Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
Marketing report
Market for cosmetics and personal
care products
Emirates
May 2014
Contents
M Statement
1
2
3
4
5
6
7
Introduction
UAE exports
UAE imports
Re-export
Egyptian exports to market Emirati
The most important countries for
several pain War UAE market
Market data:
The most important features of
the market

Market size

Purchasing power

Price levels

Promotional tactics

Customs treatment

1
Page
Number
3
3
4
5
7
8
13
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi

Outlets
8
The most important specialized exhibitions that are 16
held in this area in the UAE
9 The contact details of companies importing the
16
UAE
10 Recommendations
16
Marketing report
Market for cosmetics and personal care products in the UAE
I. Introduction:
The UAE ranked first in average per capita spending on
cosmetic products which amounted to $ 156, and the total
size of the cosmetics market in the state five billion dirhams
in 2013, and is expected to reach more than 6.5 billion
dirhams by 2018.

This is due to the high entry retail as well as local
consumption patterns linked to climatic factors of the area,
such as high temperatures and salinity in the water, which
makes individuals more spending on personal care products.

2: UAE exports:
Next statement shows the volume of exports UAE of the
next item:

Value in thousand U.S. dollars
Item number:
customs
Description
33071010
Creams and shaving
foam
Other
Personal deodorants,
sweat and sweating
inhibitors
Scented bath salts and
33071090
33072000
33073000
Value
2010
2011
Value
JanuarySeptember
2011
JanuarySeptember
2012
26
49
45
17
332
8800
79
49
16000 12000
17
13000
6600
6600
16000
2
13000
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
other bath preparations
Depilatories
Paper bags are scented
and perfumed
Fragrances and Beauty
Water
Preparations Beauty
A & Accessories
preparations and skin
care preparations
Care nails of hands
and feet
Preparations Hair Care
33079010
33079020
3303
3304
3305
Total

1000
379
258
0122
371
56000 120000 92000
64000
31000 44000 31000
39000
21000 40000 26000
124 758 227 107 174 352
34000
166 405
Source: Customs Emirates + Ministry of Economy
- Previous statement to increase the value of exports from the UAE
cosmetics products, personal care during 2011, reaching about $ 227.1
million compared to $ 124.7 million during the year 2010 and an
increase of about 82%, while the value of exports fell the UAE during
the period January - September 2012 compared with the same period of
2011, reaching nearly 166.4 million compared to $ 174.3 million, a
decline of about 4.7%.
Third: UAE imports:
The statement follows the volume of imports from the UAE The
following items:
Value in thousand U.S. dollars
Item number:
customs
Description
33071010
Creams and 10310
shaving foam
Other
2000
Personal
86000
deodorants,
sweat and
33071090
33072000
Value
2010
3
2011
Value
JanuarySeptember
2011
JanuarySeptember
2012
10874
7600
10149
4800
138000
4000
100000
3400
112000
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
sweating
inhibitors
Scented bath 22900
salts and
other bath
preparations
Depilatories 20800
Paper bags 15700
are scented
and perfumed
Fragrances 537 300
and Beauty
Water
Preparations 505200
Beauty
A&
Accessories
preparations
and skin
care
preparations
Care nails
of hands
and feet
Preparations 182800
Hair Care
1300000
33073000
33079010
33079020
3303
3304
3305
Total

