[Type the document title]
INTRODUCTION OF PROJECT
OBJECTIVE OF STUDY

Every training report is carried out with some specific
objective is basically .

The purpose behind conducting a project & unless the objective is
certain or specifically defined it is not understood what data has to
be collected.

Objective of the training are nothing but what is to be learned out
of this project report

To get an industrial exposure

To achieve knowledge about different sectors in market for making
choice as to which go for.

To be aware of the happening in a particular industries.

To learn
functioning & operation of different department in an
org.
So while doing this training I have made every effort to understand
the above specified objectives.
 SCOPE OF PROJECT

Increase the knowledge about an org. I can get motivation of market.

I got practical knowledge.

To learn actual market of corporate world.

When I actual working in any company that time I get confidence.
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
As Lenovo is one of the top commentating brands in electronic world.
It gives me an overall idea that how such large organization coordinate
to fight& survive tough competition in the market. Fight& survive
tough competition in the market
Limitations
Although I tried my best in preparation of this project, but this study has some
limitation

Time consuming.

Do not get the deep knowledge.

We can’t go to another place for study

Lime is very limited
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 RESEARCH METHDOLOGY

Research refers as to search for knowledge.

A careful investigation or inquiry specially through search for new fact era
careful investigation or inquiry specially through search for new facts in any
branch of knowledge .

in any branch of knowledge .

careful investigation or inquiry specially through search for new facts in any
branch of knowledge .

Systematically carrying out the research process with available techniques &
methods.

TYPES OF DATA USED
In research methodology two type
Research on Selected Topic:
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Research Methodology
Research is not merely considered as the search of knowledge but it is also considered
as the addition to the knowledge which already exists. Therefore the efforts taken to
increase the already existing knowledge can also be called as research.
Followings are some of the well considered definitions of research.
1) Pauline V Young: Research is a systematic endeavor undertaken to find out the
new insights in the various phenomenon.
2) Haggle De Jwan: Research is considered as the perpetuation of well ordered efforts
under taken in order to add to the knowledge existing already.
The word methodology indicates the systematic efforts undertaken to
find out the new insights or to add to the knowledge.
TYPES OF RESEARCH – the applied research, descriptive research and analytical
research
These are some of the types of research. The research which I have
decided to undertake is descriptive research . This research aims at portraying
accurately the characteristics of a particular group of situation. One may undertake a
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descriptive study about the works in a factory, their age distribution, their community
wise distribution, their educational level and so on. A comparative study may be
concerned with attitudes or views towards anything e.g. attitudes towards Presidential
form of government , Rights to strike , Capital punishment , prohibition , College
autonomy etc . A descriptive research involves the following steps.
a) Formulating the objects of study
b) Defining Population and selecting a sample
c) Designing the Methods Data Collection
d) Analysis of Data
Objects of Research:
The object of research I have undertaken is to find out whether the
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the company is having many areas that need to be brought under the research
consideration. The employee’s satisfaction is the important area that I found to be
vitally important.
.
Methods of data Collection: I collected data mainly by talking with the various
employees in fill up questionnaires
. I used the method of questionnaires. I personally met the various person
And taken information
PROFILE OF LENOVO
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 INTRODUCTION OF COMPANY
Lenovo is a multinational technology corporation. It develops, manufactures and
markets desktops and notebook personal computers, workstations, servers, storage drives, IT
management software, and related services.
In 2003, because of the internationalization strategy, group changed its English brand
name from Lenovo, which was established in 1988, is the largest information
technology company in China. Its main businesses are the sale and manufacturing of
personal computers, mobile telephone handsets, computer servers and printers. It has
been the market leader for seven consecutive years, with a 27 per cent share of the
domestic PC market in 2003. It is also the market leader in the Asia Pacific region
(excluding Japan), having a market share of 12.6 per cent in 200Legend to Lenovo,
which is intended to build an innovative image for the group...
Lenovo is an innovative, international technology company formed as a result
of the acquisition by the Lenovo Group of the IBM Personal Computing
Division.
As a global leader in the PC market, we develop, manufacture and market
cutting-edge, reliable, high-quality PC products and value-added professional
services that provide customers around the world with smarter ways to be
productive and competitive.
Sales; Service.
On this hand, Lenovo company does very good. From the cargo to the
assembly production, from the product-sells to the post-sale service, the
company diligently saves the product consumption and enhances the
production efficiency. Thus realized the cost large scale reduced. In sales
aspect, The company provides many kinds of purchases and the marketing
channels. The customer can directly get the product through the on-line
purchase and the store purchase way.
Support activities:
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Procurement; Technology Development; Human Resource Management;
Firm Infrastructure
Lenovo Group Limited Company Profile
Lenovo Group Limited
Type
Traded as
Industry
Public
SEHK: 0992
OTCBB: LNVGY
Computer hardware
Computer system
Founded
1984
Founder(s)
Liu Chuanzhi
Morrisville, NC, U.S.
Headquarters
Beijing, China
Singapore
Area served
Worldwide
Key people
Yang Yuanqing
(Chairman and CEO)
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Desktops, servers, notebooks, tablet
Products
computers, netbooks, peripherals,
printers, televisions, scanners,
storage
Revenue
US$ 21.594 billion (2011)[1]
Operating
US$ 382 million (2011)[1]
income
Net income
US$ 273 million (2011)[2]
Total assets
US$ 10.705 billion (2011)[1]
Total equity
US$ 1.834 billion (2011)[1]
Employees
26,341 (2011)
Website
www.lenovo.com
Other multinational personal technology company that develops, manufactures and
markets desktop and notebook related products and services. Lenovo was
incorporated in Hong Kong in 1988 under its previous name, Legend.[3] Lenovo's
principal operations are located in Morrisville, North Carolina, Beijing, China and
Singapore.
Lenovo is the world's third largest PC maker and Chinese computers, workstations,
servers, storage drives, IT management software, and markets the ThinkPad line of
notebook PCs and Think Centre line of desktops.[4] These brands became part of
Lenovo's offerings after its 2005 acquisition of IBM's personal computer business.
Lenovo also sells the Idea Pad line of notebook computers. Lenovo markets its
products directly to consumers, small to medium size businesses, and large
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enterprises, as well as through online sales, company-owned stores, chain retailers,
and major technology distributors and vendors.
Lenovo New World New Thinking.
Lenovo strives to be a new world company that makes award-winning PCs for
our customers. We operate as a company uninhibited by walls or organizational
structures using world sourcing to harness the power of innovation across our global
team. We design innovative and exciting products and services to meet our
customers’ needs.
Ideas are everywhere
Your life is constant motion. You live outside the box, in the electric neon
now where ideas are everywhere and the next one could be your best. Are you ready?
In the subway or in the driveway, in the boardroom or in the bedroom, on the beach or
on the bus — where do ideas find you? Wherever your switch turns, Lenovo is there.
We help you capture your ideas, carry them, store them and share them — realize
them. Bring your ideas to life with our award-winning, exceptionally engineered
mobile PCs and desktops.
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Creating a brighter world
Every day, the people at Lenovo thrive in an environment that nurtures new
ideas and new thinking. These ideas grow into the smart, secure and easy-to-use
technology products and value-added professional services that help define Lenovo.
Around the world, we provide customers with bright new ways to be more productive.
What does this mean for you? It means that Lenovo’s dedication to building best-ofclass PCs delivers an exceptional ownership experience. So, instead of scrambling for
ideas, you’re free to nurture them, develop them, and watch them grow. And as each
idea grows, so the world glows.
IBM and Lenovo
IBM has engaged in an historic alliance with Lenovo. To bring long term
value for clients, companies need to continually reinvent themselves. IBM's multiyear agreement with Lenovo is broad-based and allows IBM to continue to provide
end-to-end solutions to our clients. Lenovo is now the preferred provider of IBMbranded personal computers to our clients, and IBM will continue to provide
financing and maintenance services for these PC solutions.
This alliance is consistent with IBM's strategy to be the world leader in providing
technology and transformation solutions, for you, our enterprise, and our small and
medium business clients, in all industries and countries worldwide.
Working with leaders
Lenovo has the leading position in the fastest growing market in the world.
Their acquisition of IBM's PC business makes them the third largest PC supplier in
the world. In addition, the people of ThinkPad notebooks and Think Centre desktops
are now part of the Lenovo team -- the award-winning engineers, the manufacturing
teams, the sales representatives, the business partners. In short, the people you know.
The ones you count on.
The sale moves our PC business from an element in the IBM portfolio to a key
element in IBM's network of alliances. It extends IBM's reach and capabilities in
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areas where you, our IBM clients, are better served through this alliance. Lenovo
shares our passion for innovation, quality, and service. IBM's strategy is clear.
Lenovo's strategy is clear. Together we're a powerful combination for your business
and we are committed to your success
About Lenovo
Lenovo is dedicated to building exceptionally engineered personal computers.
Lenovo’s business model is built on innovation, operational efficiency and customer
satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo
Group’s acquisition of the former IBM Personal Computing Division, Lenovo is a
new world company that develops, manufactures and markets reliable, high-quality,
secure and easy-to-use technology products and services worldwide. Our mission is to
provide businesses and consumers with smarter ways to be productive, efficient and
competitive and to enhance their personal lives. Operating in more than 60 countries,
we are dedicated to serving the needs of our customers, partners, investors, employees
and local communities with a business model that is based on:

