Voice Products
Jaime Arranz
Distribution Manager
Mediterranean Region
WWW.LINKSYS.COM
© 2006 Cisco Systems, Inc. All Rights Reserved.
1
¿Qué es VoIP – Voz sobre IP ?
El término VoIP (leido como Voz sobre IP ó Voice over IP)
es utilizado para referirse al transporte de voz (telefonía) y
servicios relacionados, parcial o totalmente, sobre redes de
conmutación de paquetes basadas en los protocolos tradicionales
de internet (IP)
© 2006 Cisco Systems, Inc. All Rights Reserved.
2
¿ Que protocolo para VoIP ?
© 2006 Cisco Systems, Inc. All Rights Reserved.
3
¿ Que protocolo para VoIP ?
Session Initiation Protocol
© 2006 Cisco Systems, Inc. All Rights Reserved.
4
Qué necesita un usuario/pequeña empresa
para aplicar VoIP
• Disponibilidad de un servicio de banda ancha, ADSL/Cable
• Varios PCs conectados, uso habitual de Red
• Añadir un adaptador/interfaz VoIP para utilizar el
servicio de VOZ a traves de Banda Ancha. Multitud de
Soluciones
Operadora
Banda Ancha
Cable/DSL Modem
Proveedor de
Voz sobre IP
Interfaz
VoIP
Las llamadas se pueden realizar entre
clientes del servicio de VOZ IP, así
como desde/hacia usuarios RTB o
Móviles.
© 2006 Cisco Systems, Inc. All Rights Reserved.
5
Linksys VoIP Products / Market Approach
Voice Over Broadband • Leadership + Innovation
Residential – Gateways • Routers • ATAs (Voice & Video) • Telephones (Cordless & WiFi) • Home Phone Systems
SOHO & Small Business – Phone Systems • IP Phones (Desk + WiFi) • FMC Routers with VoIP
Instant Messaging / On-Line Communities
•
•
•
Large Breadth of SIP-Based Products with Deep Feature Set, Interoperability, Security
#1 In Consumer VoIP – Vonage • AT&T • Earthlink • Telio (NOR) • engin (AU) • 1,000s More . . .
Over 2 Million Units Shipped in 2005
© 2006 Cisco Systems, Inc. All Rights Reserved.
6
Telephone Adapters
(ATA)
SPA1001 – 1 FXS ATA
PAP2T – 2 FXS ATA
SPA2102 – 2 FXS ATA + router
SPA3102 – 1 FXS + 1 FXO ATA + router
WWW.LINKSYS.COM
© 2006 Cisco Systems, Inc. All Rights Reserved.
7
ATA / CPE Features and Benefits
Key Features
–
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–
–
–
–
–
–
Security via S-RTP, HTTPS, Encryption
Customized Configuration
Automatic Remote Provisioning
In-Service Upgrades
G.711, G.726 & G.729 Voice Coders
Private IP Address (NAT/PAT) Interworking
DHCP, DNS SRV, IPv4 & IPv6
IVR and Web Browser Mgmt UI
CLASS Features (Partial List)
•
•
•
•
•
•
•
•
•
–
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–
–
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. . . and Benefits
–
–
–
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Reduce/Eliminate Theft of Service, Privacy
Provide Plug-n-Play Differentiated Services
Lower Deployment and Mgmt Costs
Maintain High Customer Sat. / Low Churn
Toll-Quality Voice
Broad Network Coverage
Standards Based, Flexible and Future-Proof
Easy to Install and Use
PSTN Service Transparency
–
–
–
IP Quality of Service
Remote Management
Global Acceptance
Three-Way Calling
Call Transfer
Call Waiting, Cancel Call Waiting
Caller ID with Name and Number
Call Forwarding: No Answer/Busy/Select
Message Waiting Indicator (Stutter Tone)
Call Return (*69)
Distinctive-Ring Service
Selective/Anonymous Call Rejection
ToS, 802.1q VLAN and 802.1p Support
Syslog Debug, RTCP, Stats in BYE
FCC, CE, A-Tick Compliance
Configurable Tones
Programmable Dial Plan
Terminating Impedance Agnostic
© 2006 Cisco Systems, Inc. All Rights Reserved.
