What is Yahoo! Trip Planner?
Yahoo! Proprietary. Not for re-distribution.

Trip Planner is a tool to help consumers
envision, research, plan, and share their
travel experience

Users save hotels, attractions,
restaurants, maps and more to a
customized travel guide.

Users can add travel dates, personal
comments, and bookmarks for other
sites to a trip.

Users can add images and journal
entries to a trip (with Journal feature,
April ’06)

Once a user has created a trip, they can
print a copy to take with them on their
travels, or access it from any computer
with Internet access.

Trip Plans can be private, shared with
friends or public (viewable by all web
users).
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Where Can You Find
Public Trip Plans ?


Placeholder
For YTS result
illustrative
Yahoo! Proprietary. Not for For
re-distribution.
purposes only

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Yahoo! Travel
•
Trip Plan index
•
Y! Travel Main Page module
•
Y! Travel Destination and Interest
Guides
•
Y! Travel Search
•
Destination Alerts
User Opt-in’s
•
My Yahoo!
•
Alerts
•
RSS
Search Engine Indexing
•
Yahoo! Search
•
Google
•
MSN
•
Yahoo! Travel Search
Why Should Professionals
Create Trip Plans?
•Moves beyond advertising to
consumers on the web to advising
them
•Provides value to consumers as a
destination expert; advice, tips and
suggestions
•Integrated marketing at no cost
•Easy to Implement
•Facilitates wide distribution of
brand and content
•Allows for interaction with
prospective clients
•Provides tools for site content
creation
Yahoo! Proprietary. Not for re-distribution.
http://travel.yahoo.com/trip
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Trip Plans by Professionals
Editorial Guidelines
Yahoo! Proprietary. Not for re-distribution.

Provide useful destination information
vs. overt sales messages

Include property information and/or
business web site as an item in the Trip
Plan

Include business name (via Yahoo! ID
registration) for display in the “created
by” area

Include business logo (via Yahoo! 360)
for display in the “created by” area

Include content and images from your
site
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Getting Started:
Creating a Yahoo! ID
Create a Y! ID for your business.
1.
Go to the Yahoo! ID sign-up page https://edit.yahoo.com/config/eval_register?.don
e=http://travel.yahoo.com/trip&.src=trv
2.
Create a password that is easy to
remember and can be shared with staff
members who may create Trip Plans
3.
Agree to the Yahoo! standard terms and
conditions
4.
Yahoo! Proprietary. Not for re-distribution.
4
Write down your Y! ID and password and
store in a safe place
Add a Logo Image
Yahoo! 360
Yahoo! Proprietary. Not for re-distribution.
5
Accessing Trip Planner
on Yahoo! Travel
Yahoo! Travel http://travel.yahoo.com
serves as a travel planning and
research tool for millions of Yahoo!
users.
Trip Plans are hosted on Yahoo! Travel
and the functionality to build Trip
Plans can be accessed from here.
1.
Yahoo! Proprietary. Not for re-distribution.
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Access Trip Plans on Yahoo! Travel
by clicking on the main page
module or entering
http://travel.yahoo.com/trip in your
browser address box.
Create a New Trip
Yahoo! Proprietary. Not for re-distribution.
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1.
Make sure you are signed into
Yahoo! with your business Y! ID.
2.
Enter the destination of your trip.
3.
Click “Create Trip” Button
4.
On the “Create New Trip” screen,
enter Trip Description. Your Trip
Description will become the title
of your trip.
5.
If you are creating a suggested
itinerary for specific dates, enter
them here.
6.
Click “Create Trip” button.
Add Items from
Yahoo! Travel
Add items from Yahoo! Travel while in Trip
Planner -
Yahoo! Proprietary. Not for re-distribution.
1.
Click on “+Add” in Trip Planner
Schedule View category bar
2.
Select category of items you want to
add to your trip
3.
Check available items from Yahoo!
Travel Guides for that category
4.
Click “Add to Trip” button
5.
Select next category of items you want
to add to your trip
6.
Repeat steps 3, 4 and 5 until done
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Add Items from
Yahoo! Travel
Add items from Yahoo! Travel while in
Travel Guides - (http://travel.yahoo.com/ptravelguide-191500002destination_guides_vacations-i)
Yahoo! Proprietary. Not for re-distribution.
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1.
Find items relevant to your trip in the
Yahoo! Travel Guides
2.
Click on “Add to Trip” links
3.
Select trip to which you want to add
item and click on “Add” button
Add Custom Items
Add items from anywhere on the Web -
Yahoo! Proprietary. Not for re-distribution.
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1.
Click on “Create Item” in Trip
Planner Schedule View category bar
2.
Name the item in “Item Name”
3.
Select a category for the item from
the drop down “Category” list
4.
Type or paste in the URL of the item
in the “Web Address” box
5.
Type or paste a description of the
item in the “Description” box
6.
Click on “Add address info for this
item” if you want to map the item
7.
Click on “Create Item” button
Add Tags to Items
Use the “Tags” field to help consumers find
items you’ve added to your trip.
Yahoo! Proprietary. Not for re-distribution.
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1.
View items in expanded mode by
clicking on “Expand All” link at top of
Trip Plan or the expand icon
next to
each item on your trip.
2.
Click on the “Edit” link next to “Tags:”
below the item for which you’d like to
add a comment.
3.
Type your comment in the “Edit Tags”
box
4.
Click the “Update” box to add the tags.
Add Notes to Items
Use the “Notes” field to provide comments
for consumers about each item in your
Trip Plan.
Yahoo! Proprietary. Not for re-distribution.
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1.
View items in expanded mode by
clicking on “Expand All” link at top of
Trip Plan or the expand icon
next to
each item on your trip.
2.
Click on the “Edit” link below the item
for which you’d like to add a comment.
3.
Type your comment in the “Edit Note”
box
4.
Click the “Update” box to add the note.
Add Driving Directions
Yahoo! Proprietary. Not for re-distribution.
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Add Photos
Add photos to your trip plan to create an album to
complement your trip. To add photos to your
trip, you must first save from your computer to
Yahoo! Flickr. Flickr is a photo application that
lets you store, sort, search and share your
photos online.
Yahoo! Proprietary. Not for re-distribution.
1.
Click on the “Add Photos” link in the Schedule
View Trip Album bar
2.
If you have a Flickr account, enter the e-mail
address associated with that account and click
“OK”.
3.
If you don’t have a Flickr account, click on the
“click here” link option for new Flickr users.
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Add Photos
Yahoo! Proprietary. Not for re-distribution.
1.
Select the photos on your computer that
you want to upload by browsing to the
location where you have them saved.
2.
Add any tags that you’d like to have
associated with the selected photos.
3.
Click on “Upload” button.
4.
Add title, description and keyword
specific tags per photo.
5.
Click on “Save” button.
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Interact with
Trip Planner Users
Yahoo! Proprietary. Not for re-distribution.

