Funding Scheme for
Digital Inclusion Mobile Apps
9 November 2015
1

Part I Introduction of Funding Scheme
 Objectives
 Application for the Scheme
 Submission of Application
 Vetting of Application
Part II How to Complete the Form?
Part III Sharing of Successful Cases
Part IV Questions & Answers
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3

Objectives
 Develop mobile apps that provide practical contents and services to cater for the needs of underprivileged groups , such as
Elderly
Persons with disabilities
Ethnic minorities
Single parents
Students from low-income families Homemakers
New arrivals
4

5

Eligibility and Capability
 Non-profit social service organisation; or
 Non-profit IT professional body or trade association
 Understanding specific needs of target user groups; and
 Possess IT expertise for developing the proposed apps
6

Responsibilities of Successful Applicants
Develop mobile app for underprivileged groups
Manage the project and solve project issue
Upload app to marketplace for public download
Sustain app for at least 2 years
Promote app to target users
Support publicity activities
Share source code to public
IP Rights OWNED by Applicant
7

Milestone
Call for Proposals
Evaluation and
Selection
Funding
Agreement
App Development
App Launch
Promotion
Sustain
2015
Project Duration
2016 2017
11 12 1 2 3 4 5 6 7 8 9 10 11 12 1 2
2 m
2 m
1 m
8 m
24 m
24 m
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Self-contributed
(minimum 10% )
Promotion
Cost
Sponsorship
Coverage:
Development
Promotion (1 st year only)
Sustain backend system
(1 st year only)
Main Cost
Sustain
Cost
Amount and payment:
Capped at $0.5M
Pay by milestone
Funded by DIMA
Unspent balance must be returned
9

Other Funding Sources
 In-app advertisement
 Sponsorship from other parties – subject to prior approval from the Government
 Other Government funding is not allowed
 Any sponsorship which jeopardize Government’s image is not allowed
10

Project Team
Project Coordinator
 manage and oversee the project
 monitor project expenditure
 take part in meetings, presentations, promotional activities
※ should be a full-time staff of the Applicant ※
※ can work for the project on full-time/part-time basis ※
Other Team Members
※ full-time staff of the Applicant or an outsourced company ※
Please fill out Form-Annex B for EACH team member
11

Examples of Mobile App
(QR Codes at the Guide-Annex)
Location-based
SESAMI
( 芝麻開路 )
Barrier-Free
Travel Guide
( 無障礙去街 Guide)
Educational
MathAid
( 基礎數學練習 )
HOPE Chinese
Character Game
(HOPE 中文拆字遊戲 )
Auditory and
Speech Training
( 精靈小耳朵 )
Articulation Screening and Training Tool
( 聰鳴語音工具箱 )
Facilitate rehabilitation
Learn Smart
( 智醒學 )
Stories for Social Skills
Made Easy
( 社交故事一按通 )
One Click to
Know Dementia
( 腦退化一按知 )
Facilitate social integration eElderly Activity Search
( 長青活動搜尋器 )
Facilitate ICT adoption
Hong Kong Easy
(
香港通
)
SignChat
( 手語通 )
Website or mobile website development project
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Accessibility
 Implement accessibility features


Accessibility programming guide for developers (platform specific)
Mobile Application Accessibility Handbook published by OGCIO http://www.ogcio.gov.hk/en/community/web_accessibility/maahandbook/
 Enrol Web Accessibility Recognition Scheme and meet the award criteria
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Promotion and Sustain Requirements
 Promotion upon the launch of app according to a 2-YEAR promotion plan (11.2 of the Form)
 Participate in promotional activities for the
Scheme arranged by the OGCIO
Launching ceremony
Training class
Websites promotion
Print advertising
Exhibition /
Road show
Social media advertising
Online keyword marketing
Demo video
Enrol
Contests
Cross-app
14

Promotion and Sustain Requirements
 Sustain upon the launch of app according to a
2-YEAR sustainability plan (11.3 of the Form)
Available for download
Version upgrade
Bug fixing
Minor enhancement
Content update
Follow-up public’s comments
License renewal
In-app advertising
Future plan
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16

Application Submission
Deadline of application
31 December 2015 (Thursday)
12:00 noon
How to submit
• Placed in the OGCIO Proposal Collection Box
15/F, Wanchai Tower, 12 Harbour Road,
Wan Chai
• Office hour :
(Monday to Friday 9:00 a.m. – 1:00 p.m.;
2:00 p.m. – 5:00 p.m.)
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18

Advisory Committee
 Assess all received Applications by Advisory Committee
 Comprises representatives from:




Non-official members with experience in social services
Non-official IT professionals
Labour and Welfare Bureau (LWB)
OGCIO
19

Evaluation Criteria
Social Impact
& Practicality
Functionality &
Innovation
Cost
Effectiveness
Feasibility &
Sustainability
Expertise,
Experience &
Ability
20

Presentation of Proposals
 Shortlisted Applicant is required to present its proposal to the Advisory Committee upon request
 Tentatively around 1 st half of February 2016
21