8
SPA1001 - ATA with 1 Phone Port
• SPA1001 ATA
–
Smallest, Most Advanced ATA
•
–
–
–
About the Size of a Deck of Playing
Cards
1 RJ-11 FXS Port
1 RJ-45 10baseT Ethernet Port
Virtual Service Port (VSP)
Ideal for entry level VoIP users
- 1 phone, no fax
- Entry level price
Legacy
Telecom
Network
(PSTN)
Core Network
Broadband
Service
SPA1001
Analog Phone
Wireless
Gateway with QoS
SPA-1001
© 2006 Cisco Systems, Inc. All Rights Reserved.
9
PAP2T – ATA with 2 Phone Ports
•
PAP2T
–
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–
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–
–
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–
2 RJ11 Voice Ports
1 RJ45 10 Mbps Ethernet
SIP Based
CODECs
• G.711, G.729, G.726, G.723.1
DHCP Client
Web GUI
DTMF Tone detection & Generation
Fax Pass-through
Dynamic Jitter Buffer
Echo Cancellation
NAT Support with SBC or STUN Server
Automated Secure Configuration
Double Memory Footprint vs. PAP2
T.38 Real Time Fax (Post FCS Release)
Stand: Optional
© 2006 Cisco Systems, Inc. All Rights Reserved.
Ideal for entry level VoIP users
- 2 phones or 1 phone, 1 fax
- Very affordable price
10
SPA2102 - Integrated ATA (2 ports) + Router
•
SPA2102 – ATA + Router
–
–
–
–
–
–
2 x RJ-11 FXS
2 x 10/100BaseT WAN / PC Port
2 x G.729 with Conferencing
T.38 Real Time Fax
DHCP Server and Client
PPPoE & MAC Address Clone
© 2006 Cisco Systems, Inc. All Rights Reserved.
–
QoS – Voice Packet Prioritization
•
•
•
–
–
–
ToS / DifServ
802.1 p/q
Uplink Voice Prioritization Using
CBQ, TBF
Port Forwarding, DMZ
Remote Web Management
Similar styling/size as PAP2T
11
SPA3102 - ATA + PSTN GW + Router
• SPA3102 – ATA + PSTN Gateway + Router
–
–
–
–
–
–
–
–
1 RJ-11 FXS Port
1 RJ-11 FXO Port
2x 100BaseT WAN + PC Ports
2 x G.729 with Conferencing
T.38 RT Fax
Micro-Density VoIP Gateway & ATA Combo
DHCP Server
PPPoE & MAC Address Clone
PSTN
– Advanced Call Routing Functionality
•
•
•
•
–
–
–
–
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Software Features of SPA-2000
PSTN Gateway with Authentication
Multiple Dial Plans with Targeted Routing
Failover to PSTN (FXO) on Power / Network O
QoS – Voice Packet Prioritization
Port Forwarding, DMZ
Router or Bridge Modes
Remote Web Management
Similar Styling / Size as PAP2T
Core Network
Broadband
Service
SPA3102
ADSL modem/GW
© 2006 Cisco Systems, Inc. All Rights Reserved.
Analog Phone
12
ATA selection flow
ATA Selection
YES
SPA3102
YES
SPA2102
1
SPA1001
PSTN
connectivity?
NO
T.38 support?
2 sim G729?
NO
2
PAP2T
© 2006 Cisco Systems, Inc. All Rights Reserved.
Nr FXS ports
13
Linksys Voice System
(LVS)
SPA9000 – IP Telephony System
SPA901 – 1 line phone
SPA921/SPA922 – 1 line phones
SPA941/SPA942 – 2 to 4 lines phones
SPA3102 – 1 FXO GW
WWW.LINKSYS.COM
© 2006 Cisco Systems, Inc. All Rights Reserved.
