SEO Audit Navigating SEO DECISION LEVERS GOOGLE CHECKS 1. Google Analytics: Not Installed 2. Google Tag Manager: Not Installed RANKING OF CURRENT WEBSITE Not enough data to derive any conclusion Website is not setup properly to fetch any results on SERP. 3. Universal Analytics: Not Installed 4. Google search console: Not Installed 5. Sitemap: Not Present KEY TAKEAWAY 6. Total Pages on Website: 39 pages 7. Negative Search: At present not found on SERP. 1. Google Accounts have not been created. 2. Website to be reevaluated after 6 months for changes. BENCHMARK CHECKS Total Pages Indexed on Google: 57 Pages Total Backlinks present: 301 (55% follow links) Total backlinks linking to root domain: 210 (29% follow links) Total Number of organic keywords: 163 keywords Total organic traffic monthly: 236 KEY TAKEAWAYS Work on increasing Domain Authority TECHNICAL SEO 1. Site speed needs to be worked on for mobile (19 score) & desktop (39 score). 2. Accelerated mobile page (AMP) check failed KEY TAKEAWAY 1. Site speed needs to be improved drastically. 2. Accelerated mobile setup needs to be setup for seamless usage on mobile. DECISION LEVERS SITE ARCHITECTURE KEY TAKEAWAYS 1. Site protocols: Website is safe 2. Pagination: Absent 3. Canonical: Missing 4. Internal Linking: Absent 5. No Internal Redirect found (307 error) 6. Robots.txt: Present 7. Robots.txt Review: 8. Blocked pages: 2 pages 9. Site architecture is proper since there is not much content. 10. URL Structure needs to be optimized. 11. Structured data missing. 1. As of now website doesn’t have lots of content. Proper architecture to be setup to include more content in the future. 2. Structured data is missing & snippets have a lot of errors. 3. Internal Linking needs to be very quickly 4. Proper redirection is not done TECHNICAL SEO 1. Site uses Https protocol 2. Site has valid SSL Certificate 3. Images are missing with HSTS Policy 4. Referrer policy is Missing 5. Content-security policy is missing 6. Permission-policy is missing 7. No malware found on website 8. Website is not blacklisted 9. 23 plugins used are built using JavaScript 10. Page is eligible but no rich results detected. DECISION PAGE LEVELLEVERS & ELEMENT LEVEL ANALYSIS PAGE TITLE ANALYSIS 1. Page does not have any deprecated HTML tags 2 Pages having title over 60 characters 2. 39 errors found for w3c compliance test. HTML validation needs to be worked on thoroughly. 1 Pages having page titles over 30 characters 39 pages have duplicate page titles 3. Accessibility checks: 78 violations Identified https://validator.w3.org/nu/?doc=https%3A%2F%2Fkaveri.in%2F PAGE DESCRIPTION ANALYSIS 39 pages Missing page description H1 TAG 1. 38 pages missing the h1 tags DECISION H2 TAG LEVERS 1. 2 pages missing h2 tag 2. 17 pages have multiple h2 tag META KEYWORDS 39 pages have keywords missing on their page. 3. 7 pages have h2 tag duplicated. 4. 2 pages having over 70 characters. CONTENT ANALYSIS Fonts size is fine Hyperlinks are not present Font colour is okay 4 pages contain thin content (low words) 24% content duplicates found on the website. https://www.siteliner.com/globalstarsurrogacy.com?siteliner=si te-dashboard&siteliner-sort=scan_time&sitelinerfrom=1&siteliner-message= ERROR PAGES 2 pages have client error 8 pages are redirected (3xx error) 5 pages have no response error code. 2 pages are blocked by robots.txt DECISION LEVERS IMAGE OPTIMIZATION 1. 41 images missing alt text 2. 17 Images above 100KB 3. 100 Images missing Alt Attribute NEGATIVE PRACTICE CHECKS 1. Cloaking: Not found on any browser 2. Flash is not used on the website. 3. Iframes are not used on the website. 4. Meta refresh absent on the website. 5. Java redirection is absent on the website. KEY TAKEAWAY 1. Image optimization needs to be done thoroughly. Summary Site speed needs to be drastically improved for mobile & website. Accelerated mobile page needs to set up. Keyword implementation, keyword selection needs to be taken care. Site Architecture needs to be setup properly & Google Accounts needs to be cretaed. Redirection needs to be setup & Internal linking needs to setup. Header tags needs to be implemented from h1-h6. Page title, page description, meta keywords, image optimization & URL optimization need to be worked on. Accessibility needs to taken care of. Structured data is missing & structured snippets