition, repetition…
More examples (not necessarily in workbook) more
practice questions for students
Looking forward to 2 PMP/2 ITIL per month
VMEdu Inc: Faculty Meeting on May 05
Marketing
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Just finished the 3rd session of LMI corporate class, 22
students
Not as active/successful in sales this year
Current corporate activity
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Grant Thornton, ITIL
Get Smarter IT, ITIL
VMEdu Inc: Faculty Meeting on May 05
New Initiatives
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Excited about the growth and growth opportunities
Will be working on SSGB classroom course
Perhaps a blog or other way for faculty to discuss issues
and team building
Maximize value of discounts – reward students with small
things like coupons, swag, etc
Apps, apps, apps!
VMEdu Inc: Faculty Meeting on May 05
App Suggestions
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PMP flashcard database
Flashcards with/without slideshow mode
Matching PMP flashcards games
Memorize PMP flashcards games
PMP flashcards quizzes
300 of the most popular terms/definitions
Acronyms
Access/study flashcards on PMstudy site
Leitner system
Free/paid
VMEdu Inc: Faculty Meeting on May 05
Alexis Carnegie-Dunham
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VMEdu Inc: Faculty Meeting on May 05
Experience with PMstudy
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Be aware of audience (geographic location, corporate
culture, military). Know names of participants.
Get feedback from class mid-Monday morning on pace,
adjust as needed.
Be aware of date students are scheduled to take PMP
exam.
Arrive at venue early.
View and treat every venue employee as a potential ally.
Communicate expectation of success and study plan to
students.
Instill a “yes I can pass” attitude in class participants.
VMEdu Inc: Faculty Meeting on May 05
Experience with PMstudy (con’t)
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Take control of class. Don’t allow any 1 student to dominate the
class discussion. Embrace “push back” conceptually.
Encourage questions and discussion. Don’t digress.
Verify dietary requirements. (vegans, vegetarians)
Have a break every 1-1.5 hours (longer and more frequent
breaks as the week progresses.
Answer every question.
Remind seasoned professionals that PMI will test knowledge of
PMI method.
Engage all participants in classroom discussion.
Take some of the mystery out of a standardized test
experience (Prometric).
VMEdu Inc: Faculty Meeting on May 05
Corporate Accounts
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Leverage professional connections.
Be aware of organizations that have made acquiring PM skills a
priority.
Return marketing calls.
Identify and research the target organizations; plant the seed.
Make them aware of all VMedu training offerings; direct them to website(s), Facebook page.
Informally communicate pass rate and student successes.
Discuss benefits of corporate classes (discounts, not open to public)
Establish a relationship with the main corporate contact; follow-up
Be prepared to have multiple stakeholders/points of contact (HR,
finance, supervisor).
Be transparent in communication effort.
Move to close (PO, email IDs, invoice, date of corporate class).
VMEdu Inc: Faculty Meeting on May 05
Opportunities for Improvement
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Decrease “time to close” for corporate leads.
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(Instructor improvement): I tend to consider a sale initially “closed”
when the invoice is paid. However class date must also be
set/scheduled by corporate client and email IDs for corporate
participants must be received in a timely manner.
VMEdu Inc: Faculty Meeting on May 05
Ali Abo-Laban
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VMEdu Inc: Faculty Meeting on May 05
Teaching experiences
 One year teaching experiences with PMstudy
 7 classes up to date
 Small group class (3 student mostly)
 Preparation for every class brings confidence
 Setting up Ground Rules and Manage expectations help
manage the class
 Most students are very receptive to learn
 Same questions are asked
 Teaching give me more understanding of the PMI process
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VMEdu Inc: Faculty Meeting on May 05
Other points:
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Back office team… It would be helpful to have support
during US business hours.
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Last class breakfast and lunch were not arranged
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Logistics…Overstock
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Future markets….Middle East
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ITILstudy… Working on it
VMEdu Inc: Faculty Meeting on May 05
Scott Hamilton
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VMEdu Inc: Faculty Meeting on May 05
Internet Marketing
Youtube and videos
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VMEdu Inc: Faculty Meeting on May 05
Business Case
• Helps garner more interest about our products
• Search engine - Key words now bring up our videos, i.e.
