Overview of Tourism
in
CENTRAL LUZON
Presented by:
Dir Ronaldo P. Tiotuico
Department of Tourism – Region III
The World Tourism
The Growth of World
Tourism

Tourism growth over the past 50 years is
dramatic: from 25 Million in 1950 to 698
Million in 2000
 One of the most remarkable economic and
social phenomena of that period
 Forecasts indicate the trend will continue
with 1.5 B in 2020!
Tourism Sector Level Value Chain
Awareness
and Perception
of the
Philippines
• Awareness
and
perception of
the
Philippines
Tour
Package
Acquisition
• Sales
channels
• Travel agents
Transportation/
Air Flight
• Air
accessibility
and airports
Accommodation
• Hotel capacity
and utilization
Delivery and
Tourist
Satisfaction
• Tourist
satisfaction
levels
• Quality and
value of tourist
products and
services
All elements to be tracked and measured
The Unstoppable Expansion of
International Tourism
International Tourist Arrivals by Receiving Region, 1950-2004*
800
700
Middle East
Africa
Asia and the Pacific
500
Americas
400
Europe
300
763 million
25 million
200
100
20
04
*
20
00
19
90
19
80
19
70
19
60
0
19
50
million
600
Average growth of 6.5% a year
Worldwide Visitor Arrivals and Receipts
1996 - 2006
% Inc/Dec
Visitor
Receipts
(In US$B)
% Inc/Dec
575
6.28 %
434.0
5.60 %
1997
599
4.17
443.0
2.07
1998
617
3.00
443.0
0
1999
640
3.73
455
2.71
2000
687
7.34
482
5.93
2001
687
0
464.0
-3.73
2002
707
2.91
474.0
2.16
2003
694
-1.84
535
12.87
2004
765
10.23
635
18.69
2005
806
5.36
683
7.56
2006
842
4.47
Year
Visitor Arrivals
(In Millions)
1996
International Tourist Arrivals
2005
Country
France
Spain
U.S.
China
Italy
United Kingdom
Mexico
Germany
Turkey
Austria
(In Millions)
76
55.6
49.4
46.8
36.5
30.0
21.9
21.5
20.3
20.0
Factors in Tourism Growth
 Increase
in real income
 Increase in life expectancy
 Retiring baby boomers
 Faster and cheaper air travel
 Easier access and more destinations
 Rapid developments in IT
Trends in Asia Pacific Region

Japan’s economy is registering an upward
trend of 2.8%

Hongkong, China and Korea are predicted to
grow by 5.5%

South East Asian countries are expected to
grow from 6-7%, characterized by
liberalization on outbound travel and
increasing number of travel agencies