22900
28900
23900
26000
18200
19900
14000
22400
16300
587 200
432 300
410 800
677000
501 600
524 500
184000
137000
139000
1600000
1200000
1200000
Source: Customs Emirates + Ministry of Economy
- The above table shows increase in the value of imports from the
United Arab Emirates items mentioned in 2011, reaching nearly $ 1.6
billion in 2011 versus $ 1.3 billion in 2010 and an increase of about 23%,
and worth during the period January-September 2012 about 1, 2 billion
dollars unrealized value that achieved during the same period of 2011.
- The most important items of imports, the UAE during the period
January to September 2012 in the Customs item number 3304 (or
preparations Accessories Beauty and skin care preparations and
preparations Care nails of hands and feet) where valued at
4
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
approximately $ 524.5 million compared to $ 501.6 million during the
same period of the year 2011 followed by the Customs item number
3303 (Perfume and beauty water), valued at about 410.8 million
compared to $ 432.3 million in customs and then the item number 3305
(hair care preparations) where amounted to about 139 million dollars
against 137 million dollars during the same period of 2011 Then the
customs item number 33072000 ( Personal deodorants, sweat and
sweating inhibitors) where valued at approximately $ 112 million
compared to $ 100 million dollars during the same period of 2011.
Fourth, re-export:
As previously mentioned numbers do not mean the previous
statement mentioned that these imports are consumed in the UAE
market, but are re-export to other markets, and the following statement
illustrates the size of the re-export of these items:
Value in thousand U.S. dollars
Item number:
customs
Description
33071010
Creams and shaving 1200
foam
Other
236
Personal
28400
deodorants, sweat
and sweating
inhibitors
Scented bath salts 4900
and other bath
preparations
Depilatories
959
Paper bags are
4400
scented and
perfumed
Fragrances and
223000
Beauty Water
Preparations Beauty 123000
A & Accessories
preparations and
33071090
33072000
33073000
33079010
33079020
3303
3304
Value
2010
5
2011
Value
JanuarySeptember
2011
JanuarySeptember
2012
956
638
2700
513
26600
461
20000
594
28000
4900
5300
1900
1500
7300
866
4300
704
7500
240000 175000
199000
128000 96000
99000
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
skin care
preparations Care
nails of hands and
feet
Preparations Hair 38000 82000
Care
3305

56000
77000
Source: Customs Emirates + Ministry of Economy
Fifth: Egyptian exports:
The statement shows the next volume of Egyptian exports of the
following items:
Value in thousand U.S. dollars
Item
Description
number:customs
33071010
33071090
33072000
33073000
33079020
3303
3304
Value
2010
Creams and shaving foam
Other
Personal
69
deodorants,
sweat and
sweating
inhibitors
Scented bath salts and
other bath
preparations
Paper bags are scented
and perfumed
Fragrances 36
and Beauty
Water
Preparations 258
Beauty
A&
Accessories
6
2011
Value
JanuarySeptember
2011
JanuarySeptember
2012
-
-
1
191
141
0.19
174
991
888
3
0.98
0.98
-
36
0320
3
838
596
961
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
preparations
and skin
care
preparations
Care nails
of hands
and feet
Preparations 3300
Hair Care
3663
3305
Total

5800
4000
6000
7856
5626
7142
Source: Customs Emirates + Ministry of Economy
The value of Egyptian exports of this sector of the
market through the United Arab Emirates in 2011
compared to 2010, reaching about $ 7.8 million compared
to $ 3.6 million, As evidenced by the initial increase of
Egyptian exports of products of this sector of the UAE
market during the period January-September 2012
compared with the same period of 2011, an increase of
about 26.7%, reaching values of about 7.1 million
compared to $ 5.6 million.

The most important export item, which achieved an
increase during the period January to September 2012 in
the Customs item number 3305 (hair care preparations)
where valued at approximately $ 6 million compared to $ 4
million dollars during the same period of 2011, followed
by the item number 3304 where the customs value of
approximately 961 000 compared to $ 596 000 dollars
during the same period of 2011.

Sixth: The most important exporting countries of the Emirati market:

Customs 33071090- other item: -
The most important countries of the supplier of the item Customs 33071090 for the UAE
market
7
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
Value in thousand USD
January-September 2012
State
Value
Germany
France
England
United States
Turkey
Italy
Spain
China
Switzerland
1300
887
426
183
113
92
69
65
48

Customs 3307200- item: - personal deodorants, sweat and sweating inhibitors
The most important countries of the supplier of the item Customs 33072000 for the UAE
market
Value in thousand USD
January-September 2012
State
Value
Germany
Argentina
Indonesia
France
United States
Philippines
England
Turkey
Of Poland
Italy
33800
18500
11400
10300
8700
7100
3900
2800
2400
1900

Customs 3307200- item: - personal deodorants, sweat and sweating inhibitors
The most important countries of the supplier of the item Customs 33072000 for the UAE
market
Value in thousand USD
January-September 2012
State
Value
8
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
Germany
Argentina
Indonesia
France
United States
Philippines
England
Turkey
Of Poland
Italy

33800
18500
11400
10300
8700
7100
3900
2800
2400
1900
Clearance item 33071010 pastes and shaving foam:
The most important countries of the supplier of the item Customs 33071010 for the UAE
market
Value in thousand USD
January-September 2012
State
Value
Germany
England
Turkey
France
Switzerland
Of Poland
India
Bulgaria
Thailand
Belgium
3500
2800
1200
767
300
289
270
208
131
131