"How to remember the processes in the Monitoring and
Control group" or "Ground Rules" or "Tips for the PMP
Exam"
• Turns browsers into buyers
• Video is more entertaining then reading a webpage
• Provides a "behind the scenes" view of VMedu i.e.
classroom size; engaging and Informative, fun, rewarding,
who will be teaching the class and their style
• Increases employees comfort level in choosing PMstudy as
the see what the program is all about. Less uncertain build
consumer confidence
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VMEdu Inc: Faculty Meeting on May 05
Some ideas on video content
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Instructors showcasing their unique style of teaching
Value of the PMP
Benefits of PMstudy / ITILstudy classroom training
Classroom pictures/program content with voice over
Interview style (show instructor talking to someone
off camera who asks them questions
• Student testimonials (question appears and actual student
answers) i.e. "What did you enjoy about the class?"
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VMEdu Inc: Faculty Meeting on May 05
Sample Video
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VMEdu Inc: Faculty Meeting on May 05
Ruth Kim
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VMEdu Inc: Faculty Meeting on May 05
UPDATES
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Training Experiences
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PMstudy / ITILstudy / RMstudy
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American Express Corporate Account
Improvement opportunities
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PMstudy Question Updates
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Corporate Initiatives
VMEdu Inc: Faculty Meeting on May 05
ITILstudy CLASS
First Class:
Students:
Format:
Phoenix, 4/11-12
4 (1 paid, 3 internal)
Mixed Live Online + Classroom
What went well:
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Great learning experience!
Helped to have online producer (Dip) to handle technical issues and
ITIL online expert (Ajay) to answer questions for online students
No major technical issues with WebEx Training, video & audio.
Improvement Opportunities:
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Need version control for ITILstudy materials! It helps to have same
version as students 
More class interaction - Maybe leverage more features for WebEx
Training: Polling, Q&A, Webcams. Figure out audio so online students
can hear classroom
VMEdu Inc: Faculty Meeting on May 05
ITILstudy 100% LIVE ONLINE CLASS
Class:
Students:
Format:
Phoenix, 4/23-24
3 (1 paid, 2 internal)
100% Live Online Class
What went well:
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Successfully delivered first instructor-led class with all remote students
Leveraged intro/section heading presentation slides, polls, Q&A
section and online testing features in WebEx Training
Student feedback through    features
No major technical issues with WebEx Training, video & audio.
Improvement Opportunities:
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Could use more student interaction
Maybe have students on webcams for faculty
VMEdu Inc: Faculty Meeting on May 05
RMstudy CLASS
Corporate Class: Abengoa - Phoenix, 4/19
10 Students @ customer site
What went well:
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Successfully delivered first ever RMstudy class
RMstudy workbook was provided to each student. Also decided to
incorporated presentation slides (& treats) into training. Tried to promote lots
of interaction/class participation since students are not preparing for an exam.
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Used our PMstudy case study example
Added a Workshop session
Improvement Opportunities:
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RMstudy Workbook/Materials need to be updated for this type of seminar.
Need to engage/motivate students differently for RMstudy
Targets: Corporates looking to provide in house Risk Management training for
team members vs. PMs.
Great potential!
VMEdu Inc: Faculty Meeting on May 05
American Express Account
To-date we have trained 100+ American Express PMs through our
PMstudy ATP program!
Highlights:
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Recent organizational changes
Additional AMEX Faculty trained in 2011
Classes scheduled each Quarter in Phoenix for 2012
First Florida class conducted November 2011 by Jeffrey. Both Jeffrey and
Daniel involved in Amex relationship in Florida.
Opportunities:
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Currently working on getting AMEX faculty trained for Florida region to
conduct their own onsite PMP boot camps
Plan to displace Pink Elephant as corporate training partner for ITIL!
Cross-sell: Risk Management, 6sigma, PM Fundamentals, etc.
Leverage corporate partnership: Press Release, etc.