14
Why Broadband Phone Services for Small Business ?
• Non-Geographic “Virtual” Numbers
– Make a Small Business Look “Big”
– Allow “Local” Access to Customers
• Web Based Customer Portal
– Additional Lines Added with Ease
– Call Detail Records and Accounting
• Voicemail
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–
–
–
“One Button” Access to VM Box from IP Phone
Voice Mail Notification
Check VM from Regular Phone
Check VM from E-mail
• Simple Alert
• Voice Message Attached as a WAV or MP3 File
• “Meet Me” Conference Calling
• Call Forwarding and “Find Me”
Powerful Features – Very Low Prices !!
© 2006 Cisco Systems, Inc. All Rights Reserved.
15
Scenarios: SOHO/VSM IP Telephony
Router ADSL
¿How can we add IPT?
Broadband
SP
© 2006 Cisco Systems, Inc. All Rights Reserved.
16
Scenarios: SOHO/VSM IP Telephony
Scenario 1: Hosted PBX Services (IP Centrex)
IP Phone
PSTN GW
IP Phone
IP Phone +
Bridge Wireless
PSTN
VoIP SP
(hosted PBX)
Broadband
SP
Fax
Switch
Router ADSL
w/ QoS
WiFi phones
© 2006 Cisco Systems, Inc. All Rights Reserved.
17
Escenarios: Telefonía IP en la oficina
Scenario 2: Premise (PBX) based system
IP phone
PSTN GW
IP phone
IP phone +
Bridge Wireless
PSTN
VoIP SP
Broadband
SP
Fax
Switch LAN
Router ADSL
w/ QoS
PBX IP
© 2006 Cisco Systems, Inc. All Rights Reserved.
WiFi phone
18
Linksys Voice System (LVS) – SOHO/VSM IPT system
¿Linksys Voice System - LVS?
•
IP Telephony system for SOHO/VSM
– From 1 to 16 users
– Low cost of ownership
•
SPA9000 acts as the office PBX
– Manage and process incoming and outgoing, internals and external calls
to/fom a extension phone
•
When used with Linksys SPA900 series IP phones, the system
configures automatically the extensions
•
PSTN connectivity is achieved using SPA3102 or SPA400 PSTN GWs
– Backup for Broadband connection
– Can originate/receive calls to/from PSTN
© 2006 Cisco Systems, Inc. All Rights Reserved.
19
LVS 9000 Key Benefits
The LVS 9000 Delivers a Best-In-Class User Experience for a
Fraction of the Cost of a Traditional PBX System.
• Easy Installation and Maintenance
–
–
–
–
Automatic Discovery and Configuration of Linksys IP Phones
Configuration “Wizard” for LVS 9000 Administrator
Tight Integration with Broadband VoIP Service
Low Touch Provisioning
• Advanced Easy to Use Features
• Scalable, Flexible Architecture
• Low Cost of Ownership and Operation
A Powerful IP Telephony Solution
for a SOHO or Small Business !!
© 2006 Cisco Systems, Inc. All Rights Reserved.
20
LVS 9000 Typical Set-Up
SOHO or Small Business
SPA941
SPA921
SPA942
PC
Legacy
Telecom
Network
(PSTN)
SPA400
Broadband
Phone Service
SPA901
Local Area
Network
Wireless
Router
Broadband
Service
BB Modem
WIP300
WIP330
SPA9000
Fax Machine
PSTN = Public Switched Telephone Network
© 2006 Cisco Systems, Inc. All Rights Reserved.
