Jason Seiken
Senior Vice President
PBS Interactive
KIDS GO! Broadband Feedback
“Huge kudos for the PBS GO player. I just looked. Sweeeet to see full screen, lots of
it, video all in one place. As Huggyface says … Delightful! (We’re big Word Girl fans
in my house).”
–Tim Olson, KQED
“Just wanted to say BRAVO to you and your team!!! The player works so well and
the content is really well organized. In addition, the quality of the video looks SO
great. I cannot wait to begin to use it for The Electric Company! Although I was so
lucky to have had a sneak peek of the design when I came out to meet you all in
June, the outcome is really outstanding. I am so lucky to get to work with you all in
the days ahead.”
–Erica Branch-Ridley, The Electric Company
PBS.org Gains 36% Share of Traffic
PBS
ABC
NBC
CBS
FOX
The CW
MyNetwork TV
0%
5%
10%
15%
20%
Source: Hitwise, Share of Visits Among Broadcast Network Sites, Week-ending 9/27/08
25%
30%
35%
40%
Traffic Trends
• PBS.org
•25% increase in market share among broadcast network sites
during last TV season
•Average 10.5 million unique visitors per month in 2008
• PBSKids.org:
• 37% increase in market share
• Surpassed Nickelodeon in market share in 4 of the last 6
months and CartoonNetwork in 2 of the last 6 months
• Average 6.7 million unique visitors per month in 2008
Source: Visual Sciences Monthly Usage Data, January – May 2008; Hitwise Share of Visits Among TV Broadcast Sites, January – June 2008.
Not your typical audience …
• 65% of PBS.org general audience web site users
are under age 45
• Almost one-third of PBS.org users are between the
ages 18 and 34
Source: comScore
Source: Visual Sciences Monthly Usage Data, January – May 2008; Hitwise Share of Visits Among TV Broadcast Sites, January – June 2008.
Ten New Media Initiatives to
Better Serve Stations & Producers
1. Default Localization of pbs.org
2. Local/national search results
3. Google Analytics for stations
4. Google Analytics for producers
5. SEO for stations and producers
6. Station Remote Control
7. Station Content on YouTube
8. Savings for Stations
9. Turnkey KIDS & Parents content
10.Online Video
Local/National Search Results
Google Analytics for Stations/Producers
“From testing which fundraising messaging
converts the most users to donors, to
determining where visitors came from, how
long they stayed and what they engaged with
…, Google Analytics can be used to bolster
your online marketing and fundraising
activities. “
–Anna MacDonald, Director, PBS
SEO for Stations and Producers
Station Remote Control
Station Content on YouTube
Savings for Stations
Jason Seiken
Senior Vice President
PBS Interactive
Default Localization of PBS.org
Turnkey KIDS & Parents Content
COVE: Comprehensive Online Video
Ecosystem
CDN
(content delivery network –
prearranged deal or use
your own)
Producer
Sites
Local Station
Sites
Administrative
interface for
establishing
accounts & rules
Platform
(information management)
Players
Transcoding
Workflow process
for delivery of
content
(plug&play, templated,
custom)
(conversion of video to
online formats)
pbs.org
GO!
EDCAR
Administrative
interface for
customizing user
interfaces
COVE: Station Reactions
“You blew the socks off of us down here!” –R.L. Watson III, UNCTV
“We're very impressed with overall design/look. Can't wait to see
the working product.” –Alan Melson, KERA
“This is really exciting to see!” –Bryan Bauer, Iowa Public
Television
“Thanks again for all of your work on this. We’re very excited.”
–Anne Gleason, WTTW
“It’s way above any expectations I had.” –Angee Simmons, KCPT
Local/National COVE Station
Pilot Participants
Iowa Public Television
KCET (Los Angeles)
KCPT (Missouri)
KERA (Dallas)
KET (Kentucky)
KNME (Albuquerque)
Mountain Lake PBS (NY/Canada)
Oregon Public Broadcasting
MPT (Maryland)
WHUT (Washington, DC)
WHYY (Pennsylvania)
WNET (New York)
WTTW (Chicago)
WXXI (New York)