VMEdu Inc: Faculty Meeting on May 05
Corporate Initiatives
PMstudy Question Updates:
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Lynne/Karen/Ruth currently working on updating questions for
PMstudy
Marketing:
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Improving/Developing marketing collateral to support sales efforts for
all VMEdu brands
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Prioritizing materials required for corporate sales opportunities
MyGMATstudy Status:
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Need to build team US based team to support GMAT study course
development (Item writers/reviewers & 99 percentile resources)
GMAT team in India already up and running – delivering sections of
course content which are being reviewed by Karen & Ruth
Forward looking planning for MyGMAT development/ review/ test/
deployment, etc. in process
VMEdu Inc: Faculty Meeting on May 05
Audrey Phillips
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VMEdu Inc: Faculty Meeting on May 05
Keep Students Engaged
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Use EVERYTHING in the PMStudy Book Bag as a learning tool:
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Advocate Class Participation
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Board Visuals, Flip Charts, Hand-outs
Don’t Be Afraid to Think Outside of the Box
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Time, Risk, HR
Use Visuals – A Picture Paints A Thousand Words
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Everyone Reads; Everyone Answers Questions
Invent Games to Help with Tough Knowledge Areas
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Name Tags, Post-Its, (Thinking) Caps
Dare to Be Creative
VMEdu Inc: Faculty Meeting on May 05
Suggestions for Improvement
PMStudy Process Chart:
• Green Arrow with
Red Stem provides a
visual of Process
Outputs becoming
Process Inputs
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VMEdu Inc: Faculty Meeting on May 05
Barbara Siefken
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VMEdu Inc: Faculty Meeting on May 05
Teaching History
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PMP - January 2010 until now
Over 150 students
ITIL Foundation - certified in April, 2012
First scheduled class is Portland, June 5
VMEdu Inc: Faculty Meeting on May 05
Class Geography
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Portland area (primary)
Seattle area, Knoxville, Orlando, Chicago, Houston,
Cincinnati, Los Angeles, West Palm Beach, Boise
Classes range from 3 – 12 people
5 – 10% change jobs after PMP obtained
VMEdu Inc: Faculty Meeting on May 05
Positives
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The materials work. Combo of online prep & tests,
workbook, & process chart allow people to focus properly
to pass the exam
Supplies are always on time, and plentiful
Large oil-cloth process charts are a hit
Nice venues; timely contracts (food varies)
We attract high caliber students
Other faculty are always ready to help
VMEdu Inc: Faculty Meeting on May 05
Challenges
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Differing student preparation levels
Late application to PMI, or audit
Company enrolls students -> less ownership
Losing to competitors due to class availability
Fear of cancelled classes resulting from not seeing a
venue listed (new test change fee)
Late assignment to classes (or no, then yes)
Separate PM vs ITIL calendars (coordination)
VMEdu Inc: Faculty Meeting on May 05
Questions – Company Level
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What is our ability to initiate a class in a new “city”
(Wilsonville, Tigard, Hillsboro) even if published numbers
show low base
Process for students who register at $1849, then go back
to pay and see $1949
Who handles student follow up when an alternate
instructor is teaching
VMEdu Inc: Faculty Meeting on May 05
Suggestions
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List of alternate instructors, by city. Earlier assignment of
remote classes
Online access to what students see on pmstudy.com
A place to submit “defect reports” for later updating of the
workbook (google docs?)
Reminders for students who register but don’t attend (like
Knoxville, re: upcoming class)
Combined visual PMP, ITIL class calendar
VMEdu Inc: Faculty Meeting on May 05
Logistics
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Well supplied w/ books & gifts - balance varies
Time needed to keep track of supplies (no idea when to
expect until after it has shipped)
Shipping with Fedex Ground account and 5 days time to
remote classes works well
Hotels sometimes surprised by our hours
Courtesy hotel room rates are appreciated
VMEdu Inc: Faculty Meeting on May 05
Corporate Marketing
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Tough to move group interest-> registration
Have had several groups of 3-6 from the same company
for PMP in public classes
Seems much easier to market for ITIL, netting larger
groups
Titles of best contact person (training mgr, IT supervisor?)
Have we set a government rate?
VMEdu Inc: Faculty Meeting on May 05
Mary Jo Tessler
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VMEdu Inc: Faculty Meeting on May 05
Experience with PMstudy
2011 – 2012
 Completed 37 classes from January 2011 through current.
 Added Dayton to the Ohio area in 2011 which has started to
receive recognition from the community due to layoffs and an
emphasis on government agencies and contractors obtaining
certification.
 The new test roll out last September slowed down my classes for
about 8 months. Partly due to all the rumors about the test.
Students were terrified to take it. Now it is picking back up.
 I have settled into a great area in Indianapolis and Cincinnati
which has helped get attendance up in those areas. Indianapolis
has been difficult due to a lack of budget dollars for training.
