Planning Guide
Day-to-Day Contact
Your Day-to-Day Sponsorship Contact will guide
you throughout the planning and execution of your
ESPYS sponsorship. This person will serve as your
main point of contact within ESPN and can connect
you, as necessary to the broader ESPYS Team.
Day-to-Day Sponsorship Contact:
Name: Stephanie Bonk
Office: (646) 547-5206
Email: Stephanie.Bonk@espn.com
2
Table of Contents
Sponsor Checklist
Category Exclusivity & Guidelines
Logo Usage/Brand Guidelines
TV & Event Schedule
On-Air
Digital
Print
Promotional Support
On Site Sponsor Activation
ESPYS Celebrity Golf Classic
Gift Bags
Tickets & Hospitality
Public Relations
Contacts
3
Sponsor Checklist
4
Sponsor Checklist
SPONSOR ACTION
DUE
CONTACT
Complete?
Submit logo and sponsor branded creative for ESPN.com
May 19
Amber Laws / Amber.Laws@espn.com
Complete
Submit logo for event signage
May 19
Stephanie Bonk/ Stephanie.Bonk@espn.com
Complete
Submit logo and URL link for ESPYS Celebrity Golf Classic
Assign PR spokesperson
Submit ESPN.com banner creative
May 23
Stephanie Bonk/ Stephanie.Bonk@espn.com
May 23
Stephanie Bonk/ Stephanie.Bonk@espn.com
Complete
Complete
May 26
Amber Laws / Amber.Laws@espn.com
Provide sample for Celebrity Golf Classic gift bag (Qty. 350)
June 2
Stephanie Bonk/ Stephanie.Bonk@espn.com
Provide sample for Nominee/Presenter gift bag (Qty. 300)
June 2
Stephanie Bonk/ Stephanie.Bonk@espn.com
Provide sample for ESPYS Experience (consumer) gift bags
June 2
Stephanie Bonk/ Stephanie.Bonk@espn.com
Submit names and titles for sponsor hotel guests
June 6
Stephanie Bonk/ Stephanie.Bonk@espn.com
Submit contact information for ticket shipment
June 6
Stephanie Bonk/ Stephanie.Bonk@espn.com
Submit final creative for ESPN The Magazine
June 9
https://espnpublishing.sendmyad.com
Submit Certificate of Insurance
June 9
Stephanie Bonk/ Stephanie.Bonk@espn.com
Confirm in-show feature content elements
June 13
Jason Grant / (646) 547-5096
Submit player info sheets for Celebrity Golf Classic
June 13
Stephanie Bonk/ Stephanie.Bonk@espn.com
Submit :30 unit for ESPYS Nomination Show
Submit BB’s for ESPYS Nomination Show, ESPYS Awards
Show, Countdown & SC
Submit contact name/address for Jimmy V donation invoice
June 20
Rich Faber / (860) 766-2517
June 20
espnsponsorship@espn.com
June 20
Stephanie Bonk/ Stephanie.Bonk@espn.com
Schedule onsite walk-through
June 27
Stephanie Bonk/ Stephanie.Bonk@espn.com
Confirm athlete/celebrity attendee names/seat locations
June 30
Stephanie Bonk/ Stephanie.Bonk@espn.com
Submit :30 unit for ESPYS Awards Show, Countdown & SC
July 2
Rich Faber / (860) 766-2518
Send itemized shipping inventory sheet
July 2
Stephanie Bonk/ Stephanie.Bonk@espn.com
Ship items for Nominee/Presenter gift bag to LA
July 7
Stephanie Bonk/ Stephanie.Bonk@espn.com
Ship items for ESPYS Experience (consumer) gift bags to LA
July 7
Stephanie Bonk/ Stephanie.Bonk@espn.com
Ship items for Celebrity Golf Classic gift bags to LA
July 10
Stephanie Bonk/ Stephanie.Bonk@espn.com
KEY
Audio
Digital
On-Air
On-Site
Print
BACK TO TABLE OF CONTENTS
5
Category Exclusivity
& Guidelines
6
Category Exclusivity & Guidelines
Category:
• Please respect the category definition of all fellow sponsors
(listed on the following page)
Use of Rights:
• We strongly support sponsors’ utilization of their rights to
ESPYS marks in advertising and promotions to maximize
association with the event
•
All marketing activities MUST receive prior approval from
ESPN. These activities include, but are not limited to, all
cross promotions, advertising, and any use of the ESPN and
ESPYS brand marks
Approvals:
• Please allow three to five business days for approval.