In China alone, there are about 111 M
internet users now
IMPACT OF TOURISM
Benefit to the State
Property Tax, Imports Duty, Sales Tax,
Transport Tax, Entertainment Tax
Income Tax, Hotel Tax,
Image Building
Educational Significance
Study tours, university programmes, exchange programmes,
seminars and conferences
Cultural Significance
Economic Growth and Employment Generation
PLUS AND MINUS OF TOURISM
Plus Side
Jobs for local host population
Re-distribution of wealth with the rich spending money in
remote rural areas
Overpopulation
Minus Side
Land use (farm lands converted to tourism estates)
Social issues like child-sex tourism, pedophilia, prostitution
Environmental issue – Raid on ecology, natural resources
Socioeconomic Variables on Tourism Demand
Age
Income
Sex
Education
Purposes of Travel
Business
Meetings, Conventions, Congresses
Incentive Travel
Pleasure/Personal
The Elderly, Singles and CouplesHandicapped, Casino
About Central Luzon
Central Luzon
• 120o45I to 121o21IE longitude
and 14o 23I to 16010IN latitude
• 1.8 million hectares
• Divided into 7 provinces:
Aurora, Bataan, Bulacan, Nueva
Ecija, Pampanga, Tarlac,
Zambales
Department of Tourism Region III
INTRINSIC ADVANTAGES
CL’s STRATEGIC LOCATION
• Proximity to Metro Manila
• Gateway to the rest of
North Luzon from Metro
Manila
EAST-WEST
• The
only region that
Connection
rr
NORTH-SOUTH
has
access to both
Connection
the Pacific Ocean in
the east and China
Sea in the west
•A Wellspring of Diversity
CLRDP 2004-2010
Department of Tourism Region 3
INTRINSIC ADVANTAGES
Located at the heart of Asia…
TRAVEL TIME BY AIR
Brunei Darussalam
(in hours)
3.00
China, Beijing
3.00
China, Hong Kong
Indonesia, Jakarta
1.50
3.75
Japan Tokyo
4.00
Malaysia, Kuala Lumpur
Singapore
3.50
South Korea, Seoul
3.50
TAIWAN, TAIPEI
2.00
3.00
Thailand, Bangkok
United States, New York
TRAVEL TIME BY SEA
3.00
18.0
(in days)
Brunei Darussalam
4
China, Beijing
China, Hong Kong
4
3
Indonesia, Jakarta
6
Japan, Tokyo
6
Malaysia, Kuala Lumpur
Singapore
6
4
South Korea, Seoul
5
3
3
TAIWAN, TAIPEI
Thailand, Bangkok
CLRDP 2004-2010
Department of Tourism Region III
CL Trade & Industry Performance: 2004-2006
INVESTMENTS
Central Luzon Investment Performance
2004 - 2006 (in Billion PhP)
200
150
133.91 B
100
50
0
2004
Source: DTI Region 3
2005
2006
Department of Tourism Region III
CL Trade & Industry Performance: 2004-2006
INVESTMENTS
Central Luzon Investment Performance
By Source: 2004 - 2006 (in Billion PhP)
Source
BOI
PEZA
BNR
CDC
SBMA
Others
Total
Source: DTI Region 3
2004
102.45
0.45
30.40
2.35
6.14
0.34
142.15
2005
54.54
0.47
23.59
3.24
56.39
13.86
152.09
2006
53.78
2.17
29.22
12.69
28.44
7.61
133.91
Department of Tourism Region III
CL Trade & Industry Performance: 2004-2006
INVESTMENTS
Central Luzon Investment Performance
By Province: 2004 - 2006 (in Billion PhP)
Province
Aurora
Bataan
Bulacan
Nueva Ecija
Pampanga
Tarlac
Zambales
Total
Source: DTI Region 3
2004
0.05
98.62
17.79
1.75
14.34
1.02
8.57
142.15
2005
0.69
53.75
13.53
2.38
20.28
1.72
59.73
152.09
2006
0.29
47.6
20.29
2.44
31.05
1.6
30.53
133.79
Department of Tourism Region III
Investments Ranked 2nd (21%) nationwide
(in PhP billion)
Source
2005
2006
BNR
23.59
29.22
BOI
54.54
53.78
PEZA
0.47
2.17
CDC
3.24
12.69
SBMA
56.39
28.44
Others*
13.86
7.60
*Includes DTI-initiated activities, LGU Infra, other IEs and other big tickets
Aurora
0%
Zambales
23%
Bataan
36%
Tarlac
1%
Pampanga
Nueva Ecija
23%
Bulacan
15%
2%
INVESTMENTS BY
PROVINCE: 2006
216,555 new jobs generated by investments in 2006
Source: DTI, NEDA Region 3
Department of Tourism Region 3
Political Subdivision
Province
No. of
Districts
No. of
Municipalities
AURORA
1
8
BATAAN
2
11
1
BULACAN
4
22
2
NUEVA ECIJA
4
27
5
PAMPANGA
4
19
2
TARLAC
3
17
1
ZAMBALES
2
12
1
12
115
12
TOTAL
No. of
Cities
Development Directions
Department of Tourism Region III
Development Directions
ENHANCED
W
CORRIDOR
Source: NEDA R3
