Nestlé
Nestlé is a Swiss multinational food and beverage company
headquartered in Vevey, Switzerland. It is one of the
largest food company in the world measured by revenues, and
ranked 72 on the Fortune Global .
Nestlé’s products include baby food, bottled water, breakfast
cereals, coffee and tea, confectionery, dairy products, cream,
frozen, pet foods, and snacks. Twenty-nine of Nestlé’s brands have
annual sales of over CHF1 billion (about US$1.1
billion),[3][6] including Nespresso, Nescafé, Kit
Kat, Smarties, Nesquik, Stouffer’s, Vittel, and Maggi. Nestlé has
447 factories, operates in 194 countries, and employs around
333,000 people. It is one of the main shareholders of L’Oreal, the
world’s largest cosmetics company.
Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk
Company, established in 1866 by brothers George Page and
Charles Page, and Farine Lactée Henri Nestlé, founded in 1866
by Henri Nestlé. The company grew significantly during the First
World War and again following the Second World War, expanding
its offerings beyond its early condensed milk and infant formula
products. The company has made a number of corporate
acquisitions, including Crosse & Blackwell in 1950,Findus in
1963, Libby's in 1971, Rowntree Mackintosh in 1988,
and Gerber in 2007.
Nestlé India :
Nestle relationship with India date back to 1912,when it
began trading as the Nestle Anglo-Swiss condensed
(Export ) Limited, Importing and selling finished product
in Indian market.
After India’s independence in 1947 the economic policies
of the Indian Government emphasized the need for local
production soon they started the production here in India.
Nestle setup his first factory in 1961 in Moga Punjab.
NESTLÉ India manufactures products of truly
international quality under internationally famous brand
names such as
NESCAFÉ
MAGGI
MILKYBAR
KIT KAT
BAR-ONE
MILKMAID
NESTEA
and in recent years the Company has also introduced
products of daily consumption and use such as NESTLÉ
Milk, NESTLÉ SLIM Milk, NESTLÉ Dahi and NESTLÉ
Jeera Raita.
NESTLÉ India is a responsible organisation and facilitates
initiatives that help to improve the quality of life in the
communities where it operates.
Nestlé Products:
Nestlé has 8,000 brands, with a wide range of products across a
number of markets, like

coffee
 bottled water,

milkshakes and other beverages,
 breakfast cereals,

infant foods,

performance and healthcare nutrition,
 soups and sauces,
 frozen and refrigerated foods

pet food.
 Nestlé held 29.7% of the shares of L'Oréal, the world's largest
company in cosmetics and beauty. Its brands
including Garnier,
Maybelline, and

Lancôme as well as The Body Shop stores.
Vision and Mission:
Nestle mission and vision is to bring consumers foods that are safe
of high quality and provide optimal nutrient to meet physiological
needs. Nestle helps provide selections for all individual taste and
lifestyle preferences.
Business Objectives:
Nestle follows some business principle in all over the world:
1. Main objective is to manufacture products in such a way as
to create value and build and sustain Consumers, employers,
shareholder and business partners.
2. Nestlé does not favour short term profit at the expense of
long term business development.
3. Nestle is a conscious of the fact the success of the corporation
is a reflection of the management and employers. Therefore
selection of right people ongoing training and development is
required.
4. It recognise that its consumer have a sincere and legitimate
interest in the behaviour beliefs and action of the company
behind brands, in which they place their trust and that without
its consumer the company would not exist.
Organisational Structure of Nestle:Organizational structure is the formal framework by which jobs
tasks are divided, grouped, and coordinated. Nestlé is a
function-based organization. The tasks are divided into separate
jobs and then these jobs are grouped together under different
departments.
Market Strategies of Nestle:1. Nestle Advertisement is used in most suitable language in
different countries.
2. Product line method is used by the company for its
Establishment in the market.
Quality and nutritional value are the essential ingredients in all
brands of Nestlé. Millions ofpeople prefer Nestlé products every
day, happy with the addition to their wellness that they bring.
Nestlé is giving its products in
-10 different categories of food with 75 brands .
These food categories with product lines are:
Baby food (Cerelac),
•Beverages (Nescafe liquid, MILO, Buddy, Orange juice,
•Breakfast cereals, Chocolate and confectionery (KitKat),
•Dairy Products (Milkpak, NIDO, EveryDay,),
•Prepared
food (Maggi noodles),
•Bottled Water (Nestlé Pure Life)
Nestlé offers following Product lines in India.
3. Maintains consumers relationship build more and more trust
and proves it loyalty towards the consumer .
4. Nestle maintains its employee relation for better profit and
sales in the market.
5. Corporate social relationship is emphasied by the
company.(member of PETA)
6. Committy realtion is maintained for better profit sales and place
in the market.
Ruler development programme done by the company
-Provides education in ruler area
till now 18,500 girls child have been provided education under
Nestle.
-About 48 sanitation facilities have been provided in ruler areas
of India.
7. Supporting employees and their families.
8. Do Partnership for healthier tomorrow.
9. Above all the things is done by the Nestle to maintain its Image
show case its culture and increase its brand value in the market
to earn profit and sales.
Sales And Profit and Investment :