We cannot turn around approvals in 24 hours
•
Cross promotions with other ESPYS sponsors are
encouraged. However, cross promotion with
non-sponsors is not permitted
BACK TO TABLE OF CONTENTS
7
Category Exclusivity & Guidelines
Presenting Sponsors
Category Definition
Capital One
Bank, Credit Card & Direct Bank
Associate Sponsors
Category Definition
Gatorade
Non-Alcoholic Beverage
GMC
Automotive
Grey Goose
Liquor/Distilled Spirits
Miller Fortune
Beer
Nautica
Fashion Apparel
Old Spice
Body Soap/Body
Wash/Deodorant
Verizon
Fios
**Additional sponsors will be added as agreements are finalized**
BACK TO TABLE OF CONTENTS
8
Logo Usage/
Brand Guidelines
9
Brand Guidelines
Basic Logo Usage Guidelines
•
All logo usages should utilize the ESPYS mark
•
Your day-to-day contact will provide you with a logo kit upon request
•
All elements incorporating ESPYS branding must be approved
by your Day-to-day Sponsorship Contact prior to print
•
“The ESPYS” is the correct copy form, with usage depending on context
•
This mark should only be used in the colors detailed below
•
The orientation or elements of this mark should never be
altered or manipulated
BACK TO
TABLE OF
CONTENTS
10
Logo Usage
Sponsor Sweepstakes & Promotions
Please reach out to your day-to-day sponsorship contact if you are interested
creating an ESPYS-related contest, sweepstakes, or other promotion. We will
guide you through the process, as appropriate, on a case by case basis
Premiums
ESPYS & Co-Branded premiums created by sponsors are encouraged under the
following guidelines:
•
Any co-branded merchandise/promotional items must be produced by ESPN
Consumer Products through approved vendors to ensure all products are
compliant with Disney product safety regulations
•
Please contact your daily sponsorship contact if you are looking to produce
co-branded ESPYS merchandise to guide you through the process
***Please allow 6 weeks for any co-branded item to be produced***
This allows enough time for both parties to approve samples, etc. Prices will be provided
based on items selected and quantity to be produced
BACK TO
TABLE OF
CONTENTS
11
TV & Event Schedule
12
TV & Event Schedule
TV Schedule
(All times are EST and subject to change. Please consult your local listings.)
Date
Time
Show
Network
July 3
7:30PM – 8PM
PTI ESPYS Nomination Special
(Original)
ESPN
July 15
7PM – 8PM
Jimmy V Compilation Show
ESPN2
July 16
6PM – 7PM
SportsCenter @ The ESPYS
ESPN
July 16
7PM – 9PM
ESPYS Countdown Show
ESPN
July 16
9PM – 11:30PM
ESPYS (LIVE)
ESPN
July 16
11:30PM – 12:30AM
Post-ESPYS SportsCenter
ESPN
Event Schedule
(All times are PST and subject to change.)
Date
Time
Event
Location
July 14
6PM – 8:30PM
Monday Night Draw Party & Golf
Welcome Reception
JW Marriott
July 15
9AM
14th Annual ESPYS Celebrity Golf
Classic
For more information please go to
www.espygolf.com
Pacific Palms Resort
at Industry Hills
July 15
9PM – 1AM
BODY at ESPYS Party
Lure
July
15-16
Tues 12PM – 9PM
Wed 11AM – 3PM
ESPYS Escape
JW Marriott Pool
Deck – 4th FL
July 16
12PM – 6PM
The ESPYS Experience
LA Live Plaza
July 16
6PM – 8:30PM
The ESPYS
NOKIA Theatre
July 16
8:30PM – 12AM
ESPYS Post-Party Celebration
Event Deck (LA Live)
BACK TO
TABLE OF
CONTENTS
13
On-Air
14
On-Air
Role
ESPN Rep
Contact
Account Executive
Bill Mautner
(646) 547-5706
William.R.Mautner@espn.com
On-Air Management (Customized
Jason Grant
(646) 547-5096
Jason.Grant@espn.com
features, graphic inserts, bottom line, etc.)