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Application Form
 Complete ONE application form for ONE proposal only
 An applicant can submit more than ONE application
Section A Details of the Applicant
Section B The Supporting Organisations
Section C
Section D
Section E
Annex A
Annex B
Annex C
The Project Team
The Proposed Project
The Declaration by the Applicant
Letter of Support by the Supporting
Organisation
Project Team Composition Form
Acknowledgement of Receipt of Application
23

Section A – Details of the Applicant
Input ‘
✓
’
 Indicate your eligibility
 Provide document proof (refer to Document Checklist)
24

Section A – Details of the Applicant
Must select at least 1
Can select more than 1
25

Section B – The Supporting Organisations
Examples:
 IT expertise on mobile app development
 Domain expertise on social services
 Resources in promoting or sustaining the project
Fill out Letter of Support (Annex A) for EACH supporting organisation
26

Section C – The Project Team
 Project co-ordinator must be a full-time staff of the Applicant
Fill out part 2 of Project Team Composition form (Annex B) for EACH team member
27

Section D – The Proposed Project
 Refer to the target user group(s) of your proposed app, NOT the primary service recipient of organisation
28

Section D – The Proposed Project
 Indicate any features adopted
 Provide high level description on means / method / standard
 You may further elaborate in Proposed Functions
29

Section D – The Proposed Project
 One table form for EACH function
 User acceptance criteria should be qualifiable, quantifiable
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Section D – The Proposed Project
Input Yes or No for each item
To ensure the app can be built successfully
31

Section D – The Proposed Project
 Download count = sum of counts across platforms
 Baseline – realistic estimation to be achieved within 6 months
 Target – a higher goal to be achieved within 12 months
 Realistic, supported by basis and achievable
32

Section D – The Proposed Project
 Propose timeline for each stage
 May add more stages
 The app MUST be available for download within 8 months after project engagement (i.e. effective date of the Funding
Agreement)
33

Section D – The Proposed Project
 Plan a 2-YEAR publicity plan
 Present activities in 3 tables :
 1 st month
 2 nd – 12 th months
 13 th – 24 th months
 Propose quantifiable, reasonable and achievable performance indicator
34

Section D – The Proposed Project
 Plan a 2-YEAR sustainability plan
 Activities to ensure the app is function properly, e.g. bug fixing, mobile platform version upgrade
 Activities to address the comments collected from users, e.g. minor enhancement
 Describe quantifiable, reasonable and achievable performance indicator
35

Budget Plan
Overall Expenditure divided into 3 parts
A. Main Cost
 Covers cost to be incurred during development of mobile app, i.e. within
8-month development period, may include:


App development cost
Security risk assessment and security audit
 May cover financial audit fee
B. Other Cost (1 st year)
 Covers cost to be incurred within 1 year after app launched
 Should tally with the Publicity Plan (Section 11.2) and Sustainability
Plan (Section 11.3)
C. Other Cost (2 nd year)
 Covers cost to be incurred within 13 th to 24 th months after app launched
 Should tally with the Pubicity Plan (Section 11.2) and Sustainability
Plan (Section 11.3)
36

Budget Plan
Detail breakdown at Section 12.2
<= 90% of
Total Main
Cost
37

Budget Plan
Detail breakdown at
Section 12.5
Detail breakdown at
Section 12.3
<= 10% of Total Main Cost
Detail breakdown at
Section 12.6
Detail breakdown at
Section 12.4
38

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HOPE Chinese Character Game
(HOPE 中文拆字遊戲)
Android and iOS
• assist children with dyslexia in learning the structure of Chinese characters by decoding method

MathAid
(基礎數學練習) iOS
• reinforce the learning of core mathematical skills for students with visual impairment

Stories for Social Skills Made Easy
(社交故事一按通)
Android and iOS
• social learning educational kits for children with autism

“Learn smart” teaching material publishing platform (
「智醒學」教材發布平台
)
Android and iOS
• training kits and a publishing platform of training resources for students with cognitive impairment

Articulation Screening and Training Tool
(聰鳴語音工具箱)
Android
• assess and train phonological abilities of persons with hearing impairment

Auditory and Speech Training App
(精靈小耳朵粤語語音辨別訓練)
Android
• Cantonese speech recognition training kits for children with hearing impairment

One Click to Know Dementia
(腦退化一按知)
Android and iOS
• provide dementia patients with cognitive training and help seek assistance when getting lost

eElderly Activity Search
(長青活動搜尋器)
Android and iOS
• a platform for the elderly to search activities in over 190 local elderly centres

Searching & Exploring with Speech Augmented
Map Information (SESAMI) (芝麻開路) iOS
• speech augmented map information and indoor venue facility information to visually impaired persons

SignChat (手語通 )
Android
• Sign language library for persons with hearing impairment to communicate through instant messaging apps

Barrier-free Travel Guide
(無障礙去街Guide)
Android and iOS
• a barrier-free travel guide for persons with disabilities, with accessibility facilities in tourist spots

Hong Kong Easy (香港通)
Android
• Chinese learning platform for ethnic minorities to learn vocabularies and Cantonese pronunciation

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Elke Mak
Systems Manager
Tel .: 2582 4517
Email : digitalinclusion@ogcio.gov.hk
Website : www.ogcio.gov.hk/en/dima/cfp