Off 2014.
Sales of CHF 92.2 billion, +2.7%
4.6% organic growth, 3.1% real internal growth
Trading operating profit margin up 20 basis points to 15.2%, up 40 basis
points in constant currencies
Group results:-

In 2014 Nestlé’s sales increased by 2.7% to CHF 92.2 billion, impacted by
negative foreign exchange of 3.7%. Organic growth was 4.6%, composed
of 3.1% real internal growth and 1.5% pricing. added 1.8% to sales.
The Group’s trading operating profit was CHF 14.0 billion,
representing a margin of 15.2%, up 20 basis points versus last year, and
up 40 basis points in constant currencies.



Nestlé Continuous Excellence again delivered more than CHF 1.5
billion in efficiencies in all areas of the business. This, together with
reduced structural costs, enabled us to increase thier brand support and
absorb higher restructuring costs.
Net profit was CHF 10.0 billion down slightly due to the costs of portfolio
restructuring and the currency impact. As a consequence, reported
earnings per share were CHF 3.14, down 2.2%.Underlying earnings
per share in constant currencies were up 11.0%.
The Group’s operating cash flow continued to be strong at CHF 15.0
billion.
The Nestlé Group’s organic growth was broad-based, 5.1% in the
Americas, 0.8% in Europe and 7.4% in Asia, Oceania and Africa. Our
business in developed markets grew 1.0%, achieving sales of CHF 51.4
billion. Our emerging markets business grew 9.3%, delivering sales
of CHF 40.8 billion.
Profit And Loss of Nestle in India.
12,000.00
10,000.00
8,000.00
2014
6,000.00
2013
2012
4,000.00
2,000.00
0.00
Sales Turnover
Net Sales
Total Income
2014
Income
Sales Turnover
Excise Duty
Net Sales
Other Income
Stock Adjustments
9,854.84
0.00
9,854.84
85.81
67.43
2013
9,101.05
0.00
9,101.05
96.90
-105.32
2012
8,614.15
279.62
8,334.53
-1.66
92.02
Total Income
10,008.08
9,092.63
MAGGI:
- Its an international product instant soup and noodles
owned by Nestle from 1947.
The company was founded by Julius Maggi in Switzerland.
-In India , Maggi instant noodles were very popular. Nestle
has a 90% share in India. In June 2015, it was reported in
India that tests had found high amounts of lead and MSG in
Maggi noodles, and FSSAI ordered country-wide withdraw
and recall for all 9 variants of Maggi Instant Noodles and
Oats Masala Noodles.
Due to Maggie Nestle had to face many issues such as
criticism of its advertising not adhering to marketing
regulations in developed countries, and making misleading
claims in developing countries.
8,424.89
- In October 2008 Nestlé mistakenly aired a commercial
meant for Bangladeshi television on British TV. The advert
made false claims that the noodles would "help to build
strong muscles, bone and hair". The British Advertising
Standards Authority said that the advert did not abide by the
new EU consumer protection legislation, by which
advertisers have to provide proof of health claims.
Market of Nestle(MAGGI)..
-Market consists of people or organizations with needs to
satisfy, money to spend, and willingness to spend it.
-Markets are made up of current and prospective
customers, defined as any person or group with whom a
marketer has an existing or potential relationship.
Analysis of Market:Analyzing the market means getting the information about the current
market trends. The needs and wants of the customers are identified,
the availability of the products is monitored as well as information
about the competitors is gathered through this analysis. The image of
the product in the minds of the customers is also judged and then on
the basis
There are different ways, which are adopted by Nestlé to get the
information of the market.
-Sales Department: Sales department is a primary source of getting
the information about the market. They actually visit the market and
find out that who are the competitors, and what strategies they are
adopting. They also collect the complaints of the customers and
make sure the availability of the product in the markets.
-Customer Service Department: For Every product there is customer
service department. This is head office based department i.e. every
head office has its own department.
- In this department, customer’s complaints are collected which are
gathered through the sales force or directly submitted by the