Capital One On-Air Sponsorship Elements
COMMERCIAL POSITIONING & BILLBOARDS
•
Capital One to receive all units in the ESPYS Award Show at the “A” position
•
Capital One to receive total of twelve (12) Billboards throughout schedule
(billboards can be animated)
o
Four (4) in ESPYS Award Show
o
Two (2) in ESPYS Nomination Show
o
Two (2) in ESPYS Countdown Special
o
Four (4) in ESPYS SportsCenter
-
•
Two (2) in ESPYS 6PM SC
Two (2) in ESPYS 11PM SC
Capital One will be Presenting Sponsor of the following:
BACK TO
TABLE OF
CONTENTS
o
ESPYS Nomination Special
o
ESPYS Countdown Show
o
ESPYS Award Show
15
On-Air
Capital One On-Air Sponsorship Elements
FEATURES
Capital One will work with ESPN on content for the following pre-produced pieces:
ESPYS Nomination Special
• Format for 2013 rolled into half-hour Special Edition of PTI
• Receive pre-produced :30 feature in-show, previewing the Capital One Cup
ESPYS Countdown Show
• Capital One Advisory Board Members to be interviewed on the Red Carpet,
pending communicated company objectives
o Resultant On-Air exposure during segment
o Production to interview TBD Capital One Athletes (2013: Lisa Leslie/Jenny Finch)
o Interview subject to change (Approx. 4:35PM PST) w/ Cari Champion or Sam Ponder
o B-roll footage of Cup to be shown during interview
• On-Air exposure of Capital One Fan Boxes on Red Carpet
o Two (2) live on-air exposures in Countdown Show with audio mention
o Capital One Cup logo with “Fan Box” in text to appear in lower third
• NEW: Capital One Quicksilver Cam (Tentative Name)
o Two (2) live on-air exposures in Countdown Show at Production’s discretion
o Talent audio mention
BACK TO
TABLE OF
CONTENTS
16
On-Air
Capital One On-Air Sponsorship Elements
ESPYS Live Show
o Two (2) pre-produced :30 “Capital One Cup” content pieces
o First :30 preview piece used to discuss background of Capital One Cup
o Second :30 piece will highlight Male and Female winners of Capital One Cup
o Both content pieces will ensure the following:
- Airs 1x at Production’s discretion
- Self-contained :30 vignette to be cut by ESPYS Production
- Preview vignette will run in early part of The ESPYS; winner reveal piece will air after
the preview vignette
- Front and back end animations w/ Capital One Cup Logo and audio mention of the
Capital One Cup
- Capital One will work w/ ESPN on content
o
Capital One Cup Congratulations – Live Mention
- Airs 1x immediately following the “Celebrate the Winner” vignette
- Capital One Cup Trophy and Logo image on hero screen
- TBD Talent will congratulate the winning schools and mention attending Athlete reps
o
Bump-In “Welcome Back”
- Airs coming out of commercial break
- Capital One Cup Trophy and Logo image on hero screen
o
TBD logo integration*
-
Airs three (3) times during the 2014 ESPYS at production’s discretion
Capital One logo placement
No audio mention
No commercial adjacency
*Exact execution TBD but production will ensure 3x Capital One logo pops
No commercial adjacency
Please see next page for all formatting/trafficking specs
Questions regarding your on-air elements above?
