1. Company Name: McDonald's 2. Symbol: MCD 3. Stock Exchange

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Company Name: McDonald’s

Symbol: MCD

3. Stock Exchange it is traded on (NYSE, etc): NYSE

4. Tell what industry the company is in (technology, retail, etc): Food

5. What does this company do / sell etc: McDonald's Corporation operates and franchises McDonald's restaurants in the United States, Europe, the Asia/Pacific, the Middle

East, Africa, Canada, and Latin America. The company's restaurants offer various food products, soft drinks, coffee, and other beverages.

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What price did you purchase it at? $101.57

What price do you plan on selling it at? $103.50

8. Why did you pick this stock (be specific – “it’s a good stock” is not a complete answer): Fast-food giant McDonald’s is without a doubt the quintessential American fastfood restaurant, but McDonald’s is also a global name with strong global sales. The company makes products enjoyed around the world, and it offers those products at a price point accessible to nearly everyone.

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Company Name: Nike

Symbol: NKE

Stock Exchange it is traded on (NYSE, etc): NYSE

Tell what industry the company is in (technology, retail, etc): Retail

5. What does this company do / sell etc: Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services.

6. What price did you purchase it at? $124.06

7. What price do you plan on selling it at? $126.5

8. Why did you pick this stock (be specific – “it’s a good stock” is not a complete answer): First, Nike was named by Fast Company as the most innovative firm in 2013.

Customers generally reward innovative companies with a higher margin, especially those among the best in the world. Second, Nike is well positioned to take advantage of the quickly expanding global “middle class” in such places as China, India, Brazil, and other East Asian countries. Third, the importance of physical activity is gaining popularity again in the western world. With a shift towards increased physical activity, Nike is perhaps the main benefactor of such a behavioral change, as individuals search out products to wear during the active portions of their lives.

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1. Company Name: Barnes & Noble

Symbol: BKS 2.

3. Stock Exchange it is traded on (NYSE, etc): NYSE

Tell what industry the company is in (technology, retail, etc): Book Retail 4.

5. What does this company do / sell etc: Barnes & Noble, Inc., is a Fortune 500 company, the largest retail bookseller in the United States, and a leading retailer of content, digital media and educational products in the country.

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What price did you purchase it at? $12.52

What price do you plan on selling it at? $13.70

8. Why did you pick this stock (be specific – “it’s a good stock” is not a complete answer): The company's strengths can be seen in multiple areas, such as its good cash flow from operations, solid stock price performance, largely solid financial position with reasonable debt levels by most measures and notable return on equity.

Company Name: Tiffany & Co.

Symbol: TIF

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Stock Exchange it is traded on (NYSE, etc): NYSE

Tell what industry the company is in (technology, retail, etc): Retail

What does this company do / sell etc: Tiffany & Company is an American worldwide luxury jewelry and specialty retailer, headquartered in New York City.

What price did you purchase it at? $80.33

7. What price do you plan on selling it at? $82.56

8. Why did you pick this stock (be specific – “it’s a good stock” is not a complete answer): Walk in to any Tiffany store, and you get the sense that there’s something available for every price point, making it accessible to all while at the same time not appearing to be tacky or gauche unlike some luxury retailers that will remain nameless.

1. Company Name: Apple Inc.

Symbol: AAPL 2.

3. Stock Exchange it is traded on (NYSE, etc): NASDAQ

4. Tell what industry the company is in (technology, retail, etc): Teachnology

5. What does this company do / sell etc: Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.

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What price did you purchase it at? $111.02

What price do you plan on selling it at? $113.50

8. Why did you pick this stock (be specific – “it’s a good stock” is not a complete answer): Earlier this year, Apple increased its reserve for share buybacks through March

2017 to $200 billion and has been extremely active in this area. With healthy cash flows and a strong balance sheet, it’s only logical that the company would seek to increase value for its shareholders by boosting earnings per share. More importantly, it provides a valuable-cushioning mechanism for stock volatility and creates potential upside for the stock.

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