YUMM & KATI is the new bag brand that actress youme Ha who are well known as a trend setter for fashion, beauty and even in life style and katia Cho who has various fans with her French spirit brand Latulle met and created.
New brand “YUMM & KATI” by actress youme Ha and designer katia Cho, firstly introduces study bag.
Study bag is modern and classic bag that redesign 1970 and 1980 classic school uniform bag.
HA youme’s stunning idea to make unique and original Korean style bag in international luxurious brand bag market, is added with designer katia Cho’s energy study bag are born.
The pioneer of the famous tote bag of these days will be Korea’s classic school uniform bag.
Now is the time that we should wear man’s bag that is solid and even cool.
That is study bag by youme Ha and katia Cho’s brand “YUMM & KATI”
Study bag of Two passionate woman youme Ha and katia Cho’s brand YUMM & KATI has a size that is able to put Mac Book Air to A3 portfolio so it can satisfy different types of people’s needs.
Its practicality and luxurious color and various textures are already getting people’s attention.

Actress
OHTANI woman university Ballet major degree
husband Clarence ip
1988
1995 Backsang Art Award “popularity award”
2007 SBS Award “Best couple award”
2007 SBS Award “Best supporting actress award”
2010 MBC Award
“Golden award for best supporting actress award”
1991 “Depressed man”
1993 “Morning without break up”
1994~1995 “Daughter’s family” “Characteristic generation”
1996 “Lover” “Time for salmon to come back”
1997 “3 day war”
1998~1999 “For love” “Sonjabeungbub”
1999~2000 “You don’t understand” “Who are you”

2002~2003 “Jangheebin” “My love ringring” “Big hit family”
2005 “Bare foot life”
2006 “Love and Ambition”
2007 “Woman of my man”
2009 “Cain and Abel”
2010 “ Queen of turnback”
“Talk and the City” MC
1988 “Beunkangshea”
1989 “Red Actress”
1992 “Detadangs 37 degrees 2 minutes”
“the woman everyone wanted to kill”
1993 “That man and that woman”
1994 “There are no reason for loneliness” / “Coffee, copy, copi”
1995 “Shitty day afternoon”
1997 “Fate” / “Mercenary Evan”
2001 “Paradise Villa”
2011 “Beukruchun”

Fashion designer
ESMOD PARIS
2006 Herald Newspaper “2006 This year achievement award”
2006 Korea Newspaper “Best product of the year”
2007 CAFF 2007 “Best foreign designer award”
1990-1993 PONTUEL DESIGN PARIS designer
1993-1997 NOUVEATE par KATIA CHO launch in Paris
1994-1997 “TRIADE” PARIS designer
1998-2003 Timaille korea brand promotion
2003 LATULLE by CHO SUNG KYONG designer brand launch
2004 Kyungwon university fashion design professor
2004 France Paris showroom open
2006 Korea Kangnam district
“Fashion, Art and Culture district project counselor”
2007 CAFF 2007 consultant
2007 Lotte Department company GF(gloral fashion) Art director
2008 movie star “Jung Woo Sung” cosmetic brand
“Monsieur J” Art director
2009 “SS by K.designers” creative director
2009 MBC drama “Cinderella man” appeared and fashion director
2011 YUMM & KATI launch

2004 Hong Kong Fashion Week Collection
2004 Milan Band Moda Exhibition
2005 Simchun International Fashion Exhibition fashion show
2006 Preview in Shanghai 2006 “Trade Fashion”
2006 07 S/S Busan Prêt porter
2007 CAFF Fashion Show
2004~2010 Seoul Collection-fashion show
2006~2010 Paris Collection-fashion show
2005 “Paris’ lover” Actress “Kim Jung Eun”
“Fashion 70” Actress “Kim Min Jung”
2006 “Palace” Actress “Song Ji Hyo”
“Love and Ambition” Actress “Han Go Eun” and “Lee Min Young”
2007 “Stranger than Heaven” Actress “Kim Min Jung”
“Queen of Game” Actor “Joo Jin Mo” and Actress “Lee Bo Yeong”
“Que Sera Sera”
“Catching up Kangnam mother” Actress “Ha Hee Ra” and “Jung Sun Kyeun”
“Happy Woman” Actress “Yeun Jung Hee”
“Golden Bride” Actress “Choi Yeu Jin”
“Time for Dog and Wolf” Actress “Nam Sang Mi”
“How to meet perfect neighbor” Actress “Kim Sung Lyung”