21
Linksys Small Business / Hosted IP PBX
IP PBX / Key System
IP Phones with 1
Ethernet Port
IP Phones with 2 Port
Ethernet Switch and
Power Over Ethernet
SPA9000
2 Ethernet Ports
2 FXS Ports
Configuration Server
SIP Proxy Server
Application Server (SIP)
Media Server
SPA941*
Graphical Display
2 or 4 Extensions
4 Line Keys
4 Soft Keys
SPA942*
Graphical Display
2 or 4 Extensions
4 Line Keys
4 Soft Keys
VoIP Accessories
WBP54G
802.11G WiFi Dongle for VoIP
Uses VoIP Device’s Power Adapter
Works with Any 5V Linksys VoIP Device
© 2006 Cisco Systems, Inc. All Rights Reserved.
POES5
802.3af Compliant
PoE Splitter for VoIP
VoIP-PSTN Gateways
SPA400
4 Line PSTN Gateway
SPA921
Graphical Display
1 Extension
No Line Keys
4 Soft Keys
SPA922
Graphical Display
1 Extension
No Line keys
4 Soft Keys
SPA3102
1 Line PSTN Gateway
SPA901
Wall or Table Mount
Rugged Design
Flash, Redial, Vol. Buttons
No Display
Note: The SPA922 and SPA942 support
PoE and as such, do not come with a
power supply. Optionally, the PA100
power supply for Linksys IP Phones may
be ordered separately.
* Via a software license key the
SPA941 and SPA942 can be
upgraded to 4 extensions. The
SPA9000 can be upgraded to
support up to 16 stations (Phones).
22
SPA900 Series IP Phone Comparisons
Integrated PoE on
Switched Ethernet
Port and Second
Ethernet Port for
PC
SPA901
SPA921
SPA922
SPA941
SPA942
SPA922
SPA942
All SPA900 Series Phones Support QoS
© 2006 Cisco Systems, Inc. All Rights Reserved.
23
Linksys Multi-Line IP Phones
Key Features of the SPA921/922, SPA941/942:
•
•
•
•
•
•
•
•
•
•
•
High Quality and Distinctive Look and Feel
Hi-Resolution Graphical Display – 128 x 64 Monochrome
Backlit Display and PoE on SPA922 & SPA942
Menu Driven User Interface
Four Illuminated Line Keys – SPA941 & SPA942
Four Soft Keys
Four Way Navigation Button
Speakerphone with Hands Free Operation
Headset Port – 2.5mm
Hold Button
Call Logging
–
•
•
•
•
Missed, Incoming, Outgoing
Personal Directory – 100 Entries
Message Waiting Light
Message Retrieval Button
Volume Control
–
–
–
–
•
•
SPA941
SPA942
Handset
Speaker
Headset
Ringer
Illuminated Speaker, Mute and Headset Activation Key
Audible and Visual Incoming Call Alert
© 2006 Cisco Systems, Inc. All Rights Reserved.
SPA921
SPA922
24
SPA901 IP Phone
• Key Features
– Rugged Design
– Desktop or Wall Mountable
– LEDs:
• Message Waiting / Visual Ring
• Status / Holding Call
– RJ45 Ethernet Connection
– Ringer Volume Control – Adjustable
– Fixed Buttons:
• Flash (Hold, Conference, Swap)
• Redial
• Volume Control
© 2006 Cisco Systems, Inc. All Rights Reserved.
25
Linksys VoIP Phone Features
SPA901/921/922/941/942 Software Features:
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–
–
–
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SPA9000 IP PBX Integration
Comprehensive Interoperability
Complete VoIP Features & Management
Excellent Voice Quality
Secure Calling via sRTP
Remote Provisioning via HTTPS, HTTP, TFTP
3rd Party Application Server Call Control Interop
• Broadsoft Broadworks Interoperability
• SIP B with Bridged Line Appearance Support
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Downloadable Ring Tones
Network Based Ring Tone Support
Call Transfer
Call Back on Busy
Call Forwarding
Call Conferencing
Do Not Disturb
Hands Free Operation (On products with a Speakerphone)
Personal Directory – 100 Entries
Independently Configurable Dial Plan Per Line
IP Dialing (URI or IP Address) Support
Call Logs for Incoming, Outgoing, Missed Calls – 60 Entries
© 2006 Cisco Systems, Inc. All Rights Reserved.