Department of Tourism Region III
Enhanced W Growth Corridor
1st Leg/Western Portion – Blue Strip
TOURISM CORRIDOR
Inner Leg/Central Portion – Orange Strip
INDUSTRIAL AREA
Eastern Portion – Green Corridor
AGRICULTURAL AREA
Department of Tourism Region III
The Tourism Industry
Department of Tourism Region III
Department of Tourism
Vision:
- Improve accessibility of travel destinations
- Make tourism products better and more
affordable
-Promote a culture of tourism among local
residents
- Increase recognition of tourism as an
effective and efficient tool towards socioeconomic development of the Philippines
Department of Tourism Region III
Department of Tourism
Mission:
- To generate foreign currency and employment
- To spread the benefits of tourism to a wider
segment of the population with the support,
assistance and cooperation of both the private
and public sector
- To ensure the safe, convenient, enjoyable stay
and travel of foreign and local visitors in the
Philippines
Department of Tourism Region III
DOT FUNCTIONS
Promotions and Marketing
Planning and Investments
Industry Training
Research and Statistics
Standards and Accreditation
Administration
TOURISM SITUATIONER
After decline in 2000-2003, Philippines gained momentum in
2004 with 2.3M in visitors or 21.9% leap from 1.9M in 2003
In 2005, visitors totalled 2.6M or 14.5% increase from 2004
with dollar receipts at US$2.19B
In 2006, we attracted 2.8M tourists or 8.5% higher than the
previous year
In 2007, visitor arrivals stood at 3.09M with dollar receipts at
US$4.885
Top Core Markets in 2007: Koreans, USA and Japan
Visitor Arrivals to the
Philippines
Actual Arrivals (in Million)
Year
5
4
Projected
3
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2
Volume
2.05
2.22
2.15
2.17
1.99
1.80
1.93
1.90
2.29
2.60
2.84
Growth Rate
16.4 %
8.5 %
(3.3)%
1.0 %
(8.2)%
(9.8)%
7.6 %
(1.3)%
23.0%
14.5%
8.4%
3.09
Projected Arrivals (in Million)
1
Actual
0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Year
Volume
Growth Rate
2007
2008
2009
2010
3.20
3.65
4.24
5.00
12%
14%
16%
18%
The 2007 has been a breakthrough for Philippine tourism as healthy growth in
visitor arrivals was recorded.
Visitor Arrivals to the Philippines, 2000- 2007
(In Millions)
3.50
3.09
3.00
2.84
2.62
2.50
2.00
2.29
1.99
1.93
1.90
1.80
1.50
2000
YoY Growth
Rate (%)
Source of Data:
2001
-8.2%
2002
-9.8%
Arrival/Departure Cards and Sea Manifests
Visitor Sample Survey at International gateways
2003
7.6%
2004
-1.3%
20.1%
2005
14.5%
2006
8.4%
2007
8.7%
Trend Line
Philippine Visitor Receipts
Actual Tourism Receipts
(in US$ Billion)
Year
Volume
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2.70
2.83
2.41
2.55
2.13
1.72
1.74
1.52
1.99
2.23
3.46
2007
2009
Growth Rate
10.1%
4.8%
(14.8)%
5.8%
(16.4)%
(19.3)%
1.0%
(12.5)%
30.7%
12.32%
54.96%
4.88
(in US$ Billion)
Volume
2006
2007
2008
2009
2010
2.72
3.12
3.56
4.06
4.59
2008
2007
2006
Projected
2005
2004
2003
2002
2001
Actual
2000
Projected Tourism Receipts
Year
2010
Growth Rate
16.0%
15.0%
14.0%
14.0%
13.0%
1999
1998
1997
1996
0
1
2
3
4
5
For the first time ever, foreign expenditure posted a hefty growth of 40.99% to reach
US$4.885 Billion.
Visitor Expenditure in the Philippines, 2000- 2007
(In US$ Billion)
4.885
5.00
4.50
4.00
3.465
3.50
3.00
2.50
2.133
1.990
2.236
1.722
1.740
2000
2001
2002
2003
2004
2005
2006
2007
-16.40%
-19.27%
1.01%
-12.49%
30.74%
12.32%
54.96%
40.99%
2.00
1.522
1.50
YoY
Growth
Rate
Source of Data:
Arrival/Departure Cards and Sea Manifests
Visitor Sample Survey at International gateways
Trend
Line
Visitor Arrivals (2003-07)
3,200,000
3,000,000
3,091,993
2,800,000
2,843,345
2,600,000
2,623,084
2,400,000
2,291,352
2,200,000
2,000,000
1,907,226
1,800,000
2003
2004
2005
2006
2007
Philippine Top 12 Markets, 2006
Country
Volume
% Share
Growth
Rate
KOREA
572,133
20.1%
16.9%
USA
567,355
20.0
7.4
JAPAN
421,808
14.8
1.5
CHINA
133,585
4.7
24.3
TAIWAN
