Innovation Management Summer 2013

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Innovation Management
Summer 2013
Instructor:
E-mail:
Merih Pasin
[email protected]
2:40 pm - 5:30 pm T
1:40 pm - 4:30 pm R
Course Description:
Purpose of this course is to introduce and explore innovation management
concept, how to manage product innovation and product development and
build competitiveness through innovation.
Delivering new ideas and technologies as successful products to market in
a sustainable way is at utmost importance for companies. This will require
not only creative idea generation, but as well management of these
creative ideas towards delivering as product portfolio and ensuring
sustainable innovation. Managing these require a solid understanding of
innovation management.
In this course, you will learn the innovation process, how to generate new
ideas and evaluate them. It will also include methods and tools to develop
sustainable innovation and manage innovation project portfolio
Furthermore, the course will introduce innovation concepts such as “open
innovation”, “front end innovation”, which are important tools in today’s
innovation approach by most companies.
It will also provide comprehensive understanding of intellectual property,
handling confidential information, and patents.
This interactive course includes several assignments and case studies, and
engages the student with active participation.
Learning Outcomes:
Upon successful completion of the course, the student should be able to:
1. Understand the innovation process.
2. Learn the components involving innovation management
3. Understand the wider context of innovation and influencers
4. Identify the factors to achieve success in innovation
5. Recognize the factors to manage the uncertainty
6. Examine the different forms of protections for intellectual
property
7. Learn how to understand patent, introduce components of a patent
8. Understand how to handle confidential information
9. Recognize different ways of managing innovation such as alliances,
open innovation
10. Understand the fundamentals of R&D management
Course Program:
Week
Week 1
Week 2
Date
Topic
Syllabus Overview
Introduction to concepts
Types of innovation, Models of
Innovation, Innovation process
Managed innovation
Assignment
Reading: Chapter 1-2
Assignment: Select a
type of innovation and
provide a real life
example.
Innovation diffusion theory
Reading: Chapter 3
Week 3
Week 4
Week 5
Week 6
Week 7
Managing innovation within firms:
o Managing uncertainty
o Managing project
portfolio
Innovative organizations
Management tools for innovation
Innovation and Operations
Management
Design principles
Manufacturing principles of
innovation.
Innovation radar- 360 Innovation
Supply chain innovation
Triggers of innovation- innovation
tools
Managing IP, development of IP
strategy
Expansion to patents
How to evaluate and use patents
“Freedom to Use” concept
Case study
Overview of the assignments.
How to handle confidential
information
New approach to R&D organizations
and innovation
Managing R&D project portfolio
Final Case study.
FINAL EXAM
Reading: Chapter 7-8
Assignment: Select the
best management tool(s)
to solve the assigned
problem.
Reading: Chapter 9-10
Reading: Chapter 5, 10
Assignment: Search an
assigned patent, analyze
its claims and suggest
an improvement area or
identify a loophole for
the potential next
patent filing.
Reading: Chapter 7, 10
Course Material:
Text Book: Paul Trott, Innovation Management of New Product
Development.
Course will also be supported by current reports on innovation
management, recent news on patents.
Grading Structure
Attendance & Participation
Assignments and Case Studies
Final Case Study
Final Exam
Total
%
10
30
10
50
100
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