***Please contact your ESPN on-air account reps***
BACK TO
TABLE OF
CONTENTS
17
On-Air
Submission Guidelines: On-Air Elements
Billboard Submission Guidelines
Billboard Requirements:
:05-:07 of audio copy in script form
(A “brought to you by…” lead-in is used for all billboards, non-inclusive of the five seconds)
Artwork: Adobe Illustrator or EPS file format
DEADLINES: ESPYS Nomination Show BB’s, ESPYS Awards Show, Countdown
Show, & SC at ESPYS: June 20th
•
Only one product may be used across each network
•
Product shots are evaluated on a case by case basis, but should generally be
avoided in lieu of a keyable brand logo
•
Animated billboards can be sent on tape or through a digital ad vendor. :05
second Animated Billboard with matte must be over superblack. Do not
include voice over copy. Sound effect audio is ok – sound effect audio must
be in Stereo. Video and matte must include time code (Both LTC & VITC TC
should match). ISCI Code required
•
Billboards are pre-produced; changes after receipt of artwork
cannot be guaranteed
•
Billboard artwork and copy must be labeled with ISCI codes
TRAFFICKING:
Billboards, logos and audio copy must be trafficked to:
espnsponsorship@espn.com
Questions regarding traffic procedures can be addressed to
Mary Schnabel / Mary.L.Schnabel@espn.com
BACK TO TABLE OF CONTENTS
18
On-Air
Submission Guidelines: On-Air Elements
Commercial Submission Guidelines
•
Commercials must be in-house five (5) business days before shows tape
•
ESPYS Nomination Show: June 20
•
ESPYS Award Show, ESPYS Countdown Show, SC at the ESPYS: July 3
•
To maintain integrity of category exclusivity, commercials should NOT feature
products that conflict with any ESPYS sponsor
•
ESPN monitors all ESPYS spots prior to air.
TRAFFICKING/SEND COMMERCIALS TO:
ESPN, INC.
ATTN: Rich Faber
545 Middle Street
Bristol, CT 06010
In-Show Feature Guidelines
•
Deadline to confirm feature content elements with ESPN: June 13, 2014
•
Creative Guidelines for feature concept development/submissions
BACK TO
TABLE OF
CONTENTS
o
Only one product may be used across each network
o
No product shots will be accepted
o
Features are pre-produced; changes after receipt of assets cannot be guaranteed
o
No taglines to be used with sponsor the logo
19
Digital
20
Digital
Capital One Digital Sponsorship Elements
•
Capital One would receive the following as part of their Presenting Sponsorship:
Full Presenting
o
Full Presenting Sponsorship of ESPN.com/ESPYS Homepage (Logo Placement 1)
o
50% SOV of ESPYs video throughout flight
o
Ownership (100% SOV) of ESPY Award Voting (online and mobile)
o
o
50% SOV of ESPYS Mobile Hot Corner
16% SOV of ESPN.com, Mobile and Tablet homepages on 7/15
(co-branded w/ other ESPYS Sponsor logos)
o
Capital One Branded takeover of ESPN.com, Mobile, and Tablet homepages (7/16)
o
Presenting sponsor of ESPYS-themed Bill Simmons (BS Report) Podcast
o
Enhanced Social elements:
- Logo inclusion (100% SOV) on ESPYS enhanced Twitter page
•
Co-Branded promotional media leading up to ESPYs to drive tune-in (6/27-7/16)
•
Capital One Quicksilver Cam
o
Exact social integration TBD, but will include @CapitalOne handle OR custom hashtag
o
Frequency:
- ESPN: Tweets (2x), Instagram (2x), Vine (2x)
- ESPYS Tweets (4x)
- SportsCenter: Tweet (1x), Instagram (1x)
Please see next page for all formatting/trafficking specs
Questions regarding digital elements above?