Yahoo! users can ask questions about Trip
Plans or add comments. Check your Trip
Plans frequently to respond to these
queries and comments.

Users may click on “Ask for Advice”
button to submit questions.

Questions appear in the “Talk about this
trip” module at bottom of page and in
“Comments” module on side of page.
1.
Enter responses to questions and
comments via the “Talk about this trip”
module.
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Interact with
Trip Plan Users
The functionality to set alerts to be sent to you
when someone posts a question or
comment to one of your Trip Plans is a new
feature that will be available in April ’06
Yahoo! Proprietary. Not for re-distribution.
1.
Open one of your trips.
2.
Click on the “View Trips” link under your
user name.
3.
From the list of your trips, click on the
“Create an Alert” icon at the bottom of the
page.
4.
On the Alerts page, select your preferences
for how you would like to receive alerts and
click on the “Save Alerts” button.
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Create a Trip Journal
Yahoo! Proprietary. Not for re-distribution.

Trip Journal is a new feature that will
be available in April ’06.

Trip Journal allows you to add easily
add free text to your trip plans.

Trip Journal entries may be typed in
or copied and pasted from your web
site.

Trip Journal is ideal for suggested
itineraries, tips, local restaurant
suggestions, etc.
1.
Click on Trip Journal tab
2.
Click on “Compose a New Entry”
link
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Create a Trip Journal
1.
Title your Journal Entry
2.
Type journal entry or copy and paste from
your web site
3.
Click and drag images into the “Entry
Content” box from your trip album.
4.
Click on “Save” button to save entry.
5.
Click on “Compose a New Entry” until
done.
Copy and paste
Yahoo! Proprietary. Not for re-distribution.
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Content Bridge

Yahoo! Proprietary. Not for re-distribution.
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Add user created content to your
site.
“Add to My Trip” buttons
Yahoo! Proprietary. Not for re-distribution.
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Yahoo! 360 Blog
Yahoo! Proprietary. Not for re-distribution.
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
Use to communicate news and
inventory information to existing
clients

Encourage clients to set up RSS
feeds or “Add to My Yahoo!”
Travel Submit Offers (TSO)

Travel Submit Offers listings -

Like Sponsored Search Listings, but …
•
More structured
•
Time sensitive and/or price oriented
•
Additional distribution outside of Search
Yahoo! Proprietary. Not for re-distribution.
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Travel Submit Offers
Connects with millions of travel
shoppers

List property offers and promotions

Self service submittal platform*;
listings live within 6 hours

Self manage listings display &
removal

Inclusion in relevant Yahoo! Travel
areas

Mapping to associated VRMA member
created Trip Plans

Cost-per-click performance program
*Alternative listings submittal processes
under investigation
http://travel.yahoo.com/deals
Yahoo! Proprietary. Not for re-distribution.
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Travel Submit Offers (TSO)
Connecting Travel Marketers to Millions of Travelers on Y!
TSO listings in Y! Travel Deals …..
… and mapped to contextually relevant areas on Y!.
My Y! personalized travel modules
Y! Travel Guides
Y! Travel Newsletters & Alerts
Y! Local travel pages
Yahoo! Proprietary. Not for re-distribution.
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Mapping Travel Submit
Offers to Trip Plans by Y! ID

Travel professional may be exclusive
“Sponsored Deals” provider by
participating in Y! Travel Submit and
maintaining a minimum of five
corresponding deals
•

Items included from link share sites will
include link share partner logo
•
Yahoo! Proprietary. Not for re-distribution.
(see …xxxx…for more information
on Trip Plan Pro Travel Submit
program)
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( see ….xxx ….for more information
on the Y! Trip Plan link share
program).