Innovation

Customer satisfaction

Sustainability

Operational efficiency
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PROFILE OF HCL
HCL is a global technology and IT Enterprise that operates in 31 countries. Its
headquarters are in nodia near New Delhi, India. The company comprises two
publicly listed companies, HCL Technologies and HCL Info systems.
HCL was focused on addressing the IT hardware market in India for the first two
decades of its existence with some activity in the global market.
On termination of the joint venture with HP in 1996, HCL became an enterprise
comprised of HCL Technologies (to address the global IT services market) and HCL
Info systems (to address the Indian and APAC IT hardware market). HCL has since
then operated as a holding company
Technology is leading global IT services company working with client
In the areas hat impact and redefine the core of there business since its inception into
the glibly
About the HCL
HCL leading global technology and IT enterprises computing two comprise listed in
India HCL is technology and info system the HCL divert rang of hardware and
software offering spine wide array of focused industry verticals
HCL TECHONOLOGY
The enterprises has the 30 year history . HCL technology is a relatively young
company form 15 year ago in 1998. During this periods HCL has built unique
Strengths application fir industry solution and package implementation
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HISTORY OF LENOVO
1981: IBM PCD introduces its first personal computer, the IBM PC
1984:
IBM PCD introduces its first portable computer, the IBM Portable PC,
weighing 30 pounds.
With an initial capital outlay of only RMB200,000,
(US$25,000) Lenovo’s founding chairman Liu Chuanzhi, together with 10 likeminded colleagues, launches the New Technology Developer Inc. (the predecessor of
theLegend Group) funded by the Chinese Academy of Sciences.
1986: IBM PCD announces its first laptop computer, the PC Convertible, weighing
12 pounds.
1987: IBM PCD announces the Personal System/2 personal computer. Legend
successfully rolls out the Legend Chinese-character card.
1988: Legend’s Chinese-character card receives the highest National ScienceTechnology Progress Award in China. Legend Hong Kong is established.
1989: IBM PCD announces the Personal System/2 personal computer.
1990: The very first Legend PC is launched in the market. Legend changes its role
from that of an agent for imported computer products into that of a producer and seller
of its own branded computer products. Legend PCs are ratified and accepted by the
China Torch Program.
1992: IBM PCD introduces ThinkPad, the industry’s first notebook with a 10.4 inch
color Thin Film Transistor (TFT) display and a Track Point (red ball) pointing device.
Legend pioneers the home PC concept and Legend 1 + 1 home PCs enter the Chinese
marketplace.
1993: Legend enters the Pentium era, producing China’s first "586" PC. Legend
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establishes 1+1 retail network.
1994: IBM PCD introduces the industry’s first notebook with integrated CD-ROM,
the ThinkPad 755CD.Legend is listed on the Hong Kong Stock Exchange. The Legend
PC business division is formally established.
1995: IBM PCD introduces the “butterfly” keyboard.IBM PCD
moves from Boca Raton, Florida, to Raleigh, North Carolina. Legend introduces the
first Legend-brand server.
1996: Legend becomes the market share leader in China for the first time. Legend
introduces the first Legend brand laptop.
1997: IBM PCD introduces the industry’s first notebook equipped with a DVDROM, the ThinkPad 770.Legend signs an Intellectual Property agreement with
Microsoft, the most valuable deal ever made in China at the time. Legend launches the
first multi-function laser printer.
1998: IBM PCD introduces the industry’s first Think Light, a small light that
illuminates the keyboard in low-light work environments, such as onboard an airplane.
The millionth Legend PC comes off the production line. Intel Chairman Andy Grove
attends the ceremony, and takes the PC for Intel’s museum collection. Legend
establishes the first Legend Shop.
1999: IBM PCD introduces the industry’s first mini-notebook, weighing under three
pounds, with standard ports and a keyboard that is 95 percent of full-size.IBM PCD
announces its exit from the retail business.IBM PCD introduces the industry’s first PC
with an embedded security chip.
Legend becomes the top PC vendor in the Asia-Pacific region and heads the Chinese
national Top 100Electronic Enterprises ranking. Legend launches pioneering Internet
PC, with its "one-touch-to-the-net" feature, which enables millions of Chinese PC
users to easily access the Internet.
2000: IBM PCD ships its 10-millionth ThinkPad notebook PC.Legend becomes a
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constituent stock of the Hang Seng Index - HK.Legend ranked in top 10 of world's
best managed PC venders.
2001: An IBM notebook with an embedded security chip becomes the industry’s
first notebook to be certified by the Trusted Computing Platform Alliance, an industry
body setting data security standards. Legend successfully spins off Digital China Co.
Ltd., which is separately listed on the Hong Kong Stock Exchange. Legend appoints
Yuanqing Yang President and CEO. Legend first introduces "digital home" concept
and launches accessories-enabling PC.
2002: IBM PCD introduces Image Ultra and Rapid Restore, the first automatic data
recovery technologies of their kind. IBM PCD announces desktop PC outsourcing pact
with Sanmina-SCI.Legend launches its first technological innovation convention,
“Legend World 2002,” which opens up Legend’s. “Technology Era”. Legend
introduces its visionary concept for the future of technological development and
applications, its Collaborating Applications project, as well as its strategies for
implementing Collaborating Applications.
Legend’s supercomputer, the Deep Comp 1800 makes its debut. It is China’s
first computer with 1,000 GFLOP (floating point operations per second) and China’s
fastest computer for civilian use, ranked 43rd in the Top 500 list of the world’s fastest
computers.
2003: IBM PCD introduces the industry’s first notebook with an extended battery life
of up to 11 hours.IBM PCD introduces its Think Centre desktop PC line.IBM PCD
introduces its Active Protection System, the industry’s first notebook with an airbag
for hard drive
and data protection in case the system is dropped. IBM PCD
ships its 20-millionth ThinkPad notebook PC. IBM PCD introduces its Think Centre
desktop PC line.
Legend announces the birth of its new "Lenovo" logo to prepare for its
expansion into the overseas market. Based on the collaborative application
technology, Lenovo initiates IGRS Working Group, in cooperation with afew large
companies and the Chinese Ministry of the Information Industry, to promote the
formation of theindustrial standard. Lenovo launches a Tech Road Show 2003
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nationwide to promote Lenovo's innovation. Lenovo successfully develops Deep
Comp 6800 in November 2003. It ranks 14th on the global list.
2004: IBM PCD introduces the Think Centre ultra small desktop PC, no larger than
a box of corn flakes. IBM PCD introduces the first notebook with an integrated
fingerprint reader. IBM PCD ships its 100-millionth PC (counting both desktop and
notebook computers). Lenovo becomes an Olympic worldwide partner. It is the first
Chinese company to become a computer technology equipment partner of the IOC.
Lenovo decides to develop the rural market by launching the "Yuanmeng" PC series
designed for township home users. Lenovo and IBM announce an agreement by
which Lenovo will acquire IBM’s Personal Computing Division, its global PC
(desktop and notebook computer) business. The acquisition forms a top-tier (thirdlargest) global PC leader.
2005: Lenovo completes the acquisition of IBM's Personal Computing Division,
making it a new international IT competitor and the third-largest personal computer
company in the world. Lenovo announces the closing of a US$350 million strategic
investment by three leading private equity firms: Texas Pacific Group, General
Atlantic LLC and New bridge Capital LLC.
Lenovo establishes a new Innovation
Center in Research Triangle Park, N.C., to enable customers, business partners,
solution providers and independent software vendors to collaborate on new personal
computing solutions.
