Marketing industriale e direzione d'impresa Modulo di: KNOWLEDGE MANAGEMENT & VALUE CREATION (Frosinone ott-dic 2012, 18 hours – 2 CFU) PEng. PhD. Francesco Rogo PATENT EXPLOITATION - EXERCISE TEMPLATE http://www.docente.unicas.it/francesco_rogo teaching.rogo@hotmail.it 1 Owning Company History Company in the Group The Patent – Legal Status Bibliography Title: Publication number: Inventor: Applicant: Priority Date: Legal Status: Designated States: The objective Y years Priority Date xx.yy.zzzz Filing Date xx.yy.zzzz Remaning time: X years Granting Date xx.yy.zzzz Expiring Date xx.yy.zzzz The Patent – Key Data Description Advantages Citing Cited Patents Patents Patents Portfolio – Related Patents Detection Competitors Technologies SAMSUNG HITACHI Competitors Technologies BAE Systems EADS Where the Portfolio could be applied? Internal Application External Application European Programmes …… …… ……. Internal Applications Applic.1 Applic.2 Applic.3 External Application – Automotive Technology Strategic Technology available Financially affordable Seeking improvement over existing technology Strengthen position in detection system Competition Market value Not a competitor High No potential loss Next generation of cars External Application – Aeronautics Technology Substitute technology available Competition Direct competitor Potentially losing competitive edge Strategic Financially affordable Market value Low External Application – Manufacturing Technology Technology not use in this sector Competition Strategic Financially affordable Market value Not a competitor High No potential loss Improvement in efficiency External Application – Medical Technology No existing technology available Strategic Financially affordable Strengthen market positioning Competition Market value Not a competitor Low to Medium No potential loss Searching for improvement in wheelchair system Proposed Exploitation Strategy Licensing Could be cash flow to generate revenues Internal use Support the value proposition of FNM products portfolio to the market Raise company value and recognition Licensing to: ………. Licensing back Use limitation (Markets) Be aligned with market trends across sectors Complementary assets available to support our patent portfolio No sub-licensing Competitive advantage BACK UP Patents Portfolio patent #1 Publication number: Inventor: Applicant: Priority Date: Legal Status: Designated States: Description: Main features: • Cited Patents Competitors Patents EADS - CASSIDIAN Patent 1 Patent 3 Patent 2 Patent 4 THALES Patent 1 Patent 2 Name: Radar with High Angular Accuracy, Notably for the Obstacle Sensing and Avoidance Function Number :US2011248881 Granted On :2011-10-13 Countries : France , EP Patent 3 Patent 4 BOEING - HITACHI Patent 1 Patent 1 DASSAULT – NORTHROP GRUMMAN Patent 1 Patent 1