Local Digital Advertising for Medical Organizations
Presented by:
Robert Gonzalez
7863441383
rjgonzalez@hipvue.com
http://HipVUE.com
Practices are not using online effectively
–
–
–
–
–
–
–
Often a Stale Online Message
Digital User Interaction is Low
Poor Local Search Visibility
Sporadic Lead Generation
Expensive Cadillac Marketing Programs
Improper Scaling for Practice Model
Old Methods Lost in the Noise
The root cause for these problems rests with the
tools chosen for the task at hand.
Use online effectively:
1) Build a Local Customer Following Online
2) Create “Pre-Visit Digital Personal Relationships”
3) Be Found when Local “Buyers” Search
1) Before the need
2) During the need
4) Leverage Positive Reviews
5) Unify the Marketing Message Across Platforms
6) Steer Campaigns “By the Numbers”
7) Deploy Results-Only Strategy
The Right Message for the Right Patient
– Unique to Practice / Model
• Use existing patient roster as a profiling tool
– Age / Occupation / Interests
– Record Key Indicators
– Discover Like-Audiences Online
– Commonalities
• Patients want;
– A medical professional who cares
– To trust you are doing for “them,” and not “you.”
– Triggers
• Immediate Need
• Preparation
• Responsibility
• Every practice should have a useful site
About & Philosophy
Services / Specialty
Map & Directions
Contact Form
• Appointment Request Form
– Patient Testimonials
– Mobile Version
– Blog or Original Articles
–
–
–
–
Benefits











No need to build web site from scratch
All site requirements vetted & included
Common Platform
 Install Theme , Populate & GO
Intelligent home page layout
Turn-key offer to medical offices.
Solves medical industry-specific web site
aesthetic & functional shortfalls
Appointment engine builds database.
Reduces staff telephone time
Increases patient feedback
Uncovers hidden needs
Uniquely Scalable
Features














Built-in FAQ
Staff Features
Contact Form
Built in SEO Plugin
Clear Services Listing
Patient Forms Engine
Auto Slideshow Posts
Shortcode Navigation
News & Events Calendar
Appointment CSV output
Full Color Customization
Full Image Customization
Google Maps Integration
Social Media Connections
Some Segments to Target
– Patients gravitate towards trust & experience
• Be unique, and active in discussions;
• Compete through local trigger keywords
– Those seeking services upon receiving benefits
• Stay top of mind, and have presence in similar markets
– Dissatisfied patients seeking replacement
• Compete for Trigger Keywords
– Referrals
• Enable easy referrals and testimony review
Social Media
– Facebook Offers the Relationship Opportunity
• Near Real Time Interaction
• Significant Local Reach Ability
– Requires the Most Attention
• Weekly / Daily Updates
• Relatable and Meaningful Offers
• Some questions require expert advice
• Promotional Support
– Content Suggestions
• Checkup Reminders
• Health Facts
• Featured Staff
Google Places
– Offers the Greatest Local Search Opportunity
• Site visitors locate your business profile, which is
matched based on their search text and location
• Significant for Local Reach
– Local buyers actively seeking services
– Requires
• Write Up & Base Content
• Three Video Testimonials
• Feedback from Customers
Paid Search Engine Optimization
– Target the keywords used by local consumers;
• Searching for a new practice
• Looking for pain relief or cosmetics
• Regular care reminders
– Campaign Goals
• Run for one to three months+
• Local position page 1, upper page placement
• Support Facebook and website
• Place visitors into funnel to receive consultation
or related info/products.
Strategy Summary
– Personal Branding & Relationships
– Marketing Vehicles & Requirements
– Factors for Differentiating Your Business
You can personally deploy this strategy
in 6 to 8 weeks… however;
• Can deploy in as little as 14 days
• Online marketing focus in your industry
• Proven methods & tactics
HipVUE, Inc. only needs one quick meeting or phone call to get started
CORE PRODUCTS
HipVUE, Inc. will deploy and steward
your marketing campaign with
tangible results as the primary goal.
Our competitive rates are sure to
please the bottom line.
Base hourly rate is $125 per hour.
A. Medical Website
– Full Configuration – 2 week deployment
$499
B. Medical Website SEO
– Enhance Content – 2 week deployment
$599
C. Facebook Fan Page & Twitter
– Profile Optimization
– Custom Images
$399
D. Google+ & Places
– Profile Optimization
– Custom Images
$299
E. Triple Play Bundle
– Receive core products B,C,D Save Over $300
$997
Monthly Management
(Optional)
A - Website Maintenance & Support
B - Social Media Maintenance Once Per Week
C - Social Media Maintenance Once Per Day
Save $99 Get A & B For Only
Save $200 Get A & C For Only
Phone/Email Tech Support
$199
$199
$499
$299
$499
Included
A Premier Marketing Partner
– Robert Gonzalez
– HipVUE, Inc.
– 2504 NE 41st Ave,
Homestead, FL. 33033
– 786-344-1383
– rjgonzalez@hipvue.com
– http://HipVUE.com