Clearance Item 33073000: scented bath salts and other bath preparations
The most important countries of the supplier of the item Customs 33073000 for the UAE
market
Value in thousand USD
January-September 2012
State
Value
Germany
Italy
8600
5100
9
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
Of England a
China
United States
France
Malaysia
Thailand
India
Greece

3900
1800
1200
739
598
453
210
119
Clearance Item 33079010: Depilatories
The most important countries of the supplier of the item Customs 33079010 for the UAE
market
Value in thousand USD
January-September 2012
State
Value
France
Pakistan
Italian A
England
Spain
United States
Germany
India
Of Poland
Saudi Arabia
17000
1300
839
711
586
333
283
275
226
174

Item 2 0 330 790 Customs: Depilatories
The most important countries of the supplier of the item Customs 33079020 for the UAE
market
Value in thousand USD
January-September 2012
State
Value
England
Thailand
China
Of Poland
1700
382
268
233
10
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
Ireland
France
United States
Germany
Italy
Philippines

192
182
141
115
108
80
Clearance Item 3303: Perfume and Beauty Water
The most important countries of the supplier of the item Customs 3303 for the UAE market
Value in thousand USD
January-September 2012
State
Value
France
United States
Italy
England
Spain
Switzerland
India
Bahrain
Saudi Arabia
Indonesia
202000
52300
47600
39400
17200
15200
9200
5100
3000
2600
Clearance Item 3304: Preparations A & Accessories Beauty and skin care preparations and
preparations Care nails of hands and feet
The most important countries of the supplier of the item Customs 3304 for the UAE market
Value in thousand USD
January-September 2012
State
Value
India
France
United States
Germany
Italy
Thailand
England
97500
97100
51700
48200
27000
26400
25300
11
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
Spain
China
Of Poland

25300
23600
18600
Clearance Item 3305: Preparations Hair Care
The most important countries of the supplier of the item Customs 3305 for the UAE market
Value in thousand USD
January-September 2012
State
Value
United States
Saudi Arabia
Germany
France
Spain
India
Italy
Egypt
Belgium
Philippines
16400
14000
12500
12300
11600
11000
8500
6100
4800
4100
Source: Ministry of Economy UAE
Seventh: market data: 
The most important features of the market:
Can monitor the most important features of the market the United
Arab Emirates through a number of actors in this market and that is the
most important of which are as follows:
It is an open market deals with all countries without
restrictions cash / no quota system or imported goods is
restricted or prohibited (except What hurts health and security).

Strategic geographical location of the UAE are located in the
heart of the Gulf and the continuation of the role that was played
by the past as a hub for trade between the East and the Indian
sub-continent with the space of transactions to include countries
and geographic areas sprawling.

12
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
Near Emirates area serve market population of over three
billion people (and is intended to market Asian countries - Gulf
region - Commonwealth of Independent States - countries of
Africa) and the presence of the means of transmission quick and
direct with major centers in this huge market helped the state to
play a major role in the field of trade re-export.

Composition of the population in the state, where the
proportion of Emiratis representing not more than 11.5% of the
total population and the largest percentage of the citizen Asian
(Indian - Pakistani - Iranian .....) and controls many of these
nationalities in the style of business in a large number of
installations in the UAE, which definitely affect the orientations of
these facilities.

Consumer multiple slides according to the combination of
income and consumption habits that are different concerns from
one slide to another as a result of the multiplicity of races and
nationalities within the UAE market.

The multiplicity of factors driving the purchase of a slice
Consumer to another while characterized by a large segment of
consumers Emiratis and Europeans and some Arab nationalities
purchasing power of high interest factor of quality and brand as a
motive for buying There is also also slides consumer of Asians
who represents the price factor biggest motivation, mostly when
making a purchase .

The continuous increase in the number of population is
expected to increase as the population of the Gulf region
(including the UAE) from 30 million in 2000 to 60 million in 2030.


The size of the market:
The size of the UAE consumer market about 8.2 million
people, according to estimates by the National Center for
Statistics, represents Emiratis (who called Citizens) is less than a
million by 11.5%, while a foreign state employees (who are called
non-citizens or residents) ratio 88.5%.

