WELCOME!
A Global Perspective
CIPS Course for Association Executives
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JWL CIPS AE Course: A Global Perspective
Lessons Learned
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Realistic expectations
Different methods for different markets
Member criteria
Selective volunteer recruitment
Consistent selection process
NAR protocol
Education, information, marketing and
networking
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JWL CIPS AE Course: A Global Perspective
TOPICS
•PROMOTING
•FUNDING
•RESOURCES
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JWL CIPS AE Course: A Global Perspective
Promoting Your Program
• Word of mouth
• Press Releases
• CIPS courses
• Social events
• Local partners
• Programs/presentations
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JWL CIPS AE Course: A Global Perspective
Word of Mouth
• The Goal: Create a Presence
• Enlist an Advocate Team, including
staff, leadership, community
• Continual awareness: education
schedule, logo on publications,
international section on website.
• International Program Contributor
Award, other public recognition
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JWL CIPS AE Course: A Global Perspective
Idea!!!
• Create an award!
International
Business
Community
Service Award
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JWL CIPS AE Course: A Global Perspective
Sponsor and Market a
CIPS course
• Complimentary tuition to Directors
• Market statewide, and nationally
• Get business community sponsors
and invite to a welcome reception
• Market ‘Essentials’ to all members of
your community, including other
businesses and banks
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JWL CIPS AE Course: A Global Perspective
Social Events
• Justified as cultural comfort and learning
• Dine-arounds, with speakers
• Cultural or ethnic focus on setting for lectures or
meetings of your International Group
• Check with local colleges, schools and other
ethnic interest groups for ideas and
‘partnerships’ involving social and commerce
exchanges
• Invite key international players in your
community to become affiliated members
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JWL CIPS AE Course: A Global Perspective
Discover Local Partners
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Colleges and Universities
Economic Clubs
Embassies
Cultural Heritage Groups
Arts Organizations
Resorts and Convention Centers
Developers (commercial and residential)
Civic Clubs (Rotary)
Churches
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JWL CIPS AE Course: A Global Perspective
Involve your Board of
Directors
• Always invite them and recognize
them at all events
• Create an International Update (one
page print or digital). Regularly mail.
• Agenda Item at all Directors
meetings
• Directly involve them with partner
country (mentor/pen pal)
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JWL CIPS AE Course: A Global Perspective
Goal: Build a long-term
resource
• Educated Directors
• International
Committee or Work
Group with nonRealtor members
• Budget item
• Printed publication
• Web Page
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JWL CIPS AE Course: A Global Perspective
Tactic: an International
Business Publication
• Community
Resource
• Translators
• Banks
• Educational
Institutions
• Businesses
• Retirees
• Consultants
• REALTORS!!!
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• Who does the
work? Your
International
Committee/Work
Group
• Who pays for it?
Ad sales
• Who gets the
profile?
REALTORS!!!
JWL CIPS AE Course: A Global Perspective
RESOURCE
• Video from IRPF
“Real Property,
Real Progress”
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JWL CIPS AE Course: A Global Perspective
Media Campaign
*Regular Press Releases about Economic
Successes
*Invite media to social functions
*Don’t neglect to involve foreign language media
*Include local embassies, Chambers of Commerce,
Economic Development Corps on your Media
Lists
*Your International Business Resource Publication:
place it everywhere!
*Service Clubs and Organizations--Presentations
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JWL CIPS AE Course: A Global Perspective
P.R. IDEA!
• Keep your
legislators
involved and
informed in your
International
program
• Always extend
invitations for any
functions
• Send press releases
and newsletters
• Share the PR with
them
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JWL CIPS AE Course: A Global Perspective
Funding Your Program
• CIPS courses and other Education
• Sponsorships
 Banks and Financial Consultants
 Developers and Commercial Real Estate Specialists
 Convention and Resort
• Sale of Advertising
 Member brokerages
 Public (banks, translators, attorneys, etc.)
• Grants and Government Programs
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JWL CIPS AE Course: A Global Perspective
Funding Your Program-2
• Create a website,
and sell banner
ads and yellow
page listings
• Dues to your
International
Section (include
your affiliates)
Slide 17
• Throw a fun
fundraiser: party
or ethic dinner.
Auction off
frequent flyer
miles, airline
tickets, or a
camera
JWL CIPS AE Course: A Global Perspective
FUNDING STRATEGY
Create a Non-Profit
Subsidiary
*Receive Grants and
Bequests
*Receive Foundation
Funding
*Creates a firewall for the
program
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JWL CIPS AE Course: A Global Perspective
YOUR
RESOURCES
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NAR
IRPF
THE INTERNET
ASAE
YOUR
COMMUNITY
• YOUR OWN
CREATIVE SELF!