Lenovo introduces the industry's thinnest, lightest and most secure Tablet PC,
the ThinkPad X41 Tablet. Lenovo introduces the first widescreen ThinkPad with
embedded wireless WAN, the ThinkPad Z60, available for the first time with a
titanium cover. Lenovo becomes the world's largest provider of biometric-enabled
PCs by selling its one-millionth PC with an integrated fingerprint reader. William J.
Amelio is appointed as CEO and President of Lenovo.
2006: Lenovo introduces the first dual-core ThinkPad notebook PCs, improving
productivity and extending battery life for up to 11 hours. Lenovo technology
flawlessly supports the 2006 Olympic Winter Games in Torino, Italy, supplying 5,000
desktop PCs, 350 servers and 1,000 notebook computers. Lenovo also hosts seven
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Internet. lounges for use by Olympic athletes and visitors.
The first Lenovo-branded products outside of China debut worldwide.
Researchers, scientists and product design teams from around the world combine
Lenovo's heritage in enterprise and consumer PC technology to design the Lenovo
3000 product line, which features new desktop and notebook models specifically
designed to provide worry-free computing to the small business market segment.
2007: The Beijing Organizing Committee for the Olympic Games selects a Lenovodesigned Olympic Torch as the winning design from among 300 entries. Named the
“Cloud of Promise,” the Lenovo-designed torch will travel the world at the front of the
global Olympic Torch Relay. Lenovo delivers a supercomputer for a Formula One
racing team that will provide eight teraflops of computing power. Lenovo introduces
first EPEAT Gold Monitor with new visuals portfolio.
2008: Lenovo enters the worldwide consumer PC market with new Idea brand.
Lenovo’s ThinkPad X300 is called “the best laptop ever” by Business Week
magazine. Lenovo becomes the first PC manufacturer to announce a client
virtualization platform. Lenovo provides a smooth, error-free performance at the
Beijing Olympic Games. The Lenovo solution – which included more than 30,000
pieces of equipment and nearly 600 Lenovo engineers – powered the largest sporting
event in history.
2009: Lenovo leads PC industry in using recycled material. Lenovo becomes senior
sponsor of Computing Equipment and System Operation Service for the World Expo
2010 in Shanghai .Lenovo debuts Enhanced Experience for Windows 7, delivering
significantly better performance for the new operating system .Lenovo sells its 1
millionth Idea Product.
2010: Lenovo achieves its highest ever worldwide market share and becomes the
world’s fastest growing major PC manufacturer.
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HISRORY OF HCL
History Of HCL
In 1976, [[Shiv Nadar, ArjunMalhotra, SubhashArora, Badam Kishore Kumar, T.V
Bharadwaj,&Arun Kumar H started Micro comp Limited. The focus of the company
was design and manufacturing of scientific calculators. The venture provided its
founders money to start a company that focused on manufacturing computers. The
company name "HCL" used to stand for "Hindustan Computer Limited" but now
HCL is the only one name that the company goes by. HCL received support from the
Uttar Pradesh government to set up manufacturing in Noida
In 1981, NIIT was to cater to the increasing demand in computer education. By early
2000s, Nadar divested his stake in this venture. HCL was also ranked as the 29th most
trusted brand in India by The Brand Trust Report in 2011.
HCL Info systems Ltd., a listed subsidiary of HCL, is an India-based hardware and
systems integrator with a focus on emerging markets. It has a presence in 170 cities
and 505 points of presence reaching 4000 towns throughout India and operations in
emerging markets including South Asia, Middle East & Africa. It has a strong
distribution network of 93,000 outlets in over 9,000 towns in India. Its manufacturing
facilities are based in Chennai, Pondicherryand Uttarakhand. It is headquartered at
Noida.
(Hindustan Computers Limited) is a leading global Technology and IT enterprise
whose range of services spans Product Engineering and Technology Development,
Application Services, BPO Services, Infrastructure Services, IT Hardware, Systems
Integration, and Distribution of Technology and Telecom products in India. The HCL
Enterprise comprises two companies listed in India: HCL Technologies and HCL Info
systems. HCL Technologies is the IT and BPO services arm focused on global
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markets, while HCL Info systems deals in the IT, Communication, Office Automation
Products & System Integration arm focused on the Indian market. Today, HCL has
45,000 employees of diverse nationalities, operating across 17 countries including 360
service centers in India. HCL has global partnerships with several leading Fortune
1000
firms,
including
several
IT
and
Technology
majors.
Shiv Nadar is the founder of HCL. He founded HCL in 1976 in a Delhi "barsaati". In
1978, HCL developed the first indigenous micro-computer at the same time as Apple
and 3 years before IBM's PC. In 1980, HCL introduced bit sliced, 16-bit processor
based micro-computer. In 1983, HCL Indigenously developed an RDBMS, a
Networking OS and a Client Server architecture, at the same time as global IT peers.
In 1986, HCL became the largest IT company in India. In 1988, HCL introduced fine
grained multi-processor Unix-3 years ahead of "Sun" and "HP". In 1991, HCL entered
into a joint venture Hewlett Packard and HCL-Hewlett Packard Ltd. was formed. The
joint developed multi-processor Unix for HP and heralded HCL's entry into contract
R&D. In 1997, HCL Info systems was formed. In the same year HCL ventured into
software services. In 1999, HCL Technologies Ltd issued an IPO and became a public
listed company. In 2001, HCL BPO was incorporated and HCL Info systems became
the largest hardware company. In 2002, software businesses of HCL Info systems and
HCL Technologies were merged. In 2005, HCL set up first Power PC architecture
design centre outside of IBM. In the same year HCL Info systems launched sub
Rs.10,000 PC. In 2006, HCL Info systems became the first company in India to
launch the New Generation of High Performance Server Platforms Powered by Intel
Dual - Core Xeon 5000 Processor. Today, HCL has a turnover of over US$4billion.
Integration, and Distribution of Technology and Telecom products in India. The HCL
Enterprise comprises two companies listed in India: HCL Technologies and HCL Info
systems. HCL Technologies is the IT and BPO services arm focused on global
markets, while HCL Info systems deals in the IT, Communication, Office Automation
Products & System Integration arm focused on the Indian market. Today, HCL has
45,000 employees of diverse nationalities, operating across 17 countries including 360
service centers in India. HCL has global partnerships with several leading Fortune
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1000
firms,
including
several
IT
and
Technology
majors.
Shiv Nadar is the founder of HCL. He founded HCL in 1976 in a Delhi "barsaati". In
1978, HCL developed the first indigenous micro-computer at the same time as Apple
and 3 years before IBM's PC. In 1980, HCL introduced bit sliced, 16-bit processor
based micro-computer. In 1983, HCL Indigenously developed an RDBMS, a
Networking OS and a Client Server architecture, at the same time as global IT peers.
In 1986, HCL became the largest IT company in India. In 1988, HCL introduced fine
grained multi-processor Unix-3 years ahead of "Sun" and "HP". In 1991, HCL entered
into a joint venture Hewlett Packard and HCL-Hewlett Packard Ltd. was formed. The
joint developed multi-processor Unix for HP and heralded HCL's entry into contract
R&D. In 1997, HCL Info systems was formed. In the same year HCL ventured into
software services. In 1999, HCL Technologies Ltd issued an IPO and became a public
listed company. In 2001, HCL BPO was incorporated and HCL Info systems became
the largest hardware company. In 2002, software businesses of HCL Info systems and
HCL Technologies were merged. In 2005, HCL set up first Power PC architecture
design centre outside of IBM. In the same year HCL Info systems launched sub
Rs.10,000 PC. In 2006, HCL Info systems became the first company in India to
launch the New Generation of High Performance Server Platforms Powered by Intel
Dual - Core Xeon 5000 Processor. Today, HCL has a turnover of over US$4billion.
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Major Achievements of HCL