need to be setup . WorkFlow Week 1: Google Accounts Creation, Keyword research for website content, Keyword Research for Product Title, Description, Meta Keywords, Solving Internal Linking Problems Week 2: Site speed optimization, Image Alt tags, Images with 100KB will rectify & solve it, 404 page setup, Title optimization, description Optimization, creating sitemap. Week3: Submitting Sitemap, setting up for AMP, Broken Links checkup, Site Architecture Setup, Header Tags Optimization, URL Optimization, CTR Optimization, Hyperlinks Optimization Week 4: Social bookmarking for 35 websites, Directory list submission for 15, Blog setup & Content recommendation for 1000 plus words (5 topics depends upon Product listing & Competition) Note: Link Building is a never ending process Desktop UI/UX Optimization Header Navigation Products, Industry & Infrastructure are not clickable, These pages are missing. We need to add content on these pages, Or hide it for time being if we don’t have content for these pages. As it gives false assumption to the user that system has not taken his response so he will keep clicking on it, Which will hamper users experience Desktop UI/UX Optimization EXISTING DESIGN Banner Style 1. More than 3 banners in banner carousel is not recommended as user fails to scroll by after 3 banners. 2. Read More CTA doesn’t take user anywhere, 3. Overlay effect on the banner is too dark doesn’t trigger right emotions in the user. It also take away from the readability of the text. Banner Carousel start to break Once user scrolls down banner functionality starts to break (Refer to the video above) Desktop UI/UX Optimization EXISTING DESIGN Lack of information This section should give more information about the products i:e specification, dimensions, usage, Photos of the products installed and put to use. Showing detailed information will help users to take concrete decision. User should have liberty to view all product list and not wait for carousel to show their desire product. Clients Carousel This section should have CTA to view all logos so that user doesn’t have to wait for carousel to scroll and show their logos Summary 1. Add content or hide links for the missing pages so it improves the user experience on the site. 2. Change the style of the banner carousel, Reduce the overlay, make text more readable 3. Give more information about the product as this where we drive business from 4. Give information about the services we offer this will help user to read and understand about our services and at same time will help us from SEO perspective aswell 5. Overall we need to write more content on the website so the keywords rank on the google to increase visibility on the site and at same time we can give more information about the company, services and products to the user. About us UI/UX Optimization More information about the company We need to write more information about the company, Services we offers, Testimonials, Photos of our services & products that are been used. Write up about how using our products & services helped our clients to shape their business. Success stories and milestones can be a good add on to have on the site. Products & services is where we drive business from hence we need to make these content available for user to read and at same time it will help us on SEO ranking aswell About us UI/UX Optimization Service Info We need to individual page for each service that way we can give detailed information about each service and at same time helps in SEO ranking. Website Recommendation 1. Have more engaging content which talk about our company, services & products, that way we can retain the user on the sites plus it can also have from SEO perspective 2. Have a query form which can help in lead generation 3. Work on the user flow 4. Have content which talks about how our services, products have helped our clients 5. Fix the trinity of UI design (Typography, Spacing & Iconography) 6. Have high res relevant images through out the site 7. Have individual page for individual service, This way we can share more information with the users and also help from retention perspective 8. Have content about the clients we helped, how we helped them, what benefits did they see after availing our services; Such content will increase trust about company’s in users mind.
