• Early Adopters
https://store.theartofservice.com/the-early-adopters-toolkit.html
Real-time marketing Unrealized promise
In some respects, these early real-time
marketing customer implementations were
ahead of their time despite acknowledged
revenue realization within the early
adopters.
1
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Behavioral targeting Onsite Behavioral Targeting
The early adopters of this
technology/philosophy were editorial sites
such as HotWired, online advertising with
leading online ad servers, retail or other ecommerce website as a technique for
increasing the relevance of product offers
and promotions on a visitor by visitor basis
1
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Six Sigma Doctrine
1
Six Sigma is a registered service mark
and trademark of Motorola Inc. As of
2006 Motorola reported over US$17
billion in savings from Six Sigma. Other
early adopters of Six Sigma who
achieved well-publicized success
include Honeywell (previously known as
AlliedSignal) and General Electric,
where Jack Welch introduced the
method. By the late 1990s, about twothirds of the Fortune 500 organizations
had begun Six Sigma initiatives with the
aim of reducing costs and improving
quality.
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JMP (statistical software) History
1
JMP was developed in the 1980s by John
Sall and a team of developers to make
use of the graphical user interface
introduced by the 1984 Apple Macintosh.
It originally stood for “John’s Macintosh
Project” and was first released in
October 1989. It was used mostly by
scientists and engineers for design of
experiments (DOE), quality and
productivity support (Six Sigma), and
reliability modeling. Semiconductor
manufacturers were also among JMP’s
early adopters.
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Ancient technology - Summary
They were early
adopters of bronze
1
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Mobile commerce - History
1
"Profitability for device vendors and
carriers hinges on high-end mobile
devices and the accompanying killer
applications," said Burchett. Perennial
early adopters, such as the youth
market, which are the least price
sensitive, as well as more open to
premium mobile content and
applications, must also be a key target
for device vendors.
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Mobile commerce - Memetic research
It also showed how products take on
new life because of the mindset of the
young, who tend to be early adopters of
any form of social technology services.
1
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Change management - History
The scientific study of hybrid corn
seed adoption led to the commonly
known groupings of types of people:
Innovators, Early Adopters, Early
Majority, Late Majority and Laggards.
1
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Diffusion of innovations
The categories of adopters are:
innovators, early adopters, early majority,
late majority, and laggards (Rogers 1962,
p
1
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Diffusion of innovations - Rate of Adoption
1
Also, injecting an innovation into a group
of individuals who would readily use said
technology, and provide positive reactions
and benefits for early adopters of an
innovation.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Diffusion of innovations - Adopter categories
The categories of adopters are:
innovators, early adopters, early
majority, late majority, and laggards
(Rogers 1962, p
1
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Diffusion of innovations - Adopter categories
1
Early adopters are typically younger
in age, have a higher social status,
have more financial lucidity,
advanced education, and are more
socially forward than late adopters
https://store.theartofservice.com/the-early-adopters-toolkit.html
Diffusion of innovations - Adopter categories
1
Early Majority Individuals in this category
adopt an innovation after a varying degree
of time. This time of adoption is
significantly longer than the innovators and
early adopters. Early Majority tend to be
slower in the adoption process, have
above average social status, contact with
early adopters, and seldom hold positions
of opinion leadership in a system (Rogers
1962 5th ed, p. 283)
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Social network - Diffusion of innovations
1
Diffusion of ideas and innovations studies
focus on the spread and use of ideas from
one actor to another or one culture and
another. This line of research seeks to
explain why some become "early
adopters" of ideas and innovations, and
links social network structure with
facilitating or impeding the spread of an
innovation.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Evan Williams (entrepreneur) - Medium
On September 25, 2012, Williams and
Stone created a publishing platform called
Medium (at Medium.com). It was initially
available only to early adopters, but was
opened to the public in 2013.
1
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Diffusion (business) - Theories
Early adopters – social
leaders, popular, educateds;
1
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Diffusion (business) - Theories
1
The most difficult step is making the
transition between visionaries (early
adopters) and pragmatists (early
majority)
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Google+ - User base
Early adopters of Google+ in mid-2011
were mostly male (71.24%), and the
dominant age bracket (35%) was between
25 and 34.An August 2011 survey
estimated that 13% of U.S. adults have
joined Google+; it was projected to have
22% of U.S. adults in a year.
1
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Linux distribution - History
Users were attracted to Linux
distributions as alternatives to the DOS
and Microsoft Windows Operating
Systems on the PC, Mac OS on the
Apple Macintosh, and proprietary
versions of Unix. Most early adopters
were familiar with Unix from work or
school. They embraced Linux for its
stability, low (if any) cost, and
availability of the source code for most
or all of the software included.
1
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LiveJournal - Features
Currently LiveJournal has five
account levels: basic (comprising
approximately 95% of the network);
plus (sponsored with more
advertising); "early adopters" who
were registered prior to 14 September
2000; paid and permanent
1
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Service-oriented architecture - Challenges
1
Product stacks continue to evolve as early
adopters test the development and
runtime products with real-world problems.
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Unicode - Operating systems
1
Early adopters tended to use UCS-2 and
later moved to UTF-16 (as this was the
least disruptive way to add support for
non-BMP characters)
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GEnie - Notable users
1
Many well-known personalities were early
adopters of the online medium, and were a
prominent presence on GEnie, either
active in one of its RoundTables, or
frequent public participants in GEnie’s CB
Chat.
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Hype cycle - Five phases
Trough of Disillusionment: Interest
wanes as experiments and
implementations fail to deliver.
Producers of the technology shake out
or fail. Investments continue only if the
surviving providers improve their
products to the satisfaction of early
adopters.
1
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History of technology - Ancient technology
1
These civilisations were early adopters of
bronze technologies which they used for
tools, weapons and monumental statuary
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Optimum HDTV viewing distance - Optimum ranges
1
Early adopters of HDTV were typically
videophiles, the technically adventurous
and the sports enthusiast looking to have
the ultimate viewing experience
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Technology adoption lifecycle
1
The process of adoption over time is
typically illustrated as a classical
normal distribution or "bell curve."