Developed the first indigenous micro-computer in 1978.

Indigenously developed an RDBMS, a Networking OS and a Client Server
architecture in 1983.

In 1986, HCL becomes the largest IT company in India.

HCL introduced fine grained multi-processor Unix-3 years ahead of "Sun"
and "HP".
Vision and mission of Lenovo
Vision
Information on human vision aspects and visual consideration when using the
personal computer.
.
Mission

To help our business partners grow and be more profitable, while maximizing
value for our shareowners, by:

Broadening the reach of our business partners, connecting them with new
markets, technologies and solutions
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
Earning the respect and loyalty of our business partners through superior value
and service

Creating innovative ideas through bright, energetic, customer-focused and
talented people
We commit to these values to guide our decisions and our behaviLenovo strives to
be a new world company that makes award-winning PCs for our customers. We
operate as a company uninhibited by walls or organizational structures using
world sourcing to harness the power of innovation across our global team. We
design innovative and exciting products and services to meet our customers’ needs
VISION AND MISSION OF HCL
VISION
To maximize shareholder value though sustainable mining and value added product
MISSIOM

More than time ingress in are production in a decode

Continuous improvement in productivity and energy efficiency

To bring it at per with the best internationally

Acquiring and developing new resources copper domestically

To aridly follow framework for sustainable development of nine and insure
corporate social responsibility
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ORGANIZATION STRUCTURE LENOVO
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ORGANISATION STUCTURE OF HCL
Since its inception, HCL has been making significant contribution towards
upliftment of living conditions of the local people in the areas where it had
established its mines and production units - like providing drinking water,
social forestry, rural health camps, and vocational training for the local people
on a regular basis.
Forty years of sailing through various market trends – upwards and
downwards – the year 2007 saw HCL embracing a CSR map for socioeconomic development programs for adjoining mining areas.
An structure depends entirely on the objectives and the strategy chosen to achieve
them. In a centralized structure, the decision making power is concentrated in the top
layer of the management and tight control is exercised over departments and
divisions. In a decentralized structure, the decision making power is distributed and
the departments and divisions have varying
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
Lenovo’s commitment to social responsibility
Lenovo is committed to building exceptionally engineered PCs, helping
change the way people around the world use technology. Just as Lenovo is
dedicated to providing innovative technologies, we are equally devoted to
ensuring that our products, employees, sites and suppliers are following the
commitments we have made to socially responsible business practices.
Lenovo embraces the values of customer service, innovative and
entrepreneurial spirit, and integrity. We seek to integrate these core values into
every aspect of our business and into policies and procedures in areas of
quality and safety for products, employee welfare, managing a global supply
chain, ethical corporate behavior, social investments and environmental
affairs.


Lenovo is committed to building exceptionally engineered PCs, helping
change the way people around the world use technology. Just as Lenovo is
dedicated to providing innovative technologies, we are equally devoted to
ensuring that our products, employees, sites and suppliers are following the
commitments we have made to socially responsible business practices.
Lenovo embraces the values of customer service, innovative and
entrepreneurial spirit, and integrity. We seek to integrate these core values into
every aspect of our business and into policies and procedures in areas of
quality and safety for products, employee welfare, managing a global supply
chain, ethical corporate behavior, social investments and environmental
affairs. For detailed information about our commitment to sustainability, see
our sustainability reports.

