Ms. Park Put everything away Get into groups of six The winning group wins candies Data that is measurable. What is quantitative data? New set of data that is collected by the researchers themselves What is primary data Data that already exists. This data can be found through online researches or library researches. What is secondary data? How often do you drink coffee? What is an example of quantitative question Do you like Chocolate ice cream more than Vanilla ice cream? What is an example of qualitative question? On a scale of 1 to 10, how much do you enjoy Marketing? What is an example of quantitative question? Using online sites, such as Survey Monkey or Google Docs, to formulate questionnaire and collect data What is online survey? In this stage, the researchers study the data very careful and draw conclusions from it. What is analyzing and interpreting data? If your objective was to understand the characteristics of typical customers, then you must transform _______ into _______ What is raw data and information? Design in which the major emphasis is on gaining ideas and insights. What is exploratory research? The very first step in Marketing Research process. What is Defining Objective and Problem. The very last step in Marketing Research process? What is communicating your research results The term used to describe the population that is being studied in marketing research What is sample? The most known global brand. What is Nike? Individual facts, statistics, or pieces of information What is data? Data that contains people’s reactions, responses or feelings toward a given subject or problem What is qualitative data? The #1 Canadian brand? What is Tim Hortons? Make three questions for the other teams Make those questions hard; if other teams do not get the answer, your team will win a point!