JEFF HENRY
Bend, OR 97701
210.347.3927
EXECUTIVE MANAGEMENT, OPS, CMO, SALES, PRODUCT AND BUSINESS DEVELOPMENT
Cable Television, Wireless, High Speed Internet, Digital Voice, Platforms, Content, Technology, BSS/OSS
Results-oriented operations, product marketing and development Senior Executive in the Cable,
Broadband, Wireless and Telecommunications industry. Reputation for creating successful partnerships,
product lines and platforms, effectively launching them into the marketplace, and targeting new markets
with decisive go-to-market strategies. Creative problem-solver with demonstrated talent for providing
critical insight into future business, technology and consumer trends, as well as capitalizing on the
utilization of cutting-edge technology that delivers exceptional results. Unwavering commitment to
perform at the highest level of professional excellence. Competitive Specialist, Innovator and Thought
Leader. Significant industry expertise in Connected In-Home Platforms, Wi-Fi, Digital Video, Broadband, VoIP,
Content, VOD, Wireless – Mobile and Fixed RF Communications and Applications. High Volume Subscription
Revenue Service Creation and Growth. Marketing Strategy – Sales, Communications, Governmental and
Public Relations. Proven ability to drive results and consensus amongst Cable Operators and Technology
Vendors. CableLabs, CTAM, NCTA, SCTE, NCTC.
Areas of Expertise:
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Product Development
Management
Brand Marketing
Sales Management
Sales Channel Development
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Wireless Broadband
Turn Arounds/Org Dev
Programming / Packaging
Competitive Response
Pricing / Bundling
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Strategic Alliances
Marketing Communications
Product Strategy
Competitive Analysis
Strategic Marketing
CAREER HIGHLIGHTS
P&L responsibility for $2.5B in revenues for a leading cable company in the U.S. (Time Warner Cable).
Responsibility for leading product, marketing and sales operations that served 2.2 M customers. Managed
a $140M expense budget associated with marketing and communications, product development, content and
sales. Supervised a staff of 600+ sales, marketing and communications, programming and product
development professionals for a Fortune 50 North American Cable Operator (MSO).
Created and negotiated the first major CE retail partnerships in the cable industry (Best Buy and Circuit
City, Computer and CE manufactures and online partners). Led first modern era Hybrid Fiber Rebuilds.
Led the development of the Go2Broadband Ecommerce platform in conjunction with CableLabs to support
retail partnerships and online sales of CE Devices, voice, video and data services, which resulted in over 100
third party technology, retail and online partnerships. Built the first functional prototypes.
Ran the field trials, which led to the final development and deployments of TWC’s DVR service.
Worked on the CableLabs team that developed and established the “CableHome” networking standards and
with NetGear, Scientific Atlanta (CISCO – Airespace), 2Wire, Linksys and other CE Partners on the first
product certifications and deployments in North America. OpenCable – Tru2Way.
Developed the CableHome Networking (Connected Home) product, business, marketing and support
model and deployed in 19 states for TWC. Worked with the AOLTV team on integration into digitalcable settops.
Developed, architected and launched the Road Runner “Wi-Fi” SpeedZone wide area enterprise grade
wireless business for Time Warner Cable creating a seamless experience for wired and wireless users.
Initial deployments of the “Pivot” wireless product.
Worked on the integration of Go2Broadband with AOL’s marketing and provisioning platform to support
and fulfill AOL Broadband services.
Worked on the initial deployments of DVR, StartOver, Digital Video, HDTV, VOD, Digital Voice, Home
Networking, Wireless Broadband “Wi-Fi”, “PIVOT” – Sprint Wireless, Commercial and Residential
Services. Sales Pursuit team Amdocs BC&S, Sales, Product and Business Development ShowSeeker,
Cable Business, Road Maps, and Product Development (Cable and Wireless 4G LTE) NETGEAR Inc.