Lenovo’s quality is linked to the value of our products. Both quality and safety
are important to us, and we continue to raise the bar by developing and
evaluating new safety initiatives. Lenovo’s global Quality Management
System, which has received ISO 9001 (International Organization for
Standardization) certification, ensures the continual delivery of design
improvements into Lenovo’s current and future products. Lenovo is focused
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on the safety of our products throughout the entire lifecycle, from
manufacturing, transportation and installation to use, service and disposal. We
strive to ensure that our products meet all applicable legal requirements and
voluntary safety and ergonomics practices to which the company subscribes
wherever our products are sold

Reducing our environmental impact

Lenovo is committed to environmental leadership in all of our business
activities from operations to product design and recycling solutions. Lenovo's
corporate policy on environmental affairs is supported by the company's
global environmental management system, which is key to our efforts to
achieve results consistent with environmental leadership and ensures the
company is vigilant in protecting the environment across all of our operations
worldwide


Global supply chain

Lenovo is committed to being a responsible and active corporate citizen,
consistently working to improve its business while contributing to the
development of society. The company embraces the values of customer
satisfaction, innovation, operational excellence and trustworthiness. Lenovo
seeks to integrate these core values into every aspect of its business, and into
policies and procedures in areas of quality and safety for products, employee
welfare, global supply chain, ethical corporate behavior, social investments
and environmental affairs. Lenovo has been a member of the Electronic
Industry Citizenship Coalition (EICC) since June 2006.


Focus on employee welfare

ur people are our greatest asset.
Lenovo
is
committed
to
providing a safe and healthy
working
environment.
We
equip employees with products
and equipment that are safe for
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use. We also focus on implementing and improving processes and controls for
preventing work-related accidents, injuries and illnesses.


Corporate Policy 3, “Responsibility for Employee Health and Safety”, focuses
on creating and maintaining a workplace that provides for the health and
safety of all employees and reinforces the importance Lenovo places on health
and safety at every location in which we do business.

Lenovo offers competitive compensation packages and abides by applicable
minimum wage requirements in every country and region where we operate.
Consequently, Lenovo is recognized as a leading employer around the world.

In 2007, Lenovo obtained OHSAS 18001 certification from Bureau VERITAS
at all global manufacturing locations. The OHS team conducts rigorous
corporate and internal audits to ensure compliance and continually drive
processes and program improvements

Maintaining high ethical standard

Lenovo is committed to the highest standards of integrity and responsibility
when working with all stakeholders. Lenovo provides guidance to its
employees on a wide range of ethical issues, such as reporting unlawful or
inappropriate conduct, respecting and protecting intellectual property, trading
in securities and complying with governmental relations.

Employees are required to report any evidence of fraud, unethical business
conduct, violation of laws, danger to health or safety or any other violation of
corporate policies.

Lenovo respects the intellectual property rights of other companies and
individuals, having helped lead the way in fighting piracy in China. In mid2005, the company began collaborating with Microsoft on an initiative to
promote the use and benefits of validly licensed Microsoft® software products
through new and innovative joint sales, marketing and training programs in
China. Lenovo was the first PC supplier to take this important step, and this
action compelled other market leaders in China to follow suit.
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
Lenovo’s commitment to social investments

Lenovo and our employees worldwide are committed to supporting the needs
of the communities where we live and do business. We focus on the areas
where we can make the greatest impact including initiatives and programs that
support education, our local communities, and disaster relief. We provide
assistance through cash contributions, equipment donations, and employee
volunteer hours. As a company, Lenovo annually commits 1% of our pre-tax
income to programs and initiatives that serve society.

HOE through Education


Education is the passport to our growth and economic prosperity. Lenovo is a
global industry leader in the education market and we are uniquely positioned
to make a sustainable difference through our support of education related
programs
and
initiatives.
Lenovo’s new Hope through Education initiative aims to advance,
enhance and extend education at all levels. We support education related
programs and initiatives through our industry leading products and
technologies, community investments and program sponsorships. We don’t
limit the scope of our education related social investments but rather we
consider each opportunity based on its own unique merits. Lenovo donates
equipment, provides cash contributions and lends our expertise to schools and
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related organizations across all global markets. Lenovo supports global
education investments in both K-12 and higher education.

