Ms. Park 1. 2. 3. Market Analysis Market Selection Marketing Mix 1) Market Segmentation 2) Segment Targeting 3) Product Positioning Dividing prospective buyers into groups that have common needs and/or desires, and will respond similarly to a marketing action. Relatively homogenous collection of prospective buyers. Demographic: This is just a fancy word for Psychographic: These are segmentation statistics. characteristics that you cannot quantify but are nevertheless important. http://www.youtube.com/watch?v=RcRFBVIvJ Hw Look for how McDonald’s segments its customers! How did McDonald’s segment its customers? How did McDonald's position its salad with different market segment? Get into groups of three or four Segment Moscrop population, and list each segment’s characteristics Pick one target segment for Red Corntos. Explain why you picked that segment.