2005 “Kind Ms. Geumja” Actress “Lee Young Ae”
2005 “Dancer’s heart” Actress “Moon Geun Young”
2005 “Boy goes to heaven” Actress “Um Jung Hwa”
2006 “Romance” Actress “Kim Ji Sue”
“Sasangkeuldan” Actress “Chu Ja Yeun”
“No more love” Actress “Moon Geun Young” and “Do Ji Won”
2007 “Good day to cheat” Actress “Yeun Jin Seu”
2008 “Generation of Daughter in law” Actress “Lee Sue Kyeung”
2009 “Bad Love” Actress “Kim Ga Yeun” and “Kim Yhang Ki”
“East of Eden” Actress “Lee Yeun Hee”
“Cinderella man”
2006 MBC information program “Palbangmiin”
2007 TVN “Goddess of wind” judge
Donga TV “Challenge Cinderella” Fashion director
KBS “Muhanjida Q” / “VJ Special force”
Story On “Talk and City”
2008 SBS “News and Lifestyle”
KBS “Park Joong Hyun Show” / Olive TV “Olive Show”
2009 On Style “Project Runway Korea” judge / TBS “I love Design
KBS “8pm News” / MBC Drama “Cinderella man”

It has been a long time.
Finally actress youme Ha who play main MC for fashion and shopping
Information program “Talk and City” and set herself as a trendsetter and
Designer katia Cho who has wide range of fans with her French spirit brand
“Latulle” broke the silence and came out.
Surprisingly their collaboration is the bag brand “YUMM & KATI.”
They put study bag which are driven and got name from that it is similar with school uniform bag in 1970 and 1980 as their main item.
It’s both side open solid shape has enough space for small laptop, portfolio or anything up to A3 size.
It is so practical to attract any age for both man and woman.
On top of that, YUMM & KATI attached all different and unique line from signature line of traditional school bag type with original kaki color and black lather mix to luxurious texture like python or crocodile even tweed style.
It has it all. Just too difficult to choose it from.
It has a price range from 500 U.S. dollars to 10000 U.S. dollars and displayed in Chungdam-dong flagship shop and selection shop.

Who can stop these two passionate ladies!
Actress youme Ha and Designer katia Cho launched bag brand “YUMM & KATI.” From idea to production and to launching, these ladies perfectly cleared those complicated and tough process with very short time of one month. Now we met these fearless ladies in their Chungdam-dong shop.
They told us about the uniqueness of their brand and the dream as a designer who just launched their own brand.
Editor : We were all very surprised when we heard both of you are launching the brand together.
youme Ha : we firstly met together in the fashion related program called “talk and the city” which I was a host.
At that time, we were just good friend not a business partner or anything.
Katia cho : Right. Like a soul mate.
Editor : It is very amazing that even though you guys didn’t met as a business partner but managed to establish the brand launching process from design to production within a month.
youme Ha : one day I was watching old classing movie and the bag that main character was carrying caught my eyes.
Actually my kind of age people probably saw that type study bag at least once before.
So I thought it can be a uniqueness and originality of Korea.
Katia Cho : There was a period that everyone wanted to have luxurious brand bag or at even at least imitation bag but now I believe it is the time we should get out from those days. Like Ha’s idea, if we could design fashion bag from school bag, I thought we can create our own bag with story, memory and unique concept.
Editor : So we heard that it is named as study bag. Is it a single item?
Katia Cho : I think it is important to make icon for the brand. So far, currently we have Signature,
Classic, Tweed, Phytone and crocodile type texture lines with various colors and sizes. We will launch clutch and purse.
Editor : What is the biggest characteristic of your brand?
youme Ha : Since I am also one of the customers, we focused on practicality so our design is very practical. Front side and back side has different color and texture so depend on the side, we can create different feeling so we can feel like we have two different bags.
Katia Cho : When we put many things in the bag, we feel very difficult to organize but study bag is split in two sides so it is convenient to store many things.
Also we wrote initial in both sides, so we don’t need to open all the pockets to find something.
We just need to remember which initial pocket I put my purse in.
Editor : When we hear celebrities launches the brand, eventually it turns out that they are just lending their name.
So we are very curious how deeply you are involved. youme Ha : like the initial idea came from me, I even participated on shop interior and tried really hard to specify minor details.
If people say that, that will really hurt my feeling.(kidding)
Editor : Compared to the size, the price is very affordable.
Katia Cho : In fact, since the bag has two sides, we use more textile and details.
So it is not easy but our canvas study bag starts from round 500 U.S. dollars to 10000 U.S. dollars. youme Ha : Learning money is important but study bag is more than that because it has originality since it started from our past memory as a classic school uniform bag.
Business is not always successful and we always have a bad days and good days however if we have clear belief and dignity,
I am sure it can make some changes.
Editor : So I guess both of you will be busy for a while to advertise your brand.
Katia Cho : since we just launched our brand, it will be very busy to take care what we need. We are also preparing to go global. youme Ha : So far, we are talking with China, Hong Kong, Singapore. We have so many things to try.