Vocabulary
consumer buying
behaviour
 purchasing decision



routine response
behaviour
limited decisionmaking

психологія покупця
рішення про
покупку
 психологія
шаблонної
поведінки
 обмежене
прийняття рішення

Vocabulary
extensive decisionmaking
 impulse buying


consumer buying
decision process
розширене
прийняття
рішення
 імпульсивна
покупка
 процес прийняття
рішення про
купівлю
споживачем

VOCABULARY
Search
 Occasionally
 Moderate
 Deliberation
 Persistent
 Urge
 Problem
recognition

Пошук
 Випадково, рідко
 Помірний
 Міркування
 Наполегливий
 Прагнення,
поштовх
 Розпізнавання
проблеми


The decision
process and
actions of people
involved in buying
and using products
are termed their
buying
behaviour.
Consumer buying behaviour is not concerned
with the purchase of items for business use.

Consumer buying
behaviour is the
buying behaviour of
ultimate consumers,
those who purchase
products for
personal or
household use.
Consumers usually want
to create and maintain a
collection of products that
satisfy their needs and
wants in both the present
and future.
 To achieve this objective,
consumers make many
purchasing decisions.


-
-
Consumer decisions can be
classified into three broad
categories:
Routine response
behaviour;
Limited decision-making;
Extensive decisionmaking.
Products are purchased almost automatically

A consumer practices
routine response
behaviour when
buying frequently
purchased, low cost
items that need very
little search and
decision effort.
This type requires time for information
gathering and deliberation.

Buyers engage in
limited decisionmaking when they
buy products
occasionally and when
they need to obtain
information about an
unfamiliar brand in a
familiar product
category.
Extensive decisionmaking



Involves unfamiliar,
expensive or infrequently
bought products.
The buyer uses many
criteria to evaluate
alternative brands
spends much time seeking
information and
comparing alternative
brands before deciding on
the purchase.
Impulse buying
Involves no planning but a powerful,
persistent urge to buy something
immediately.
 For some individuals, impulse buying may
be the dominant buying behaviour.

The consumer buying decision process
Consumer decisions do
not always include all
five stages.
 People engaged in
_____________
usually go through all
stages, whereas those
engaged in _______
may omit certain
parts.


Includes five stages:
Problem
recognition
2) Information
search
3) Evaluation of
alternatives
4) Purchase
5) Post-purchase
evaluation
1)
Do the matching
occurs when buying low cost
 Extensive
items, little search and decision
decision-making effort
 Limited
 powerful, persistent urge to
decision-making buy something
 Routine
 much time seeking information
response
and comparing brands
behaviour
 moderate amount of
information gathering and
 Impulse buying
deliberation is needed

Replace the Ukrainian words. Put
questions to the sentence.

(Імпульсивна покупка) often
provoke emotional conflicts.

(Процес прийняття рішення
про купівлю товару
споживачем) includes five
stages.