 PMstudy is becoming a known, credible, resource for PMP
Certification Training in Dayton. This has been difficult due to our
competitor there.
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VMEdu Inc: Faculty Meeting on May 05
Experience with PMstudy
2011-2012 con’t
 I have had difficulty with the new Prometric exam rules that charge
a student $70 if they move the exam. When we cancel classes it is
difficult on students as their employers do not reimburse them if
they move the exam.
 This year my opportunity is to grow my class numbers. I am using
quite a few social media groups to do so; Twitter, Facebook,
LinkedIn, etc.
 I am hoping to be able to add another area between Pittsburgh
and Columbus. I am just not sure where it should be. I believe
there is opportunity there if it is in the right place. Perhaps
Wheeling, WV.
 I am looking at ways in which I can get the PMstudy & Itil training
out there. Thinking about putting a screen in my back window of
my SUV with the 800# and logo.
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VMEdu Inc: Faculty Meeting on May 05
ITIL Training
ITIL Training
 I am currently studying for the first exam. I should be scheduled to
take it within two weeks.
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VMEdu Inc: Faculty Meeting on May 05
Corporate Accounts
Corporate Accounts Acquired in 2011 & 2012:
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Completed training of the Westinghouse Nuclear Team and for
Vivisimo in Pittsburg, PA. I had a 100% pass rate first try for 13
students. These students came to individual classes vs in-house.
Had first training class for Alliance Data in May, 2011. There were
14 students all of which had taken an onsite PMP Prep course 3
months earlier and had failed. I had a 100% pass rate of which
only 2 had difficulty passing the first try.
I picked up Lexus Nexus as a corporate client. I have successfully
trained 6 project managers of which all passed first try. Lexus
Nexus will not commit to a contract due to budget issues.
I have been invited back to Alliance Data to have a second class in
July, 2012. I am excited to be a part of their program. They are
very impressed with Pmstudys program and have incorporated it
into their transition into a more projectized organization.
VMEdu Inc: Faculty Meeting on May 05
Corporate Accounts
Challenges of Corporate Accounts:
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It has been difficult to obtain contracts with companies due to the
inability for them to train all or a group of Project Managers in one
class. We do continue to get their project managers but not as a
group.
Some corporations have requirements that the courses be
accredited. PMstudy does not have this accreditation and
therefore they will not use our programs. However, I am able to get
one offs from them.
The economy has not allowed some corporations to set aside
dollars for this training. Lexus Nexus is one of them. Some
students have to pay for the training themselves and will not be
reimbursed.
PMstudy is not part of some corporate preferred providers. This is
a challenge as they don’t have a clear process as to how to
become a preferred provider.
VMEdu Inc: Faculty Meeting on May 05
Corey Bailey
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VMEdu Inc: Faculty Meeting on May 05
Overview
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PMstudy Experiences
ITILstudy Experiences
Corporate Accounts
RFP Process
VMEdu Inc: Faculty Meeting on May 05
Pmstudy Experiences
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Have trained 392 students in over 70 classes
Setting Ground Rules has been Key
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It has been important to anticipate what questions
students will ask and have additional examples to clarify
the material
Know the material (workbook, chapter tests, final test)
Final day builds confidence
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Having students be patient on results
Highlighting methodology and repetition works
Over 25,000 successful PMP certified students
Final test repeat questions – Let them know it reinforces key
concepts
Afternoon group sessions relax students after a rigorous week
VMEdu Inc: Faculty Meeting on May 05
ITILstudy Experiences
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Have facilitated 3 classes with 17 students
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It has been fun facilitating a new course.
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1 student had to take the test twice to pass
ITIL training moves at a less intense pace (different!!)
Less material; but still a lot of student interaction
Setting ground rules is still important
Building my own confidence: I need to develop more
industry examples to answer/clarify student questions
about the ITIL framework, as I did with PMstudy. I have
been working on it; but still need some improvements.
VMEdu Inc: Faculty Meeting on May 05
Corporate Accounts
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Quanta Services (Houston) – 75 students 2011
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Devon Energy Proposal
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Classes were at Quanta Headquarters
Director of Employee Development was a former PMstudy student.
ITIL Foundation – 160 students
CAPM – 50 Students
PMP Boot Camp – 70 students
RFP dollar value - $302,000
VMEdu Inc: Faculty Meeting on May 05
RFP Process
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Comments:
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First Draft of RFP Process
Regardless of how we become aware of an RFP, there should be
a central location to approve responses, log the RFP and track
progress throughout the process.
