Definition of Internet shopping -Access to shops and stores on the Internet, a user visiting an online shopping mall. -Online shopping, cyber shopping, e-shopping are similar concepts. -unlike traditional commerce, computers have access to a huge electronic means of buying and selling of goods. The advent of Internet shopping -Internetbased dissemination of cyber space. ⇨ Resulting in the formation of a cyber market. -The spread of personal computers. -The development of the Internet due to the increasing number of users. Status - Look at the recent increase in Internet usage, in the past Two years 1.5 million new Internet home page created the world, Of these, about 10,000 deal with economic activity. -Korea's Internet trading market will be 20 trillion . -However, it is not possible to visually inspect jewelry, watches, accessories, etc. The main customers shopping on the Internet - The main customers for Internet shopping are highly educated young women. -According to the report, 'Domestic online shopping market forecast and analysis' using the Internet term long, low age, women, with higher levels of education showed a high probability of Internet shopping. - 200 to 300 monthly income for a capacity of consumers shopping on the Internet was the most popular as constituting. *Buyers -Time and space is not limited. -Shopping cart option. -Product selection is easy. -Unlike regular mail-order interactions are possible. -The price is cheaper. -Items are available now. -Internet shopping is always open. *Seller -Cheap Cost-effective exhibition, advertising. -Under any circumstances, be sold. -Automatic analysis of the form of purchase: sales strategy facilitates -Product exhibition space is infinite. The disadvantage of internet shopping -The possibility of false advertising, product quality checking is difficult. -Standard terms and conditions that do not cover the consumer's damages due to the mall -Difficult decisions due to too many items -Consumer waste and encourage impulse buying -Difficulties in exchanging -If you have poor quality of products. -There is a risk of information leakage. Development Direction -If sellers want to sell the items, Deals on Internet sites reveal the product and the actual product should match. -How to navigate the product simply and clearly how easy it is to be delivered to consumers. -Personal information disclosure, such as credit card theft, peace of mind to be able to make electronic commerce more factors are warranted