114,955
4.0
-6.5
AUSTRALIA
101,313
3.6
5.02
HONGKONG
96,296
3.4
-10.2
SINGAPORE
81,114
2.9
16.8
CANADA
80,507
2.8
10.5
UNITED
KINGDOM
68,490
2.4
8.7
MALAYSIA
53,279
1.9
23.7
GERMANY
51,402
1.8
2.0
 Korea is the
number 1 tourist
market in 2006 with
a share of 20
percent and growth
rate of 17 percent
 China continues
to demonstrate
robust growth at
24 percent in
2006 after
experiencing 171
percent increase
in 2005.
 Singapore and
Malaysia visitors
continued to
increase with the
proliferation of low
cost carriers
Top Foreign Markets, 2007
Rank
Country
Arrivals
% Share
Inc/Dec
1
Korea
653,310
21.1%
14.2%
2
USA
578,983
18.7%
2.0%
3
Japan
395,012
12.8%
-6.4%
4
China
157,601
5.1%
18.0%
5
Australia
112,466
3.6%
11.0%
6
Taiwan
112,206
3.6%
-2.4%
7
Hong Kong
111,948
3.6%
16.3%
8
Singapore
94,008
3.0%
15.9%
9
Canada
91,308
3.0%
13.4%
10
UK
79,670
2.6%
16.3%
One of the main achievements of the DOT is the consolidation of global market
portfolio to sustain growth in core markets.
Top Markets of the Philippines, 2007
700,000
653,310
578,983
600,000
500,000
395,012
400,000
300,000
200,000
157,601
112,466
112,206
111,948
94,008
91,308
79,670
65,695
100,000
55,894
0
Korea
YoY Growth
Rate (%)
Source of Data:
14.2
USA
2.0
Japan
-6.4
China
18.0
Australia
11.0
Taiwan
-2.4
Hong Kong Singapore
16.3
Arrival/Departure Cards and Sea Manifests in major international gateways and sea ports.
15.9
Canada
13.4
UK
16.3
Malaysia
Germany
23.3
8.7
How Did Our Neighbors Do in
2006/2005?
COUNTRY
2006
2005
Percentage
Growth
Malaysia
17,500,000
16,431,055
6.51%
Thailand
13,650,000
11,516,936
18.52
Singapore
9,673,362
8,875,980
8.98
Indonesia
4,871,351
5,002,101
(2.61)
Vietnam
3,583,486
3,430,000
4.47
Philippines
2,843,345
2,623,084
8.40
Cambodia
1,700,041
1,421,615
19.59
Lao PDR
1,200.000
1,081,606
10.95
Brunei
836,435
815,054
2.62
Myanmar
630,061
660,206
(4.57)
Impact of Devolution
 Licensing,
Infrastructure
Development, and Domestic
Marketing Devolved to LGUs
 International Marketing to DOT
 Accreditation for DOT (Optional)
 Police Powers Devolved to LGUs
Tourism Planning and
Investment
Department of Tourism Region III
THE SUPER REGIONS
North Luzon
Luzon Urban
Beltway
Central
Philippines
Cyber Corridor
Mindanao
CREATION OF SUPER REGIONS
• Regrouping the smaller regions into bigger
planning areas called “super regions” to
bolster the natural advantages of five
distinct sub-economies regions of the
country
• Create opportunity across the country
• Boost economic and market potentials of
these areas
• Spur further development of the entire
country
THE SUPER REGIONS PLAN
The super regions harness the
economic strengths of major
areas of the country as well as
the knowledge and technology
sector, with much larger
economies of scale more
attractive to investors, lenders
and aid donors.
NORTH LUZON SUPERREGION
• Regions 1, 2 and CAR, plus northern part of Aurora,
Nueva Ecija, Zambales and Tarlac
Agribusiness
Quadrangle
NORTH AURORA
NORTH NUEVA ECIJA
NORTH ZAMBALES
Source: NEDA 3
NORTH TARLAC
LUZON URBAN
BELTWAY
Particulars
Land Area
(sq. km. 2001)
No.
%
Share
in Phil.
42,563
14.2
No. of Provinces
(June 2005)
15
19.0
No. of Cities
(June 2005)
35
30.4
249
16.6
8,576
20.4
No. of Municipalities
(June 2005)
No. of Barangays
(June 2005)
Source: NEDA 3
METRO LUZON URBAN BELTWAY
• Central Luzon, Metro Manila,
• Calabarzon, Mindoro and
•Marinduque
INDUSTRY
Subic-Clark-Tarlac
NLEX-Northral
SLEX-Southrail
GLOBAL
COMPETITIVENESS
Source: NEDA 3
Priority Strategic Infrastructure Projects in CL
DINGALAN INTERNATIONAL
PORT
TARLAC-IBA ROAD
DIOSDADO MACAPAGAL
INTERNATIONAL AIRPORT
CAGAYAN VALLEY ROAD
WIDENING
SUBIC-CLARK-TARLAC
TOLLROAD
MANILA NORTH TOLLWAY
PROJECT
NORTH RAIL PROJECT
SUBIC BAY PORT
PORT OF ORION
(DMC CRUISE TERMINAL
Source: NEDA 3
ON-GOING
DINALUPIHAN-ANGELES ROAD
Department of Tourism Region 3
Vt 
Vd
V C 2  1
Source: NEDA Region 3,BCDA
Central
Techno
Park
Objectives