For the purpose of the RFP Process, I have assigned Phoenix
Sales/Marketing as the central point of contact.
I used RFP database as the term for storage and tracking of all
RFP information. I was not sure if Teamwork will be the final
platform.
RFP Owner is used for the person responsible for the RFP
response or Proposal
Past RFPs and RFP templates will be stored in the RFP database
for RFP owners to utilize when creating proposals.
VMEdu Inc: Faculty Meeting on May 05
RFP Process Continued
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Receive RFP - Phoenix Sales/Marketing office should be
notified of all new RFPs through the Sales/Marketing RFP
email account.
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Notification from PMI LinkedIn Group
Internet Search
Industry trade publications
Instructor Lead from students
Customer Contacts Phoenix Office or Instructor
VMEdu Inc: Faculty Meeting on May 05
RFP Process Continued
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Phoenix Office logs new RFP into RFP database
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A decision is made whether to approve a response to the RFP.
If an RFP response is not approved for response, reasons for nonapproval are documented in the RFP database.
Approval would require a complete review of the RFP
requirements and any contractual provisions that may be included
for large corporations (e.g. insurance, bonding, etc.)
Phoenix sales/marketing may wish to provide a list of RFP
response questions that the RFP owner must submit to customer
for clarification of the RFP.
Begin tracking progress of the RFP response (online updates will
come from marketing or RFP owner)
VMEdu Inc: Faculty Meeting on May 05
RFP Process Continued
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Assign approved RFP response ownership (Phoenix
Sales/Marketing action).
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If the instructor who identifies an RFP opportunity has the time and
ability to respond to the RFP, the instructor will have the option to
create the proposal utilizing RFP templates and standard pricing.
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Any deviation from standard terms and pricing must be approved by
Phoenix Sales/Marketing.
If the Phoenix sales/marketing office generates the lead; or, if the
instructor identifying the lead does not wish to respond:
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Assign the RFP response to sales/marketing personnel; or,
Assign the RFP to an instructor who:
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Geographically is near the customer's headquarters; and/or,
Has industry knowledge that would aid in development of a proposal;
and/or,
Has had contact or has developed a relationship with the customer from
past interaction.
VMEdu Inc: Faculty Meeting on May 05
RFP Process Continued
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Assigned personnel develops RFP Response
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Complete review of RFP
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Important deadlines
Required format for response
Company and Training detail requirements
Develop list of RFP clarification questions if necessary
Leverage Standard proposal templates and previously created
proposals to draft a proposal
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There are two files in the RFP database
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Past complete RFPs in "Proposals" file
RFP section templates in "Proposal Templates" that are generic. These
sections can be cut and pasted to build a new RFP
RFP Owner inquiries should be directed to Phoenix
Sales/Marketing via their RFP email account.
Review final draft against all RFP requirements
VMEdu Inc: Faculty Meeting on May 05
RFP Process Continued
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Submit RFP to Customer
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A copy of the final version of the RFP is archived in the RFP
database.
VMEdu Inc: Faculty Meeting on May 05
RFP Process Continued
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Post-RFP Follow-up
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Success
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Final contract negotiation and signing will be coordinated between RFP owner
and Phoenix Sales/Marketing
RFP owner develops a schedule for training with Marketing@variousstudy.com
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Lessons Learned - why did we win the account?
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Failure to win the business
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RFP owner should meet or Conference with the Customer.
RFP owner will document Lessons Learned in the RFP database.
RFP owner should Meet or conference with the customer if possible. Company
web sites often have information regarding RFP results, if this is not possible.
Government RFP responses are most often considered public information
Who won the opportunity?
Why did we fall short? Price? Methodology? Generic training versus industry
specific?
What could we have done differently?
RFP owner will be update Lessons Learned in the RFP database.
VMEdu Inc: Faculty Meeting on May 05
RFP Process Continued
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ACTIONS:
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1. Determine
which instructors wish to be part of the RFP process.
Not all instructors may want to respond to RFPs.
2. Develop a summary of instructor backgrounds that could aid in
specific industry responses.
3. Request resumes from all instructors that could be used in RFP
responses. Resumes would be added to the "Proposal Template"
file the RFP database.
4. Set up a Sales/Marketing Email address specifically for RFP
communications.
