Shrinkage Expert Group – Summary of 11 April meeting
Date:
Present: Micheal ANDREWS (Boots), Rob BEASTALL (Asda), Adrian BECK, (University of Leicester) Nathalie BLEACH (L’Oreal Benelux), Mark BOGGIS (Proctor & Gamble),
Megan BORNMAN (University of Leicester), Sean BOWEN (Marks & Spencer), Vincent CARTON (ECR Europe), Mark Cassidy (Asda Stores), Androulla CHRISTAKI (Tesco), Luc
COOMAN (Carrefour), Ruud DE WEERD (Bijenkorf), Arnaud DUSAINTPERE (Oliver Wyman), Bernard FRADIN (Mondelez International EU), John FONTEIJN (Royal Ahold)
Retail Co-Chair, Mark Gentle (APAC), Simon GOULBOURN (Boots),Tom GRUEN (University of New Hampshire), Chris HAWORTH (Formerly of Retail Insight), Johan
INGVARSON (ICA), Micheal KERN (Beiersdorf), Wendy MARSHALL (MYER), Neil MATTHEWS (Checkpoint Systems UK), Hans MATHOT (Jumbo Supermarkten), Colin
PEACOCK (Proctor & Gamble) Industry Co-Chair, Julian PIERCE (Diageo UK), Katrin RECKE (AIM), Dominique SCHERMESSER (J&J Global Supply), Klaus SCHMID (Checkpoint
Systems GmbH), Johan VERRECAS (Carrefour Belgium n.v), Wybren VLASKAMP (AS Watson),Stefan WINTER (Oliver Wyman)
Excused: David COOKE (Beiersdorf), Jackie FOXFORD (Marks & Spencer), Anna-Liisa FLINK(SOK), Paul GOLDSMITH (Diageo), Xavier GUIZOT (Carrefour), Phillip HAGON
(Sainsburys), Richard HESKETH (Asda), Ady HOUGHTON (Iceland), Annemari KLARIC (ICA), Josep RAGULL (Diageo Brands), Sabine THALER (Rewe International AG), Peer
SCHMIDT (Bacardi-Martini), Peter OLIJSLAGER (Metro Group), Stuart MCLEAN (Menzies Distribution), Paul SMITH (Sainsburys), Patrick VAN DAELE (Ralph Lauren)
Topics of Discussion
1.
Action/Decision/Remark
Who
When
Welcome and Introduction
Colin welcomed the participants and thanked Stefan Winter for hosting the meeting. Each participant then had the opportunity to
introduce themselves briefly.
They all were reminded of the anti-trust caution*. The group reviewed and agreed the agenda of today’s meeting. Action points
from the previous meeting were also reviewed. The members of the expert group are invited to share content for the website’s
library with Megan (reminder). Additionally, they were reminded to send case studies for the website to Megan.
*Reminder of anti-trust caution: ECR Europe will not enter into any discussion, activity or conduct that may infringe, on its part or on the part of its members and
participants, any applicable competition laws. By way of example, members and participants shall not discuss, communicate or exchange any commercially sensitive
information, including non-public information relating to prices, marketing and advertisement strategy, costs and revenues, trading terms and conditions and
conditions with third parties, including purchasing strategy, terms of supply, trade programmes or distribution strategy. This applies not only to discussion in formal
meetings but also to informal discussions before, during or after meetings.
2. Presentation by Myer (Wendy Marshall): My Store My Shrinkage – Lessons in Shrink Reduction.
Wendy gave an excellent presentation on the journey Myer has taken to reduce shrink in their organisation.
Slides to follow.
ECR Europe – 85 rue des Nerviens –B-1040 Brussels - Belgium
T : +32 2 738 06 44 - F : +32 2 230 00 78 - E : ecr@ecreurope.com - W : www.ecr-europe.org
A
Send case studies and
content for website to
Megan.
Members
ASAP
3. Open Discussion (Adrian Beck)
The group had an informative discussion on Shrink management using Myer as a case study. Some interesting points were raised
with regards to the effectiveness of the Myer strategy. The following main points were raised:
Loss prevention strategies should start at the top.
The Myer marketing approach was professional and simple with the effective use of memorable slogans and examples.
A well-defined target was made clear to all employees.
The loss prevention strategy included a comprehensive, consistent, clear message and embedding of the strategy in both everyday
activities as well as in the organisational culture.
4.
Staff Morale/Satisfaction and Shrinkage Project
Megan provided an update on the new project. Currently, there are 3 retailers participating in the research. Most of the data has
been received but some requires manual input. Data then needs to be cleaned before analysis can be undertaken. The aim is have
the analysis complete before the ECR Conference (14/15 May).
Megan also provided and update on the benchmarking tool and the new Shrink Group website. It was decided that the website
should be published online by 15th May.
5.
Project data analysis
Megan &
Adrian
15.05.13
Website Publication
Megan
15.05.13
John,
Colin,
Stefan,
Adrian
May
2013
D
Presentation by Tom Gruen: On-Shelf Availability – Lessons from Research
Tom gave an informative and interesting presentation on the impact of out of stocks on retailers, manufacturers as well as
consumers.
6.
On Shelf Availability Research Brief (Stefan Winter)
Stefan presented a research brief proposing a new piece of academic research that aims to build a deeper understanding of the
relationship between OSA and Shrink.
A
Selection criteria for the
research proposals are to
be decided.
Review Proposals
7.
Miscellaneous and next meeting
It was agreed that the next meeting would be held on 20th June 2013 in Brussels, Belgium (Venue TBC).
ECR Europe – 85 rue des Nerviens –B-1040 Brussels - Belgium
T : +32 2 738 06 44 - F : +32 2 230 00 78 - E : ecr@ecreurope.com - W : www.ecr-europe.org