ELC 200
DAY 8
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Agenda
• Assignment #3 Due Feb 8
• Syllabus Change
– I will cover Chap 16 After Chap 7 instead of
after chapter 12
– Allows students to begin work on eCommerce
Initiative Framework
• Today is a Discussion on Web Management
Tools and Web Portals
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Assignment # 3
• On page 129 and 130
– Do the following questions from the Discussion
Questions Section
– 1, 2, 3 & 7
• On Page 157
– Do the following questions from the Discussion
Questions Section
– 1, 2, 4, & 6
• Turn in a well formatted Word Document
• Due at the beginning of the next class
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Chapter 5
Web Management Tools and
Web Portals
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Some Basic Questions
• What is the non-technology fuel for eCommerce?
What makes it work besides computers and
networks?
– Information and Knowledge
• So how do you find it, get it, keep it, sort it, use it
and give it out in a manner that is useful and
productive to all the consumers and the producers
of the information and knowledge?
– The problem is called Knowledge Management and the
current solution is Portals
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Portals:The Basics
Portals are considered to be virtual
workplaces that:
• Promote knowledge sharing among
different categories of end users
• Provide access to stored structured data
• Organize unstructured data
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
The Basics (cont’d)
Portals are tools that could:
• Simplify access to data stored in various
application systems
• Facilitate collaboration among employees
• Assist the company in reaching its
customers
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
EVOLUTION OF PORTALS
• Search engines
• Navigation sites
• Portals evolved to include advanced search
capabilities and taxonomies
• Good paper on knowledge portals
– http://www.isoc.org/inet2000/cdproceedings/7d/7d_2.htm
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Evolution of the Portal Concept
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Difference between Knowledge and
Information
• […] knowledge is based on personal experiences and cultural
inheritance and fundamentally tacit. We use our knowledge to perform
actions such as creating information. Although the knowledge required
to create the information is interwoven with the information, the reader
must still have knowledge similar to that of the creator to be able to
interpret the information. The more overlapping that cultural
background between the two, the easier the information is understood.
Information is a vehicle for reflection that may, by informing the
reader, expend or relocated his or her knowledge state. (p.9)
– Stenmark, D. (2002). Information vs. Knowledge: The Role of intranets in
Knowledge Management. In Proceedings of HICSS-35, Hawaii, January 7-10, 2002
• http://w3.informatik.gu.se/~dixi/publ/ddoml02.pdf
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Knowledge Portals Versus
Information Portals
Enterprise Information
Portals
• Use both “push” and “pull”
technologies to transmit
information to users
through a standardized
Web-based interface
• Integrate disparate
applications into a single
system
• Have the ability to access
both external and internal
sources of data
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Enterprise Knowledge Portals
• Are goal-directed toward
knowledge production,
knowledge acquisition,
knowledge transmission, and
knowledge management
• Are focused on enterprise
business processes
• Provide, produce, and manage
information about the validity of
the information they supply
• Include all EIPs functionalities
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Business Challenges
• A move from product to customer centric
organizations
– Understand and predict Consumer behavior
– Offer the right product at the right time for the right
price
• To optimize the performance of operational
processes in order to reduce costs and enhance
quality
• Companies need to commercialize their products
at the lowest price possible
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Portals and Business
Transformation
• The explosion of key business information
captured in electronic documents
• The speed by which the quantity and kinds
of content is growing
• Challenges:
– Shorter time to market
– Knowledge worker turnover
– More demanding customers and investors
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Why Organizations Launch
KM Programs
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Awad –Electronic Commerce 2/e
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The Benefits of Knowledge Portals
Productivity
Locating Documents
Collaboration
Better Decisions
Quality of Data
Sharing Knowledge
Identifying Experts
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E-mail Traffic
Bandwidth Use
Time in Meetings
Phone Calls
Response Times
Redundant Efforts
Operating Costs
Time to market
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Knowledge Portals Components
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Content management
Business intelligence
Data warehouses and data mines
Data management
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Awad –Electronic Commerce 2/e
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Portals Components
Source: http://www.alvea.com
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Knowledge Portal Technologies
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Gathering
Categorization (taxonomy)
Distribution
Collaboration
Publish (external to portal)
Personalization
Search/navigate
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Portal Features and Benefits
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Layers of The Portal Architecture for
Microsoft
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Awad –Electronic Commerce 2/e