5. Request instructors send RFPs they feel would be useful to
Corey, so he can add them to the RFP "Proposal file" in the RFP
database.
6. Add RFP section templates to the "Proposal Templates" section
of the RFP database.
VMEdu Inc: Faculty Meeting on May 05
RFP Process Continued
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OPEN QUESTIONS:
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Are we going to use Teamwork going forward? If so, create a
lessons learned folder for RFPs and Corporate Customer
Accounts
Who is the main contact(s) for question regarding proposals? I
generically used Phoenix Sales/Marketing. Do we want one central
contact?
Is Teamwork going to be our Database?
How to get notified ASAP of RFPs? Can we automate the process
and receive daily updates from the PMI LinkedIn Group?
Why do we have a failure rate of 100% for RFP? Lessons learned
will be an important part of changing this trend.
How do bonuses work if multiple faculty are involved in RFPs?
Should Phoenix Sales/Marketing approve the RFP response
before it is sent to the customer?
VMEdu Inc: Faculty Meeting on May 05
Mike Tomaszewski
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VMEdu Inc: Faculty Meeting on May 05
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Midwest Region, based in Chicago
Roughly 30-40 classes taught, over 3 years
Currently working as a full-time PM
Teaching weekend and corporate classes
VMEdu Inc: Faculty Meeting on May 05
Experiences with PMstudy/ITILstudy training
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Spend time on student introductions
Inject humor
Encourage participation
Review concepts each morning
Relate experiences to material
VMEdu Inc: Faculty Meeting on May 05
Process of getting corporate accounts
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•
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Talk about class, etc. first
Offer help with application
Inquire if they have friends/colleagues
Offer the reduced rate for corporate classes and
convenience of location
Full-time PM, current skills
VMEdu Inc: Faculty Meeting on May 05
Improvement opportunities for the company
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Provide continuous access to online questions
Better consolidated feedback
Offer: Agile, Risk, Planning & Scheduling
Better system for incoming calls
VMEdu Inc: Faculty Meeting on May 05
Rick Mather
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VMEdu Inc: Faculty Meeting on May 05
Learning Experiences
►
Military students - Fixed mind set
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Odd learning styles
The paper folder
The dot and X’s lady
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Failure Emails
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VMEdu Inc: Faculty Meeting on May 05
Positive Experiences
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2 Russian ladies – English second language – both
passed
Several Individuals get jobs
100% Pass Rate Classes
Emails of Joy
VMEdu Inc: Faculty Meeting on May 05
Corporate Clients
BCBS Montana
► LSI
► Denver Water Board
► CSU ?
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VMEdu Inc: Faculty Meeting on May 05
Improvement
►
Six Sigma access email
►
ITIL Exam registration instructions
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VMEdu Inc: Faculty Meeting on May 05
Mimi LaRaque
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VMEdu Inc: Faculty Meeting on May 05
Teaching Pmstudy/ Corporate Classes


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PMstudy classes
Corporate Classes:
Negotiating the Contract
Challenges:

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Keeping the class focus
Minimizing the side conversations among students
Working with students with limited Project Management
Experience
VMEdu Inc: Faculty Meeting on May 05
Scott Ferrin
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VMEdu Inc: Faculty Meeting on May 05
Overview of Teaching Experience
►
►
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Regular Classes: Albuquerque, Boise, Idaho Falls,
Phoenix Weekend, Salt Lake City, Tucson, and Tulsa
Extra Classes: Grand Rapids, North Scottsdale,
Omaha, and Phoenix
Great compliments on material and support
Weekend Challenges –
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Carry over of last week
Pick-up of ideas for second week testing
Maintaining the confidence level
“The” student and maintaining the right direction
VMEdu Inc: Faculty Meeting on May 05
Corporate Accounts
►
Sandia National Labs – Albuquerque, NM
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►
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Dematic (HK Systems) – Salt Lake City, UT
►
►
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6 Student at a discount in one class
► 4 passed first try
► One passed in second try outside Guarantee
► One did not re-take
2 Additional students in Open Enrolled classes
RMStudy Class – Gila Bend, AZ
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9 Students
► All Passed first time
► Great reviews from students
4 Additional students in Open Enrolled classes
10 Students enrolled
Ruth developed material and instructed
VMEdu Inc: Faculty Meeting on May 05
Improvement Opportunities
►
Better student collateral
►
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Pens
Highlighters
Take advantage of the material to offer a broad
overview of all training offered by VMEdu
Minimize the food ordered for the afternoon breaks in
the classes
Coordinate the offering on the PMP and ITIL in a
location (Passed ITIL Foundation! YAHOO!)