***Please contact your ESPN Digital Account Rep(s)***
Role
ESPN Rep
Contact
Account Executive
Jason Kessler
646-547-5478 /
jason.a.kessler@espn.com
Digital Sponsorship Management
Amber Laws
646-547-5077 /
amber.laws@espn.com
(co-branded creative, technical questions))
BACK TO TABLE OF CONTENTS
21
Digital
Technology Specifications
Co-branded creative will be produced by the ESPN internet group
Sponsor branded creative to be produced by the sponsor
Sponsor Logo
•
Adobe Illustrator, MacroMedia Freehand, Photoshop (Must be layered file)
•
Required: Vector-based native design file containing brand logo and any
requirements regarding its design application
•
If logo or background is to appear in a color different than in the file, Hex
color code or Pantone number must be provided. Please submit brand style
guide and guidelines for use of logo
Ad Units & Banners
Ad Units:
• File sizes for :15 and :30 video ads should not exceed 100MB
•
Specs for normal ad types: http://espn.go.com/espn/mediakit/index/_/id/7213574/
•
File sizes for other types of ad units should be ≤ 40k (Gif, JPG, Flash) and
dimensions are as follows:
o
Leaderboard: 728 x 90
o
Skyscraper: 160 x 600
o
Medium Rectangle: 300 x 250
o
Pencils: 924 x 50 / 924 x 56 (if included in Homepage execution)
• Deadline for sponsor branded creative: May 26, 2014 (assuming June 1 flight)
Banners:
• Sponsors can rotate up to five (5) different banners at once
•
Deadline for ESPN.com banner creative: May 26, 2014 (assuming June 1 flight)
Trafficking
•
Submit all digital assets and direct technical questions to (TBD ESPN contact)
TBD email & phone number
BACK TO TABLE OF CONTENTS
22
Print
23
Print – ESPN The Magazine
Capital One Print Elements
Capital One will run one full-page brand ad in the following issues of ESPN The
Magazine as part of their ESPYS commitment:
•
Issue: 4/29 (On-Sale Date: 4/19)
•
Issue: 6/24 (On-Sale Date: 6/14)
•
BODY Issue: 7/22 (On-Sale Date: 7/12)
Element
Sponsor Action
Due Date
Full Page 4C
Ad
Submit BODY file proof for approval to your
Magazine Account Executive
June 2
Approved 4C
Ad
Submit approved BODY artwork file to:
https://espnpublishing.sendmyad.com
June 9
**Please note new ad submission method**
You may need to create an account using your email address and a password of your choosing. If
SendMyAd is new to you, we recommend you take 10 minutes to run through the tutorial. After you
upload and approve your ad, it must be approved by ESPN as the final step in the process.
Once your ad has been approved or rejected, you will receive an automated
email from: ESPN-Adproduction@sendmyad.com
Issue Information
Rate Base: 2,000,000
Est. Total Readership: 14,336,000
Est. % Adults 18-34: 52.5%
Technical Specifications
PAGE SIZE
TRIM
NON-BLEED
BLEED
LIVE AREA
Full Page
10’ x 12”
8 ¾ “ x 10 ⅝ “
10 ¼ “ x 12 ¼ “
9” x 11”
Additional Print Info
Safety
Gutter Safety
Max Density
Digital Files
½“ from trim
All text and elements ⅛”
each side of gutter
280“
PDF/X-1a
*Please direct technical questions to ESPN The Magazine*
Jackie.Barredo@espn.com
(860) 766-9201
BACK TO TABLE OF CONTENTS
24
Promotional Support
25
Promotional Support
Capital One Promotional Elements
•
Capital One will receive logo placement in all ESPYS promotional materials
that drive tune-in across the following:
o
ESPN Networks
o
ESPN Digital
o
ESPN Mobile
o
ESPN Audio
•
ESPN Radio will create a :30 Tune-In message to run 7/5-7/11
•
Co-Branded promotional media leading up to ESPYS driving tune-in (6/27-7/16)
•
Capital One will receive logo placement on miscellaneous ESPN Digital, Social,
and Synergy platforms, including:
o
Studio show plugs
o
ESPN.com Voting Module
o
Times Square Super-Sign
o
LA Live
BACK TO
TABLE OF
CONTENTS
26
Onsite
Sponsor Activation
27
Onsite Sponsor Activation
Element
Sponsor Action
Due
Contact
Submit logo for event signage:
Logo
•
•
•
Via email: (Stephanie.Bonk@espn.com)
In color AND B&W, including color