Global disaster relief
Lenovo has a long-standing practice of assisting communities around the world
when disaster strikes. Lenovo and our employees are committed to helping those
less fortunate and to lend a helping hand to those who can no longer provide for
themselves.
During FY 2009/10, Lenovo and our employees supported various global
disaster relief efforts including relief efforts in Haiti, Chili and Taiwan. Lenovo’s
response to the January, 2010 Haiti earthquake included financial support for the
Medical Missionaries, equipment donations to the American Red Cross, and a
global employee charitable campaign with employee donations supporting the
American Red Cross. Lenovo employees worldwide donated over $60,000 USD
to the American Red Cross in support of the Haiti earthquake relief effort
CORPORATE SOCIAL RESPONSIBILITY (CSR) HCL
For HCL, CSR is an effort to reach out beyond copper-mining and “giving-back” to
the society, taking into consideration Company’s capabilities, and expectations of the
communities living in and around the areas of its operations. The objective of HCL is
to play a catalytic role in the socio-economic development in the region, where the
industry is located, aiming to create an enabling working environment for HCL, as
well as income generation opportunities for the community - for building an
empowered community for an overall sustainable growth and peaceful co-existence.
POLICY FRAMEWORK & OBJECTIVES
In conformity with the government directives, prevailing at the time of inception,
HCL had provided employment and other benefits to the eligible land oustees, aiming
at improving overall economic status of project affected people.
For the socio-economic development of the adjoining areas of existing Projects, HCL
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welcomes principles laid down by and the and embraces the social code, for
establishing and executing CSR Projects.
“We believe in the interdependence of the industry with the community for sustainable
growth. CSR is an approach to acknowledge core values of this interdependence. We strive
to achieve this by facilitating improvements in the quality of life and by supporting socioeconomic development of the regions where we operate.”
Since its inception, HCL has been making significant contribution towards upliftment of
living conditions of the local people in the areas where it had established its mines and
production units - like providing drinking water, social forestry, rural health camps, and
vocational training for the local people on a regular basis.
Forty years of sailing through various market trends – upwards and downwards – the year
2007 saw HCL embracing a CSR map for socio-economic development programs for
adjoining mining areas.
CORPORATE SOCIAL RESPONSIBILITY (CSR)
For HCL, CSR is an effort to reach out beyond copper-mining and “giving-back” to the
society, taking into consideration Company’s capabilities, and expectations of the
communities living in and around the areas of its operations. The objective of HCL is to
play a catalytic role in the socio-economic development in the region, where the industry is
located, aiming to create an enabling working environment for HCL, as well as income
generation opportunities for the community - for building an empowered community for an
overall sustainable growth and peaceful co-existence.
POLICY FRAMEWORK & OBJECTIVES
In conformity with the government directives, prevailing at the time of inception, HCL had
provided employment and other benefits to the eligible land oustees, aiming at improving
overall economic status of project affected people.
For the socio-economic development of the adjoining areas of existing Projects, HCL
welcomes principles laid down by UNGC and the MDGs, and embraces the CII social
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code, for establishing and executing CSR Projects.
OBJECTIVES:-
» To provide support for basic Health Care. Educate community on essential hygiene and
sanitation practices and generate awareness on health issues – specially focusing on
Immunization, RCH, HIV/AIDS.
» Women Empowerment with skills and experiences to access their rights, to improve
income, to meet their own and their families’ basic needs and to participate in the
development of their communities.
» Generate alternative employment means for the community through the Self-HelpGroups (SHGs), through improved management of existing resources, better access of
information and understanding of entrepreneurial technicalities to start new income
generation opportunities.
» To mobilize resources from among the rural youth that furthers development of the
villages. To empower adolescents with knowledge, capacity and skills to take control
of their health, hygiene and life-style.
» Enhance agricultural productivity with sustainable environment friendly practices
through capacity building and imparting trainings to farmers.
COMMUNITY DEVELOPMENT
For the initial stage, five villages from each of the three units were identified for rolling-off
CSR activities, focusing on health, general hygiene, sanitation, awareness generation &
formation of self-help-groups, and introduction of alternative farming techniques. With the
support of local NGOs and community participation the entry-point activities were carried
out since April 2008.
In Rajasthan, three villages were chosen from nearby areas of, while the other two were
selected from Chaowra, near KCC’s water-resourcing unit.
Four villages had been identified within a few kilometers distance from, in Madhya
Pradesh, while the remaining one was chosen from within underprivileged tribal
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communities on the outskirts of the forested lands.
Villages around ) in Jharkhand, are relatively more populated and accessible than those of
the other two units. As such, villages were chosen, so as to address a small sample of the
population mix around the township area, as well as that of remote tribal communities.
The initial activities had built up the necessary ground-work for implementing microfinance projects for the SHGs – towards creation of alternative employment activities and
resource formation. They are now being followed up by a comprehensive approach,
divided into phases.
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PRODUCTS OF LENOVO
AVAILABLE NOW
IdeaPad Z575
Choose from a spectrum of
covers*, get a spectrum of
capabilities.
Modern exterior finish creates 3D
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Extend your laptop’s life by
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HD webcam with 720p HD
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 Up
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Core processor
 Optional
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 Vibrant
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*Color availability varies by
region.
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PRODUCT HCL
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 Environment
Lenovo’s Environmental Commitment
Lenovo is committed to leadership in environmental affairs in all of its business
activities
by continuing to build upon its combined history of environmental achievement.
Lenovo follows applicable regulations around the globe and is committed to go
beyond regulatory requirements and continual improve its environmental
performance.
Lenovo has already implemented a number of voluntary programs, and is continually
evaluating potential opportunities to further reduce its environmental impact.
Lenovo has a proud history of environmental achievements, including the following:
• 2001-Lenovo China achieved ISO 14001 certification
.
• 2002 and 2003 – Lenovo’s desktop commercial PCs and desktop consumer PCs
awarded the supreme award for PC design, the “2002 Autumn Innovative PC
Award.” Among them, the Kaitian 6800 PC pioneered the PC miniaturization
design in China, with the use of plastics and hardware materials less than 50% of
those used in traditional PCs. After two years continuous promotion, this model
increased the market share of PCs with a small form factor from less than 2% to
20% in China, having dramatically reduced the raw materials consumption in the
PC industry.
• 2004 and 2005 - Lenovo China received “Green Product” award for desktop PC
from China Environmental Protection Foundation. Received “Green Innovation”
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award for Lenovo Innovation Center building.
• 2005 - All Lenovo’s commercial products met China’s energy savings targets;
• 2006-Lenovo China and Lenovo International (the former IBM PC Division)
realized the comprehensive integration of environmental management systems,
standards, and product specifications
.
• 2007- Lenovo introduced a complete line of notebook and desktop computers
complying with the latest US EPA ENERGY STAR requirements. Lenovo also
introduced its smallest, most energy efficient desktop to date, the A61e.
The Company’s
Reducing our environmental impact
Lenovo is committed to environmental leadership in all of our business activities from
operations to product design and recycling solutions. Lenovo's corporate policy on
environmental affairs is supported by the company's global environmental
management system, which is key to our efforts to achieve results consistent with
environmental leadership and ensures the company is vigilant in protecting the
environment across all of our operations worldwide.
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Lenovo’s Commitment to the Environment
Lenovo is committed to environmental leadership in all of our business activities from
operations to product design and recycling solutions.
Environmental responsibility is only one aspect of Lenovo’s overall sustainability
program. Sustainability for Lenovo means taking care of the long-term economic,
social and environmental health of our company and the communities in which we
operate. Lenovo is a global company and we demonstrate corporate social
responsibility everywhere we conduct business.
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Environmentally Responsible Products
Product environmental leadership is a fundamental component of Lenovo’s
environmental policy. This policy requires each of our product groups to develop,
manufacture, and market products that are energy efficient and that minimize their
impact on the environment.
Lenovo is an industry leader with respect to energy efficient products, the use of
environmentally preferred materials and green product packaging.
Lenovo offers end-of-life recycling and management programs for both business and
consumer customers.
As a global company, Lenovo offers programs in many countries around the world.
Specific offerings are tailed to your specific geographic location and business need.
Free product recycling is offered to consumers in some locations.
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 Believes in being direct in everything they do.
 Success is based on maintaining direct relationships built on trust.
 Winning Culture and comprehensive diversity initiatives create a corporate
environment based on meritocracy, personal achievement and equal access to
all available opportunities.
 Focus our internal efforts on cultivating and promoting best practices among
our global workforce in the areas of policy development, training, recruitment,
mentoring, development, advancement and culture change.
 Work/Life Effectiveness and career management programs enhance our ability
to retain and develop valuable team members and demonstrate our
commitment to the Lenovo Team.
 Lenovo sponsors a community of networking groups formed by employees
that help foster a more inclusive work environment, improve communication
among employees and enhance understanding of all employees about the value
of diversity.
 Our goal is to enable employees to maximize their contribution to the
company while also maintaining effectiveness between their work and
personal lives.
 We advocate flexibility in the workplace to empower employees, teams and
managers to hold discussions about both the needs of the business and each
employee's individual Work/Life Effectiveness goals, and then to construct a
plan for fulfilling both priorities.
 Lenovo is committed to developing our workforce and helping employees
achieve their personal and professional best. Through a Career Management
Program, we strive to develop, fully engage, and retain high-performing talent.
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Environmental record OF HCL
According to environmental organization Greenpeace 29% of HCL products are
currently free of toxic vinyl plastic (PVC) and brominates flame retardants (BFRs). In
March 2010, HCL launched its first notebook entirely free of PVC and BFRs.
Management's Approach & Plans Undertaken
a. Commitment to sustainable development
b. Environmental policy
c. Chemical policy based on Precautionary Principles
d. Environment Management System at HCL
e. HCL's drive for customer awareness and public reporting on environment
management processes
HCL believes that integrating sustainability issues within our core business would be
of strategic importance for attaining our vision of "creating tomorrow's enterprise
together". We believe that the three key areas of sustainability for HCL's future
success would require us to plan and act upon:
a. Taking a lead on managing environmental issues such as climate change and
e-waste
b. Bringing about innovation and technological changes
c. Attracting and retaining talent
HCL wishes to report in an incremental manner on key sustainability indicators
drawing inspiration from the GRI (Global Reporting Initiative) indicators as well as
from the core sustainability issues that it manages on a day to day basis integrated in
its
core
business
functions.
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HCL's environmental and chemical policies derived from its commitment to
sustainable development and its vision are geared to drive its environment
management program ensuring minimal impacts on the environment through its
products and operations. HCL strives to extend its internal duty of care for the
environment through the EPR (Extended Producer Responsibility) covering the
following ongoing initiatives:
a. HCL's E-Waste Management program
b. Internal waste Management program
c. HCL's initiative on RoHS compliance
d. HCL's initiative on phasing out of toxic chemicals
e. HCL's initiative on increased use of recycled materials
f. HCL's Pan India support services
g. Customer awareness programs on EMS
HCL Supports the Company's Financial Responsibility for End of Life Product
Management and offers its customers recycling options. HCL offers corporate clients
up-gradations and replacement options for its product range. HCL supports the need
to have an EPR/IPR policy framework for our country over a period of time and
believes that a comprehensive legislation on these is the need of the hour as enshrined
in the Draft Guidelines for Environmentally sound management of e-waste (by the
Central Pollution Control Board and the Ministry of Environment and Forest,
Government of India)
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LENOVO
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ACHIEVEMENT
I.
Participated in third interpretational trade fair &conference 2009 it was
great platform to show the product.
II.
III.
CRY & Lenovo joined lands during the festive season in 2006.
Lenovo has also provided I.T. services for the winter dympic games
.
.Major Achievements of HCL