Tarlac
To develop Subic & Clark
and enhance growth of
Central Luzon by linking:

Subic Bay Freeport and Special
Economic Zone (Bataan)

Clark Special Economic Zone
Clark
Ecozone
(Pampanga)

Pampanga
Central Techno Park (Tarlac)

Infrastructure Backbone of
the Subic-Clark Corridor

Generates at least 3,400
employments during the
construction
NORTH LUZON
EXPRESSWAY
To METRO
MANILA
Subic
Freeport
Bataan
SUBIC-TIPO
TOLL ROAD
Central
Techno
Park
The Subic-ClarkTarlac
Expressway Project
La Paz
Interchange
San Miguel
Interchange
Tarlac
PACKAGE 2 : 43.27 KM
CLARK-TARLAC SECTION
Clark North
Interchange

Package 1-Subic-Clark Section




Clark Logistics
Interchange
50.5 kilometers long
4-lane Asphalt Concrete
Pavement
3 Major Bridges
2 Interchanges
Concepcion
Interchange
Clark
Ecozone
Spur/NLE
Interchange
Pampanga
NORTH LUZON
EXPRESSWAY

Package 2 - Clark-Tarlac Section




43.2 kilometers long
4-lane Asphalt Concrete
Pavement
1 Major Bridge
6 Interchanges
PACKAGE 1: 50.5 KM
Zambales
SUBIC-CLARK SECTION
Subic
Freeport
Tipo
Junction
To METRO
MANILA
Dinalupihan
Interchange
Bataan
SUBIC-TIPO
TOLL ROAD
Diosdado Macapagal international
Airport Expansion Plan
DMIA Expansion Plan
- Expansion of passenger terminal to
double the existing capacity to cater to more
airlines and passengers
-
Once the new terminal is constructed, the
existing terminal will remain as the low cost
carrier terminal to service all the low cost
airlines
-
The new terminal will cater to other full
service airlines
North Rail Project
Will provide efficient transport
service for passengers and goods
between Metro Manila, Central and
Northern Luzon
Phase I – 80 km rail line between Caloocan
City to DMIA at Clark Freeport Zone
Phase II – Branch line to SBMA
Phase III – Extension to Bonifacio Global City
Phase III – Extension to Poro Pt. Special
Economic Zone, Sn Fernando, La Union
Subic Port Project
• construct a new container port at Cubi
Point, Subic, rehabilitate the existing port
facilities at the Naval Supply Depot (NSD)
and Boton areas
• rehabilitate the existing port facilities at the
Naval Supply Depot (NSD) and Boton areas
• procure gantry cranes and other cargo
handling equipment including the
construction of access roads and
installation of new navigational
equipment.
OTHER PROJECTS
• Manila North Road Widening &
Upgrading
• Iba-Tarlac-Sta. Rosa Road
• Dinalupihan-Angeles Road Widening and
Upgrading
• Cagayan Valley Road Widening &
Upgrading
• Dingalan International Port
• Port of Orion (DMC Terminal)
Tourism Infrastructure and
Services
Type
Hotel
Existing
Tourism
Infrastructures
Resorts
ACCREDITED
Travel
Agencies
Classification
No. of Establishment
No. of Rooms
2
538
First Class
1
337
Standard
11
664
Economy
2
97
Tourist Inns
4
74
Motel
3
77
AAA
2
203
AA
4
88
A
4
91
TTA
23
Deluxe
TOTAL ROOMS
TTO’S
TRE’S
Tour Guides
56
Tourist Land
Transport
5
Tourist Air
Transport
1
Department
Store
1
Restaurant
4
Gasoline
Station
2
Reg'l Tour
Guides
31
2169
Type
Province
Hotel
Existing
Tourism
Infrastructures
NONACCREDITED
3
223
Bulacan
1
88
Nueva Ecija
14
495
Pampanga/Clark
34
1,801
Subic/Olongapo
27
929
6
161
Aurora
12
81
Bataan
19
369
Bulacan
19
341
Nueva Ecija
2
29
Pampanga/Clark
3
437
11
382
2
8
77
1,305
Aurora
1
17
Pampanga/Clark
4
122
Olongapo
4
163
Tarlac
1
5
Aurora
14
83
Bataan
3
44
Pampanga
8
114
Olongapo
1
19
Tarlac
1
8
Nueva Ecija
1
25
Pampanga
5
27
Subic
1
19
Pampanga
7
205
28
7500
Subic/Olongapo
Tarlac
Zambales
Tourist Inn
Lodging Houses
Dormitory
Motel
TOTAL ROOMS
No. of Rooms
Bataan
Tarlac
Resort
No of Establishments
NON- ACCREDITED (continued)
Travel Agencies
Bataan
3
Bulacan
20
Olongapo
Pampanga/Clark
SPA’s
28
2
Nueva Ecija
3
Pampanga/Clark
7
Zambales
2
Tarlac
3
Aurora
2
2
Bataan
3
Bulacan
12
Bataan
5
9
Bulacan
2
Parks
Pampanga/Clark
28
Nueva Ecija
3
Subic/Olongapo
11
Pampanga/Clark
9
2
Subic
3
Bulacan
11
Tarlac
4
Pampanga/Clark
37
Zambales
1
Nueva Ecija
12
Subic/Olongapo
47
Pampanga/Clark
4
Subic
6
Pampanga
1
Tarlac
Sports Club
4
Bulacan
Tarlac
Nueva Ecija
Restaurants
Museums
Tarlac
3
Zambales
7
Bulacan
1
Pampanga/Clark
4
Subic
9
Tarlac
1
Training
Center
Special
Interest
Subic/Olongapo
Zambales
10
3