SPA941
SPA942
SPA921
SPA922
SPA901
26
PoE Splitter for VoIP – POES5
Power Any 5v VoIP Appliance with Power Over Ethernet
• POES5
–
–
–
–
802.3af PoE Compliant
5 Volt – 2 Amp
Low Cost
Products Supported
• SPA1001, SPA2000, SPA2002,
SPA2100, SPA3000
• SPA2102, SPA3102
• PAP2, PAP2T
• SPA901, SPA921, SPA941
• SPA9000
© 2006 Cisco Systems, Inc. All Rights Reserved.
27
WiFi – Ethernet Bridge – WBP54G
Turn Any 5v VoIP Appliance or Phone Into A WiFi Endpoint!
• WBP54G
– 802.11 G WiFi to Ethernet Bridge
– Configuration Wizard via PC and
CD (Included)
– Uses 5v Power Adapter That
Came with VoIP Device
– WEP, WPA or WPA2 Encryption
– Very Affordable
– Products Supported
• SPA1001, SPA2000, SPA2002,
SPA2100, SPA3000
• SPA2102, SPA3102
• PAP2, PAP2T
• SPA901, SPA921, SPA922,
SPA941, SPA942
• SPA9000
© 2006 Cisco Systems, Inc. All Rights Reserved.
28
16 IP Phones + 2 Analog Devices
Maximum: 16 IP Phones
Customers /
Vendors
SPA901 -SPA921- SPA922 - SPA941 - SPA942
Landline
Telecom
Network
PSTN
VoIP
Network
Up: 1.5 Mbps
Down: 3.0 Mbps
2 Analog Devices
Internet
QoS Enabled
Broadband
Modem/Router
Assumption: 110 kbps per Call (one way) budgeted
for Off-Net Calling (Phones using G.711)
© 2006 Cisco Systems, Inc. All Rights Reserved.
SPA9000
IP PBX
“Line” Call Capacity
Setting: 15
29
Power over Ethernet Support on SPA9xx Phones
• SPA900 Series Phones with Integrated PoE Support:
– SPA922
– SPA942
• PoE Ethernet Switch
– SRW224P
• PoE Splitter
– POES5
Linksys SRW224P
SPA901
w/ POES5
SPA921
w/ POES5
© 2006 Cisco Systems, Inc. All Rights Reserved.
SPA941
w/ POES5
SPA922
SPA942
30
IP Phone selection flow
Phone Selection
SPA942
SPA941
YES
> 1 line
NO
PoE,
Eth. Switch?
NO
YES
> 1 line
NO
SPA922
SPA921
SPA901
© 2006 Cisco Systems, Inc. All Rights Reserved.
31
Linksys Voice Routers &
WiFi Phones
SPA2102 – 1 port router w/ 2 FXS
SPA3102 – 1 port router w/ 1FXS + 1 FXO
RTP300 – 4 ports router w/ 2 FXS
WRTP54G – 4 ports router + Wireless-G w/ 2 FXS
WAG54GP2 – 4 ports ADSL 2+ GW w/ 2 FXS
WIP330 – Wireless-G IP Phone
WWW.LINKSYS.COM
© 2006 Cisco Systems, Inc. All Rights Reserved.
32
SPA2102/3102 - 1 port Router w/ voice for 2play
•
Data & Routing
–
–
–
–
2 x 10/100BaseT WAN / PC Port
Bridge and NAT Modes
DHCP Server and Client
PPPoE & MAC Address Clone
–
QoS – Voice Packet Prioritization
•
•
–
–
ToS / DifServ, 802.1 p/q
Uplink Voice Prioritization Using CBQ, TBF
•
Voice
–
–
–
–
SPA2102: 2 FXS
SPA3102: 1 FXS + 1 FXO
G.729 with Conferencing
T.38 Real Time Fax
Port Forwarding, DMZ
Remote Web Management
© 2006 Cisco Systems, Inc. All Rights Reserved.
