Web Redesign Essentials & Preview: Web
Redesign Project Update
Presented June 2015
Marlene Tom,
Marketing Communications, Web & Digital
Communications Team
USF Website Importance
TOP 10 NOVEMBER 2014
•
•
•
USF home page averages
240K views per month
Key audience is
prospective students and
parents
Marketing website primary
audiences:
•
•
•
•
Prospective students
Prospective students
families
Alumni
Donors
WEB PAGES
UNIQUE VIEWS
Admission Undergraduate
20,946
Admission Graduate
12,718
12,566
11,991
11,358
10,674
Computer Science
Graduate
10,173
Nursing Home
10,025
International &
Development Economics
9,294
Admission Undergraduate
Deadlines
9,128
Apply - Graduate
8,123
About Academics
Apply – Undergraduate
Sports Management
Arts & Sciences Home
Web Redesign Project Timeline & Highlights
Steps
Timeline
USF Leadership team approves project and funds
February 2014
Web Strategy Committee established
March 2014
CMS (Drupal) selected
March 2014
Web Redesign Work Group established
April 2014
Web redesign RFP process completed and
Fastspot vendor selected
May 2014
Web redesign process
July 2014 - July 2015
myUSF phase 1 goes live
March 2015
Marketing site goes live
August 2015
Web Strategy Committee
Role: Provide oversight and set policy relating to the university
website and related issues.
Members:
• David Macmillan, Vice President for Marketing
Communications (Chair)
• Opinder Bawa, Vice President for Information Technology
and Chief Information Officer
• Bob Spatig, Vice Provost and Dean, Strategic Enrollment
Management
• Elizabeth Davis, Dean of the School of Management
• Marlene Tom, Sr. Director, Web Communications
Web Redesign Work Group
18 members from all the various key stakeholder areas around
the university.
Role: Charged with informing the design firm of your desired
features, functionality, and designs in the next version of the
website. Their role is to communicate the project within your
division, solicit feedback, and provide regular updates on this
year-long project.
Web Redesign Goals
• First-rate, interactive, and visually compelling website
that engages prospective students, alumni, and donors
• Website will have two distinct areas:
• Marketing-focused, public website
• myUSF (intranet)
• Apply a responsive web design so that the website
presents well in all mobile devices
Web Redesign Goals (continued)
• More flexible layouts and templates
• Modernize the site to reflect current web best
practices address problems with navigation,
information architecture, and old content (over 80K
pages)
• Improve quality and workflow of site editing processes
Two Distinct Websites for Different Audiences
Marketing/Public
myUSF/Intranet
Purpose
marketing-focused website
internal resources
Audience
prospective students,
alumni, and donors
current students, faculty,
and staff
Content
admission pages, academic
programs, catalog, library,
alumni, giving
any documents and
resources for internal
audiences
Managed
Content contributor:
numerous
Editor: LIMITED
Editor: numerous
Publisher: ONE per key
recruitment area
Publisher: numerous
Publishers
Area
Web Content Manager
Arts & Sciences
Michael Routhier
Education
Linsey Wirt
Law
Mark Johnson
Management
Annie Baker
Nursing & Health Professions
Linsey Wirt
Admission/SEM
Amber Armstrong
Online Education
Tri Nguyen
Library
Randy Souther
Development
Mary McInerney
All Other Areas
Web Communications & Services
Content Contributor Role
• Content Contributor: numerous
• Events
• Community News
Website Migration
- Marketing, public website will launch with
approximately 4,000 pages in early July
- myUSF sites launching in July include ITS, Marketing
Communications, and Student Life sites
- Full list of websites and migration schedule
- By May 2016, all websites need to be migrated from
Ektron
URLs Changing
• Marketing, public website will use www.usfca.edu
• myUSF will use myusf.usfca.edu/(yoursite)
• Ektron websites not migrated to marketing site or
myUSF can still be accessed using
web.usfca.edu/(yoursite). This can be used now!
Look over any brochures, letters, emails, etc. that contain
www.usfca.edu URL references as these will need to be
updated in July and potentially throughout the year
Process for Non-Academic Websites
• Continue to update your website in Ektron, but use
web.usfca.edu/xxx
• Consider over the next year, when is the best time for
us to work with you on migrating your website and let
us know at webservices@usfca.edu
• Note any changes to current content and communicate
with us when it’s time for migration
Design Preview
• Show marketing/public site new designs
• myUSF site: isss
More Information
• myusf.usfca.edu/redesign
• Todays presentation and Q&As will be posted here
• Email us at webservices@usfca.edu