Developed the first indigenous micro-computer in 1978.

Indigenously developed an RDBMS, a Networking OS and a Client Server
architecture in 1983.

In 1986, HCL becomes the largest IT company in India.

HCL introduced fine grained multi-processor Unix-3 years ahead of "Sun"
and "HP".

. Awards & Recognition
The Brand Trust Report, an Indian Study, in 2011 ranked HCL as the 29th most
trusted brand in India.
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FUNCTIONAL AREAS

HUMAN RESOURCE MANAGEMENT

As a strategy approach to HRM, strategy human resource (SHRM) has been
.
proved to influence company performance and company strategy by recent
empirical evidence.

First, Lenovo provides additional payments based on each individual
employee's years of service with the Company. HRM consists of two
approaches in Human resource management (HRM) is a way of employment
management which can create sustainable competitive advantage and add term
of style:

Hard approaches

Soft approaches

Compare with personal management, HRM not only identifies the hard, which
roots in the manpower planning approach, but also considers the Soft which
focuses on human relation and high commitment

Second, the amount of company match is based on Lenovo's performance and
its achievement of certain financial goals.

Furthermore, it can develop strategy to get the systemic change, Owning to
the rapid environmental change, especially globalization, it is more reasonable
and necessary to analyze international SHRM and comparative SHRM

Lenovo Establishes Supplemental Retirement Plan for China Employees on
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July 5 2006.

At a press conference held in Beijing, Lenovo Group announced the
establishment of a supplemental retirement plan for its employees in China.

Lenovo is the first Chinese company to register its corporate pension program
with China's Ministry of Labor & Social Security and one of the first in
China's IT industry to establish a corporate pension program for its employees.

When Lenovo do the human resource management, they should pay attention
to the screening and selection criteria that will be used to select staffs .

They also should take care of the training and development for the staffs, how
to identify the compensation packages and the labor relation also connect
tightly to Lenovo and in a word, the human resource management is vital for
Lenovo.

Lenovo has selected corporate pension service providers .

Lenovo will do special examination for the staffs, then, the vocational interest
test and the test of analysis and logic will be conducted.

They may will select these potential candidates through internal recruiting
resource which mainly are made up of Re-recruiting employee, Promotions
and transfer.

External recruiting resource which include employment agencies and hunts,
college and university recruiting and others and internet recruiting which can
cover employment website, job boards and professional website,
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
All this work should be based on the factors of time, cost and which types of
candidates Lenovo .

Lenovo will use some specific criteria to assess the ability of the candidates
such as the ability to adapt to change which contain the ability to adapt to
climate change in geographical and the changing policy of relevant provisions,
language skills which include the ability to use expressions and speech ability
as well as others, and the level of education, age, and health and so on

. For example, Lenovo has a strict criterion for their staffs, such as Honesty,
responsibility, collaborative and collective.

. The average salary structure includes

: basic salary, taxation: home or local, allowance: cost of living, relocation,
additional benefits: health insurance, housing, pension and others.

For example, in order to adapt to the market environment and promote the
development of Lenovo. Lenovo establish a good welfare system

Lenovo will specify the pay according to the contribution that you bring for
the company and your value in the company,

The assessment method of Lenovo is adopted the position of the world famous
enterprise resource group Corporate Resources Group. It mainly includes pay
for position, pay for person, and pay for performance .

HR questionnaires are generally designed as pre-interview questionnaires to
help in short-listing the candidates for particular jobs.