NON- ACCREDITED (continued)
Types
Convention Hall
Province
Aurora
3
Bataan
8
Bulacan
1
Nueva Ecija/Sn Jose
City
Tourism/HRM
School
No. of
Establishment
15
Pampanga/Clark
3
Subic/Olongapo
5
Tarlac
1
Aurora
3
Bataan
4
Bulacan
12
Nueva Ecija
5
Olongapo
4
Pampanga
7
Tarlac
2
Zambales
1
Comparative Visitor Arrivals
Region
By Region
(2005-2006)
2005
Rank
2006
Rank
I
287,649
13
336,161
14
II
405,287
10
408,007
11
III
396,214
11
411,215
10
IV
4,845,488
1
4,407,728
1
501,378
8
637,127
9
VI
1,599,670
2
1,610,677
3
VII
1,460,775
3
1,631,445
2
VIII
164,542
14
203,569
15
IX
431,168
9
507,359
8
X
707,807
6
893,082
5
XI
715,926
5
761,183
6
XII
592,302
7
627,126
7
XIII
365,032
12
362,836
12
359,453
13
992,920
4
V
NCR
CAR
TOTAL
866,242
13,339,480
4
14,146,909
Employment Generated
Province
Zambales/Subic
Classification
Hotel
Rank & File
102
1,369
8
83
73
607
6
144
Hotel
11
54
Resort
49
253
Resort
16
125
Motel
2
46
Nueva Ecija
Resort
1
21
Pampanga/Clark
Travel Agencies
20
65
Bulacan
Travel Agencies
13
21
Nueva Ecija
Travel Agencies
5
10
Olongapo
Travel Agencies
1
3
Pampanga/Clark
Tourist Land Transport
19
118
Tourist Air Transport
4
11
Pampanga/Clark
Restaurant
4
96
Nueva Ecija
Restaurant
4
17
Tarlac
Restaurant
1
29
Bulacan
Department Store
26
500
Pampanga
Gasoline Station
6
40
371
3,612
Resort
Pampanga/Clark
From
Accredited
Establishments
Managerial
Hotel
Resort
Olongapo
Bulacan
TOTAL
Regional Statistics
Regional Visitor Statistics
Year
Foreign Domestic
Total
Inc/Dec
2002
99,511
239,165 338,676
N/A
2003
109,826
222,415 351,392
3.76%
2004
125,128
247,271 372,399
5.98%
2005
147,808
248,761 396,569
6.50%
2006
156,942
254,273 411,215
3.67%
2007
137,199
282,439 419,638
2.05%
Top Major Markets in the Region in 2007
Country of Residence
USA
Japan
South Korea
Australia
Total
47,477
23,652
15,924
7,774
Comparative Visitor Arrivals
By Province
(2005-2006)
Province
Aurora
2006
Rank
2007
Rank
-
-
-
-
Bataan
25,474
4
20,369
4
Bulacan
45,911
3
53,716
3
Nueva
Ecija
14,578
5
13,321
6
165,224
2
164,555
1
10,333
6
18,292
5
149,695
1
149,385
2
Pampanga
Tarlac
Zambales
Total
411,215
419,638
Clark Airport Statistics
CLARK INT’L AIRPORT
International No of Flights, JAN - DEC 2006
AIRLINES
TIGER AIRWAYS
AIR ASIA
ASIANA
CR AIRWAYS/HONGKONG
AIRLINES
SHANGHAI AIRLINES
CHINA SOUTHERN
GRAND TOTAL
NO. OF FLIGHTS
954
725
278
100
5
3
2,065
Clark Airport Statistics
2004
2005
2006
2007
22,640
114,902
235,004
251,296
Year
2005
2006
2007
Foreign
56,275
83,952
88,028
Filipinos
22,640
151,052
163,268
Growth Rate
407.5%
104.5%
Clark Airport Major Markets
Markets
Korea
Malaysia
USA
Singapore
Taiwan
China
UK
Indonesia
Australia
Hong Kong
2005
27,996
9,961
5,028
2,608
2,259
1,484
1,475
472
733
669
2006
29,127
19,698
7,213
4,965
424
5,306
3,106
1,586
2,722
1,830
2007
26,920
25,703
6,966
4,523
249
4,638
3,068
1,101
3,517
2,323
Clark and Subic Air Arrivals
AIRPORT
Clark
Subic
2003
2004
2005
4,160
22,640
114,902
16,175
16,838
23,171
2006
235,004 251,296*
*Subic 2007 arrivals – January to February only
*Clark 2007 arrivals - Foreign – 88,028
2007
OFWs – 163,268
14,413
1,124*
Clark Airport Arrivals (2008)
Month
Jan
Feb
Mar
Intl
19,424
18,761
21,130
Domestic
2,416
1,859
1,872
Total
21,840
20,620
23,002
Intl Airlines: Asiana (Sokor/US), Tiger Airways (Singapore), Air Asia (KL/Kota),
China Southern (Guangzhou), Hong Kong Express (Hong Kong), World Airways,
Deer Air
Domestic Airlines: SeAir (Mla/Palawan) and Cebu Pacific (Cebu)
Clark Visitor Profile
Survey on Visitor Profile (DMIA)
Travel Arrangement:
20.17% - Package
43.23% - Independent
36.60% - Not Stated
Age Group:
35-44 - 24.40% (12,854)
45-54 – 21.35% (11,245)
25-34 – 17.79% ( 9,370)
Total Surveyed: 52,678 (A/D Cards)
Frequency of Visit:
First Visit – 29.70% (15,644)
Repeat Visit – 35.17% (18,526)
Not Stated – 35.13% (18,508)
By Occupation:
Professional – 30.32% (15,972)
Student/Minor – 15.12% (7,963)
Clerical/Sales – 2.16% (1,140)
By Purpose of Visit:
Holiday – 57.76% (30,427)
VFRs – 15.16% (7,986)
Others – 7.71% (4,060)
By Sex:
Male – 60.69% (31,969)
Female – 34.76% (18,313)
Not Stated – 4.55% (2,396)
RESULTS FROM 2005 HOUSEHOLD
SURVEY ON DOMESTIC VISITORS,
April – Sept 2005