Many Corporate Sales Opportunities in Teaching
Areas
VMEdu Inc: Faculty Meeting on May 05
Magaline Harvey
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VMEdu Inc: Faculty Meeting on May 05
Contents
1.
Improve Corporate Sales
2.
Social Media presence
3.
Using Facebook & LinkedIn effectively
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VMEdu Inc: Faculty Meeting on May 05
CORPORATE SALE CONVERSIONS FROM CLASSES
►
Page 80
Most people are life
long learners
commend your
students for taking the
steps while in class.
VMEdu Inc: Faculty Meeting on May 05
Better coming from AN
established
relationship with
instructor.
► Instructor warms the
relationship.
►
Corporate Sales
ACTIONS
► Get students to post flyers
in break-rooms
► Give students an email to
send out to coworkers or
place on intranet
► Standardized letter to
corporate decision makers
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VMEdu Inc: Faculty Meeting on May 05
►
►
►
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Lunch & Learns
Locating and finding
decision makers
How to get them to buy?
Use warm marketing
Sample Letters
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Send congrats letter to them immediately after passing
PMP.
Benefits of ITIL training letters
Benefits of Risk Management Letters
VMEdu Inc: Faculty Meeting on May 05
SOCIAL MEDIA
Facebook
LinkedIn
Twitter
Blogs
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VMEdu Inc: Faculty Meeting on May 05
Social Media ideas for Instructors
Sign up for Twitter/LinkedIN/Facebook as a
business.
► Find your course invite online in LinkedIn &
Facebook and post/like for their followers and
friends to see.
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Exam pass “shout-outs” Twitter/Facebook/LinkedIn.
In welcome email to students encourage students to tweet
on Social Media sites.
Include social media handles in signatures on email to
prospective students.
Follow your students on twitter, friend your students on FB
w/Business account, connect w/them on LinkedIn.
VMEdu Inc: Faculty Meeting on May 05
Ideas, continued
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PMstudy reply to posts, mentions & #hashtags on twitter.
Agree to twice a week post in LinkedIn groups
Establish yourself as a thought leader professional in the
field.
Old students more than a year ago send PDU reminder
emails.
Encourage them to join us on Social Media. Ask them to
join fan pages or business page and tweet about us.
VMEdu Inc: Faculty Meeting on May 05
How do we currently look?
FB, TWITTER, LINKEDIN
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VMEdu Inc: Faculty Meeting on May 05
FACEBOOK
►
Setting up your own business page would be a great way
to engage students and update them on statuses.
Old students can encourage new ones.
Topics can be uploaded
Professional instead of getting too personal
►
Check out Scotty’s page
►
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VMEdu Inc: Faculty Meeting on May 05
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VMEdu Inc: Faculty Meeting on May 05
FB goal for Instructors
►
►
To drive more Customers to our FB fan page and to
engage more customers.
Increase the likes to double digit thousands within 6
months.
►
Currently 3682 likes for PMstudy
► How many of your friends are following??
►
Currently 144 likes for ITILStudy
► How many of your friends are following??
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VMEdu Inc: Faculty Meeting on May 05
Facebook.com/pmstudy
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VMEdu Inc: Faculty Meeting on May 05
TWITTER
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VMEdu Inc: Faculty Meeting on May 05
Twitter - A Step-by-Step Guide
►
Sign-up and post a profile. Visit Twitter and
click on the "Get Started - Join" button in the
middle.
►
Write some updates. Twitter has a 140
character limit (the great equalizer) - Post a link to a
news article you liked with a one line
comment, mention an interesting thought you
had, or tell everyone where you are
teaching. Just write something.
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VMEdu Inc: Faculty Meeting on May 05
Twitter, continued
►
Make friends. Pretty easy. Just surf the web on your
favorite blogs, people's Facebook, LinkedIn profiles etc,
and when you see a Twitter box that tells you what they are
doing click on it. That will bring you to their profile and then
you just click on the "Follow" button on the top left and you
are now following them.