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JWL CIPS AE Course: A Global Perspective
RESOURCE
•NAR
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JWL CIPS AE Course: A Global Perspective
NAR International Program
Resource Roadmap
• CIPS Designation
• CIPS Network
• President’s
Liaisons
• Ambassador
Associations
• Consortium
• IRPF
Using NAR as a
Resource
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CIPS Network/Courses
National convention
Ambassador program
International program database
International Local Council Forum
Association executive listserve
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JWL CIPS AE Course: A Global Perspective
NAR Meeting Activities:
what you and your leadership
should do at an NAR Meeting
• International Night Out—dress up, go
out, make friends
• International Forum—learn about
other countries and economies
• International Operations Committee
• CIPS Advisory Group
• International Networks Advisory
Group
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JWL CIPS AE Course: A Global Perspective
CIPS:
Certified International Property
Specialist
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5 Required Classes
100 Elective Points
3 International Transactions
Submit an application within two
years of declaring your candidacy
• Pay appropriate membership dues
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JWL CIPS AE Course: A Global Perspective
CIPS for AEs:
Certified International Property
Specialist
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5 Required Classes
100 Elective Points
CIPS AE Course
Submit an application within two
years of declaring your candidacy
• Pay appropriate membership dues
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JWL CIPS AE Course: A Global Perspective
www.cipsnetwork.com
YOUR NAR CONTACTS
• Carol Weinrich, Managing Director,
International Programs
Cweinrich@realtors.org. 312-329-8820
• Colleen Loeffler, Coordinator of
International Networks
cloeffler@realtors.org 312-329-8389
• Heidi Henning, Manager, International
Education (CIPS) hhenning@realtors.org
312-329-8376
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JWL CIPS AE Course: A Global Perspective
RESOURCE
•IRPF
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JWL CIPS AE Course: A Global Perspective
IRPF—International Real
Property Foundation
• Formerly Eastern
European Real Property
Foundation
• Established in 1992 by
NAR
• Independent, non-profit
• covers all real estate
sectors
• supports practical training
in real property
occupations
• Provides instructors and
advice from experts in real
estate and appraisal
• Establish ethical and
professional standards for
real estate
• Establish conditions for
effective public and private
partnerships in real
property and housing
development
IRPF PROGRAMS
• Partnerships with
USAID, IREM, CRE,
World Bank
• Encourage self
sustainability in
partner associations
• Partners association
managers in
cooperating countries
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• Competitive minigrants for partner
associations to
further business
plans
• Lead advisor
training (industry
leaders in partner
countries)
JWL CIPS AE Course: A Global Perspective
IRPF Contact Information
• International Real Property
Foundation
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700 11th St. NW
Washington, DC 20001
+1 (202) 383-1296 – voice
+1 (202) 383-7549 – fax
 Jack Howley, Director (jhowley@realtors.org)
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JWL CIPS AE Course: A Global Perspective
Other Resources
• ASAE International Section
• International Associations
• Veteran Association
Executives
• Websites
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JWL CIPS AE Course: A Global Perspective
CIPS AE DESIGNEES
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Janet Branton
Carol Kairis
Teresa Kinney
Maurene Levine
Debra Spadafora
Lisa Templin
Debbie Thomas
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jbranton@realtors.org
ckairis@rapb.com W. Palm
tkinney@miami-realtors.com
mbar95@aol.com Miami
mscrexec@miamrealtors.com
vpservices@orlrealtor.com
dthomas@ftlaudrealtors.com
JWL CIPS AE Course: A Global Perspective
Helpful International
Websites
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About.Com
http://businessmajors.about.com/educati
on/businessmajors/library/relatedlinks/bl
ntlcorpculture.htm
Michigan State
http://ciber.bus.msu.edu/busres.htm
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U of Iowa
http://www.lib.uiowa.edu/biz/intbiz.html
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World Bank
http://www.worldbank.org
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Realty Guide International
http://www.xmission.com/~realtor1/
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OneRealtorPlace Virtual Library
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CIA World Factbook
http://www.odci.gov/cia/publication
s/factbook/index.html
International Affairs Resources
http://www.etown.edu/vl/
Denver University Global Real
Estate Project
http://burns.dcb.du.edu/
CNN Online
cnnfn.com/news/worldbiz
FIABCI
http://www.fiabci.net/_english/
mipim
http://www.mipim.com/
Resource Bibliography
• Additional reading and subscriptions
• Suggestions from Nathan Booth
• Resource List from the CIPS Network
site
• Association Execs who are CIPS or
CIPS Candidates
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JWL CIPS AE Course: A Global Perspective
Resource for Your
Program
• Diplomatic Offices
International Sites
Knowledge Base
World News
Open Forum
Global Bookstore
Newsletter
F.A.Q.
http://www.un.org/Pubs/CyberSchoolBus/infonation/e_infonation.htm
InfoNation is an easy-to-use, two-step database that
allows you to view and compare the most up-to-date statistical
data for the Member States of the United Nations.
In this first menu, you can select up to seven countries.
Then, you can proceed to the data menu where you will
be able to select statistics and other data fields.
Virtual International
Business & Economic Sources
(VIBES)
provides over 1,600 links to
Internet sources of international
business and economic
information that are in English
and available free of charge.
Links include:
Full-text files of recent articles and
research reports
Statistical tables and graphs
Portals (pages with links to other
sources)
J. Murrey Atkins Library, UNC
Charlotte.
http://libweb.uncc.edu/ref-bus/vibehome.htm
The World Trade Organization (WTO) is the only global
international organization dealing with the rules of trade
between nations. At its heart are the WTO agreements,
negotiated and signed by the bulk of the world’s trading nations
and ratified in their parliaments. The goal is to help producers
of goods and services, exporters, and importers conduct their
business.
http://www.wto.org/
Thank you!
Enjoy the International Program
Association Management Area!
Everybody is a Winner!
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JWL CIPS AE Course: A Global Perspective