Amulya Leasing & Finance Ltd
Company Profile
Introduction

Amulya Leasing & Finance Limited (ALFL) is a listed company on Bombay Stock
Exchange (BSE) with current market capitalization of around Rs 62 Crores.
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In the year 2011, ALFL was taken over by Gupta family thereby making this company
part of their “SUDESH GROUP”
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With the vision of venturing into Micro Finance business, the company explored
various possibilities but could not crytallize the vision.
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For the Interest and commitment towards Investors, the Promoters decided to
introduce M/s Apollo Pipes limited -another Sudesh Group Company which is the only
PVC pipe manufacturer in Northern Region with widest range of plastic pipes – cPVC,
uPVC and HDPE pipes and fittings in ALFL.
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Consequently, in 2014, ALFL acquired 50.96% stake in Apollo Pipes limited(APL) and
became its Holding Company.
More about Apollo Pipes Limited
Introduction
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APL, part of Sudesh Group of Industries, was set up in 2000 by setting up of
manufacturing plant at Sikandarabad, U.P.
Advanced manufacturing facility set up in Dadri
APL is in the business of manufacturing and marketing of Plastic Pipes and fittings
and leading manufacturer with highest capacity at single location in Northern
Region.
APL is diversified and focused into value added products viz., cPVC, Column,
Ribbed screen, ring fitted and Plumbing pipes and fittings.
All products manufacturing under one roof for better operating efficiency
Unit
Apollo Pipes Limited
Location State
Dadri
UP
Products
Installed Capacity
(MTA)
uPVC and cPVC Pipes &
Fittings, HDPE & PP
Pipes
43000
APL – 5 Yrs. Journey
50.0
45.0
40.0
250.0
Installed Capacity kTA
Polymer Consumption
kTA
Sales Turnover Rs.Cr.
200.0
35.0
150.0
Rs Crs.
30.0
KTA
25.0
20.0
100.0
15.0
10.0
50.0
5.0
0.0
Mile Stones:
 Started manufacturing activity in
Feb 2000.
Started:
 Column Pipes - FY 07-08.
 HDPE Pipes - FY 09-10.
 uPVC Plumbing Pipes & Fittings FY 12-13
 cPVC Pipes & Fittings - FY 13-14.
0.0
10-11
11-12
12-13
13-14
14-15
FY
Consistent Sales
Growth
Details
UoM
10-11
11-12
12-13
13-14
14-15
Installed Capacity
kTA
26.5
32.8
36.7
39.7
43.0
Polymer Consumption
kTA
10.0
9.8
12.8
14.6
16.5
Sales Turnover
Rs.Cr.
79.8
102.1
134.4
166.6
200.3
Cash Profit
Rs.Cr.
11.1
7.4
7.5
8.5
17.9
PBT
Rs.Cr.
9.7
5.5
5.2
5.7
16.6
Sudesh Group of Industries
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Sudesh Group of Industries - Conceived and promoted by founder Chairman Late Shri
Sudesh Kumar Gupta.
The group consists of
•
Steel Division - First iconic company – APL Apollo Tubes Limited (earlier known as
Bihar Tubes Ltd.) started in 1986 at Sikanderabad (UP).
•
Plastic Division - Apollo Pipes Ltd. started in 2000 at Sikanderabad (UP) and expanded
to add another manufacturing unit at Dadri (UP).
•
Galvanised Sheets, Hollow Steel Sections Division - Apollo Metalex (P) Ltd. Sikanderabd in 2006
•
Galvanised & Black Steel Tubes & Hollow Steel Section Division - Taken over Shri
Lakshmi Metal Udyog Ltd. – Bengaluru in 2007.
•
HFIW Steel Pipes & Hollow Steel Sections Division - Lloyds Line Pipes Ltd. Murbad, Mumbai taken over in 2009.
Product Basket
uPVC Pipes
uPVC Column Pipes
uPVC Casing Pipes
uPVC Ribbed Screen Pipes
uPVC Ring fit Pipes
uPVC Plumbing Piping System
uPVC Agri Fittings
SWR Piping System
cPVC Piping System
HDPE Piping system
Sprinkler Irrigation System
PLB Ducts
Complete Range of Agri and Building &
Construction Products
Pipes – Our Range Applications
Agriculture Segment
 Irrigation
 Casing pipes
 Drip irrigation
Water Management Segment
 Drinking water transportation pipes
Construction Segment
 Bore well pipes
 Sanitation & Sewage pipes
 Plumbing Pipes
Telecom Ducting Segment
cPVC Pipes and Fittings
Salient Features:
• Suitable for Hot (upto93deg C) and cold water applications
• No Scaling
• Detain bacterial formation and growth
• Life span for > 50years
• High impact strength and durability
• Excellent resistant to chemicals
• Smooth inner surface thus energy efficient
• Fire resistant and self extinguishing
