IMA GROUP
HOLDING COMPANY OF INTEGRATED
MARKETING COMMUNICATION
HISTORY
 1989 – first companies, which will later become part of IMA GROUP, start their work
in the field of business communication
 1999 – IMA GROUP officially registered
 2003 – IMA GROUP takes its present shape. IMA GROUP consists of 14 companies.
The group works in the fields of PR, marketing, advertisement, political consulting,
printing production and promotional products
 2010 – IMA GROUP – one of the largest entities in the field of business
communication in Russia, tightly integrated into professional PR-, marketing and
advertising community
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MAJOR CLIENTS
STATE
 Presidential Administration
 Regional Administrations
 State Duma of RF
 Ministry of Culture
 Ministry of Education and Science
 Ministry of Agriculture
 Federal Agency for Press and Mass
Communication
 Rossotrudnichestvo (Federal Agency for the
Commonwealth of Independent States)
 Government of Moscow
 Moscow Duma (City Hall)
 Central Electoral Commission
 Moscow Electoral Commission
 Goznak
ENERGY
 Royal Dutсh Shell
 Gazprom
 ESN-Energo
 Complex energy systems
 Lukoil
 Novatek
 Norilskgazprom
 Sakhalin-Energy
 SG-trans
 SUEK
 TNK-BP
AVIATION
 Sukhoi
BANKS AND INSURANCE COMPANIES
 BNP Paribas
 AlfaStrakhovaniye
 Bank of Moscow
 Vnesheconombank
 VTB
 Delta-credit
 Ingosstrakh
 KMB-bank
 RESO-Garantiya
 Rosselkhozbank
 URALSIB
 Central bank of RF
IT, TELECOMMUNICATIONS
AND INTERNET BUSINESS
 Equant
 Mail.Ru
 Microsoft
 Association «Internet and business»
 Kaspersky Laboratory
 Megaphon
 MTS
 Rambler Internet Holding
 ROCIT
 TV3
 Yandex
PHARMACEUTICS
 Bayer Schering Pharma
 Nycomed
 Novartis
 Schering AG
 Galderma
CULTURE
 Christie’s
 Maly theatre
 Mikhailovsky theatre
 Russian state library
 Pushkin Museum if Fine Arts Foundation
 EKSMO
ALCOHOL
 Vinkontrakt
 KiN
HOME APPLIANCES
 Kimberly Clark Corporation
 Rolsen Electronics
 Schwarzkopf & Henkel
 Siemens
FOOD
 Friesland Food Cheese
 JFC
 Baker brothers
 Moscow fat plant
JEWELLERY
 Moscow jewellery plant
 Tuymaada Diamond
OTHERS
 Gold’s Gym
 Lafarge
 LEGO
 Pony Express
 KROST
 Luch
 Rolf
 Summa Capital etc.
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1
OUR PROJECTS
4
Composite projects:
image of the state
1.
2.
1
2
 Project development from idea to realization
 Arrangement of “turnkey” events
1.
 PR- and advertising support in Russia and abroad
 Development of corporate identity
3
 Delivery of promotional and printing products
3.
CASES
4.
3.
4
5
1. International Forum The Arctic – Territory of
Dialogue
2. International Forum Drug Production in
Afghanistan: A Challenge to the International
Community. June 2010
3. 65-th anniversary of the Victory. May 2010.
4. 2009 European and Asian Media Forum.
December 2009
5
Composite projects:
image of the state
1
2
 Project development from idea to realization
 Arrangement of “turnkey” events
 PR- and advertising support in Russia and abroad
 Development of corporate identity
3
 Delivery of promotional and printing products
CASES
4
5
1. 60-th anniversary of the Victory. May 2005.
2. First BRIC summit and Shanghai Cooperation
Organization (SCO) summit. June 2009.
3. International energy award «Global Energy». 20022009 .
4. Year of China in Russia. Year of Russia in China. 20062007.
5. World Grain Forum in Saint Petersburg. June 2009.
COMPOSITE PROJECTS, including organization of Russia’s participation in international
book fairs in Bulgaria, Great Britain, Germany, India, China, Kazakhstan, USA, France,
Czech Republic, Switzerland etc.
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Composite projects:
business image
 Marketing research
 Development of PR strategy
 PR- and advertising support
 Arrangement of “turnkey” events
 Organizational consulting
 Coaching of high rank officers
 Development of corporate identity
 Internet-promotion
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PR-projects
1
2
 Development of PR strategy
 Realization of composite PR campaigns
 Regular communication with mass media
 Organization of press-events
 Media-trainings
3
4
CASES
1. From Vneshtorgbank to VTB. 2006.
2. Christie`s in Russia. 2006 – 2009.
3. Sakhalin-Energy. 2000-2009.
4. Informational and advertising support for national projects
“Education” and “Development of agriculture”. 2006-2008.
OTHER CLIENTS AND PROJECTS: BNP Paribas, Equant, Friesland Food Cheese, Bank
of Moscow, Global Energy, Ingosstrakh, KiN, Lenta, Mikhailovsky Theatre, Moscow
jewelry plant, Moscow fat plant, Navicom, Norilskgazprom, Sakhalin-Energy, Storm
International, EKSMO, TV3
8
Event-projects
1.
2.
 Development of event concept
 Technical and organizational support of
the event
3
 Interior decoration
 Informational support of the event
1
3.
