Instructional Design
JMA503 – 61
Monday 6:00 - 8:40
Objectives
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Discuss syllabus and assignments
Define Instructional design
Work examples
Introduction to ToolBook
JMA 503 - Instructor
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Dr. Bill Gibbs
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Associate Professor in the Journalism and Multimedia Arts.
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Ph.D. in Instructional Systems from The Pennsylvania State University.
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Office – 341 COLH
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Office hours – Tues 11:00-2:00, WF 10:30 – 12:00 and by appointment and
by appointment
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Phone – 412 - 396-1310
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E-mail – gibbsw@duq.edu
JMA 503 - Purpose
Students learn about:
• Instructional design
• E-Learning
• Courseware development
• Courseware evaluation
• Usability
• Multimedia and Learning
Combining Instruction and
Multimedia for Learning
Corporations
Self study
K-12
Military
JMA 503– Course goals
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Apply research related to instructional design and
computer-based (eLearning) learning.
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Use a systematic process to design, develop, and
evaluate an eLearning application.
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Develop skills and proficiency in the use eLearning
authoring tools.
JMA 503 - Assignments
1.
2.
3.
4.
5.
Practice exercises
Authoring project 1
Authoring project 2 & group evaluation
Authoring project 3 -Final Course Project
(Software) (Ex1) (EX2) (EX3) (EX4) (MC)
Final Project Report - project specifications
JMA 503 - Assignments
• Due at the end of class.
• Late assignments
receive a 10% per class
penalty up to a maximum
of 30%.
JMA 503 – You’ll need
Blank CD or DVD discs
labeled with your
name and contact
information on them.
You should have
access to e-mail and a
Web browser – outside
of class.
JMA 503 – Class Web Site
http://www.jma.duq.edu/classes/gibbs/jma503-61/
JMA 503 – E-mailing
E-mailing assignments.
Use your
Duquesne
(smith@duq.edu)
account.
JMA 503 – E-mailing
E-mailing assignments/attachments.
• Must have your name
• E-mail address
• Title of assignment
• Label subject of e-mail
JMA 503 – Applications
ToolBook
Captivate
Morae
For next time
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Room 205 Access
Instructional Design
What is it?
What is instructional design?

Instructional design refers to the systematic
process of translating principles of learning
and instruction into plans for instructional
materials, activities, information resources, and
evaluation (Smith & Ragan, 2008).
What is instructional design?

Instructional design is a process for
creating effective training/learning
programs in an efficient manner.
What is instructional design?

It is a system that helps you:
–
–
–
ask the right questions,
make the right decisions, and
produce a product that is as useful and useable
as your situation requires and allows (Piskurich,
2006).
What is instructional design?

Process by which instruction is improved
through analysis of learning needs and
systematic development of learning
materials.
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Instructional designers often use technology
and multimedia as tools to support instruction
– for learning.
Source: http://www.instructionaldesign.org/
What is instructional design?

Dick, Carey, & Carey (2009) present ten components of a systems approach model
representing theories, procedures, and techniques used by instructional designers to
design, develop, evaluate, and revise instruction.
Identify instructional/learning goals
2. Conduct instructional analysis
3. Analyze learners and contexts
4. Write performance objectives
5. Develop assessment instruments
6. Develop instructional strategy
7. Develop and select instructional materials
8. Design and conduct formative evaluation
9. Revise instruction
10. Design and conduct summative evaluation
1.
What is instructional design?
Source: http://www.instructionaldesign.org/models/dick_carey_model.html
What is instructional design?
Start
Phase I
Analysis
Phase II
Design
Phase III
Develop &
Implement
Evaluate & Revise
What is instructional design?
Piskurich, George M. (2006). Rapid instructional design (p.5)
What is instructional design?

Instructional design relies on:
–
–
principles that emphasize experiential learning
fundamental theories of learning such as
cognitivism, behaviorism, and constructivism.
What is instructional design?

Fundamentally instructional design is about
learning and/or improving learning efficiency
and effectiveness.
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So what is learning?
What is instructional design?

Learning involves a change in one’s:
–
–
–
–
–
–
–
Abilities
Attitudes
Beliefs
Capabilities
Knowledge
Mental models
Patterns of interaction or skills (Spector, 2000).
What is instructional design?
Instructional design is influenced by:
 Systems theory
 User-center design
 Learning and instructional theories
 Motivation Theory
 Human information/cognitive processing
 Interface and information design
 Human-computer interaction
 Multimedia
 Usability engineering
What is instructional design?

In this class, we will use the instructional
design process:
–
–
–
–
–

Analyze
Design
Develop
Evaluate
Revise
…to develop eLearning courseware.
Videos




David Merrill
http://www.youtube.com/watch?v=i_TKaO2-jXA
IDS process:
http://www.youtube.com/watch?v=qnCNBEfKk2I
Instructional design jobs

http://www.instructionaldesign.org/jobs.html

http://sloanconsortium.org/jobline
Instructional Design Groups
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American Society for Training & Development - www.astd.org
Pittsburgh ASTD - http://www.astdpittsburgh.org
International Society for Performance Improvement - www.ispi.org
The eLearning Guild - www.elearningguild.com
AECT Aect.org
EDUCAUSE - www.educause.edu
Association for the Advancement of Computing in Education www.aace.org
www.instructionaldesign.org
www.instructionaldesigncentral.com
ToolBook Introduction
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Overview of ToolBook
Activity
Create Project Web site
Test accounts
ToolBook Introduction
Book.tbk
ToolBook Introduction
Book.tbk
Background
Background Object
ToolBook 10.5 Introduction
Page Objects
Book.tbk
Pages
Background
Background Object
ToolBook Introduction
Page Objects
F3- author
F4- background
Alt + Arrows
Pages
Background
Background Object
Catalog
Tool palette
New Page icon
Record Field
Nav Pages or ALT + Arrows
Select Page
Book Explorer
Actions Editor
OpenScript
Test accounts
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Review system
Test user accounts
Our Server
How to access the
server
Our Server
www.jma.duq.edu
–
Your private folder
It’s a subfolder of users folder
www.jma.duq.edu/users/YourLoginName
–
Save files (drag and drop files) while in either lab (CH205, CH345)
–
You can also FTP to there from home…
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How do I access the server?
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Access from either CH345 and CH205
Start >> Computer (Z: Drive)
OR
\\jma1\users\username
How do I access the server?
From dorm or home
ftp://www.jma.duq.edu/users/YourLastName
–
Example: ftp://www.jma.duq.edu/users/gibbs/
–
You will be prompted for your user name and password
Use the same name and password you used to login to
Windows
–
How do I access the server?
You will be prompted for your user name
and password – jma/username
How do I access the server?
• Folders and files display
• Transfer (put) files from your computer,
• Download (get) files to your computer.
User Folder
The PUB folder
http://www.jma.duq.edu/users/gibbs/pub/jma503/index.htm
USERS
Pub
JMA503
Server:
www.jma.duq.edu
Users
My Space
Gibbs
www.jma.duq.edu
File
PUB
Folder
File
Folder
File
File
www.jma.duq.edu
My Space
Gibbs
All files for
Web must
Folder
be in PUB
File
File
PUB
Folder
Folder
File
File