The model indicates that the first
group of people to use a new product
is called "innovators," followed by
"early adopters." Next come the early
and late majority, and the last group to
eventually adopt a product are called
"laggards."
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Technology adoption lifecycle
1
early adopters – younger, more educated, tended to
be community leaders, less prosperous
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Technology adoption lifecycle - Adaptations of the model
1
In his book Crossing the Chasm, Geoffrey
Moore proposes a variation of the original
lifecycle. He suggests that for
discontinuous or disruptive innovations,
there is a gap or chasm between the first
two adopter groups (innovators/early
adopters), and the early majority.
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Online diary - Early history
1
The end of 1997 is generally
considered the cut-off date for
early adopters.
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Early adopter - History
1
Early adopters as shown in the
Rogers' bell curve
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Marketing operations
1
Marketing Operations is a relatively
new discipline within the Corporate
Marketing function. Its existence was
first recognized 15 years ago by
research firms such as IDC and
SiriusDecisions. Early adopters were
high tech companies such as Cisco
Systems, Symantec, and Adobe. Today,
hundreds of companies across a
variety of industries staff a Marketing
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Product lifecycle - Stages
1
"There are five different product adoption
groups during the product's life cycle
1.Innovators-well-informed customers who
are able to try unproven product 2.Early
adopters-usually educated opinion leaders
3.Early majority-careful consumers, who
tend to avoid risk 4.Late majoritysomewhat skeptical customers
5.Laggards-those who avoid change The
rate of adoption depends on many factors
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Mac OS X Public Beta
The Mac OS X Public Beta (internally
codenamed "Kodiak") was an early beta
version of Apple Computer's Mac OS X
Operating System Cheetah. It was
released to the public on September 13,
2000 for US$29.95. It allowed software
developers and early adopters to test a
preview of the upcoming Operating
System and develop software for the
forthcoming Operating System before its
1
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Macintosh II - History
1
Because Color QuickDraw was included in
the Mac II's ROM, earlier Macintoshes
could not be upgraded to display color,
and many early adopters felt betrayed by
Apple
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Voicemail - VMX
1
The impressive list of early adopters started the ball
rolling on corporate voice-mail
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Solidoodle - Solidoodle 1
The Solidoodle 1 was discontinued
from the Solidoodle online store as of
the release of the Solidoodle 2 in 2012.
Because of an early program to
provide inexpensive upgrades from
the Solidoodle 1 to the Solidoodle 2 for
early adopters, few Solidoodle 1's
remain in the field, and the printer
has become a bit of a rarity in 3D
Printing collections.
1
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300-page iPhone bill - Background
1
After a month's time, as early adopters
started receiving their first monthly bills,
stories of unusually large and expensive
iPhone bills began to circulate
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IPhone (first generation) - Post-release
1
After receiving hundreds of emails...upset
about the price drop, Apple gave store
credit to early adopters.
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HTC Dream - Critical reception
1
Engadget felt that the Dream isn't going
to blow anyone's mind right out of the
gate due to its hardware, but that the
Android platform as a whole held its
own against its competitors, and that
early adopters of Android through the
G1 were buying into one of the most
exciting developments in the mobile
world in recent memory
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Online pass - Usage
38 Studios founder Curt Schilling
defended the use of an online pass to
unlock the seven-part bonus quest
House of Valor on the single-player
Role-playing video game|RPG
Kingdoms of Amalur: Reckoning
(which was published by EA), by
arguing that it was actually day one
DLC intended to reward early
adopters
1
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3DO Interactive Multiplayer - History
1
Some sources claim that 3DO was priced
at $699, far above competing game
systems and aimed at high-end users and
early adopters
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Electronic waste - Consumer awareness efforts
1
Many Comedy Central viewers are early
adopters of new electronics, and produce
a commensurate amount of waste that can
be directed towards recycling efforts
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Philips CD-i - TeleCD-i and CD-MATICS
1
Dutch grocery chain Albert Heijn and
mail-order giant were early adopters
and introduced award-winning
TeleCD-i applications for their homeshopping and home-delivery services
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History of video game consoles (fifth generation) - Results of the fifth
generation
In addition, the initially high
suggested retail price of the console
may have driven potential customers
away, and some early adopters of the
system who had paid the initial cost
may have been angered by Nintendo's
decision to reduce the cost of the
system US$50 six months after its
release
1
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Google Voice - No international texting service
1
Although early adopters found they were
able to send texts to international mobile
numbers, this feature was never officially
supported and was blocked as of June
2010. Currently an attempt to text an
international number (outside of the USA
or Canada) will result in a 'destination not
supported' error message, though
international text messages can still be
received.
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Opera (web browser) - Opera Developer and Opera Next
1
'Opera Developer' allows early testing of
new features, mainly targeting
developers, extension creators, and
early adopters. Opera Developer is not
intended for everyday browsing as it is
unstable and is prone to failure or
crashing, but enables advanced users to
try out new features still under
development, without affecting their
normal installation of the browser. New
versions are released frequently,
generally a few times a week.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Motorola Xoom - Accessories
1
Many early adopters to the Xoom tablet
were upset that the upgrade will not be
available more than 6 months after
Xoom's debut.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Motorola Xoom - Reviews
1
The Xoom's initial pricing attracted
criticism since it was more expensive
than its equivalent iPad 2 model. Both
Engadget and PC World cited the price
as a drawback, and CNET said that
with the launch pricing, the Xoom's
appeal will be limited to early
adopters and Android loyalists.
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Online music store - History
1
Sony's pricing of US$3.50 per song track also
discouraged many early adopters of the service
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Doctor of Philosophy - Scandinavia
1
Scandinavian countries were among the
early adopters of a degree known as a
doctorate of philosophy, based upon the
German model
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Snapchat - Users
Snapchat's marketing potential was
published in late September 2013 by
the Vocus company, who identified
Taco Bell, Karmaloop, and 16 Handles,
a New York, US frozen yogurt chain, as
early adopters of the app for such a
purpose. Vocus explained, Brands can
set up profiles on the network and add
users as friends, who opt into the
brand's messages by accepting.
