Group
03 許維芳 Kate
04 胡 渝 Henry
05 黃逸芳 Maggie
35 江宜靜 YiGin
40 魏心如 Sussi
Outline
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Overview of Switzerland
Economy of Switzerland
Representative company
References
Geography
Cantons of Switzerland
Currency
Swiss Franc
 The currency code and currency symbol is CHF.
 Banknotes : 10, 20, 50, 100, 200 & 1,000 francs
 Coins : 5, 10 & 20 centimes, ½, 1, 2 & 5 francs
Weather
 From January to February from -1 to 5°C .
 From July to August the daytime temperature ranges
from 18 to 27°C .
 In spring and autumn, the daytime temperature range
is 8 to 15 °C .
 Summer is warmer and drier with maximum
temperatures up to 35°C .
Official language
Official languages in Switzerland :

German (65%)

French (23%)

Italian (8.5%)

Romansh (0.5%)
Religion
Religion in Switzerland – 2012
religion
percent
Roman-Catholic
38.2%
Swiss Reformed
26.9%
Unaffiliated
21.4%
Other Christians
5.7%
Islamic
4.9%
Jewish
0.3%
Others
1.3%
Economy of Switzerland
• policy of long-term monetary security and
political stability
• country‘s small size and high labor specialization
• low unemployment rates and a balanced budget
Export of Switzerland
• Main export partners：
Germany 20.8 %,United States 9.3%, Italy 8.9%, France 8.4%,
United Kingdom 4.8%
• Export goods：
machinery, chemicals, metals, watches, agricultural products
import of Switzerland
• Main import partners：
Germany 33.9%, Italy 11.2%, France 9,71%, United States 5.1%,
Netherlands 4.8%, Austria 4.4%, United Kingdom 3.9%
• Import goods：
machinery, chemicals, metals,vehicles, agricultural products, textiles
Economy sectors
• Watches
– Swiss watch making companies produce most of the world's
high-end watches
• Industrial
– food processing : Nestlé(雀巢)
– chemical for industrial and construction use : Sika AG(西卡集團)
– medicine making : Novartis(諾華) , Roche(羅氏集團)
Economy sectors
• Agriculture
– High tariffs and extensive domestic subsidizations
encourage domestic production
– 90 to 100% of potatoes, pork, cattle and most milk
products, are produced in the country
• Tourism
– mountainous regions and cities
• Banking
– neutrality and national sovereignty
Rolex
• Be founded by Hans Wilsdorf in 1905
• To moved to Switzerland in 1919
•
Major product/service：Watch
Rolex
• Strategy：
1.Focus
2.Product positioning
3.Segmentation
• Feature：
1.Precision
2.Elegance and Noble
3.Testing of product’s limitation
References
• Switzerland wiki
http://en.wikipedia.org/wiki/Switzerland
• Economy of Switzerland
http://en.wikipedia.org/wiki/Economy_of_Switzerland
• Rolex wiki
http://en.wikipedia.org/wiki/Rolex
• Rolex Official website
http://www.rolex.com/zh-hant
• Google picture
• Vidoe
• https://www.youtube.com/watch?v=dmDgVuO55B8
Thank you!
Q&A