PROFESSIONAL EXPERIENCE
What’s Next Strategic Innovation
2011 –>
Managing Partner (2011-Present)
Consulting, Customer Service, Strategic Management, Pre-Sales, Sales, Sales Management, Sales
Operations, Sales Support, Technical Support, Technology, Product, Marketing, Executive Ondemand
Market-based Growth Strategy - Strategic Planning, Innovation and Business Development - Technology
Assessments, Consulting for Institutional Investors and VC’s - Business Modeling - Account Management Marketing Optimization, BSS/OSS, Corporate Development and Planning - RFP Response – Blue Ocean
Strategy - Leadership - Marketing - Sales - Sales Culture - Product Strategy and Roadmaps. Recent work
includes the Amdocs' (a global IT platform supplier) CES platform (BSS/OSS) as well as their cloud based
connected home platform and media hub strategy for their Broadband, Cable and Satellite division. SAS
product creation, licensing and launch for ShowSeekerRS at NCTA Boston. Strategic Planning, Business
and Product Development for NETGEAR Inc. Executive On Demand.
Join me on Linkedin>http://www.linkedin.com/in/jefflhenry More than 2,500 Industry Connections.
Time Warner Cable
1989 – 2011
RVP of Marketing and Sales – Division President (2006 – 2011)
CMO Time Warner Cable Texas (Austin, Dallas, Houston, San Antonio, Southwest Border Corridor) for
Commercial and Residential Services - $2.5 b annual revenues
 Go-to-market strategy, specifically with product, placement, price, and promotion. marketing strategy,
marketing optimization, ROI, and marketing & sales integration. Sales channel strategy and
integration, sales channel effectiveness (partner, direct, DRTV inside sales, retail, web). Relationship
marketing programs design for acquisition, retention, and loyalty growth. Product development and
integration to build competitive advantage – all platforms. Relationships with content developers,
technology vendors, cable programmers, marketing communications, public and governmental
relations and broadcasters.
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Defined the Global strategy as it related to the deployment and marketing of products, the development of
sales and distribution channels, branding, promotional programs, as well as research and analysis. SMB,
Residential, Hospitality, MDU, State and Local Gov, Retail, Enterprise, SFU, Direct, Indirect and Online.
Developed segment level strategies for products, acquisition, retention, upsell and cross-sell within the region.
Established regional product line goals for sales and profitability and worked with the local division marketing
and product teams to establish appropriate plans and budgets.
Led the development of pricing guidelines that were both competitive and responsive to the overall financial
goals for the company. Content acquisition and partnerships with Television Broadcasters and Programmers.
Ensured faultless execution at the local level, especially when it came to communication and analysis of
competitive and consumer intelligence – Product deployments, Installation and support.
Established region specific product, pricing, packaging and bundling guidelines.
Led Competitive Response and Strategy vs. U-verse (at&t), FiOS (Verizon), DirecTV, Dish Network, Fiber
Overbuilders and Ilecs. “Operation WarpSpeed”. Division President Operations Central Texas – Austin
Division.
V.P. of Marketing, Sales & Product Development (2003 – 2006)
Commercial and Residential Services - $500 m annual revenues
 Led Competitive Response and Strategy vs. U-verse, DirecTV, Dish Network, Fiber Overbuilders and Ilecs.
 Oversee products, brand marketing, creative services and promotion/advertising and sales strategy
within the Division.
 Coordinated directly with global vendors to customize the products, promotions and imagery used to
drive the business, its product lines, and consumer facing offers/bundles. (Omnicom, Ogilvy &
Mather)
 Responsible for Division media buying and planning, as well Division needs for creative execution for
collateral materials for DM, TV production, web, etc. to support new and existing products.
 Developed, negotiated and maintained Division product and retail partnerships, as well as managed and
monitored plans for the sales channels and strategic partnerships, including the execution of global
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partnerships for new product deployments and Development. Total Digital Home, RR SpeedZones (Wide
Area WiFi), Interactive Television and Advanced VOD offerings. To create strategic and long term
competitive advantage.
Set strategy for all sales channels throughout the Division and established benchmarks and
performance goals for local and Division inbound sales, outbound, online, direct sales and DRTV.
Developed marketing support, communications and training materials for sales channels and sharing of best
practices with Time Warner Cable operating units for new product deployments and competitive response.
Built product and marketing plans for new segment growth (e.g., Total Digital Home and WiFi and other new
products) and shared best practices amongst operating divisions.