1
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Karmaloop - Verge Culture
1
This group of people is considered to be
early adopters who communicate digitally
to spread the latest trends in music,
fashion, art, technology, and action sports
https://store.theartofservice.com/the-early-adopters-toolkit.html
Peer-to-Peer University - Academic profile
1
P2PU's school of Webcraft courses were
early adopters of a Mozilla Open
Badges|badge reward system, and with
their task completion system there are
elements of gamification.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Business process reengineering - Research and methodology
1
Benefiting from lessons learned from the
early adopters, some BPR practitioners
advocated a change in emphasis to a
customer-centric, as opposed to an ITcentric, methodology. One such
methodology, that also incorporated a
Risk and Impact Assessment to account
for the impact that BPR can have on jobs
and operations, was described by Lon
Roberts (1994).Lon Roberts (1994)
Process reengineering: the key to
achieving breakthrough success.
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Technology lifecycle - Technology perception dynamics
1
In terms of the S curve, innovators occupy
2.5%, early adopters 13.5%, early majority
34%, late majority 34%, and laggards
16%.
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NeuroSky - NeuroSky Products
These products have been widely
adopted due to positive reviews by early
adopters with Richard Reilly Ph.D.,
professor at Trinity College in Dublin
stating that, “We have been impressed
with the quality of data from the MindKit
Pro, compared to our gold-standard EEG
acquisitions system
1
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Compressed natural gas
1
It is also why municipal government,
public transportation vehicles were
the most visible early adopters of it, as
they can more quickly amortize the
money invested in the new (and
usually cheaper) fuel
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Prohibition - United States
1
Kansas and Maine were
early adopters of
statewide prohibition
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Green marketing - LOHAS
* ' LOHAS': Active environmental
stewards dedicated to personal and
planetary health. These are the
heaviest purchasers of green and
socially responsible products and the
early adopters who influence others
heavily.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Waxed cotton - Usage
1
One of the early adopters was J. Barbour
Sons in the outdoor industry, producing
waxed jackets for farmers and
gamekeepers; and as motorcycling was
then the predominant form of personal
transport, the new company of Belstaff
also developed clothing.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Service oriented architecture - Challenges
1
Product stacks continue to evolve as
early adopters test the development
and runtime products with real-world
problems
https://store.theartofservice.com/the-early-adopters-toolkit.html
Behavioral advertising - Onsite Behavioral Targeting
The early adopters of this
technology/philosophy were editorial sites
such as HotWired,Ad Age,
[http://adage.com/article/news/affinicastunveils-personalization-tool/2714/
Affinicast unveils personalization tool], Dec
4, 1996Chip Bayers,
[http://www.wired.com/wired/archive/6.05/o
ne_to_one.html Cover Story: The Promise
of One to One (A Love Story)], Wired, May
1
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Word processor - Literature
1
Notable early adopters in the mid- or late1970s included science fiction author (and
BYTE Magazine columnist) Jerry
Pournelle, Larry Niven, Stanley Elkin,
James Fallows, and Michael Crichton
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Social networks - Diffusion of innovations
1
Diffusion of innovations|Diffusion of
ideas and innovations studies focus on
the spread and use of ideas from one
actor to another or one culture and
another. This line of research seeks to
explain why some become early
adopters of ideas and innovations, and
links social network structure with
facilitating or impeding the spread of
an innovation.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Google Nexus One - Support
1
It’s remained a niche channel for early
adopters, but it’s clear that many
customers like a hands-on experience
before buying a phone
https://store.theartofservice.com/the-early-adopters-toolkit.html
Dell Venue Pro - Launch
1
However, some early adopters of the
phone received defective phones with
Wi-Fi issues, SIM card issues, faulty
headphone jack, and batteries
marked as Engineering Sample
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G.992.5 - United Kingdom
* [ http://www.aquiss.net/ Aquiss]
which were early adopters of the BT
Group network solutions, starting
ADSL2+ trials from October 2007 with
national rollout following shortly
afterwards.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Tag cloud - History
Oversaturation of the tag cloud
method and ambivalence about its
utility as a web-navigation tool led to a
noted decline of usage among these
early adopters. (Flickr would later
apologize to the web-development
community in their five-word
acceptance speech for the 2006 Best
Practices Webby Award, where they
simply stated sorry about the tag
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
History of the web browser - 1980s to early 1990's
The browser, based on SGML tags,
used a tag set from the Electronic
Document Project of the AAP with
minor modifications and was sold to a
number of early adopters
1
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Iriver - History
iriver's U.S. unit, based in Vancouver,
Washington, held 3.4% of the U.S. MP3
player market in 2005, according to IDC.
The company targets early adopters
among American users as it tries to regain
dominance of the category. It also opened
sales divisions in Brazil, Germany, Hong
Kong and Japan.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Atari ST - Port connections
1
Due to the early sales of so many of the
single-sided drives, almost all software
would ship on two single-sided disks
instead of a single double-sided one,
for fear of alienating early adopters
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Lean Startup - Background
1
launched its product, There.com, but they
were unable to garner popularity beyond
the initial early adopters
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Tesla Motors - History
1
Since college, Musk's primary goal was to
commercialize electric vehicles, starting
with a premium sports car aimed at early
adopters and then moving as rapidly as
possible into more mainstream vehicles,
including sedans and affordable compacts.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Smith Electric Edison - 2005
1
Built on Smith’s own all-steel chassis,
Faraday had a Gross Vehicle Weight
(Gross vehicle weight rating|GVW) in
excess of 5,000kg. Early adopters such
as TNT N.V. and Sainsbury’s wanted an
electric vehicle that better matched UK
driving licence restrictions. In the UK,
anyone with a valid licence can drive a
light commercial vehicle up to 3,500kg
Gross vehicle weight rating|GVW. For
https://store.theartofservice.com/the-early-adopters-toolkit.html
Ubuntu Touch - Reception
1
At best, Ubuntu seems like a sandbox for
the most enthusiastic early adopters and a
cheap enterprise solution for companies
on a tight budget.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Complex contagion - Mechanisms of complex contagion
#Strategic complementarity. Many
innovations are costly, especially for early
adopters but less so for those who wait.
