Marketing industriale e direzione d'impresa
Modulo di:
KNOWLEDGE MANAGEMENT
& VALUE CREATION
(Frosinone ott-dic 2012, 18 hours – 2 CFU)
PEng. PhD. Francesco Rogo
PATENT EXPLOITATION - EXERCISE TEMPLATE
http://www.docente.unicas.it/francesco_rogo
teaching.rogo@hotmail.it
1
Owning Company
History
Company in the Group
The Patent – Legal Status
Bibliography
 Title:
 Publication number:
 Inventor:
 Applicant:
 Priority Date:
 Legal Status:
 Designated States:
The objective
Y years
Priority Date
xx.yy.zzzz
Filing Date
xx.yy.zzzz
Remaning time: X years
Granting Date
xx.yy.zzzz
Expiring Date
xx.yy.zzzz
The Patent – Key Data
Description
Advantages
Citing
Cited Patents
Patents
Patents Portfolio – Related Patents
Detection
Competitors Technologies
SAMSUNG
HITACHI
Competitors Technologies
BAE Systems
EADS
Where the Portfolio could be applied?
Internal Application
External Application
European Programmes
……
……
…….
Internal Applications
Applic.1
Applic.2
Applic.3
External Application – Automotive
Technology
Strategic
 Technology available
 Financially affordable
 Seeking improvement over existing
technology
 Strengthen position in detection system
Competition
Market value
 Not a competitor
 High
 No potential loss
 Next generation of cars
External Application – Aeronautics
Technology
 Substitute technology available
Competition
 Direct competitor
 Potentially losing competitive edge
Strategic
 Financially affordable
Market value
 Low
External Application – Manufacturing
Technology
 Technology not use in this sector
Competition
Strategic
 Financially affordable
Market value
 Not a competitor
 High
 No potential loss
 Improvement in efficiency
External Application – Medical
Technology
 No existing technology available
Strategic
 Financially affordable
 Strengthen market positioning
Competition
Market value
 Not a competitor
 Low to Medium
 No potential loss
 Searching for improvement in
wheelchair system
Proposed Exploitation Strategy
Licensing
 Could be cash flow to generate revenues
Internal use
 Support the value proposition of FNM
products portfolio to the market
 Raise company value and recognition
 Licensing to:
 ……….
 Licensing back
 Use limitation (Markets)
 Be aligned with market trends across
sectors
 Complementary assets available to support
our patent portfolio
 No sub-licensing
 Competitive advantage
BACK UP
Patents Portfolio
patent #1
 Publication number:
 Inventor:
 Applicant:
 Priority Date:
 Legal Status:
 Designated States: Description:
 Main features:
•
Cited Patents
Competitors Patents
EADS - CASSIDIAN
Patent 1
Patent 3
Patent 2
Patent 4
THALES
Patent 1
Patent 2
Name: Radar with High Angular Accuracy, Notably for
the Obstacle Sensing and Avoidance Function
Number :US2011248881
Granted On :2011-10-13
Countries : France , EP
Patent 3
Patent 4
BOEING - HITACHI
Patent 1
Patent 1
DASSAULT – NORTHROP GRUMMAN
Patent 1
Patent 1