Lenovo uses following set of questionnaire while choosing their employees
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Employee Name_______________________ Dept_______________
No.____________
Q1. How would you define your work?
______________________________
______________________________
Q2. What would you describe as the most challenging thing in your job?
______________________________
Q3. What is the most enjoyable part of your work?
______________________________
Q4. How would you rate your team working skills?
?Excellent ?Average ?Below average
Q5. How do you handle pressure at work?
______________________________
Q6. Is there anything that you think the management of the organization can do to
help you handle work-related stress better?
____________________________
Q7. How would you rate employee motivation in this company?
?Above average ?average ?below average
Q8. What would you like the management to improve on in order motivate employees
in the organization?
______________________________
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Q9. What is your mode of working?
?At my own pace just as I meet targets
?Within set times and deadlines
?In a group
?Other (specify) ____________
Q10. Give your honest opinion about employee treatment
HCL HUMAN RESOURCES MANAGMENT
»
Women Empowerment with skills and experiences to access their rights, to
improve income, to meet their own and their families’ basic needs and to participate
in the development of their communities.
»
Generate alternative employment means for the community through the SelfHelp-Groups (SHGs), through improved management of existing resources, better
access of information and understanding of entrepreneurial technicalities to start
new income generation opportunities.
»
To mobilize resources from among the rural youth that furthers development of the
villages. To empower adolescents with knowledge, capacity and skills to take
control of their health, hygiene and life-style.
»
Enhance agricultural productivity with sustainable environment friendly practices
through capacity building and imparting trainings to farmers.
COMMUNITY DEVELOPMENT
For the initial stage, five villages from each of the three units were identified for rollingoff CSR activities, focusing on health, general hygiene, sanitation, awareness generation
& formation of self-help-groups, and introduction of alternative farming techniques. With
the support of local NGOs and community participation the entry-point activities were
carried out since April 2008.
Page 55
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In Rajasthan, three villages were chosen from nearby areas of, while the other two were
selected from Chaowra, near KCC’s water-resourcing unit.
Four villages had been identified within a few kilometers distance from
in Madhya Pradesh, while the remaining one was chosen from within underprivileged
tribal communities on the outskirts of the forested lands.
Villages around in Jharkhand, are relatively more populated and accessible than those
of the other two units. As such, villages were chosen, so as to address a small sample of
the population mix around the township area, as well as that of remote tribal
communities.
The initial activities had built up the necessary ground-work for implementing microfinance projects for the SHGs – towards creation of alternative employment activities and
resource formation. They are now being followed up by a comprehensive approach,
divided into phases.
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Marketing management LENOVO
Marketing can be defined as a way of identifying and satisfying consumer needs in
such a way as to achieve the organizations objectives for profitability, survival or
growth.
It is crucial for any technology product to be acknowledged as a brand that is relevant
to the consumers. Further, to build a consumer brand it’s important to be relevant to
the youth market. One key target we are reaching out to is the youth who are the
people with the ‘DO’ mindset to achieve something. We are the first PC player in
India to make this decisive move of focusing on the 18-24 age group… Increasing the
brand appeal is a key focus area for Lenovo India in FY12. We aim to build a strong
emotional appeal and get closer to our customers. Hence, we aim at further up the
ante in marketing for greater brand awareness and preference.
A market segment is a proportion of the total market that can be described as
homogeneous. Meaning the people in the segment are similar to each other in their
attitudes about certain variables. Due to this similarity, they are likely to respond in
the same way to a marketing strategy i.e. have similar feelings about the marketing
mix (consisting of the product, price, place and promotion). How to identify these
attractive market segments is attributable to the research and analysis of markets and
customers. When beginning to investigate your markets and customers you must
examine trends in market share, product demand, buying patterns, customer needs and
perceptions, demographics, and customer satisfaction. By doing this hopefully
questions such as: ‘who would buy the product and why?’ and ‘how are buying
patterns changing and why?’ would be answered, along with many others. Gathering
data about
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Marketing management HCL
A market segment is a proportion of the total market that can be described as
homogeneous. Meaning the people in the segment are similar to each other in their
attitudes about certain variables. Due to this similarity, they are likely to respond in
the same way to a marketing strategy i.e. have similar feelings about the marketing
mix (consisting of the product, price, place and promotion). How to identify these
attractive market segments is attributable to the research and analysis of markets and
customers. When beginning to investigate your markets and customers you must
examine trends in market share, product demand, buying patterns, customer needs and
perceptions, demographics, and customer satisfaction. By doing this hopefully
questions such as: ‘who would buy the product and why?’ and ‘how are buying
patterns changing and why?’ would be answered, along with many others. Gathering
data about
MARKETING AND SELLING STRATEGI
Now days every companies playing strategies so as to attract
customers and increase revenues and also customer base.
Pent-up demand, attractive price points and economic stability
propelled PC growth. PCs are acting as entertainment centers
with TV functionality, supported by the digital sound
experience and large screen displays.
At present in the market many of telecom companies are
running their business. They introduce their product forcibly,
in this way HCL Info system Ltd. Differentiate itself with their
successful marketing strategy. HCL Infosys
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FINANCIAL MANAGEMENT
Balance sheet
Jun ' 11 Jun ' 10 Jun ' 09 Jun ' 08 Jun ' 07
Sources of funds
Owner's fund
Equity share capital
Share application money
Preference share capital
Reserves & surplus
137.74 135.76 134.05 133.27 132.74
1.00
2.01
0.47
1.71
5,720.41 4,798.09 3,353.72 3,079.85 3,292.28
Loan funds
Secured loans
Unsecured loans
Total
1,029.87 1,030.51 123.81 25.24
40.77
0.29
366.88 389.92 0.09
0.12
6,889.31 6,333.25 4,001.97 3,240.16 3,465.91
Uses of funds
Fixed assets
Gross block
Less : revaluation reserve
Less : accumulated
depreciation
Net block
Capital work-in-progress
Investments
Net current assets
Current assets, loans &
advances
Less : current liabilities &
provisions
Total net current assets
Miscellaneous expenses
not written
Total
2,880.57 2,293.37 1,957.86 1,599.61 1,332.67
1,584.64 1,349.54 1,100.88 874.32
1,295.93 943.83 856.98
568.73 477.20 417.56
2,653.27 2,233.20 562.75
662.58
725.29 670.09
419.03 212.86
1,797.34 1,988.86
4,552.64 4,836.63 4,760.07 2,850.89 2,027.86
2,181.26 2,157.61 2,595.39 2,552.39 1,433.76
2,371.38 2,679.02 2,164.68 298.50
594.10
-
-
-
-
-
6,889.31 6,333.25 4,001.97 3,240.16 3,465.91
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Questionnaire
Date:-
/ /
Name:----------------------------------------------Address:---------------------------------------------
Q. 1. Which T.V. you like to use?
1HCL
2LENOVO
3DELL
4SAMSUNG
Name
No. of respondents
Percentage(%)
HCL
4
20
LENOVO
5
35
Dell
6
25
SAMSUNG
4
20
TOTAL
20
100
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Sales
HCL
LENOVO
20%
DELL
SAMSUM
20%
25%
35%
INTERPRETETION
20% PEOPLE use in HCL laptop and 35%people use in LENOVO
and 25% people use in SAMSUNG
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2why you choose this laptop?
1Price
2services
3quality 4durability
Name
No. of respondents
Percentage(%)
PRICE
6
30
SERVICES
4
20
QUALITY
7
35
DURABILITY
3
15
TOTAL
20
100
DURABILITY
15%
Sales
QUALITY
35%
SERCIVES
20%
PRICES
30%
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INTERPRETETION
In15% people give preference in durability
Quality 35%and prices 30%
3can you handle laptop well known manner?
Sales
YES
NO
10%
90%
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4which models you have like?
1`1HCL
2LENOVO
3DELL
4SAMSUNG
Name
No. of respondents
Percentage(%)
HCL
4
20
LENOVO
5
35
Dell
6
25
SAMSUNG
4
20
TOTAL
20
100
Sales
HCL
LENOVO
20%
DELL
SAMSUM
20%
25%
35%
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are you Satisfied for service?
1Yes 2. No.
NO
10%
Sales
YES
90%
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6 Think for change this laptop?
1Yes 2. No.
Sales
NO
40%
YES
60%
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learning
Every employee as a familiar in their employees.
Maximum facilities & incentives provide to their employees.
Customer needs & concern have priority over internal needs & intest in our decision
& behavior.
We have a passion to serve competitiveness. In serving customers
&colleagues.
The spirit of learning innovation & creativity will always be recognized &awarded at
all level of our company.

I known the more information of HCL& LENOVO laptop

I known the company financial position

Study of functional area

and its support to develop my personality
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FINDINGS
In the market series of Aurangabad region 1 found that--I.
II.
In Aurangabad region Lenovo laptop is more sale than other
In Aurangabad region they have some competitor, in that
region the co. executives are not provides promotion facilities.
III.
In Aurangabad region there is big market of Lenovo w. but,
co. have only one marketing executive.
SUGGESTIONS
I.
After gone through research I founds that the co. needs to improvement for certain
area like making co. has to increase their mkt.ing executives as well as sales
executives for Aurangabad region.
II.
In Aurangabad region promotion activities will be increased
Company has to increase the promotion activities for respective regions
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CONCLUTION
Understanding of the consumer behavior is very essential for
formulation of effective marketing strategy
Consumer behavior is influenced by cultural social personal and
psychological characteristics
The major buyers responses are production choice brand choice ;dear
choice purchase among
Consumer behavior various from product to product and customer to
customer.
Bibliography
 WWW,HCL.COM
 WWW.lenovo .com
 Research methodology book
 Vikipediya
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