The same holds for participation in
collective action.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Complex contagion - Mechanisms of complex contagion
1
#Legitimacy. Knowing that a movement exists
or that a collective action will taken place is
rarely sufficient to induce bystanders to join
in. Having several close friends participate in
an event often greatly increases an
individual’s likelihood of also joining,
especially for high-risk social movements.
Innovators risk being shunned as deviants
until there is a critical mass of early adopters,
and non-adopters are likely to challenge the
legitimacy of the innovation.
https://store.theartofservice.com/the-early-adopters-toolkit.html
OLE for process control - Future
1
The OPC Unified Architecture (UA) has
been specified and is being tested and
implemented through its Early
Adopters program
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Social construction of technology - Symmetry
1
The early adopters (predominantly young,
well-to-do gentlemen) valued the speed,
the thrill, and the spectacularity of the
Penny farthing|Penny Farthing - in
contrast to the security and stability of the
chain-driven History of the bicycle|Safety
Bicycle
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Socially responsible investing - History
One of the most articulate early
adopters of SRI was John Wesley (1703–
1791), one of the founders of
Methodism
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
First-person view (radio control) - Aircraft types
1
Any model aircraft can be modified for
FPV. The two most common choices are
Fixed Wing aircraft and Multitotors,
although early adopters have converted
model helicopters.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Contactless payment - History
1
Mobil was one of the most notable early
adopters of this technology, and offered
their Speedpass contactless payment
system for participating Mobil gas stations
as early as 1997
https://store.theartofservice.com/the-early-adopters-toolkit.html
Commercialization
# Whom to target. Research and test
marketing may identify a primary
consumer group. The ideal primary
consumer group should consist of
innovators, early adopters, heavy users
and/or Opinion leadership | opinion
leaders. This will ensure adoption by other
buyers in the market during the product
growth | product-growth period.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
MCommerce - History
1
Profitability for device vendors and carriers
hinges on high-end mobile devices and
the accompanying killer applications, said
Burchett. Perennial early adopters, such
as the youth market, which are the least
price sensitive, as well as more open to
premium mobile content and applications,
must also be a key target for device
vendors.
https://store.theartofservice.com/the-early-adopters-toolkit.html
MCommerce - Memetic research
1
It also showed how products take on new
life because of the mindset of the young,
who tend to be early adopters of any form
of social technology services
https://store.theartofservice.com/the-early-adopters-toolkit.html
Voice Messaging - VMX
1
The impressive list of early adopters started the
ball rolling on corporate voice-mail
https://store.theartofservice.com/the-early-adopters-toolkit.html
Continuuity - Leadership
1
Papaioannou, along with cofounders
Nitin Motgi and Jonathan Gray, were
reportedly early adopters of the Hbase
big data technology while working at
companies such as Facebook and
Yahoo.
http://adtmag.com/articles/2012/10/
24/continuuity-targets-big-datadevelopers.aspx
https://store.theartofservice.com/the-early-adopters-toolkit.html
Cognos Reportnet - Launch
1
Early adopters of Cognos ReportNet for
their corporate reporting needs included
Bear Stearns, BMW and Alfred Publishing
https://store.theartofservice.com/the-early-adopters-toolkit.html
Chris Shipley
1
As executive producer of the DEMO
Conference from 1996–2009, Shipley
was responsible for helping more than
1,500 companies launch their
products to the audience of 700+
industry insiders, investors, early
adopters, and journalists who attend
DEMO events twice each year to hear
her analysis of the state of the
industry and see the technologies that
she vetted on their behalf
https://store.theartofservice.com/the-early-adopters-toolkit.html
Building Information Modeling - Anticipated future potential
1
BIM is a relatively new technology in an
industry typically slow to adopt change.
Yet many early adopters are confident that
BIM will grow to play an even more crucial
role in building documentation.
https://store.theartofservice.com/the-early-adopters-toolkit.html
ZFS - Native ZFS on Linux
1
* 2011: community of early
adopters
https://store.theartofservice.com/the-early-adopters-toolkit.html
Dress code - Business casual
1
Many information technology businesses in Silicon
Valley were early adopters of this dress code
https://store.theartofservice.com/the-early-adopters-toolkit.html
Linux distributions - History
1
Users were attracted to Linux distributions
as alternatives to the DOS and Microsoft
Windows operating systems on the IBM
PC compatible|PC, Mac OS on the Apple
Macintosh, and proprietary
software|proprietary versions of Unix. Most
early adopters were familiar with Unix from
work or school. They embraced Linux for
its stability, low (if any) cost, and
availability of the source code for most or
all of the software included.
https://store.theartofservice.com/the-early-adopters-toolkit.html
AlphaWorks
1
'alphaWorks' is IBM's emerging technology
portal. It is a web community for early
adopters to preview and collaborate on
prototype technology from IBM Research
labs.
https://store.theartofservice.com/the-early-adopters-toolkit.html
WebObjects
1
With many early adopters having since
switched to alternative technologies,
Apple remains the biggest client for
WebObjects, relying on it to power its
online Apple Store (online)|Apple Store,
iCloud online services, and the iTunes
Store — WebObjects' highest-profile
implementation to date.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Outline of Apple Inc. - Software
***Mac OS X Public Beta|Kodiak
(Public Beta) - an early beta version of
Apple Computer's OS X Operating
System Cheetah. It was released to the
public on September 13, 2000. It
allowed software developers and early
adopters to test a preview of the
upcoming Operating System and
develop software for the forthcoming
Operating System before its final
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Apple Software Update - Command line
1
It is prudent to set the job to run only
every few days to allow for time to
jump in with an --ignore if a particular
update is reported to have issues by
early adopters
https://store.theartofservice.com/the-early-adopters-toolkit.html
Change management (people) - History
1
The scientific study of hybrid corn seed
adoption led to the commonly known
groupings of types of people: Innovators,
Early Adopters, Early Majority, Late
Majority and Laggards
https://store.theartofservice.com/the-early-adopters-toolkit.html
IBM VisualAge - Early history
The lab also had a group which was
one of the early adopters of objectoriented programming technologies
within IBM using an internally
developed language called ClassC to
develop applications with more
sophisticated graphical user interfaces
which were just starting to be widely
available.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Windows Store apps
On October 17, 2013, Microsoft
released the first major update to the
Operating System, Windows 8.1. The
update addresses some aspects of
Windows 8 that were criticized by
reviewers and early adopters and
incorporates additional improvements
to various aspects of the Operating
System.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Network effect - Benefits
1
A key business concern must then be how
to attract users prior to reaching critical
mass. One way is to rely on extrinsic
motivation, such as a payment, a fee
waiver, or a request for friends to sign up.