43.5% (23 Million)
Filipinos, 15 years
old and up traveled
within this period
EACH INDIVIDUAL
MADE 2 TRIPS AND
VISITED TWO
PLACES IN THE
COUNTRY FOR THE
SIX MONTH
PERIOD
RESULTS FROM 2005 HOUSEHOLD
SURVEY ON DOMESTIC VISITORS,
April – Sept 2005

ALMOST 99% OR 23.5 Million domestic travelers had
independent domestic trips

17.5 Million spend an average of:
1.
2.
3.
4.
5.
6.
7.
Accommodation
P1,200.00
Food and beverage
P 400.00
Sight seeing and guided tour P 600.00
Entertainment & Recreation
P 300.00
Local transport (sea,air or land) P 400.00
Shopping
P1,100.00
Others
P3,200.00
RESULTS FROM 2005 HOUSEHOLD
SURVEY ON DOMESTIC VISITORS,
April – Sept 2005
MOST FREQUENTLY
VISITED PLACES:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
NCR
CAVITE
BATANGAS
LAGUNA
ILOILO
BULACAN
NUEVA ECIJA
PAMPANGA
CEBU
PANGASINAN
ALBAY
Visitor Profile And
Travel Characteristics, 2006
Mode of Travel
 Air (98.73%)
 Sex
 Male (61.22%)

Sea (1.27%)
Female (37.40%)

Average Age
38.26 years old

Purpose of Visit
 Holiday
46.99%
 VFR (Visit Friends / Relatives) 26.66%
 Business
13.18%
 Convention
1.28%
 Official Mission
0.11%
Visitor Profile And
Travel Characteristics, 2006

Frequency Visit
- First Visit
- Repeat Visit
(%)
31.27
51.30

Overall Average Length
of Stay ( Nights) 12.06
- Foreign Visitors 10.98
- Overseas Filipino 48.02

Travel Arrangement
- Independent
61.67
- Package Tour 18.56
- Not Stated
19.77

Average Daily
Expenditure
(US$)
83.91
Foreign Visitors
84.70
Overseas Filipino 55.78
Foreign Visitors Expenditure
2006

Average Daily Expenditure

Major Items of Expenditure
Accommodation
Shopping
Food and Bev.
Entertainment
7.02
Local Transport
Miscellaneous
Guided Tour







