Ms. Park
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Market Analysis
Market Selection
Marketing Mix
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1) Market Segmentation
2) Segment Targeting
3) Product Positioning
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Dividing prospective buyers into groups that
have common needs and/or desires, and will
respond similarly to a marketing action.
Relatively homogenous collection of
prospective buyers.
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Demographic: This is just a fancy word for
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Psychographic: These are segmentation
statistics.
characteristics that you cannot quantify but are
nevertheless important.
http://www.youtube.com/watch?v=RcRFBVIvJ
Hw
Look for how McDonald’s segments its
customers!
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How did McDonald’s segment its
customers?
How did McDonald's position its salad
with different market segment?
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Get into groups of three or four
Segment Moscrop population, and list each
segment’s characteristics
Pick one target segment for Red Corntos.
Explain why you picked that segment.