specifications (i.e. PMS colors)
In JPG AND hi-res format - Adobe
Illustrator (AI) or EPS
Sponsor Thank
You Graphic
Capital One to receive logo placement
within rotating thank you graphic intheatre
Certificate of
Insurance
Provide relevant info and submit COI
forms to:
(Stephanie.Bonk@espn.com)
May 19
June 9
June 9
Stephanie Bonk
Stephanie.bonk@espn.com
Stephanie Bonk
Stephanie.bonk@espn.com
Stephanie Bonk
Stephanie.bonk@espn.com
**COI guidelines document to be provided**
Red Carpet or
Show Feature
Confirm content and logistical
elements for coordination
June 13
Athlete Seating
For broadcast, please provide
attendance confirmation and seat
locations of athletes and/or celebrities
attending show
June 30
Review/approve logo inclusion on front
and back of the following event tickets:
ESPYS Tickets
Red Carpet
Branding
Backstage Tour
BACK TO
TABLE OF
CONTENTS
•
•
•
ESPYS Live Show
ESPYS Red Carpet
ESPYS Post Party
Jason Grant
(646) 547-5096
Stephanie Bonk
Stephanie.bonk@espn.com
May 10
(COMPLETED)
Stephanie.bonk@espn.com
TBD
Stephanie Bonk
Stephanie Bonk
Capital One will receive logo placement
on the following Red Carpet integrations:
•
•
•
•
Step & Repeat Wall facing Press Pit (1)
Riser Fronts/Fan Boxes (2)
Sponsor Thank You Kiosks (3)
360 Cam (1)
• Who: Up to twenty (20) CapOne guests
• When: Wednesday, July 16, 2014
• Action: Submit contact name and final
guest count
Stephanie.bonk@espn.com
July 12
Stephanie Bonk
Stephanie.bonk@espn.com
28
ESPYS Celebrity
Golf Classic
29
ESPYS Celebrity Golf Classic
Pacific Palms Resort at Industry Hills
(Industry Hills, CA)
Shotgun: 9AM - 7/15/14
Element
Sponsor Action
Due
Date
Contact
May 16
Stephanie Bonk
Submit logo for onsite signage and
inclusion on www.espygolf.com:
Logo and
URL Link
Golf (3)
Foursomes
Two (2)
Contest
Holes
Jimmy V
Donation
• Via email: (Stephanie.Bonk@espn.com)
• In color AND B&W, including color
specifications (i.e. PMS colors)
• In JPG AND hi-res format - Adobe
Illustrator (AI) or EPS
Submit golfer information form
June 13
Capital One sponsors Longest Drive and
Closest-to-the-Pin contests:
June 7
• Approve hole signage creative
• Submit contest prizing donation(s)
Submit name and address for internal
sponsor contact who will process ESPYS
Golf donation invoice
BACK TO TABLE OF CONTENTS
June 20
Stephanie.bonk@espn.com
Stephanie Bonk
Stephanie.bonk@espn.com
Stephanie Bonk
Stephanie.bonk@espn.com
Stephanie Bonk
Stephanie.bonk@espn.com
30
ESPYS Celebrity Golf Classic
Please provide the following information,
so we can schedule your golf foursome accordingly:
Golfer 1
Golfer 2
Golfer 3
Golfer 4
Name/ Title
Name/ Title
Name/ Title
Name/ Title
Company/
Mailing
Address
Email
Shirt Size
Renting Clubs?
Y/N &
Male/Female
R/L Handed
Please email completed golfer information form(s) to:
Stephanie.Bonk@espn.com by June 13, 2014
For a complete schedule of events please visit www.espygolf.com
BACK TO
TABLE OF
CONTENTS
31
Gift Bags
32
Gift Bags
The ESPYS include sponsor product in the Celebrity Golf,
Nominee/Presenter and ESPYS Experience gift bags:
Element
Sponsor Action
Submit product sample for ESPN
review & approval
ESPYS Celebrity Golf
Classic Gift Bags
(An estimated 350 gift bags will be
distributed to the golf participants)
Ship 350 items for Golf Classic Gift
Bags to:
(Shipping address to be updated and
shared with sponsor as event nears)
ESPYS
Nominee/Presenter Gift
Bags
(AVR: $150+ / Qty. 300)
Submit product sample for ESPN
review & approval
Due
Date
June 2
TBD
June 2
Contact
Stephanie Bonk
Stephanie.bonk@espn.com
Stephanie Bonk
Stephanie.bonk@espn.com
Stephanie Bonk
Stephanie.bonk@espn.com
Ship 300 items to:
(Shipping address to be updated and
shared with sponsor as event nears)
July 7
Stephanie Bonk
Stephanie.bonk@espn.com
***Any co-branded merchandise bearing the ESPN or ESPYS brand
mark must be produced through ESPN Consumer Products to ensure
all products are compliant with Disney ILS and product safety testing.