4
2
CASES
1. RuNet Awards. November 2009
2. Composite Conference RIF and CIB. 2008-2010
3. Realization of promo campaign “Victory songs
and letters from the front ” in hero-cities and
military honored towns. 8–9 of May 2010 г
5
9
Event-projects
 Development of event concept
 Technical and organizational support of
the event
3
 Interior decoration
 Informational support of the event
1
4
2
OTHER CLIENTS AND PROJECTS :
President administration, Goznak, Sukhoi
airplanes, Central electoral commission of RF,
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Moscow Electoral Commission, Ministry of
Culture, Federal Agency for Press and Mass
Communication, Ministry of Education,
Vnesheconombank, VTB, Christie’s, Siemens,
Lafarge, Mosmart, Bank of Moscow, KMB-Bank,
Gold’s Gym, etc.
CASES
1. Series of events in the framework of Russian-Italian Forum
of civil societies, 2004-2008 .
2. Presentation of Sukhoi SuperJet 100. Komsomolsk-naAmure. September 26, 2007.
3. Festival of Finno-Ugric culture of Russia. European
Parliament, Strasburg, 2006 .
4. Event for Lafarge company (Patricia Kaas and Alex de
Valukhoff) at GUM, April 10, 2008.
5. Russian forum on small- and middle-scale business, Moscow,
April 22, 2009.
10
Corporate Identity
 Creation of logos and trade marks
 Development of corporate identity
 Creation of guidelines and brand books
 Graphic design
11
Advertisement Campaigns
 Development of advertisement strategy
 Design, development and implementation of
advertisement campaigns
1
 Media-planning
3
2
3
4
5
 Control of campaign effectiveness
CASES
1. Moscow State Election Committee. Advertisement campaign
informing Russian citizens about elections to the State Duma
of Russia
2. State Inspection on Road Traffic Safety on Roads.
Advertisement campaign in the framework of federal
program for better safety on roads
3. MTS. Campaign for attraction of personnel
4. Aton. Outdoor advertisement, advertisement in press
5. Kimberly Clark Corporation. Corporate advertisement
campaign of Kotex
OTHER CLIENTS AND PROJECTS:
Sammints of SCO, BRIC, Russia-EU, Central Election Committee of Russia, World
Grain Union, Government of Moscow, VTB, Schering AG , Microsoft, Royal Dutch
Shell
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Marketing Research
 Complex marketing research
 Competitor analysis of the client
 Study of consumers’ behaviour
 Brand audit
 Strategic marketing
 Monitoring
13
Organizational Consulting
 Strategy development
 Optimization of business and administrative
processes
 Optimization of corporate culture, functional
responsibilities
 Optimization of HR-systems (motivation,
evaluation, adaptation, training)
 Development of corporate culture and internal
communication
 Trainings for implementation of changes
(moderation, seminars, etc.)
 Leadership development
14
Websites Creation
 Web-design
 Optimization of website structure
 Creation of content
2
4
1
CASES
1. Web-site of the President of Russia
2. Web-site of Sukhoi SuperJet 100
3. Web-site of MTS-recruiting
4. Web-site of national priority projects
3
15
Polygraphic and Souvenir Production
 Production of any polygraphic materials: from
stickers and postcards to booklets, posters and POSmaterials
 Full spectrum of souvenir materials: from souvenirs
for BTL-actions to exclusive VIP presents
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Polygraphic and Souvenir Production
 Production of any polygraphic materials: from
stickers and postcards to booklets, posters and POSmaterials
 Full spectrum of souvenir materials: from souvenirs
for BTL-actions to exclusive VIP presents
17
2
IMA GROUP MEETINGS
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IMA GROUP MEETINGS
IMAGROUP Meetings Participants
(left to right):
Dmitry Peskov, Press Secretary of the Prime Minister of
Russian Federation
Stanislav Voskresensky, Deputy Minister of Economic
Development
Mikhail Kusnirovich, Moscow International House “West and
East” LTD, President
Victor Erofeev, Philosopher
Ingeborga Dapkunajte, Actress
Pavel Lungin, Film Director
John Beyrle, US Ambassador to the Russian Federation
Alexander Shohin, The Russian Union of Industrialists and
Entrepreneurs /RSPP/, President
Vladimir Grigoriev, Federal Agency of Press and Mass
Communication, Deputy Director
Kanval Sibal, Ambassador of India to the Russian
Federation
Vjacheslav Fetisov, Head Of Federal Agency of Physical
Culture and Sports
Alexander Lebedev, “National Reserve Corporation”,
President
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IMA GROUP MEETINGS
IMAGROUP Meetings Participants
(left to right):
David Iakobachvili, Chairman of Wimm-Bill-Dann’s Board of
Directors
Alphred Coh, Businessman
Garegin Tosunjan, Russian Bank Association, President
Valery Goregljad, Accounts Chamber of the Russian
Federation, auditor
Alexander Oslon, Fund Public Opinion, General Director
Svetlana Konegen, Journalist
Sergey Karaganov, Russian Academy of Sciences
Nicolai Gonchar, Deputy of the State Duma
Vladimir Lopuhin, The “Vangvard” investment company,
President
Alexey Kara-Mursa, Political Scientist
Vladimir Kehman, Mikhailovsky Theatre, General Director
Oleg Kulik(artist) and Alexander Shaburov, artist “Blue
Noses” Group
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3
AWARDS
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Grateful Letters from Government
Authorities
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Professional Awards
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Наши контакты
НАШИ КОНТАКТЫ:
115184 Moscow,
B. Ovchinnikovsky Lane., 18, build. 4
Ph. ( + 7495) 956-28-82
fax (+7495) 951-89-63
E-mail: info@imagroup.ru
Наши контакты