US$ 83.91
US$ 25.72
22.01
20.39
4.71
2.81
0.36
Tourist Attractions by
Province
Major Attractions by Province
Aurora
Aniao Islets, Cemento Beach, Digisit Beach,
Dimadimalangat Islet,
and the Lukso-Lukso Islets, Dicasalarin Bay,
Cunayan Falls, Ditumabo Falls,
Banju Springs, Dingalan Bay View Site,
Lamao Caves and the Rocks of Dingalan
Bataan
Dambana ng Kagitingan (Shrine of Valor),
Zero Km. Death March Marker (Bagac)
Water Sports, Jetski or windsurf at Bagac
Mountain Climbing Mt. Natib (Orani,
Bataan)
Major Attractions by Province
Bulacan
Hiyas ng Bulacan Museum, Barasoain
Church, Kameztisuhan
Biak-Na-Bato National Park
Nueva
Ecija
Pantabangan Dam, Central Luzon
State University (CLSU), PhilRice
Pampanga Betis Church (Guagua, Pampanga)
HILAGA VILLAGE (formerly Paskuhan
Village), Cutud Lenten Rites (Sn Fdo)
Candaba Swamps (Candaba), Nayong
Pilipino Sa Clark, Clark Museum,
Museong Kapampangan, Museo ning
Angeles
Center for Kapampangan Studies (Holy
Major Attractions by Province
Tarlac
Capas National Shrine
(Capas)
Sto. Domingo Death March
Marker (Capas)
Mt. Pinatubo, Relic of the True Cross
(San Jose, Tarlac)
Zambales CASA SAN MIGUEL FOUNDATION
Magsaysay Ancestral House
(Castillejos)
Ocean Adventure (Subic Bay Marine
Exploratorium)
Zoobic Safari
Major Festivals by Province
Major Festivals by Province
Aurora
AURORA DAY
(February 14-19)
Sabutan Festival
Bataan
Bulacan
Bataan Day
(April 9)
Pawikan Festival
Pulilan Carabao Festival,
Singkaban Fiesta (Linggo ng
Bulacan) Sept. 8-15
Obando Festival, Carabao
Festival
Bocaue River Festival (Pagoda
Festival)
Major Festivals by Province
Nueva Ecija
Taong Putik Festival of
Aliaga
Apung Iru Fluvial Festival (Apalit),
Sisig Festival ( Angeles City),
PAMPANGA
Sinukwan Festival
Pampanga Day, Dec 11
Pyestang Tugak (City of San Fernando)
Giant Lantern Festival (City of San Fernando)
Philippine International Hot-Air Balloon Festival
Fiestang Kuliat (Angeles City)
Tigtigan at Terakan keng Dalan (Angeles City)
Major Festivals by Province
Tarlac
Zambales
Malatarlak Festival
Mango Festival
Paynauen 'Duyan' Festival
Ulo ng Apo Festival
(Olongapo City)
Tourism Milestones
Milestones for Tourism
 Subic-Clark-Tarlac
Expressway
 North Luzon Expressway
 DMIA Air Arrivals
 Subic International Airport
 Subic International Seaport
 North Rail Project
 Foreign Investments (Hotels, Resorts)
 3M Visitors in 2007 and 5M in 2010
What DOT-RIII Has Done
 Skills
Enhancement Programs
 Airport Reception Unit in DMIA
 Domestic Promo Program with Budget
 North Phils Tourism Fair (SM City Clark)
 Sales Missions (Domestic/Overseas)
 Production of Brochures (North Phils)
 www.visitmyphilippines.com
 Interactive Maps (ongoing)
What DOT-RIII Has Done
 Festivals
and Events Promo
 AVP for Central Luzon (Living Asia)
 Central Luzon Tourism Council
 Fam Trips for Foreign Media
 Pik-A-Pak-N-Go Tours
 Convention Organization
 Bike Tourism (Motorcycles, Mt. Bikes)
 Mt. Pinatubo Ecotourism Program
What DOT-RIII Has Done
 New
Product ID (Health and Wellness w/
DTI-RIII, Hot Springs in Sapangbato,
Sacobia Valley as Camping Site,
Candaba Swamp Bird Watching, etc.)
 Pilgrimage Site in San Jose, Tarlac
 Nayong Pilipino sa Clark
What Needs to be Done

Develop New Tourism Products (Clark, Subic, Tarlac,
and beyond)
 Develop Tourism Circuits (North Phils)
 Strengthen LGUs’ Role in Product Enhancement and
Marketing (Local Government Code)
 Standards Setting and Accreditation (Tourism
Services)
 Protection of Environment (Mt. Pinatubo, etc.)
 Visitor Information System (Visitor Friendly)
 Local Tourism Organizations (CVBs, TCs, etc.)
 Foreign and Local Investments and Incentives
Kelangan pa bang imemorize ‘yan?