Please let us know what you have in mind, so we can provide
estimates and developmental timetables***
BACK TO
TABLE OF
CONTENTS
33
Tickets & Hospitality
34
Tickets & Hospitality
CONTRACTUAL HOTEL/TICKET BREAKOUT
• Sixteen (16) rooms
Official Host Hotel
o Eight (8) @ Ritz
o Eight (8) @ JW Marriott
JW Marriott
900 West Olympic Blvd.
Los Angeles, CA 90015
• Three (3) nights (July 14-16)
• Check-Out (July 17)
Monday Night Draw Party
• Twenty-Four (24) tickets
ESPYS Escape
• Eight (8) wristbands
BODY at ESPYS - Tuesday Night Party
• Twenty-Four (24) tickets
• Sixty-Six (66) TOTAL tickets
o
o
o
o
ESPYS Award Show
(Please alert (Stephanie Bonk) of athlete/celebrity
attendance and seat location by July 1)
Six (6) Orchestra (A-C); Row: 1-3
Sixteen (16) Orchestra (D-O); Row: 4-15
Eight (8) Orchestra (P-Z); Row: 16-26
Thirty-Six (36) Orchestra (AA-ZZ)
• Sixty-Six (66) TOTAL tickets
Red Carpet Tickets
o Black (Athlete) Walk (COC Board & COC Winners)
o VIP Walk (CapOne Executives)
ESPYS Backstage Lounge
• Six (6) wristbands
ESPYS Post Party
• Sixty-Six (66) TOTAL tickets
Element
Hotel Accommodations
Sponsor Action
Submit Names and Titles for
rooming list inclusion
Due Date
June 6
Contact
Stephanie Bonk
Stephanie.bonk@espn.com
Submit:
Ticket Information
• Name
• Mailing Address
• Phone (Work & Mobile) Email
Address
June 6
Stephanie Bonk
Stephanie.bonk@espn.com
(This contact will receive ALL tickets
and party invitations for the ESPYS)
ESPYS Onsite WalkThrough
BACK TO
TABLE OF
CONTENTS
Schedule with (Stephanie Bonk)
June 27
Stephanie Bonk
Stephanie.bonk@espn.com
35
Public Relations
36
Public Relations
Social Media & PR Guidelines
The following guidelines were developed for ESPYS Award sponsors and
partners. Please note this is not meant to limit information sharing, but
rather help control and coordinate the messaging and content being
distributed to press and across social media channels.
GENERAL
• ESPN will not do individual announcements as Sponsors are added to the
event but may choose to execute one overarching release announcing Sponsors
prior to the event
• ESPN will provide several house photographers to secure images for Sponsors
o
ESPN will have a shot list prepared with all Sponsor requests so that photos and content
are captured onsite
o
Sponsors should submit those requests at least 48 hours prior to event
o
ESPN will distribute select photos to Sponsors within 48 hours of the event
o
ESPN will provide Sponsor with images of athletes/celebrities interacting with Sponsor
for Sponsor’s use in its advertising and promotion only if Sponsor has entered into an
endorsement or other agreement with all athletes/celebrities depicted in such images
o
ESPN intends to post images of athletes/celebrities interacting with Sponsor on ESPNcontrolled channels (e.g., espn.com, ESPN Twitter accounts, ESPN Facebook pages,
Instagram, Google Plus). Sponsor may link to, re-post or re-tweet such images, however,
Sponsor is solely responsible for obtaining any necessary licenses, permissions or
clearances to do so
• ESPN Public Relations will service photos to all general market media in an
effort to garner press for the ESPYS, to include relevant sports, lifestyle and
entertainment media
• Sponsors are encouraged to share photos with endemic trades for their particular
verticals (spirits, automotive media, etc.)
BACK TO TABLE OF CONTENTS
37
Public Relations
Social Media & PR Guidelines
The following guidelines were developed for ESPYS Award sponsors and
partners. Please note this is not meant to limit information sharing, but
rather help control and coordinate the messaging and content being
distributed to press and across social media channels.