A more natural strategy is to build a
system that has enough value without
network effects, at least to early adopters.
Then, as the number of users increases,
the system becomes even more valuable
and is able to attract a wider user base.
https://store.theartofservice.com/the-early-adopters-toolkit.html
United States Military Standard - Origins and evolution
1
In the late 18th century and throughout the
19th, the United States Armed
Forces|American and French Armed
Forces|French militaries were early
adopters and longtime developmental
sponsors and advocates of
interchangeability and standardization
https://store.theartofservice.com/the-early-adopters-toolkit.html
Sequent Computer Systems - NUMA
Recognizing the increase in
competition for SMP systems after
having been early adopters of the
architecture, and the increasing
integration of SMP technology into
microprocessors, Sequent sought its
next source of differentiation
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Everett M. Rogers - Diffusion of innovations
1
Rogers proposes that adopters of any
new innovation or idea can be
categorized as innovators (2.5%),
early adopters (13.5%), early majority
(34%), late majority (34%) and
laggards (16%), based on the
mathematically based Gaussian
function|Bell curve
https://store.theartofservice.com/the-early-adopters-toolkit.html
History of the World Wide Web - 1992–1995: Growth of the WWW
1
In keeping with its birth at CERN, early
adopters of the World Wide Web were
primarily university-based scientific
departments or physics laboratories such
as Fermilab and SLAC. By January 1993
there were fifty Web servers across the
world; by October 1993 there were over
five hundred.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Crossing the Chasm - Synopsis
1
In Crossing the Chasm, Moore begins with
the diffusion of innovations theory from
Everett Rogers, and argues there is a
chasm between the early adopters of the
Product (business)|product (the
technology enthusiasts and visionaries)
and the early majority (the pragmatists)
https://store.theartofservice.com/the-early-adopters-toolkit.html
Crossing the Chasm - Synopsis
1
The most difficult step is making the
transition between visionaries (early
adopters) and pragmatists (early
majority)
https://store.theartofservice.com/the-early-adopters-toolkit.html
Counterculture of the 1960s - Environmentalism
1
The 1960s and early 1970s counterculture
were early adopters of practices such as
recycling and organic farming long before
they became mainstream
https://store.theartofservice.com/the-early-adopters-toolkit.html
Women's rights in Saudi Arabia - New technology
1
Gender segregation has produced great
enthusiasm for innovative communications
technology, especially when it is
anonymous. Saudis were early adopters of
Bluetooth technology, as men and women
use it to communicate secretly.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Falun Gong - Origins
1
Early adopters of qigong eschewed its
religious overtones, and regarded qigong
principally as a branch of Chinese
medicine
https://store.theartofservice.com/the-early-adopters-toolkit.html
Image Constraint Token - Rationale
1
Some HDTV early adopters object to
the ICT flag because initial HDTVs did
not incorporate HDCP support and
thus, if this was activated, these
individuals would not be able to enjoy
high-definition video from such discs.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Cingular - Apple iPhone
Teething problems with ATT's billing
process emerged soon after the iPhone's
release, as early adopters started
receiving exceptionally detailed monthly
Invoice|telephone
bills[http://money.aol.com/news/articles/_a/
iphone-frenzy-not-an-option-forsome/n20070629193909990004 ] with one
of the most notable being the 300-page
iPhone bill that was featured in an online
video by blogger iJustine|Justine Ezarik.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Print on demand - POD enablement platforms
While amateur/professional writers are
targeted as early adopters by players like
Infinity Publishing and Trafford Publishing,
there is an effort now to make POD more
mass-market
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Spectrum auction - India
India was among the early adopters of
spectrum auctions beginning auctions in
1991. Despite the early start in auctions,
services have been slow to roll out caused
by unforeseen problems with the design
and rules of the auction.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Pricing science - History
1
The yield management programs provided
dramatic financial benefits to their early
adopters in the early- to mid-1980s, and
the approach spread rapidly to firms in the
related sectors of hotel, rental car, and
cruise line industries
https://store.theartofservice.com/the-early-adopters-toolkit.html
Angus Wall - Life and career
1
Wall and his firm are noted for being
early adopters of all-digital
filmmaking using digital cameras
https://store.theartofservice.com/the-early-adopters-toolkit.html
Attach rate
1
Nevertheless, the attach rate can be
skewed early on in a product's lifecycle due to the effect of early
adopters whose consumer behavior
may not be representative of the
general populace
https://store.theartofservice.com/the-early-adopters-toolkit.html
Rate of adoption
The categories of adopters are:
innovators, early adopters, early majority,
late majority, and laggards
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Rate of adoption - Adoption strategies
1
Rogers outlines several strategies in
order to help an innovation reach this
stage, including when an innovation
adopted by a highly respected
individual within a social network and
creating an instinctive desire for a
specific innovation. Another strategies
includes injecting an innovation into a
group of individuals who would readily
use said technology, as well as
providing positive reactions and
benefits for early adopters.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Rate of adoption - Adopter categories
The categories of adopters are:
innovators, early adopters, early
majority, late majority and laggards In
addition to the gatekeepers and opinion
leaders who exist within a given
community, change agents may come
from outside the community
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
F-Zero: Maximum Velocity - Release
1
Maximum Velocity was one of ten Game
Boy Advance games released on
December 16, 2011 to Nintendo
3DS#Nintendo 3DS Ambassador's
Program|Nintendo 3DS Ambassadors, a
program to give free downloadable games
to early adopters who bought a Nintendo
3DS before its price drop.It was also
released on the Wii U Virtual Console on
April 3, 2014 in Japan and April 17, 2014
in North America and Europe.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Shazam (service) - Smartphone app
1
Early adopters of the free application are
still allowed unlimited
tagging.[http://androidforums.com/androidapplications/132182-shazam-howpreserve-unlimited-tagging-feature-afterreflash-root.html#post1488306 Shazam:
How to preserve the unlimited tagging
feature after REFLASH and Root? –
Android Forums]
https://store.theartofservice.com/the-early-adopters-toolkit.html
Permanent death - In multiplayer video games
1
Richard Bartle called out as advantages of
permanent death: restriction of early
adopters from permanently held positions
of power,In virtual worlds [without
permanent death], this is called
sandboxing — the people who are first to
positions of power keep them
https://store.theartofservice.com/the-early-adopters-toolkit.html
Integrity Management - More stringent legal requirements
Many businesses leaders have
realized that early adopters of strong
corporate ethics will thrive, as did
those quick to embrace the
environmental agenda in recent years
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Volleyball - Refinements and later developments
1
Naturism|Nudists were early adopters of
the game with regular organized play in
clubs as early as the late 1920s. By the
1960s, a volleyball court had become
standard in almost all
Naturism|nudist/naturist clubs.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Penetration pricing - Motivation
1
* It can create goodwill among the early
adopters market segment|segment. This
can create more trade through word of
mouth.
