Monopoly Quiz Recap 1 a) Assume that this profit-maximizing monopolist is unregulated. Identify each of the following: 2 i) The monopolist’s quantity of output 10 3 ii) The monopolist’s price $30 4 iii) The profit earned by the monopolist $150 5 iv) The deadweight loss $75 6 b) Can the profit-maximizing monopolist continue to earn profit in the long run? Yes! 7 = MR c) Now assume that the monopolist can perfectly price discriminate. Identify each of the following: 8 = MR i) The quantity produced 20 9 = MR ii) The profit earned by the monopolist $250 10 = MR iii) The consumer surplus None! 11 d) Now, assume instead that the monopolist cannot price discriminate and is regulated to produce the socially optimal (allocatively efficient) quantity. Identify each of the following: 12 i) The socially optimal quantity 20 13 ii) The consumer surplus $250 14 e) Is the monopolist facing the regulation in part (d) earning a positive economic profit, earning zero economic profit, or incurring a loss? Earning zero economic profit 15 f) Now, assume instead that the monopolist cannot price discriminate and is regulated to produce the break-even (zero economic profit) quantity. Identify each of the following: 16 i) The monopolist’s quantity of output 20 17 ii) The monopolist’s price $15 18 g) Is the dot marked by the delicious slice of pecan pie on the elastic, inelastic, or unit elastic portion of the demand curve? elastic 19 h) What is the meaning of life? 20 h) What is the meaning of life? ____________ pie 21 Monopolistic Competition 22 Examples: Everything 23 Differentiated Products 24 Perfect Competition Monopolistic Competition Oligopoly Pure Monopoly Characteristics of Monopolistic Competition: • Relatively Large Number of Sellers • Differentiated Products • Some control over price • Easy Entry and Exit (Low Barriers) • A lot of non-price competition (Advertising) 25 “Monopoly” + ”Competition” Monopolistic Qualities • Control over price of own good due to differentiated product • D greater than MR • Plenty of Advertising • Not efficient Perfect Competition Qualities • Large number of smaller firms • Relatively easy entry and exit • Zero Economic Profit in LongRun since firms can enter 26 Differentiated Products • Goods are NOT identical. • Firms seek to capture a piece of the market by making unique goods. • Since these products have substitutes, firms use NON-PRICE Competition. Examples of NON-PRICE Competition • Branding • Unique Product Attributes • Advertising (Two Goals) 1. Increase Demand 2. Make demand more INELASTIC 27 Warm Up 1. What are the differences between monopolistic competition and perfect competition? 2. What are the differences between monopolistic competition and monopoly? 3. What are the differences between Donald Trump and this dog? 28 Graphing Monopolistic Competition 29 Monopolistic Competition is made up of price makers so MR is less than Demand In the short-run, it is the same graph as a monopoly making profit P MC ATC P1 In the long-run, new firms willDenter, driving down the DEMAND for firms already in the market. MR Q1 Q 30 New firms enter => demand for firm’s product falls until there is no economic profit P MC ATC P1 D MR Q1 Q 31 New firms enter => demand for firm’s product falls until there is no economic profit Price and quantity falls and TR=TC P MC ATC PLR D MR QLR Q 32 LONG-RUN EQUILIBRIUM Quantity where MR =MC up to Price = ATC P MC ATC PLR D MR QLR Q 33 Why does DEMAND shift? When short-run profits are made… – New firms enter. – New firms mean more close substitutes and less market share for each existing firm. – Demand for each firm’s product falls. When short-run losses are made… – Firms exit. – Result is fewer substitutes and larger market share for remaining firms. – Demand for each firm’s product rises. 34 What happens when there is a loss? In the short-run, the graph is the same as a monopoly making a loss ATC P MC P1 D In the long-run, firms will leave, driving up the DEMAND for firms already in the market. MR Q1 Q 35 Firms leave so demand increases until there is no economic profit ATC P MC P1 D MR Q1 Q 36 Firms leave so demand increases until there is no economic profit Price and quantity increase and TR=TC ATC P MC PLR D MR QLR Q 37 Side Note The elasticity of demand for a monopolistically competitive firm’s product varies with the number of competitors: If there are many competitors (and therefore many substitutes), demand for the firm’s product will tend to be more elastic If there are fewer competitors and substitutes, demand will tend to be less elastic 38 Are Monopolistically Competitive Firms Efficient? 39 LONG-RUN EQUILIBRIUM Not Allocatively Efficient because P MC Not Productively Efficient because not producing at Minimum ATC P MC ATC PLR D MR QLR QSocially Optimal Q 40 LONG-RUN EQUILIBRIUM This firm also has EXCESS CAPACITY P MC ATC PLR D MR QLR QSocially Optimal Q 41 Excess Capacity • The firm can produce at the lowest per unit cost (minimum ATC) but it chooses not to. • Excess capacity = the gap between the minimum ATC output and the profit maximizing output. 42 LONG-RUN EQUILIBRIUM The firm can produce at a lower cost but it holds back production to maximize profit P MC ATC PLR D Excess Capacity MR QLR QProd Efficient Q 43 Advantages of MONOPOLISTIC COMPETITION • Large number of firms and product variation meets society’s needs. • Nonprice Competition (product differentiation and advertising) may result in sustained profits for some firms. Ex: Nike might continue to make above normal profit because they are a well-known brand. 44