customers. Then batch number is assigned to these complaints and
is transferred to the Marketing Department.
- If Marketing Department can’t be able to solve the problem then
these complaints moved to the Quality Assurance Department, which
is working in the Factory.
- Research and Development Department:
In Nestlé, R&D
departments are localized. Its head office is in Switzerland.
Nestlé has divided the whole world into 3 zones each has its own
R&D.
1. America
2. Europe
3. A.O.A. (Asia Oceania Africa)
-The R&D in America Zone is in America itself, in Europe Zone, it is in
France and in A.O.A. Zone it is in Australia.
- Suppliers and distributors: To know about the market Nestlé India
limited has established the close relationship with their suppliers
who provide the raw material and the distributes who distribute the
product in the market. As these both have an up-to-date knowledge
about the market as they have a close interaction with the customers
and also with the competitors.
STP (Segment, Target and Position)
Market Segmentation:
 Market segment consists of a large identifiable group within a
market with similar wants, purchasing power, geographical
location, buying attitudes, or buying habits.
 In a total market, there is always some diversity among the
buyers. Within same general market there are group of
customers, market segments , with different wants, buying
preferences, product use behaviour. In some markets these
differences are relatively minor, and a single marketing mix can
satisfy benefits sought by the consumer.
 The market segment is based on need based and it’s targeted
for everyone who care s for his/her life and wants to maintain
good health.
Target Market:
After the company has segmented a market, management must
next select one or more segments as its target markets. The
company can select any one of the tree strategies i.e. Market
Aggregation, single segment concentration, or multiple segment
targeting. The target market of nestle (maggi) consists of lower class
to upper class and mainly children. When positioning a product the
marketer wants to convey benefits most desired by the target market.
-kids
-youth
-office goers
-working women
-health conscious people.
Segmentation:
• Positioning Apart from the traditional positioning for kids,
manufacturers are now targeting the adult consumers as well
by leveraging on the convenience aspect which has become
more important given the changing employment patterns.
• Age
• Lifestyle of youth
CURRENT STATUS OF MAGGI:• Even today, Maggi enjoys a market share of over 70%, despite
the presence of a number of other brands. This decade old
dominance, however, is set to be shaken up. which is valued at
around 250 crores.
• According to Datamonitor estimates, the instant noodle market
in India is worth over Rs 1,300-crore and is growing at a
phenomenal rate of over 17-20% per year
How Nestlé positioned Maggi ?
Initially Nestle tried to position the Noodles in the platform of
convenience targeting the working women. But it found that the sales
are not picking up despite heavy promotion .Research then showed
that Kids were the largest consumers of the brand. Realising this,
Nestle repositioned the brand towards the kids using sales
promotions and smart advertising.
 Maggie has always positioned itself as “Healthy noodles”
 conducted a survey and found out that maggi is liked by
children
 Mummy bhook lagi
 Bas 2 min
 Tasty bhi healthy bhi Positioned itself as a ‘Fast to cook,
 good to eat’ snack
Managment Strategies of
Maggi to stablish in
market:4P’s of Evaluations
(a) Price.
-Affordable by all income group.
-Diffrentiated packaging.
-Lower price point Strategy.
-Multi packs at cheaper price per noodles.
(b)Place
-Wide distribution network.
-Limited penetration in rular areas
-The company had complex supply chain processes.
-Target hawker/roadside eating joints.
-Easily available in all retail stores.
(c)Product
-Quality
-Model and Size
-Packing
-Brands
-Services
(d) Promotions.
-Nestle also followed up by the launces of ad campaign.
-Nestle was focusing on the ad based on children’s taste and
health
-Slowly Maggi Started focusing on family rather than just kids.
-In additional to promotional activities Maggi associated it self with