RED CARPET
•
Photo and video requests should be submitted to ESPN to be captured by ESPN’s
house photographers and videographers
SOCIAL MEDIA
•
ESPN’s social media team will be providing extensive coverage of all events
related to and including the ESPYS
•
In order to keep those social media efforts organic, Sponsors will not be
integrated into those social media feeds
•
Similarly, unless agreements are in place with specific talent, talent will not be
asked to incorporate sponsor messaging into their personal social media feeds
•
Sponsors are encouraged to activate their own social media channels (e.g. retweeting, re-posting, etc.) on behalf of the ESPYS and their involvement with
the event. For consistency, please use the tag #ESPYS
BACK TO
TABLE OF
CONTENTS
38
Public Relations
Please note ALL Public Relations efforts require ESPN approval
prior to the event. ESPN will coordinate PR efforts with
sponsors in the following ways:
•
•
•
•
Review and approve sponsor-produced press releases
Coordinate ESPN executive interviews if requested by sponsors media team
Display sponsor press kits in the press center
Distribute press releases to appropriate trade, business and consumer media,
or Public Relations sources
Element
Public Relations
Opportunities
(Advance & On-Site)
Sponsor Action
Designate spokesperson who can
respond quickly to PR inquiries
(i.e. approve quotes, provide artwork,
review press releases, etc.)
Due
Date
May 16
Contact
Stephanie Bonk
Stephanie.bonk@espn.com
ESPYS PR Contact:
Jay Jay Nesheim
JayJay.Nesheim@espn.com
(647) 547-5839
ESPN PR Contact:
Amy Phillips
Amy.Phillips@espn.com
(646) 547-5614
BACK TO TABLE OF CONTENTS
39
Contacts
40
Contacts
ESPN Contact
Contact
Phone
Sponsor Partnership
Blandine JnPaul-Reid
Senior Director - Sports Management
77 W. 66th St., 4th FL
New York, NY 10023
Blandine.JnPaul-Reid@espn.com
(646) 547- 5078
Sponsor Partnership
Amber Laws
Associate Director - Sports Management
77 W. 66th St., 4th FL
New York, NY 10023
Amber.Laws@espn.com
(646) 547-5077
Onsite Sponsor Activation
Matt Gizzi
Director - Sports Management
77 W. 66th St., 4th FL
New York, NY 10023
Matt.Gizzi@espn.com
(646) 547-5792
Onsite Sponsor Activation
Stephanie Bonk
Associate Director - Sports Management
77 W. 66th St., 4th FL
New York, NY 10023
Stephanie.Bonk@espn.com
(646) 547-5206
Onsite Sponsor Activation
Lauren Robinson
Manager - Sports Management
401 N. Michigan Ave, Suite 1100
Chicago, IL 60614
lauren.robinson@espn.com
(312) 245-423
Onsite Sponsor Activation
Sivan Zaitchik
Associate Manager - Sports Management
77 W. 66th St., 4th FL
New York, NY 10023
Sivan.Zaitchik@espn.com
(646) 547-4950
BACK TO
TABLE OF
CONTENTS
41
Contacts
ESPN Contact
Contact
Phone
TV On-Air Execution
Jason Grant
Associate Director - Sports Management
77 W. 66th St., 4th FL
New York, NY 10023
Jason.Grant@espn.com
(646) 547-5096
Digital Execution
TBD Contact (Interim contact: Amber Laws)
Coordinator - Sports Management
77 W. 66th St., 4th FL
New York, NY 10023
TBD Phone #
ESPN The Magazine
Jackie Barredo
Ad Production Manager
Jackie.Barredo@espn.com
(860) 766-9201
ESPYS Show PR
Jay Jay Nesheim
Director - Communications
77 W. 66th St., 11th FL
New York, NY 10023
JayJay.Nesheim@espn.com
(646) 547-5839
ESPN Corporate PR
Amy Phillips
Director - Communications
77 W. 66th St., 21st FL
New York, NY 10023
Amy.Phillips@espn.com
(646) 547-5614
BACK TO
TABLE OF
CONTENTS
42