33
Router/GW with Voice for 3play – Networking Centre
Designed to meet SOHO/SB wishes
• High Processing power
– 90 Mbps
•
•
VPN termination/passthrough
Integrated devices
– Access: ADSL 2/2+, Ethernet
– LAN switch, Wireless-G
•
Voice
–
–
–
–
•
•
•
RTP300
Wired Broadband router
With 2 phone ports
2 SIP phone ports
T.38 RT Fax
High Compression codecs
Secure RTP
Quality of Service
Remote and secure provisioning
Security and Port administration
WRTP54G
Wireless-G Broadband router
With 2 phone ports
WAG54GP2
Wiresless-G ADSL2/2+ GW
With 2 phone ports
– Firewall, Port Fwd, DMZ
© 2006 Cisco Systems, Inc. All Rights Reserved.
34
RTP300: Broadband Router with 2 Phone Ports
• RTP300v2
– Data & routing
•
•
•
•
•
•
•
•
4 10/100baseT LAN (switched) ports
1 10/100baseT WAN port
QoS support
Dual Image Support
Up to 90 Mbps Throughput
Full Routing (DHCP, NAT)
Firewall
VPN Pass-thru
– Voice
•
•
•
•
2 FXS ports
SIP Support
T.38 Real Time Fax over IP
Dual High Compression Codecs
© 2006 Cisco Systems, Inc. All Rights Reserved.
35
WRTP54G Wireless-G Broadband Router w/ 2 FXS Ports
• WRTP54G
– Data & routing
•
•
•
•
•
•
•
Integrated Wireless G
4 port Switch with Wireless G
Up to 90 Mbps throughput
Full Routing (DHCP, NAT)
Firewall
VPN Pass-thru
Dual Image Support
– Voice
•
•
•
•
2 FXS ports
SIP
T.38 Real Time Fax over IP Support
Dual High Compression Codecs (G.729)
© 2006 Cisco Systems, Inc. All Rights Reserved.
36
WAG54GP2 - ADSL 2/2+ Gateway with 2 Voice Ports
Hardware
• Four (4) 10/100 Ethernet Ports (RJ45)
• One (1) ADSL Port (RJ11)
• Integrated Wireless 802.11g Access Point
• Two (2) SIP FXS Voice Ports (RJ11)
Data Features
–
–
–
–
–
–
Internet
Voice + ADSL Gateway
Simultaneous bridge and route modes
TR-069
VPN termination (Quick VPN)
QoS per TR-068
PVC Mapping
IGMP v2
Voice over IP Features
–
–
–
–
SIP
Codecs – G.729, G.723, G.711, G.722, G.726 codecs
DTMF Tone Detection & Generation
Fax
•
•
–
–
–
G.711 Pass-Through, G.711 Fax Mode
T.38 Real Time Fax over IP
Dynamic Jitter Buffer
Line Echo Cancellation
Secure Automated or Manual Configuration
© 2006 Cisco Systems, Inc. All Rights Reserved.
37
Voice Router/GW selection flow
Router/GE Selection
YES
WAG54GP2
ADSL?
NO
WRTP54G
YES
WiFi?
NO
RTP300
YES
3 play?
NO
LAN
ports
1
RTP300
>1
SPA2102
SPA3102
© 2006 Cisco Systems, Inc. All Rights Reserved.
38
WiFi Phone – WIP330
•
Primary Features:
–
–
SIPv2
WinCE 4.2
•
•
–
–
–
–
–
–
802.11g
Web-browser (MS Internet Explorer)
Video survelliance (with Linksys IP cameras)
Multiple SSID (roaming support)
Remote, Secure, Automatic Provisioning
Network Selection Profiles
•
•
–
• TFT
• 240 x 320
• 2.2"
Auto
Pre-Set Profiles
Network Profile Configuration
•
•
–
–
–
–
–
–
32 MB SDRAM
64 MB FLASH
High Resolution Screen
Static IP/DHCP
WEP, WPA, WPA2
+40hrs (standby) +3 hrs (talk time)
Phone Book
Call Forwarding
Multiple Ring Tones
Call Logging (Missed, Dialed, Received)
Volume Control
© 2006 Cisco Systems, Inc. All Rights Reserved.