V.P. of Product Development and Strategic Planning (1999 – 2003)
Strategic Planning, Business/Product Development North America
 Identified, secured and managed product partnerships and alliances, marketing segments (product, channel,
price combinations), and developed strategic product integration, bundling and migration strategies for Voice,
Video, Wireless and Data Services. Responsible for development of third party channels, technology vendors
and ongoing relationships. Alpha, Beta and Initial Prototype Development and Deployments.
 Delivered nationwide product bundling and migration goals and developed/managed beta tests and field trials.
Strategic product and technology assessments.
 Approved the nationwide product development budgets and strategic plans, as well as mix allocation and long
term planning working both internally and with external vendor/partners. Vendor selection and RFP’s
 Established and delivered nationwide product sales and profitability goals for new products.
 Developed nationwide / regional specific positioning and pricing for segments and bundles.
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Created business models/budgets and analysis of technology and new products for setting priorities and
deployment plans. Strategic assessment, planning and consumer research. Managed national deployments
and trials. Responsible for development and integration of Total Digital Home, Timewarnercable.com, Road
Runner SpeedZones, DVR and Go2Broadband. (G2B was created to capture sales driven by direct
response, third party and retail tactics amongst cable operators in North America)
Paragon Cable (Time Warner Entertainment Partnership)
V.P. of Marketing and Sales - Oregon
1989 – 1999
Commercial and Residential Services Houston Industries/Time Warner Cable Portland, OR
 Ran one of the most advanced two-way interactive cable operations in the industry with over 100,000 users
and advanced standalone VOD network operations center.
 Created an innovative marketing and operations tactic, which resulted in significant growth using
instant installations supported by saturation level media exposure (DRTV).
 Managed a dedicated commercial I-net, which supported banking, retail, local governmental and
manufacturing clients. SMB and Enterprise.
 Implemented an added value partnership with GTE Wireless and Dominoes Pizza
 Sports marketing and production partnership offering exclusive live VOD NBA games known as “Blazer
Cable” one of the first in the industry and offered as a season package or individual games.
Cox Cable / Communications
Director of Marketing and Sales
1983 – 1989
Commercial and Residential services Western Region/Central Georgia
 Led one of the first modern era cable rebuilds and products relaunches including vendor selections.
 Combined central Georgia cable operations in to one regional company.
 Created Cox Satellite Services.
 Successfully defended business against a local overbuilder.
 Created the “Gateway” concept and trial, which utilized an alacarte model for content delivery.
EDUCATION
B.S. Degree, University of Oregon
Advanced Sciences – Minor in Marketing (consumer behavior).
JEFF HENRY
ADDITIONAL CAREER HIGHLIGHTS
Executive V.P. of Marketing and Sales, Time Warner Cable – Division President (2006 – 2011)
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Created single regional organization out of 4 separate companies. Grew CF more than 20% compounded.
Centralized operations first regionally and then nationally.
Successfully turned-around Dallas operation after acquisition from Comcast.
Effective competitive response and growth vs. Verizon FiOS and AT&T U-verse.
Developed Multi-Cultural Hispanic business model and offerings for TWC.
Repriced and packaged all product offerings, optimized channel line-ups, product offerings and Platforms –
including launching “Price Lock Guarantees.”
Innovative business and sales model and partnership targeting home builders and multi-family properties.
Highest VOD revenue per customer in TWC, Highest Triple Play penetration, Highest Digital Voice
penetration and second highest Revenue per Customer in TWC.
Initial deployment of “Pivot” wireless product and bundles in Central Texas.
Grew cash flow in the most competitive and low-income environments.
Consistently achieved 100% - 150% of goal. Led product performance within Time Warner Cable
V.P. of Marketing Sales & Product Development, Time Warner Cable (2003 – 2006)
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Grew cash flow from $70 to $240m in a majority Hispanic market.
Built a most successful marketing partnership with Manu Ginobili - San Antonio Spurs point guard, NBA
Champion and Olympic Gold Medal Winner – 2 time Masters Golf Champion Ben Crenshaw.
