ECR Europe Progressive Management Programme
ECR
Europe
Academic Partnership
ECR Europe
Progressive Management Programme
Managing Collaborative Change:
ECR at Work
ECR Europe PMP Concept/DC/FD/RPW Sept 2003
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Summary of ECR Europe PMP
ECR
Europe
Academic Partnership

Complementary programme to „ECR General Learning“

High level target audience (high-potential middle managers)

Distinguished faculty of academics and practitioners

Parity participation of retailers and manufacturers

Class size 20-25 participants

One participant per company per course

20-Day commitment for one year

Price: € 15.000,- per participant, generating surplus in Year 1

Governance Structure to be Created from ECR Board & ECR
Research Foundation
ECR Europe PMP Concept/DC/FD/RPW Sept 2003
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ECR
Positioning: Competitors / Complementors
Europe
Academic Partnership
Formal Degree,
General Qualification
Universities
high
Exec.MBA‘s
ECR Europe
PMP
ECR
General Learning
Misc.
Industry
Seminars
medium
Misc.
University
Seminars
ECR Conference
low
Misc.
Industry
Conferences
low
ECR Europe PMP Concept/DC/FD/RPW Sept 2003
medium
high
Price, Time
Investment
3
Suggested Faculty
ECR
Europe
Academic Partnership
Academic Faculty
Europe Core Faculty
•
•
•
•
•
•
•
•
Practitioners Faculty
•To be announced
Daniel Corsten, University St. Gallen, Switzerland
Georgios Doukidis, Athens University
Ludo van der Heyden, INSEAD, France
Arnd Huchzermeier, WHU Koblenz, Germany
Daniel T. Jones, LERC, Cardiff University
Peter Nolan, Jesus College, Cambridge
Luca Pellegrini, IULM Milano, Italy
Solveig Wikström, Stockholm Economics
USA Faculty
•
•
•
•
•
Marshall L. Fisher, Stephen J. Hoch, Karl T.
Ulrich, Wharton School, UPenn
Ananth Raman, Janice H. Hammond, Harvard
Business School
Ananth V. Iyer, Krannert School, Purdue
Hau L. Lee, Stanford Business School
Thomas Gruen, University of Colorado
ECR Europe PMP Concept/DC/FD/RPW Sept 2003
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Structure: 3,5 days every 2 months; Interaction!
ECR
Europe
Academic Partnership


Course duration 20 days, 1 module every 2 months
 5 modules, each 3,5 days, Wed. to Sat.
 Research Symposium or ECR Conference
Course content :
 Real life case studies
 Group project (no required dissertation)
 Distinguished guest speakers
 Site visits
 Know-how transfer into company
 Simulations
 17,5 days
 2,5 days
Module 1
Follow-up
Module 2
Follow-up
Module 3
Follow-up
Module 4 USA
Follow-up
Module 5
Research Symposium
ECR Europe PMP Concept/DC/FD/RPW Sept 2003
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Modules: From Enabling
Collaboration to Managing Change
ECR
Europe
Academic Partnership
Understand
Consumers
Understand
Collaboration
& Enablers
Generate
Demand
Manage
Change
Manage
Supply
ECR Europe PMP Concept/DC/FD/RPW Sept 2003
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Course Content:
Natural Extension of ECR Core Model
ECR
Europe
Academic Partnership
Generate Demand
Understand
Consumers
Consumer
Society/EnSociety
vironment
Demand
Management
Enablers
Governance
Change
Supply
Management
Integrators
People
Economics
Manage Supply
ECR Europe PMP Concept/DC/FD/RPW Sept 2003
Manage
Change
Globalisation
Understand
Collaboration
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Course Content: Draft Details
ECR
Europe
Academic Partnership
Module „Enabling Collaboration“
Module „Generating Demand“
Understand Business Needs
Design Collaboration Models
Understand Multi-Culturism/Globalisation
Create & Sustain Demand
CPFR & Collaborative Tools
Manage Stores & Consumer Interface
Module „Managing Supply“
Module „Managing Change“
Manage Supply Chains & Logistics
Manage Information
Organisational Change
Change & Leadership
Collaborative Capabilities
Module „Understanding Consumers“
SIMULATION & WRAP-UP
Consumer Behaviour & Typologies
Consumer Relationship Management (CRM)
Category Management
ECR Europe PMP Concept/DC/FD/RPW Sept 2003
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ECR
Timing: Start in September 2004
Europe
Academic Partnership
9-10/03
7-8/03
Phase 1
Concept 2
11-12/03
1-2/04
3-4/04
5-6/04
7-8/04
9-10/04
11-12/04
1-2/05
3-4/05
5-6/05
9/05
ECR Research Symposium
Athen Sept.
Phase 2
Preparation
/ Marketing
ECR Europe Conference
Brussels
Registration
deadline 30.6.04
& Registration
Phase 3
Implementation
/ Course
USA
Start
ECR PMP
Research
Symposium
Sept. 04
ECR Europe PMP Concept/DC/FD/RPW Sept 2003
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ECR
Budget and Financial Exposure
Europe
Academic Partnership
2003
 Seed Money
€ 10.000
Jan.-Aug 04
 Preparation Stage I
 Commit Management Team
€ 30.000
€ 35.000
After September 2004
 Break-even 19 students
ECR Europe PMP Concept/DC/FD/RPW Sept 2003
€ 25.000,- surplus (self-funding!)
10
ECR
Europe
Academic Partnership
ECR Europe PMP Concept/DC/FD/RPW Sept 2003
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Budget : Surplus € 25‘000
Initial Investment ~ € 75‘000
ECR
Europe
Academic Partnership
€ 750 /day
20 Students
€ 300‘000
Fee : € 15‘000 / student
Course Director
€ 2‘000 /day
7.5 days
€ 15‘000
Concept, Responsibiliy
Faculty
€ 2‘500 /day
30 days
€ 75‘000
20 days X 1.5 teachers for variety
Module Director
€ 4‘000 /module
5 modules
€ 20‘000
Course content, Coordination,
responsability
Course Mgr
€ 750 /day
40 days € (50)
€ 30‘000
Preparation, organization, course
presence
Travel (faculty,
Course Mgr)
€ 700 /day
50 days
€35‘000
Total of 100 days but not everyday for
the course mgr & dir.
Facilities, F&B
€ 2‘500/day
20 days
€ 50‘000
At local universities, dinner incl.
€ 30‘000
Low cost if free access to ECR Journal
& Europe
Cost price for conferences
FEE INCOME
COSTS:
Marketing
ECR Europe conf. +
Res. Symposium
€ 1‘000 / head
20 students
€ 10‘000
Books & Scripts
€ 500/head
20 students
€ 10‘000
TOTAL COSTS
ECR Europe PMP Concept/DC/FD/RPW Sept 2003
€ 275‘000
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Marketing Activities
ECR
Europe
Academic Partnership
 Presentation at ECR Board
 Announcement and Subscription Form in the ECR Journal
Sept
2004
Dec
2004
 Announcement in ECR Europe Newsletter & Website
 Email ECR Europe Accademic Partners
Feb
2005
 Direct mailing to ECR Europe Mail List
 Presentation at ECR National Initiatives
 Workshop & Stand at ECR Europe Conference Bruxelles
ECR Europe PMP Concept/DC/FD/RPW Sept 2003
Feb-April
2004
Mai
2004
13