AVI FOODSYSTEMS
at Wayne State University
AVI FOODSYSTEMS - MEAL PLANS
– WHAT ARE THE DIFFERENT OPTIONS?
Warrior Pass
Unlimited access during all hours of operation in both dining halls.
15 Meal Membership (includes $100 in Warrior Dollars)
15 meals each week in the dining halls, including $100 in Warrior Dollars
each semester.
10 Meal Membership (includes $200 in Warrior Dollars)
10 meals each week in the dining halls, including $200 in Warrior Dollars
each semester.
 5 Meal Membership (includes $50 in Warrior Dollars)
 5 meals each week in the dining halls, including $50 in Warrior Dollars
each semester.
 Super 78 Block Meal Membership
 Any 78 meals a semester for self or guests.
 Resident Hall students must choose from either a Warrior Pass
membership or a 15-meal membership.
 Undergraduate Students living in the Towers may choose from a
Warrior Pass, 15-, 10-, or 5- meal membership.
 Graduate Students living in the Towers, commuters, faculty and staff
members who are interested in a meal membership may pick from any
of the six meal memberships.
THE TARGET AUDIENCE
Students in resident halls
Undergraduate students in Towers
Graduate students in Towers
Commuter students
Off-campus housing students
THE GOAL
Increase the number of students that sign
up for board meal plans
DEVELOP A STRATEGIC MARKETING PLAN
TO REACH OUR GOAL
 Increase Awareness of AVI Foodsystems and different menu
options
 Provide incentives to students for signing up for board meal
plans
 Reach off-campus housing students and commuter students
HOW DO WE IMPLEMENT THIS STRATEGY?
Increase use and interaction in social media
platforms such as Facebook, Twitter, Linked In, ect.
Host social events on campus and provide creative
opportunities for student interaction
Connect with students through different
educational and extracurricular organizations
Reach off-campus and commuter students through
email and mass marketing techniques
INCREASE USE AND INTERACTION IN SOCIAL MEDIA
PLATFORMS SUCH AS FACEBOOK, TWITTER AND LINKED
IN
 Update and maintain Facebook, Twitter and Linked In among other social
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media platforms
Make each platform more user friendly
Engage students with incentives such as discounts, events and specials
Use social media to reach off-campus housing students and commuter
students
Provide knowledge of AVI Foodsystems and “fun facts” about certain menu
items
Post pictures of menu items and create “feature items” daily
“Tweet” menu options each day
Request feedback – one option: forums reviewing items
Use event feature to increase awareness of promotions and special events
HOST SOCIAL EVENTS ON CAMPUS
 Utilize Wayne State University sporting events and those in the city of
Detroit
 Spirit events in dining halls with themed menus and special options for
game days
 Tailgate parties
 Pizza parties
 Host study sessions parties during midterms and finals week
 Welcome week bash
 Healthy eating programs partnering with fitness center “Fit Fresh, Fit
Life”
CONNECT WITH STUDENTS THROUGH DIFFERENT
EDUCATIONAL AND EXTRACURRICULAR
ORGANIZATIONS
 Reach out to students through different organizations and clubs
 Target environmental organizations and increase awareness of
vegetarian options
 Host student organization meetings and events
 Partnerships with organizations for sponsorships and fundraisers
REACH OFF-CAMPUS AND COMMUTER STUDENTS
THROUGH EMAIL AND MASS MARKETING TECHNIQUES
 Raise Awareness to off-campus housing students and commuter
students
 Mass marketing techniques ex. distributing flyers, mass mailings with
discounts and specials
 E-Blasts
 Free meal coupon in welcome package
 Contact landlords and apartment building supervisors to throw events
 Brand Exposure
HOW CAN WE REACH OUR GOAL?
 Increase Awareness of AVI Foodsystems and different menu options
 Increase use and interaction in social media platforms such as Facebook, Twitter,
Linked In, ect.
 Provide incentives to students for signing up for board meal plans
 Host social events on campus and provide creative opportunities for student
interaction
 Reach off-campus housing students and commuter students
 Connect with students through different educational and extracurricular
organizations
 Reach off-campus and commuter students through email and mass marketing
techniques
“GOOD EXAMPLES OF ADVERTISEMENTS”
 Chrysler
 Chrysler Eminem Super Bowl Commercial – Imported From Detroit
 You Tube - Chrysler Eminmen Super Bowl Commercial - Imported From
Detroit
 Gatorade G Series
 Seize Every Advantage
 You Tube - Seize Every Advantage
 Dominos
 Dominos – The Pizza Turnaround Trailer
 You Tube - Dominos - The Pizza Turnaround Trailer
 You Tube - Dominos - The Pizza Turnaround
CHRYSLER EMINEM SUPER BOWL COMMERCIAL
– IMPORTED FROM DETROIT
 Related to Detroit demographic through reference, history, branding
and visual imagery
 Created interest in Chrysler brand
 Used a public figure that is recognized nationally, but as a Detroit icon
 Catchy slogan “Imported from Detroit”
 Mass brand awareness
 Time placement for release of commercial – heightened awareness
GATORADE G SERIES - SEIZE EVERY
ADVANTAGE
 Provide an example of an athlete, a major part of the demographic they
are trying to appeal to
 Use of professional soccer player as spokesperson
 Demonstrate that water alone will not give the athlete the energy she
needs to win the game, but Gatorade G Series will
 Provide example that without Gatorade, the player become an easy
target and “weak”
 Presents a win after drinking the Gatorade
 Use of product = positive result
DOMINOS – THE PIZZA TURNAROUND
 Response to negative public relations
 Act on consumer feedback
 Committed to actual change in product quality
 Present fresh ingredients and new product
 Demonstrate actual customer response with improved product
 Used negative information to produce positive results
Thank you for your time.