Acquires the emirate of Abu Dhabi, the largest percentage of
the UAE citizens account for about 42.6% of the total, followed by

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Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
citizens in the Emirate of Dubai rose 17.7%, then the Emirate of
at a rate of about 16.2%, followed by the rest of the other
Emirates, which means that these three UAE concentration of
about 76.5% of the total UAE nationals, which must be taken into
account when targeting marketing slide for UAE nationals when
marketing any product .
Constitute the overwhelming majority of foreign residents in
the consumer market, where Emirati numbering about 7.3 million,
a rate of 88.5% of the total UAE population.


Purchasing power:
Characterized by the purchasing power of citizens to rise
severe as a result of rising incomes, which have the UAE the
highest average per capita household expenditure at the level of
Arab countries, and that about 59 dollars a day, but it should be
noted that in spite of the large size of the foreign communities in
the market the consumer Emirati However, it should be taking into
account the different purchasing power in accordance with the
slice to which they belong.

According to unofficial estimates represent the Filipino
community the largest percentage in the number of foreign
residents, followed by slightly ahead of the Indian community and
then Pakistan, then Iran, then Egypt and then Jordan and the
Palestinians, and other communities, and it must be noted in this
regard that the Asian community represents the largest census in
the UAE market.

Due to link the purchasing power of income levels, we Will
display The following are estimates of monthly income for families
in the UAE, according to the consumer segments:

The origin of the
family
Average monthly income
Emirati family
European family
Arab family
Asian family
54 940
37548
22100
16892
This and levels vary monthly incomes within each slice with
an increasing low-income families in Asian than in other

14
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
segments, it also should be noted that about 72.7% of Emirati
families more than the average annual income of 240 thousand
dirhams annually.

Price levels in the United Arab Emirates:
Prices vary depending on the sale of these products
brand and origin.


Promotional methods:
- Constitute the most important advertising promotional methods
followed in the UAE to promote various products and during the
period January-August 2013 the UAE has maintained the first
position at the level of the Arab states in ad spending, valued at
3.9 billion dirhams, compared with about 3.8 billion dirhams
during the same period of 2012 The growth rate was about 3%, for
the same period of 2012 and was the most important means of
advertising during the period mentioned in the order are:
newspapers and outdoor advertising and road and then
magazines, then the announcement of television and cinema
advertisements and then finally the announcement on the radio.
The means used for advertising in the UAE are as follows in order:
Means ad
Spending
Percentage
2.1 billion
59.33%
ads
dirhams
Foreign ad
576.1
15%
banners
million dirhams
Magazine
524.1
13%
ads
million dirhams
TV ads
469 million
12%
dirhams
Radio ads
124 million
3%
dirhams
Ads Cinema
102 million
3%
dirhams
- Constitute advertising by printing brochures and guides the most
important promotional methods followed in the UAE and sometimes
advertising in newspapers to promote the UAE Of these products by the
Newspaper
15
Embassy of the Arab Republic of Egypt
Commercial Representation Office
Abu Dhabi
big hypermarket stores, as well as specialty shops in these products ,
As these stores are in the work offers a price from time to time.

Tariff treatment:
- Granted imports from Arab Republic of Egypt at this time and
under an agreement to facilitate and develop trade exchange
between Arab countries, As for other countries it applies customs
duty of 5%
- Vendors:
- T represents the most important in hypermarkets and shops
including: Lulu Hypermarket, Carrefour, Abu Dhabi Association, and
in addition to specialty shops in the sale of such products.
Eighth: the most important specialized exhibitions that are held in this area in the UAE: The name of the exhibition
Website of the exhibition
Beauty world Middle
East
http://www.beautyworldme.com/frankfurt/51/forexhibitors/welcome.aspx
Ninth: The contact details of UAE companies operating in this area of the (attached): Tenth: Recommendations: -
There is a good opportunity for Egyptian products in that market,
where Egypt occupies an advanced position in the list of countries
exporting these products to the UAE market:
Taking into account the quality of the products and price
competition or presentations from time to time because the market
is open in the UAE market these products and has a large number
of brands.

Interest in participating in international exhibitions held in
the United Arab Emirates in this area and the above-mentioned
table above and in which we can promote our exports, not only in
the UAE market, but the neighboring regional markets.

Intensification of promotional efforts through various means
of propaganda and to provide the Office of Commercial catalogs
and adequate information on the Egyptian production in order to
be used in a promotion with him among importers

Sincerely yours,
First secretary of the trade
" Noha Mahrous Ali "
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