https://store.theartofservice.com/the-early-adopters-toolkit.html
CT-100
The CT-100, which had 36 vacuum
tubes in its CTC-2 chassis (known as
Merrill to the marketing department)
was one of the most complicated
devices sold to the general public.
After initial sales to early adopters,
the rest sold poorly, even after a price
cut. Many were donated by RCA for
training purposes to trade schools and
technical colleges, the source of most
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Natural capital accounting - Country initiatives
Many countries are undertaking
projects to develop environmental
accounts, to integrate them with
national accounts or to create
environmentally-adjusted
macroeconomic indicators, including
Green GDP. Early adopters of
integrated environmental-economic
accounts include the Netherlands,
France, and the Philippines. This
section documents the initiatives
undertaken by, or concerning the G20
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Telerehabilitation - History
1
Three early adopters of telemedicine
were state penitentiary systems, rural
health care systems, and the
radiology profession. Telemedicine
makes business sense for the states
because they do not have to pay for
security escorts to have a prisoner
receive care outside the prison.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Influencer marketing - Identifying influencers
*Trendsetters:
influencers tend to be
early adopters (or
leavers) in markets
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
GNU/Linux distribution - History
Users were attracted to Linux
distributions as alternatives to the DOS
and Microsoft Windows operating
systems on IBM PC compatible
computers, Mac OS on the Apple
Macintosh, and proprietary
software|proprietary versions of Unix.
Most early adopters were familiar with
Unix from work or school. They embraced
Linux distributions for their low (if any)
cost, and availability of the source code
for most or all of the software included.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Demand optimization
1
Because it is still a new field, authoritative
data on the 'benefits of demand
optimization' is not widely available,
although suppliers offer case studies of
early adopters which claim rapid return on
investment, especially in the optimization
of the timing and level of price markdowns.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Peer education - Communication of Innovations Theory
1
Then there are ‘early adopters’, the ‘early
majority’, the ‘late majority’ and finally the
‘laggards’, including some who never
adopt the innovation
https://store.theartofservice.com/the-early-adopters-toolkit.html
Index fund - Pension investment in index funds
1
The relative appeal of index funds, ETFs and
other index-replicating investment vehicles
has grown rapidly for various reasons
ranging from disappointment with
underperforming actively managed mandates
to the broader tendency towards cost
reduction across public services and social
benefits that followed the 2008-2012 Great
Recession. Public-sector pensions and
national reserve funds have been among the
early adopters of index funds and other
passive management strategies.
https://store.theartofservice.com/the-early-adopters-toolkit.html
National Center for Supercomputing Applications - Private Business Partners
Referred to as the Industrial Partners
program when it began in 1986, NCSA's
collaboration with major corporations ensured
that its expertise and emerging technologies
would be relevant to major challenges
outside of the academic world, as those
challenges arose. Business partners had no
control over research or the disposition of its
results, but they were well-situated to be
early adopters of any benefits of the
research. The program is now called the
Private Sector Program.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Critical mass (sociodynamics) - Interactive media
With other non-interactive
innovations, the dependence on other
users was generally sequential,
meaning that the early adopters
influenced the later adopters to use
the innovation
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Critical mass (sociodynamics) - Markus essay
Fourth, it is very helpful to have highly
sought-after individuals to act as early
adopters, as their use acts as incentive for
later users
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Passive management - Pension fund investment in passive strategies
1
The relative appeal of passive funds such
as ETFs and other index-replicating
investment vehicles has grown rapidly
for various reasons ranging from
disappointment with underperforming
actively managed mandates to the
broader tendency towards cost reduction
across public services and social
benefits that followed the 2008-2012
Great Recession. Public-sector pensions
and national reserve funds have been
among the early adopters of passive
management strategies.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Hubcap - History
Cord_automobile|Cord and
Hudson_Motor_Car_Company|Hudson were
the early adopters
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
ITU G.992.5 - United Kingdom
* [http://www.aquiss.net/ Aquiss]
which were early adopters of the BT
Group network solutions, starting
ADSL2+ trials from October 2007 with
national rollout following shortly
afterwards.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Sans-serif - Early appellatives
The term probably derived from the
architectural definition, which is neither Greek
or
Roman,[http://academic.brooklyn.cuny.edu/e
nglish/melani/gothic/oed.html OED Definition
of Gothic] and from the extended adjective
term of Germany, which was the place where
sans-serif typefaces became popular in 19th
to 20th
century.[http://www.linotype.com/en/795/thes
ansseriftypefaces.html The Sans Serif
Typefaces] Early adopters for the term
includes Miller Richard (1863), J.R.M.Wood
(1865), Lothian, Conner, Bruce McKellar
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Google Plus - User base
1
Google+ user base is roughly 60% male
and 25% female as of November 2013.