main stream television programme and advertised heavily on kid
programme and channels.
MAGGI SWOT ANALYSIS:Swot analysis of Maggi brand clearly indicates The strength of maggi
As a brand in Indian Market.
The Brand was the leader in the category of the Noodles with strong
customer loyalty. Intensive distribution of Maggi was shown in the
urban areas of the country.
The major threats of the brand indicates that maggi has made
several attempts to revamp itself as a “healty product”. But before the
abolition or banning of the product the preservence towards the
tagline was low.
STRENGTH:- It was
-Establised Family brand.
-Strong Global corporate Brand
-Speciliased in food processing category marketing and distribution
in urban areas.
-Market Leaders.
-Nestle symbolization of warm, family and shealter.
-Innovative flavours for Indian Taste Buds.
WEAKNESS:-It was Generic brand to noodles in India
-Low rural market was there.
-uniform brand for all food brand category.
- It was Heavily dependent on one flavour.
OPPERTUNITY:-it was
-Growing package and canned food market in India by 15% annually
-High brand awareness of Indian customers.
_unexploited rural market.
-Increasing no of working youth
THREATS:-Single product focused competitors like wai wai
-less entry barriers in the market Segment for product category
-competitive pricing
-strong presence of regional competitors.
Case Study:-
-In May 2015, Food Safety Regulators from Uttar Pradesh,
India found that samples of Maggi 2 Minute Noodles had
unexpectedly high levels of monosodium glutamate, as well
as up to 17 times the permissible limit of lead. On 3 June
2015, the New Delhi Government banned the sale of Maggi
in India
-New Delhi stores for 15 days due to these findings. On June
4, 2015, the Gujarat FDA banned the noodles for 30 days
after 27 out of 39 samples were detected with objectionable
levels of metallic lead, among other things.
-Assam
had banned sale, distribution and storage of Maggi's
"extra delicious chicken noodles" variety for 30 days since
June 4, 2015 after tests carried out at the state public health
laboratory concluded the particular variety to contain
-Added MSG and excessively high lead content. Some of
India's biggest retailers like Future Group which includes Big
Bazaar, Easyday and Nilgiris have imposed a nationwide
ban on Maggi.
Thereafter multiple state authorities in India found an
unacceptable amount of lead and it has been banned in
more than 5 other states in India.On June 4, 2015 the
government of Tamil Nadu also banned maggi due to
unacceptable amount of lead and other components.
On June 5 the Andhra Pradesh Government Banned Maggi
.Maggi will not be banned in Karnataka for now, declared
minister for health and family welfare U T Khader during a
press meet on June 26.
On June 5, 2015, Food Safety and Standards Authority of
India (FSSAI) ordered a recall of all nine approved variants of
Maggi instant noodles and oats masala noodles from India,
suggesting them unsafe and hazardous for human
consumption. On the same day, Food Safety Agency
of United Kingdom launched an investigation to find levels of
lead in Maggi noodles.
On June 6, 2015 the Central Government of India banned
nationwide sale of Maggi noodles for an indefinite period.
Nepal indefinitely banned Maggi over concerns about lead
levels in the product. Maggi noodles has been withdrawn in
five African nations- Kenya, Uganda, Tanzania, Rwanda and
South Sudan by a super-market chain after a complaint by
the Consumer Federation of Kenya.
It was revealed later that the United States Food and Drug
Administration (FDA) had refused import of the noodles in
January 2015 on grounds similar to the reasons for ban in
India.Ironically, the Bombay High Court allowed the export of
Maggi while the ban in India remained.
FIRs against Bollywood Maggi Brand Ambassadors Amitabh
Bachchan, Madhuri Dixit & Preity Zinta were lodged at a
local court, asking the authorities to arrest them if required.
Maggi row hits Nestle revenue:Due to ban on Maggie Nestle faced a big loss .
 The ban announced during market hours led to a 9% drop in
Nestle, extending the fall to 11.7% since the UP government first
ordered a recall of Maggi packs over food safety concerns.
