Ms. Park
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Put everything away
Get into groups of six
The winning group wins candies 
Data that is measurable.
 What is quantitative data?

New set of data that is collected by
the researchers themselves
 What is primary data

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Data that already exists. This data can be
found through online researches or library
researches.
What is secondary data?

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How often do you drink coffee?
What is an example of quantitative question

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Do you like Chocolate ice cream more than
Vanilla ice cream?
What is an example of qualitative question?


On a scale of 1 to 10, how much do you enjoy
Marketing?
What is an example of quantitative question?


Using online sites, such as Survey Monkey or
Google Docs, to formulate questionnaire and
collect data
What is online survey?


In this stage, the researchers study the data
very careful and draw conclusions from it.
What is analyzing and interpreting data?


If your objective was to understand the
characteristics of typical customers, then
you must transform _______ into _______
What is raw data and information?
Design in which the major emphasis is
on gaining ideas and insights.
 What is exploratory research?

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The very first step in Marketing Research
process.
What is Defining Objective and Problem.


The very last step in Marketing Research
process?
What is communicating your research results


The term used to describe the population that
is being studied in marketing research
What is sample?


The most known global brand.
What is Nike?


Individual facts, statistics, or pieces
of information
What is data?


Data that contains people’s reactions,
responses or feelings toward a given
subject or problem
What is qualitative data?


The #1 Canadian brand?
What is Tim Hortons?


Make three questions for the other teams
Make those questions hard; if other teams do
not get the answer, your team will win a
point!