The remainder are Other or unknown.
Early adopters of Google+ in mid-2011
were mostly male (71.24%), and the
dominant age bracket (35%) was between
25 and 34. An August 2011 survey
estimated that 13% of U.S. adults have
joined Google+; it was projected to have
22% of U.S. adults in a year.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Broadsheet - Printing considerations
1
Early adopters in the downsizing of broadsheets
initially used a 50-inch web (-inch front pages)
https://store.theartofservice.com/the-early-adopters-toolkit.html
German orthography reform of 1996 - Transitional period
1
This tends to divide people into groups of early
adopters and persistent resisters
https://store.theartofservice.com/the-early-adopters-toolkit.html
Scientific workflow system - Analysis of scientific workflows
The lack of such tools in the past
stopped automated workflow
management solutions from maturing
from nice-to-have academic toys to
production-level tools used outside
the narrow circle of early adopters
and workflow enthusiasts.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Mark to market accounting - Effect on subprime crisis and Emergency Economic
Stabilization Act of 2008
1
On April 9, 2009, FASB issued an official
update to FAS
157[http://www.fasb.org/cs/ContentSer
ver?c=Pronouncement_Cpagename=FAS
B%2FPronouncement_C%2FStatusPagec
id=1176154735524 FAS 157-4 Status] that
eases the mark-to-market rules when the
market is unsteady or inactive. Early
adopters were allowed to apply the
ruling as of March 15, 2009, and the rest
as of June 15, 2009.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Console manufacturer - First-mover advantage
1
Though it may attract early adopters
by providing an advanced alternative
to current offering, this strategy
leaves room for competitors to copy
the hasty company’s successes and
learn from its mistakes
https://store.theartofservice.com/the-early-adopters-toolkit.html
Customer lifetime value
One of the first accounts of the term
Customer Lifetime Value is in the 1988
book Database Marketing, which includes
detailed worked examples.Shaw, R. and
M. Stone (1988). Database Marketing,
Gower, London. Early adopters of
Customer Lifetime Value models in the
1990s include Edge Consulting and
BrandScience.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Li Hongzhi - Details published by Chinese government
A group of early adopters in
Changchun became disenchanted
after Li forbid his followers from
charging fees for the practice at the
end of 1994, among other things
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Gordon Matthews (inventor) - Founding of VMX
1
This impressive list of early adopters started the
ball rolling on corporate voicemail.
https://store.theartofservice.com/the-early-adopters-toolkit.html
N-body units
Early adopters of this
system of units included H
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
The World is Flat - Ten flatteners
Netscape and the Web broadened the
audience for the Internet from its roots as
a communications medium used primarily
by early adopters and geeks to something
that made the Internet accessible to
everyone from five-year-olds to ninety-fiveyear-olds
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Self-organizing network - Current status
1
Early adopters of SON technology who
have made public announcements
include ATT (USA), KDDI (Japan),
Pelephone (Israel).
https://store.theartofservice.com/the-early-adopters-toolkit.html
Geoffrey Moore - Technology adoption life cycle, high tech marketing model
1
That would be the visionary early
adopters who are change agents
looking for an order of magnitude
improvement or fundamental
breakthrough or quantum leap in
competitive advantage in the way
business is conducted.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Off plan property
1
'Off-plan property' is a property before a
structure has been constructed upon it.
Pre-constructions are usually marketed to
Real estate developers David Stanley
Redfern (2008)
[http://www.davidstanleyredfern.com/ Offplan property] and to early adopters as
developments so that the purchaser can
secure much better finance terms from
their lenders.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Off plan property
1
'Property investors' or property speculators
like to purchase property in this way in the
hope of making substantial capital gains. This
usually occurs because developers who offer
property for sale off-plan, often offer financial
incentives to early adopters. Usually this
comes in the form of a discount in response
to the sale plan. Furthermore, there may be
ample opportunity for capital growth in a
rising market and with a development cycle of
typically 12–24 months.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Tanning bed - History
1
Some of the early adopters of the Wolff
technology include ETS, Inc., SCA, Sun
Industries, Inc., Montego Bay, Sunal
https://store.theartofservice.com/the-early-adopters-toolkit.html
Target date fund - Use of TDFs by pension schemes in the UK
1
Multi-employer pensions schemes
(also known as 'master trusts') are
amongst the early adopters of Target
Date Funds in the UK market.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Atari STE - Port connections
1
Due to the early sales of so many of the
single-sided drives, some commercial
software, particularly games, shipped by
default on single-sided disks, even
supplying two 360kB floppies instead of a
single double-sided one, for fear of
alienating early adopters
https://store.theartofservice.com/the-early-adopters-toolkit.html
FOMA - History
Initially - as the first full-scale 3G
service in the
world[http://www.picsel.com/index.php
/mediacentre/casestudy/151/ NTT
Docomo Case Study], Picsel - FOMA
handsets were of experimental character
targeting Early adopter
(marketing)|early adopters, and were
big, had poor battery life and the
network covered the center of Japan's
largest towns only. For the first 1–2 years,
FOMA was essentially an experimental
service for early adopters - mainly
communication industry professionals.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
Sound reinforcement system - Input transducers
Microphones used for sound
reinforcement are positioned and
mounted in many ways, including baseweighted upright stands, podium mounts,
tie-clips, instrument mounts, and headset
mounts. Headset mounted and tie-clip
mounted microphones are often used with
wireless transmission to allow performers
or speakers to move freely. Early
adopters of headset mounted
microphones technology included
country singer Garth Brooks, Kate Bush,
and Madonna (entertainer)|Madonna.
1
https://store.theartofservice.com/the-early-adopters-toolkit.html
GIS in archaeology
1
Indeed, archaeologists were some of
the early adopters, users, and
developers of GIS and GISCience,
Geographic information
science|Geographic Information
Science
https://store.theartofservice.com/the-early-adopters-toolkit.html
Managing change - 1960s
Everett Rogers wrote the book
Diffusion of Innovations in 1962.