 Around 1,500 workers involved in manufacturing of Maggi in
India have been 'impacted' by the stoppage of production after
ban of the instant noodles brand.
 Nestle India’s flagship Maggi noodles contribute 25% of the
company’s total revenues and enjoy 50%-plus market share.
 Some retailers said Maggi sales fell nearly 30% after the issue
came up, though exact figures were not immediately available.
Trade experts say Maggi’s troubles could partly boost sales of
rival brands, however the noodles segment as a whole could
get hit if the issue played out over a longer term.
 FMCG giant ITC has been aggressive over the past several
quarters, with its Sunfeast Yippee brand of noodles
garnering 15% market share. Nestle India reported 23%
growth in net profit in the January-March quarter but
volumes were flat.
 “Maggi was perhaps the only growing brand (in volumes) for
Nestle India last quarter. Following this controversy, we feel the
company’s volume growth in the second quarter (April-June)
could even be negative,” said an analyst at a domestic
brokerage. Analysts say Nestle India’s earnings could be under
pressure for a couple of quarters.
The Nestle India spokesperson said the company was making efforts
to gather more information to investigate that matter
Maggi is Nestle’s major revenue contributor which scale 30-35%
and sales of about 200 Crores of monthly sales. Before coming to
what should be done ,its better to know what had happened till now
,here are some of the major areas to work on to over come this
crisis
1.
Loss of inventory of about 320 Crores (destroyed)
2.
Loss in Stock of Nestle of about 15-20%
3.
Major loss of Customer Trust (Most Essential thing lost)
Steps taken by Nestle :Nestle India Takes Baby Steps Towards
Damage Control:
Issued in public interest or more to say in its consumer's interest, the
advertisement gives details on where and how the company can be
contacted in case any one wishes to return their Maggi noodles packets. The
advertisement reads as follows: "Our company representative will get in
touch to collect these MAGGI Noodles packs and reimburse you the value of
the collected packs.
This is what Nestle had to say about the
matter:
“We do not add MSG to MAGGI Noodles and glutamate, if present, may come
from naturally occurring sources. Food regulators in India also do not specify
any limit for the presence of MSG / Glutamate,” a Nestle spokesperson said.
“We are surprised with the lead content supposedly found in the sample. We
monitor the lead content regularly as part of regulatory requirements, and
tests
IT Takes Maggi Noodles Off the Shelves, Saying It Will be Back
Soon.
Suggestions:According to me Maggi needs to really evaluate thier PR & Brand
Managers. The first news about Maggi being unsafe came out on
May 6th 2015. The PR and Brand managers were sleeping till the
16th of May when the crisis blew up in thier face.
A brand that contributes 30% of it's revenues and has 70% Market
share and this is how thier managers respond. Really pathetic.
The responses of the conservative Swiss company to the crisis,
however, have left many management analysts baffled. few things
that Nestle India should have done, but it didn’t .
#1 Nestle allowed its icon (Maggi) to be the target of a controversy
that questioned its reputation. From a marketing standpoint
guarding against such slip-ups figure high on DON’TS list.
#2 You don’t need to be a marketing guru to tell you which P was
important for Nestle. It’s the Product (Maggi), which the company
should have attached the most value and significance.
#3 Being conservative is good, but not quite in a crisis involving its
most iconic product. Reaching out proactively through media
should have been the first boxes to tick in the To Do list. Avoiding
media is a strict NO .
#4 Nestle continues to remain in Its argument: Maggi is safe. But
an offer to recall or withdraw existing stocks from shop shelves
immediately after the controversy broke out could have prevented
things getting out of hand.
#5 Nestle’s representatives have been hardly seen either at retail
stores or popular vends offering to clear the air. Neither has it
come out with any unusual videos or campaigns to educate loyal
patrons.
Key Information:
India is Maggi's biggest market in the world.