• Light in weight thus easy to transport and install
• Brass fittings - compatible with GI installations also
Applications:
• Hot and cold potable water distribution in residential,
commercial & industrial installations
• Conveying edible oils and chemicals & corrosive fluids
Distribution Network – Company
Owned
HEAD OFFICE
DELHI
RUDRAPUR
Strong distribution presence in North
India.
LUDHIANA
GHAZIABAD
BALLABHGARH
KANPUR
JAIPUR
New warehouses started in Rudrapur,
Ludhiana, Hyderabad, Pune and Bengaluru
-
Will
reduce
inventory
cost
for
Distributors & Dealers.
DELHI
INDORE
Warehousing
facility
in
Hyderabad,
Bengaluru and Pune to help increased
PUNE
presence in Western & Southern India.
HYDERABAD
BENGALURU
Southern India warehouses will reduce
delivery period to dealers and retailers to
2 days from 10-12 days.
Prompt Delivery, Prominent Presence
Industry Peers
Details
Finolex Industries Ltd.
Astral Poly Technik Ltd.
Apollo Pipes Ltd.
CRISIL A+/A1
(05-07-2013)
CRISIL A+/A1
(01-02-2013)
CRISIL BBB/A3+
(24-06-2013)
Product
uPVC, cPVC Pipes &
Fittings
CPVC, UPVC, Column pipes
uPVC, HDPE, CPVC
Pipes and Fittings
Size (in inches)
20 mm to 400 mm
15 mm to 300 mm
20 mm to 450 mm
Raw Material
EDC (Ethylene di chloride),
Ethylene,VCM (Vinyl
Chemicals, adhesives and
chloride monomer), Coal, others
PVC
Rating
Rating
Date
Resin, Chemicals
Net Sales
(Million INR)
FY 15
FY 14
FY 13
24761.4
24530.3
21448.2
12526.4
10732.1
8210.3
1793
1690
1208
PAT (Million
INR)
FY 15
FY 14
FY 13
477.7
1701.4
1361.4
688.4
772.0
595.2
141.2
35.9
35.5
Pan India
Pan India
North India
Presence
APL – Strengths & USP
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Only PVC pipe manufacturer in North India with widest range of
plastic pipes – cPVC, uPVC and HDPE.
Diversified and focused into value added products viz., cPVC,
Column, Ribbed screen, ring fitted and Plumbing pipes.
Well equipped with land bank for any future expansion
Self sufficient on water supplies.
Power Sufficiency - captive power backup for entire plant.
48 Hours delivery period.
Market leader across products with strong brand pull in North India.
Pipe order book of approx. Rs 275 Crs – Expected to be executed
in FY2016
Key Focus Area
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New value added product with superior margins – cPVC Pipes and
Fittings launched in FY14 and is well accepted by the market.
Developing new markets on cash-n-carry model. Continue to run
PVC pipes operations with cash-n-carry model.
Create and enhance Agri. & SWR fitting manufacturing facility.
Better leveraging of the ‘APL APOLLO’ brand and maintain margin
profile.
APL - Growth Plan
Fittings Range / Capacity Enhancement – FY 14-15 and 15-16
 Focus on Sales and Marketing for cPVC. Enhancement of cPVC & uPVC Plumbing fittings.
 Double the Mold library & Injection Molding Machines.
Agri. and SWR Fittings Range / Capacity Enhancement – FY 15-16
 Mold library creation and to be enhanced to the tune of 150 nos.
 Injection Molding Machines approx. 15 nos. in total.
Expansion / Up gradation of Existing Production Setup - FY 14-15 and FY 15-16
 Capacity
expansion and up-gradation of existing manufacturing capacity for better
operating efficiency to cater to enhanced pipe demand for Water Distribution system
APL - Growth Plan Contd…
Use of cPVC in Fire Sprinkler Systems
 Marketing of cPVC piping system in fire hydrant systems for replacement of MS pipes.
 Market seeding - FY 15-16.
Technological Advancement
 Tie Up for technology transfer and collaboration for Market seeding and manufacturing of
cost effective material (O-PVC) pipe – FY 15-16.
Geographical Expansion of Manufacturing Capacity for uPVC / cPVC Piping System – FY 1617
 Market seeding in FY 14-15.
 Finalization & work kick off in FY 15-16 to start up manufacturing in FY 16-17.
APL - Growth Plan Contd…
HDPE Pipes
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Market seeding for higher dia. pipes in water and sewerage projects – FY 14-15.
Capacity addition of higher dia. HDPE Pipes viz., 500mm, 630mm, 800, 1000mm sizes- FY
15-16.
OEM Supplies to FMCG Sector
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Tie up with FMCG manufacturer/s for packaging containers for OEM supplies - FY 16-17.
Esteemed Customers – Govt.