There would be five editions of the
book through 2003, during which time
the statistical analysis of how people
adopt new ideas and technology would
be documented over 5000 times. The
scientific study of hybrid corn seed
adoption led to the commonly known
groupings of types of people:
Innovators, Early Adopters, Early
Majority, Late Majority and Laggards.
1
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Free-to-air - North America
1
Early adopters used C-band satellite
dish|dishes several meters in
diameter to receive analog microwave
broadcasts, and later digital
microwave broadcasts using the 3.74.2GHz band
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Wedding videography - History
1
1980 saw the introduction of the first
consumer camcorders by Sony, with
other manufacturers soon following
suit. With the introduction of these
first camcorders, wedding video
documentation evolved from
something only for the rich into
something for the masses. Early
adopters were primarily hobbyists
who at first started recording the
weddings of friends and family, then
went on to do jobs for pay.
https://store.theartofservice.com/the-early-adopters-toolkit.html
HBO (international) - Nordic region
On August 15, 2012, HBO announced plans to
launch HBO Nordic, a multiplatform video
distribution service serving Scandinavia and
Finland, created through a joint venture with
Parsifal
International.[http://www.latimes.com/entertainme
nt/envelope/cotown/la-et-ct-hbo20th20120815,0,5442974.story HBO and 20th Century
Fox renew output deal], Los Angeles Times,
August 15,
2012.[http://in.reuters.com/article/2012/08/15/usnetflixinc-scandinavia-idINBRE87E0JL20120815
Netflix, HBO to battle for Nordic viewers], Reuters,
August 16, 2012.The video on demand service
launched in December
2012.[http://www.arcticstartup.com/2013/01/08/hbo
https://store.theartofservice.com/the-early-adopters-toolkit.html
-nordics-underwhelms-early-adopters HBO Nordic
1
Thom Hartmann - Business career
1
According to their website, Sprayberry Travel was lauded by the
Wall Street Journal in 1984 for being one of the early adopters of
frequent travel programs analogous to the recently initiated frequent
flyer programs of the airline
industry.[http://www.sprayberrytravel.com/about_company.htm About
Our Company, Overview], Sprayberry Travel (website), retrieved 0217-2010 He sold his share in the business in 1986 and retired with
his family to Germany to work with the international relief
organization Salem International.[http://www.saleminternational.org
Salem International] In the late 1970s, he had been a trainer in
advertising and marketing for The American Marketing Centers (now
defunct), and in 1987 after returning from Germany founded the
Atlanta advertising agency Chandler, MacDonald, Stout,
Schneiderman Poe, Inc., which did business as The Newsletter
Factory.[http://www.nlf.com/html/about_us.html Newsletter Factory]
He sold his interest in that company in 1996 and retired to Vermont.
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Ma.gnolia - Open standards
1
Ma.gnolia supported open standards and
was often among early adopters of these
standards. The bookmarking service
provided support for several Microformats:
In July and August 2006, among other
information, support for MicroID and
XHTML Friends Network|XFN was
announced on the Ma.gnolia blog. The
announcements were well received by the
community around online reputation
management services.
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CD-i - TeleCD-i and CD-MATICS
1
Dutch grocery chain Albert Heijn and mailorder giant [http://www.neckermann.com
Neckermann Shopping] were early
adopters and introduced award-winning
TeleCD-i applications for their homeshopping and home-delivery services
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Active rock - Format background
1
Other early adopters of this format by
the beginning of the 1990s include
stations KISS-FM|KISS 99.5 KISS
Rocks in San Antonio, TX|San Antonio,
Texas, WAAF (FM)|WAAF in Boston,
Massachusetts, WXTB 98Rock in
Tampa, Florida, WGIR (FM) Rock 101
in Manchester, New Hampshire,
KEGL-FM|KEGL 97.1 The Eagle, in
Dallas/Fort Worth
Metroplex|Dallas/Fort Worth, Texas,
and WJJO Solid Rock 94.1 JJO Madison
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AXIOM (camera) - AXIOM Beta
1
Successor of the AXIOM Alpha that is meant to
be distributed as developer kit to early
adopters.
https://store.theartofservice.com/the-early-adopters-toolkit.html
Faves.com - History
1
Early on, Blue Dot actively sought
interaction with early adopters in
pizza and soft drink focus groups on
campus that have been criticized by
some academics.
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Parallel import - Hong Kong
Importation of Colgate
(toothpaste)|Colgate toothpaste from
Thailand into Hong Kong. The goods are
bought in markets where the price is lower,
and sold in markets where the price of the
same goods is, for a variety of reasons,
higher. Electronic goods like Apple's iPad
are frequently imported in Hong Kong
before they're official and resold to SouthEast Asian early adopters for a premium.
1
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Entomophagy - Current examples
The most likely early adopters of
insects as a meat substitute in Western
societies have been profiled as
younger males with a weak
attachment to meat, who are open to
trying novel foods and interested in
the environmental impact of their food
choice.
1
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DNSSEC - Early deployments
Early adopters include Brazil (.br),
Bulgaria (.bg), Czech Republic (.cz),
Puerto Rico (.pr) and Sweden (.se), who
use DNSSEC for their country code toplevel domains;Electronic Privacy
Information Center (EPIC) (May 27,
2008)
1
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Nazism in Sweden
Like their German counterparts, the
Swedish Nazis were strongly anti-semitic
and as early as May, 1945 became early
adopters of Holocaust denial.Lööw (2004),
p
1
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Distributed transmission system - Technical issues
The first widespread commercial
deployment of US ATSC digital
television began in 1998, with the first
early adopters being stations in the
largest markets (including New York
city, served by transmitters atop the
World Trade Center)
1
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Automatic dependent surveillance-broadcast - Universal access transceiver
These broadcasts serve to provide
early adopters of the technology with
benefits as an incentive for more pilots
to use the technology before 2020
1
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CloudCamp
1
'CloudCamp' is an unconference for
cloud computing early adopters, held
internationally on an ad hoc basis.
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