REAL CLIENT MANAGED PORTFOLIO MEMORANDUM TO: FROM: SUBJECT: DATE: Real Client Managed Portfolio Spring 2014 Class Shao-Lun Lu, Ying Jiang, Jiazi Cui. Haverty Furniture Co., Inc (HVT) Investment Recommendation May 1st, 2014 RECOMMENDATION: WATCH LIST Macroeconomic and Industry Overview The furniture industry is in the maturity stage and the competition in this industry is very fierce. And the industry is related closely to real estate market. We found that, between 2012 and 2018, the real estate investor confidence will keep growing. This is a positive signal. And the forecasts of private spending on home improvement index and U.S. furniture & floor coverings market value also support our belief that in the next 5 years, this industry’s performance will be positive. In 2020, the private spending on home improvement index will increase by 60% comparing to that of 2012. And the average annual growth rate for U.S. furniture & floor coverings market value for the next five years is 4.7%. Company Overview Haverty Furniture Companies, Inc (NYSE: HVT) is incorporated in Atlanta in 1885. It has 3266 employees and the market cap is 750 million dollars. Haverty’s main business can be divided into four parts: living room furniture, bedroom furniture, dining furniture and mattresses. And the total revenue from living room furniture takes the largest proportion, which is 55%. Its products are positioned as fashion and in middle to upper-middle price ranges. The products are distributed to 80 cities in 16 states. In 2013, its total revenue increased by 11.34% . Valuation Comparable Companies Approach Three competitors, Ethan Allen Interiors Inc. (ETH), Hooker Furniture Corporation (HOFT), and Bassett Furniture Industries Inc. (BSET), are chosen. These three companies are all incorporated furniture manufactures. Additionally, the products of Ethan Allen Interiors Inc. (ETH) are mainly on home furniture and accessories that are very similar to product construction of Haverty Furniture Companies, Inc. Therefore, we assign a higher weight (40%) on ETH and a lower weigh (30%) on both HOFT and BSET. Meanwhile, Haverty Furniture Companies, Inc. is a manufactures company. So we choose P/E, Forward P/E, EV/EBIT, EV/EBITDA, and EV/ Revenue to analyze the comparable valuation, and put the same weight, each 20%. Finally, our price form comparable valuation is $ 29.05. Discounted Cash Flow Analysis Free cash flow will steadily increase overall in the future. This increase is not mainly from the top line sales growth, but also the increase from profit margin due to focus on higher price point products .The cost of equity, 11.75%, was determined by putting 90% weight on CAPM implied return on equity and 10% weight on annual realized returns for the past 3 years. Final discount rate of 12.45% was determined after 1% risk premium adding to the WACC. Finally, DCF valuation indicated the implied share price of $23.26 with the discount rate ,12.45% and terminal growth rate, 3%. Final price was decided by putting 50 and 50 percent equally on Comps and DCFs. The final price is 26.15 dollars per share. Recommendation: Watch List Based on our valuation , we recommend putting Haverty company on the watch list as its current price of $25.24 is fairly priced now. Nevertheless, we suggest to keep an eye on its future performance if the company is able to keep attracting affluent customers who are less price sensitive and if its revenue growth and margin expansion can be higher than our expectation .