30 per cent of Nestle India's revenue is from Maggi.

For 32 years, Maggi has dominated India's instant noodle
market.

Maggi has been pitched as a healthy food option.
Hon’ble Bombay High Court Allows MAGGI
Noodles to be Exported on
30 June 2015
 Indian court said Tuesday that Nestlé SA could
export batches of Maggi 2-Minute Noodles made in
India, but still could not sell them in the country.
 Sales of the wildly-popular snack were blocked due
to across India this month after regulators said
they found elevated levels of lead in some
samples, an allegation the company denies.
 Nestlé challenged the nationwide ban in court. In
the latest hearing Tuesday, Nestlé asked the
Bombay High Court for clarity on whether it is
permitted to export the Maggi noodles, even though
regulators had not barred the company from
sending the product abroad.
 Nestlé’s Indian arm exports Maggi noodles to the
U.S., U.K., Canada and Singapore, among other
countries. Noodles exported to these countries and
those sold in India are produced in the same
facilities. Nestlé’s five noodle factories were
shuttered amid heightened concern over the safety
of the snack.
 The court’s blessing could mean the Swiss
company resumes noodle production, as long as
the products are for sale overseas.
 Still, the court’s decision may appear rather odd to
some consumers:
 Question still remain unanswered Why is Nestlé
barred from selling its noodles in India but not
abroad?
Graph/Chart of Survey:
how often you use toeat Maggie Noodles?
Twice a week
thrice a month
daily
very rarely
Do you trust Nestle Product Any More?
Yes
No
Some of the Product
All the products except Maggi
will you trust Maggi again?
Yes
no
Do you want Maggi back?
yes
no
Now after this big crises with Maggi . Do you now
think and hesitate in buying Nestlé’s other
products?
Yes
No
Sometimes
After Maggie which noodles you are
preferring to eat?
yipee
Knor soupy
Top Ramen
ching's Secret
How would do you rate Nestle as compare to
other Companies and products?
Far most better
better
slightly
Not at all.
Are you satisfied with the variety of Products
provided by Nestle?
yes
no
somewhat
CONCLUSION/RESULT:
From this Study The Result give a real picture about the
Scenario to Nestle Maggi Noodles.
The above graph shows/indicate the level of loyalty among
the customers upon the Nestle Maggi Noodles has been
vanished.
Beacuse of the Maggi The other product of Nestle brand
too has to face the hue crisis in the market off India.
Once upon a time Nestle India was riding on the success
Of noodles but no Nestle is Change its Strategy and
policies of marketing as to stand in the market of India
such that After the huge Crisis of Maggi it has faced a loss
off thousands core as well as the reputation in the eye of
customer and trust and loyalty which Nestle was all about
did not have same .
To stand up again in the Indian Market good step is all
needed by the Nestle Company.
ACKNOWLEDGMENT
I would like to express my special thanks of
Gratitude to my Faculty Guide (Mr. Sibby Mathew)
As well as other faculties who gave me the golden
opportunity to do this Wonderful project on (BRAND
STUDY OF NESTLE AND IMPACT OF MAGGI CRISIS ON
IT.)
Which also helped me in doing a lot of Research and i
came to know about so many new things I am really
thankful to them.
Secondly I Would also like to thank my parents and
friends who helped me a lot in finding this project within
the limited time frame.
To Whom So Ever It May Concern
This is to certify that Ms/Mr. ________________________has
worked on the term
project_____________________________________________
_________________________________ under my
supervision. This is his/her original work.
I wish her all the best.
Signature:___________________
Date: ___________________
Name:___________________
Designation:__________________
INDEX
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
NESTLE INTRODUCTION
NESTLE INDIA
NESTLE PRODUCTS
ITS VISION AND MISSION
BUSSINES OBJECTIVE
ORGANISATIONAL STRUCTURE OF NESTLE
MARKETING STRATEGY OF NESTLE
SALES PROFIT AND LOSS
MAGGI (ITS INTRODUCTION)
ANALYSIS OF MARKET
TARGET AUDIENCE
PRODUCT PALCEMENT
SWOT ANALYSIS OF MAGGI
CASE STUDY OF MAGGI
STEPS TAKEN BY NESTLE FOR ITS BRAND
BULIDING
LOSS OF NESTLE BY MAGGI
SUGGESTION TO NESTLE
KEY IMFORMATION
SURVEY
CONCLUSION/RESULT
BIBLIOGRAPHY.
BIBLIOGRAPHY
BOOKS AND JOURNALS:
-TIME OF INDIA
-HINDUSTAN TIMES
DANIK BHASKAR
ELETRONIC SOURCES:
-TELEVISION (NEWS CHANNELS)
SOCIAL NETWEORKING:
-FACEBOOK
-TWITTER
-YOUTUBE
AMITY UNIVERSITY JAIPUR
SESSION 2013-2016
SUMMER TERM PROJECT ON(BRAND OF STUDY OF NESTLE AND IMPAC
OF MAGGI ON ITS BRANDING.)
SUBMITTED TO:
BY:
MR. SIBBY MATHEW
AMAAN
SUBMITTED
BUSHRA
BJMC-V
Did survey On Nestle and Maggi
Prepared 15 questions based on Nestle and Maggi
Number of people attempted :55
Age grope basically youth.
Gender: Both male and female .
Sales in billion CHF
95
90
85
80
75
Sales in billion
CHF