►
How to post URLs. Twitter limits to 140 characters If
you have a really long URL, that doesn't leave much room
for Most people on Twitter use www.TinyURL.com to take
a long URL and make it short. Give it a shot if you have a
long URL that you want to market on Twitter.
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VMEdu Inc: Faculty Meeting on May 05
TWITTER, Continued
►
Page 95
Monitor conversations about your company. You can
monitor what people are saying about any person,
company or brand. Twitter has a search engine that lets
you do just this. For instance, here is
https://twitter.com/#!/search/realtime/pmstudy You can
subscribe to these searches by RSS to keep yourself
updated. Another tip is that you can "follow" all the people
you find talking about your company (just click on their
username to go to their profile). If they are talking about
your company, they would probably be pretty happy that
someone from the company wants to follow them.
VMEdu Inc: Faculty Meeting on May 05
Twitter, cont
►
How to "chat". Using the @ symbol before someone's
Twitter username is how people have "conversations" in
Twitter. This makes their username a link to their profile
so other people can follow the conversation (sort of). For
example if you wrote “@enilagam thanks for an awesome
slide on Twitter today" that would be a way of telling me
you liked this presentation. It's not IM (instant messaging),
but it is sort of like a publicly broadcast IM service.
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VMEdu Inc: Faculty Meeting on May 05
WE NEED YOUR
TWITTER HANDLE!!
Please follow @pmstudy on Twitter
Brainstorm on #HASHTAG CAMPAIGN
Page 97
VMEdu Inc: Faculty Meeting on May 05
SOCIAL MEDIA coming soon….
Encourage instructors to tweet & posts
► Instructor landing pages linked to PMstudy
► Pictures
►
►
Visual inspiration ask can you guess what’s happening here
Allow fans/followers to share social networks
► PMP lessons learned
► Message all fans to talk about class experience
► FAQ
► PMstudy blog
►
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VMEdu Inc: Faculty Meeting on May 05
TWEET IDEAS
Starting Class
CAMPAIGN Ideas
► Teaching a #PMP class in ► Hashtags to start a trend
#NewOrleans for
► Like articles you read
@pmstudy this week.
about industry PM or ITIL
► @newenrollee welcome to
related and post a
the #Atlanta PMP course
comment with your
this week. UR ready to
professional @pmstudy
pass the PMP.
signature.
► Post positive comments
► #PassPMPwithPMstudy
from Students
► #PassITILexamITILStudy
► #ITILstudyAtlanta
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VMEdu Inc: Faculty Meeting on May 05
LINKED IN
WWW.LINKEDIN.COM
Do you have a profile??
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VMEdu Inc: Faculty Meeting on May 05
How to use LinkedIn effectively
LinkedIn
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Page 101
Make sure profile is 100% complete
Establish yourself as a Thought Leader
Join industry specialty groups.
Participate in discussions
Comment on students posts
Update statuses on Sunday with class information
LinkedIN Events and join the class you’re teaching.
Ask for recommendations
VMEdu Inc: Faculty Meeting on May 05
LINKED IN
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VMEdu Inc: Faculty Meeting on May 05
WE ALL USE SOCIAL MEDIA ANYWAY
►
Page 103
How do we keep up with it all – Hootsuite!!
VMEdu Inc: Faculty Meeting on May 05
Torri Stokes
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VMEdu Inc: Faculty Meeting on May 05
ITILstudy Summary
►
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Page 105
3 Classes To Date
Maryland, Atlanta, Chicago
Total of 14 Students
VMEdu Inc: Faculty Meeting on May 05
ITILstudy Successes
►
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Page 106
Very Positive Student Feedback (especially regarding
methodology and materials)
Many Students Interested in Pmstudy After Taking
ITILstudy classes
100% Pass Rate
VMEdu Inc: Faculty Meeting on May 05
ITILstudy Challenges
►
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Page 107
Students Wanting to Take Test Early
Would Like More Examples
Hotels Not As Prepared for Weekend Classes
VMEdu Inc: Faculty Meeting on May 05
Pmstudy Updates
►
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Page 108
Enrollment Still Low in Detroit Metro Area but Success
Rate is Still High
Grand Rapids Classes Consistently Holding
Consider Offering in Different Areas (Ann Arbor, Lansing,
etc)
VMEdu Inc: Faculty Meeting on May 05
Questions ?
Page 109
VMEdu Inc: Faculty Meeting on May 05