PHED – Rajasthan
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Uttranchal Pey Jal Nigam
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RUIDP

Maharashtra Jeevan Pradikaran
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Minor Irrigation Department - UP
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Director Horticulture - Lucknow
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GWSSB - Gujrat
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Punjab State Water Supply & Sewerage Board

U.P. Jal Nigam
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Agriculture
&
Horticulture
Department
–
Panchkula,
Haryana

U.P.Agro Indl. Corp. Limited
- Lucknow

Agriculture & Horticulture Department – Patna, Bihar
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UP Irrigation Department
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Agriculture & Horticulture Department – Bhopal, Madhya Pradesh
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UPPCL – Lucknow
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U.P.Avas Vikas Parishad
Esteemed Customers – Private Institution
 Larsen & Toubro
 Pratibha Industries Limited
 IVRCL
 Megha Engineering & Infrastructures Limited
 South West Mining Limited
 Navayuga Engineering
Company Ltd
 ERA Constructions
 Reliance Industries Limited
 IFFCO
 Jaypee Infra Structures Limited
 Nagarjuna Constructions
 Ramky Constructions
 Vichitra Constructions
 Omaxe
 Asian Tech
 And List Goes On…
Transactions in this sector
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There has been significant interest among Foreign MNC’s to acquire
Indian companies in this sector. Most of the transactions in this
sector have been done at north of 2 X Sales multiple.
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Belgian company Aliaxis Group invested USD 150 million in Ashirvad Pipes
for a 51% stake valuing the company at 3 X Sales multiple.
PE fund Westbridge capital invested $10 million in Astral pipes valuing
company at 2 X Sales multiple
A Chinese MNC had given valuation of Rs 250 Crore for
complete buy out of APL in 2012 valuing the company
around 4 X Sales multiple
Contact us:
Mr.Ajay Kumar Jain
08130007661
akjain@apollopipes.com
Website:amulyaleasing.com
37, Hargobind Enclave,
Vikas Marg
New Delhi -110 092
Thank You
Amulya Leasing & Finance Limited