39
Linksys
VoIP in-@-box program
Solution proposal
DISTRIBUTOR GUIDELINES
© 2006 Cisco Systems, Inc. All Rights Reserved.
40
What is the Linksys VoIP-in-@-BOX program?
• A new program to promote LVS (Linksys Voice
System) into the channel, open to all disties, VARs
and Service Providers.
• An easy way to sell and promote Voice over IP into
the channel, based on special discounts and solution
bundleling.
• An invitation to the VARs and Resellers to participate
of a new business opportunity.
© 2006 Cisco Systems, Inc. All Rights Reserved.
41
Solution Model
WAG54GS/GX2
Basic
SPA9000
SR216/224
SPA9xx
X1
X2
X4
Business
X1
X1
Advanced
X1
X1
X1
X6
Proffesional(*)
X1
X1
X1
X10
(*) License must be included in SPA9000 in Advanced and Proffesional
(**) Power Supplies as needed in SPA942 and 922
© 2006 Cisco Systems, Inc. All Rights Reserved.
42
Solution model
• VARs will be able to buy a mix of products in which
they can select from the wide variety of Linksys LVS
and SBS.
– LVS – Linksys Voice System
– SBS – Small Business Solutions
• Flexibility in terms of Phones to be used. Meant to be
oriented to the WHOLE portfolio, at VARs needs.
• Direct tool for Distributor to take decitions on
discounts to promote LVS.
• Disti will offer the solution recommending certified
VoIP Service Providers.
– Var will select as desired.
• Var to hold relation with VoIP SP.
© 2006 Cisco Systems, Inc. All Rights Reserved.
43
Discount PROGRAM
(*) Discounts based on disti cost
POS based
(**) SPA3000/3102 Optional if required,
discount to be applied as per each kit
and volume
© 2006 Cisco Systems, Inc. All Rights Reserved.
44
Discount PROGRAM
• Examples.
– Var A wants to adquire ANY kit for DEMO or FIRST TIME
purchasing
• VAR A will get a 20% upfront discount in ANY kit.
– Var A wants to adquire a BASIC kit after previous operation
• VAR will get 5% upfront discount on 1 SPA9000 and 2 phones
– Var A is to adquire total volume of 8 BASIC kits in same month.
• VAR will get 10% upfront discount in all Kits after the 5th.
© 2006 Cisco Systems, Inc. All Rights Reserved.
45
Go To Market
• Basics
– Linksys will recommend the Reseller/VAR a SP via the
communication done with the distributor
– VoIP-in-@-BOX is oppened to any VoIP SP
• End user/VAR choice
• No limitations
• No country Specific
• Distributor implication
– Communication to partners.
– Sales force trainning
– Sales tools
• Spiffs, setting achiavable goasl to sales teams, breath/deapth,
– Identify ideal focused partners
• Commitment with Linksys
– Special emphasys in DEMOKIT promotion at 20% Discount!!
– Using the discounts per program/volume/KIT proposed
– POS follow up
© 2006 Cisco Systems, Inc. All Rights Reserved.
46
Linksys, división de Cisco Systems Inc.
• División Residencial/SOHO/PE
de Cisco Systems Inc
• Tecnologías de acceso a Internet
• Soluciones avanzadas de movilidad
• VoIP, soluciones integradas
© 2006 Cisco Systems, Inc. All Rights Reserved.
47
© 2006 Cisco Systems, Inc. All Rights Reserved.
48
Thank You, questions?
“Linksys Knows SIP”
“Linksys Knows VoIP”
WWW.LINKSYS.COM
© 2006 Cisco Systems, Inc. All Rights Reserved.
49