Most successful roll outs of DVR, HSD, HDTV, WiFi, Home Networking, Digital Voice, StartOver and Triple
Play Bundles, Interactive Television – Building competitive advantage and significant growth.
Developed and deployed an innovative regional event and retail strategy.
Built an internal sales organization that consistently and significantly led TWC in results while maintaining one
of the best expense vs. revenue ratios within TWC.
Consistently achieving 150% - 200% of goal.
Developed and launched the Road Runner SpeedZone wide area wireless business creating a seamless
experience for wired and wireless users. Technology and Vendor Assessments – System Architecture
Created a retail product catalog, which supported VOD content, upgrade migrations, new products,
advertising and third party partnerships. All Direct Response.
Operation “WarpSpeed” the initial competitive response to at&t U-verse – held their growth to 3%.
Competitive response to Grande Communications which launched the first cable triple play in the cable
industry as an overbuild in Central Texas.
V.P. of Product Development and Strategic Planning, Time Warner Cable (1999 – 2003)
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Created and negotiated the first major CE retail partnerships in the cable industry (Best Buy, Walmart,
RadioShack and Circuit City, Computer and CE manufactures and Online partners).
Led the development of the Go2Broadband and RR SpeedZone platforms in conjunction with
CableLabs to support retail partnership and online sales of voice, video and data services, which
resulted in over 50 third party retail and online relationships. Built the first functional prototypes.
Worked on the integration of Go2Broadband with AOL’s marketing and provisioning platform to
support and fulfill AOL Broadband services. Realtime Direct Response and Provisioning
Led the development of Timewarnercable.com and integrated into local cable operational systems.
Ran the field trials, which led to the final development and deployments of TWC’s DVR service.
Worked on the CableLabs team that developed and established the “CableHome” networking standards and
with NetGear on the first product certifications and deployments in North America.
Developed the CableHome Networking business, standards, marketing and support model and deployed in
19 markets for TWC. Team included North American CableLabs MSO Members - Standards.
Worked with the AOLTV team on integration into digital cable set-tops.
Worked with Nielsen on viewership measurement on Digital Set-top DVR. Integrated into media
effectiveness models.
Vendor Selection, Management, Strategic Technology Assessments, Product Testing and Certifications.
Sales Engineering Motorola – RF Group
Telecom Systems, Inc GSM
Funded Internet Start up – CEO and Board Member Alveus Internet
Executive Management
--20 + years experience with a fortune 50 service provider company in advertising, sales, marketing, operations, general
management, retail, technology and product development
Product Development
-- from research, concept, platform architecture and design through to successful launch and cashflow
Product Management & Marketing
-- lifecycle and P&L for high growth services; platforms, standards, interactive, mass & targeted campaigns
Innovation & Strategy
-- successful ideation, rapid prototyping, piloting, and strategic planning, competitive analysis and assessments.
Inspirational Team Leadership
-- building & managing high performance teams
Business Development
-- negotiation, driving and executing successful partnerships and alliances - globally
Sales and Channel Development
-- partner, direct, inside sales, retail, web
Market-based Growth Strategy, Strategic Planning, Innovation and Business Development, Technology
Assessments. Leadership, Marketing and Sales, Sales Culture, Product Strategy and Management.
Consulting Services – What’s Next Strategic Innovation:
What’s Next Strategic Innovation assists its clients by helping to add value and facilitate innovation
through a unique spectrum of management consulting services:
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Marketing Optimization and Sales Channel Development
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Strategic Alliances / Executive Introductions
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Product Development Life Cycle Consulting - Launches
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Business, Technology and Product Assessments
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Consumer Research – Competitive Advantage and Value Proposition Development
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Vendor/Supplier Management Programs
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Business Process Management and Customer Relationship Management
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Process & Innovation Performance
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Service Provider Strategy Development (Cable TV, Digital Video, High Speed Internet, Digital
Voice, Wireless, Platforms, Connected Home, BSS/OSS Support, Technology, Consumer
Products, Ecommerce, Social Media)
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Social Media – Ecommerce – Digital Media
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Guest Speaker
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Board Member Advisory
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Advisor to Investment Portfolio Managers