1. Natalie notices that audience members are talking to others during her speech. In order to regain
their attention, she should
A.
B.
C.
D.
tell a joke.
ask the audience a question.
increase her speaking energy.
tell a story.
2. Abby is participating in a psychological audience analysis for an upcoming event she will be
attending. Which of the following questions will she most likely be asked to answer?
A.
B.
C.
D.
What religious group do you belong to?
What are your views on federally-funded healthcare?
What is your age?
Are you active in politics?
3. Grace looks out at her audience about halfway through her speech and notices a common
expression: a slightly tilted head, a faint smile, and a hand holding up the chin. From the
expression she sees on audience members faces, she can conclude that
A.
B.
C.
D.
her audience is paying close attention.
her audience members do not agree with what she is saying.
her audience members are hanging on her every word.
her audience members are probably daydreaming, rather than listening.
4. Audience analysis typically involves answering all of the following questions, except:
A.
B.
C.
D.
How are audience members similar to one another?
What is it that this audience wants to hear?
How can I establish common ground with the audience?
How are audience members different from one another?
5. Kevin is using agree/disagree questions on his audience analysis questionnaire. These questions
are an example of
A.
B.
C.
D.
ethnocentric questions.
closed-ended questions.
open-ended questions.
poor questions.
6. In high-context cultures
A.
B.
C.
the context of a message - including nonverbal cues, tone of voice, posture, and facial
expression - is often emphasized more than words.
individual achievement is emphasized more than group achievement.
the words in a message are emphasized more than the surrounding context.
D.
group or team achievement is emphasized more than individual achievement.
7. Chuck is giving a talk about saving for retirement. His objective is to get more people to realize
that they should invest in the stock market rather than rely on social security for their retirement
savings. He decides to focus on the younger audience members since older audience members
have already made the majority of their investment decisions. Chuck is focussing on a(n)
A.
B.
C.
D.
socioeconomic group.
common value.
target audience.
ethnic group.
8. Most of us are careful not to make offensive comments to family members or friends. That is
because we naturally engage in the process of
A.
B.
C.
D.
asking closed-ended questions.
audience analysis.
ethnocentrism.
cultural orientation.
9. Connie likes to start her speech with a question that allows the audience to come up with
unlimited answers and places no restrictions on choices or alternatives. Connie is using a(n)
A.
B.
C.
D.
open-ended question.
closed-ended question.
demographic.
audience analysis.
10. Demographics are
A.
B.
C.
D.
questions that offer alternatives from which to choose, such as true/false,
agree/disagree, or multiple-choice questions.
supporting materials for a speech.
questions that allow for unrestricted answers by not limiting answers to choices or
alternatives.
statistical information about the age, race, gender, sexual orientation, educational
level, and religious views of an audience.
11. If audience members do not respond to your questions or do not show interest in your message
you should
A.
B.
C.
D.
remind your listeners why your message is important to them.
tell a joke.
tell a story.
repeat your question, and make it clear that you'd like their response and
participation.
12. As a speaker, Tom likes to identify what he has in common with his listeners. Building these
bridges helps him to
A.
B.
C.
D.
create a majority.
do a situational audience analysis.
establish relationships.
change people's values.
13. Yolanda is planning to use an audience-analysis questionnaire to help her to target her speaking
points to the needs of her audience. All of the following would be acceptable, except
A.
B.
C.
D.
asking audience members' their annual income.
asking audience members' their age.
using the information provided in an audience survey to help furnish examples for her
presentation.
making inferences based on information collected without getting at the attitude of
the group.
14. It is a good sign that you are NOT connecting with your audience if
A.
B.
C.
D.
audience members don't make eye contact with you.
audience members make eye contact.
listeners have pleasant facial expressions.
audience members are quiet.
15. Connie knows the average age of her audience and that they all attended the same university. She
can use this information to
A.
B.
C.
D.
complete a situational audience analysis.
identify the values of her group.
determine the cultural background of her audience members.
develop her own ideas and relate them to the group.
16. The best advice for addressing this type of audience is to be realistic in what you try to accomplish
and consider using strong facts to refute any misconceptions they might hold about your topic:
A.
B.
C.
D.
favorable
unfavorable
interested
uninterested