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Types of Collaborations
• Asynchronous collaboration
– human-to-human interactions via computer
sub-systems having no time or space
constraints. Queries, responses, or access occur
anytime and anyplace
• Synchronous collaboration
– computer-based, human-to-human interaction
that occurs immediately (within 5 seconds). It
can use audio, video, or data technologies
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Another Distinction
• Push technology places information in a
place where it is difficult to avoid seeing it
• Pull technologies require you to take
specific actions to retrieve information
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Awad –Electronic Commerce 2/e
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Requirements for Successful
Collaboration Tools
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Comfortable e-mail systems
A Web browser
Simple search functionalities
Collaboration services with a multipurpose
database
• Web services
• Indexing services for full-text search of documents
• Well-organized central storage locations
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Synchronous and Asynchronous
Collaboration
Synchronous collaboration
• Teleconferencing
Asynchronous collaboration
• Electronic Mailing Lists
– Advantages: personal, immediate
– Advantages: cheap
– Disadvantages: limited
communication medium
feedback
– Disadvantages: expensive, often
does not work well across time
zones
• Computer Video/
Teleconferencing
– Computer-based
teleconferencing and videoconferencing is a rapidly
evolving technology that has
tremendous potential for
distributed organizations
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• Web-Based Discussion
Forums
– Advantages: same as electronic
mailing lists except requires
slightly faster Internet connection
– Disadvantages: cultural resistance
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Synchronous and Asynchronous
Collaboration
Synchronous collaboration
Asynchronous collaboration
• Online Chat Forums
• Lotus Notes
– Allow multiple users to
communicate simultaneously
by typing messages on a
computer screen
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– Advantages: comprehensive
collaborative solution employing
state-of-the-art technologies for
communication, document
management, and work flow
– Disadvantages: expensive to
deploy when compared with other
collaboration technologies
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
The World Bank Case
• The World Bank spent a fortune on
classifying knowledge
• The bank employs XML–enabled Oracle
data engine to drive a document
management system linked to Lotus
Notes groupware
• Codification of technologies needs to be
evaluated in terms of a return on investment
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
KM Architecture at the World
Bank
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Awad –Electronic Commerce 2/e
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Intelligent Agents
• Intelligent agents are tools that can be
applied in numerous ways in the context of
EKPs
• Intelligent agents are still in their infancy
• Agents are software entities that are able to
execute a wide range of functional tasks
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Awad –Electronic Commerce 2/e
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Intelligent Agents Services
• Customized customer assistance with online
services
• Customer profiling based on business experiences
• Integrating profiles of customers into a group of
marketing activities
• Predicting customer requirements
• Negotiating prices and payment schedules
• Executing financial transactions on the customer’s
behalf
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
New Trends in Portal
Technologies
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Critical Issues for
Knowledge-Sharing Programs
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Responsiveness to user need
Content structure in large systems
Content quality requirements
Integration with existing systems
Scalability
Hardware–software compatibility
Synchronization of technology with the
capabilities of users
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Portal Vendors
Vendor
KM Portal Feature Summary
Product
Lotus/IBM
Lotus Raven
1.0 (in beta)
Open Text
MyLivelink
• Integrated work flow
Portal 1.0 with • Quick integration of features
Livelink 8.5.1 • Quick portal deployment
KM software
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• Intelligent taxonomy
• QuickPlace collaboration tool
• Assigns value to data based
on how often it is used
• Portal replication
• Facilitates content
management
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Best Uses
• Self-creating and refining
taxonomies
• Personnel resources linked to data
sources
• Advanced collaboration
• Easy portal repurposing
• Rapid application development
with associated KM packages
• Integrated KM
• Document management and work
flow
• Custom collaboration spaces
(personal, project, or enterprise)
Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Portal Vendors (cont’d)
Vendor
KM Portal Feature Summary
Product
Plumtree
Plumtree
Corporate
Portal 4.0
• Automatic population
• E-mail, voice, and wireless
notification
• Integration with LDAP
directories
• E-room tools
• Easy and extensive content
and application integration
• Scalability
• Advanced security
• Trainable taxonomies
• Various data access
• Customization and
extensibility
Woolamai
WebMeta
Engine 1.0
• Quick integration
• Flexible portal interface
• Knowledge taxonomy adapts to
data views
• Data-mining functionality
• Web site statistics
• Usability
• Tracking site statistics
• Content streaming to wireless
devices
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Best Uses
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Awad –Electronic Commerce 2/e
© 2004 Pearson Prentice Hall
Chapter 5
Web Management Tools and
Web Portals
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