World Wildlife Fund
Disney Entertainment
Starbucks
American Airlines
Harley-Davidson
Toyota
Coca-Cola
National Basketball Association
SUN Computer systems
New York Yankees
Att
McDonalds
KFC
Mitsubishi
Baskin Robbins
31 flavors
Pepsi
Dairy Queen
Firestone Tires
Chevron Refinery Group
NBC
Adidas
General
Electric
Slippery
When Wet
Honda
Xerox
PayPal
Mercedes-Benz
Quaker Foods
Apple Computer
Nike
Seal of the Great
United States
Volkswagon
British
Petroleum
Qantas
STOP sign
United
Nations
•What is a logo?
•What does it “do?” what does a company hope
to accomplish with its logo?
•Some logos need no words. How could that be
a benefit?
•The “range” of logos (branding) is extensive.
From the military to Hot Dog on a Stick, branding
with symbols is everywhere. What are some
common ones you can think of that were not on
the quiz earlier?
•Are some logos culturally significant only? Do
they become identifiers of a people? Can you
think of any?
How can i get
daniel e gregory site
http://www.danielegregory.info
What we’re covering
Week of
semester
Lesson from textbook
Quiz material
Extra credit
options for the
week
Homework for week
Memory verse
for the week
I AM . . .
The Lion of the
Tribe of Judah
...
The Suffering
Servant
...
Journaling
1. Pick a “logo” of God (example: I am the
Alpha and Omega) and write what you
like about the name, what mental
“picture” you get, and what insight into
the nature of God it gives you. For more
examples of names for God visit my
website.
I would rather live my life as if
there is a God and die to find out
there isn't, than live my life as if
there isn't and die to find out
there is.
Albert Camus
In the beginning was the Word, and the
Word was with God, and the Word was
God. The same was in the beginning with
God. All things were made by Him; and
without Him was not any thing made that
was made. In Him was life; and the life
was the light of men. And the light shineth
in darkness; and the darkness
comprehended it not.
John 1:1-5 (KJV)
In the beginning was the Word, and the
Word was with God, and the Word was
God. He was with God in the beginning.
Through Him all things were made;
without Him nothing was made that has
been made. In Him was life, and that life
was the light of men. The light shines in
the darkness, but the darkness has not
understood it.
John 1:1-5 (NIV)
“Through nature, through types and
symbols, through patriarchs and
prophets, God had spoken to the world.
Lessons must be given to humanity in
the language of humanity. . . Christ
must come to utter words which should
be clearly and definitely understood. He
the author of truth, must separate truth
from the chaff of man’s utterance . . .
The lessons of the Old Testament must
be fully set before man.”
–pg 34, DA, pub. 1890
What did we learn about logos?
a) They are cute cartoon characters
b) They are a compact way of referencing a lot of meaning
c) They always have words
What value is there to a wordless logo?
a) It can be interpreted in many more ways
b) It is culturally tied to a particular people
c) It can transcend language barriers
Why is branding (using logos) so vital to us?
a) Makes marketing/purchasing cheaper
b) Help us explain simple concepts to others
c) Builds a community or group allegiance
John 1:1
In the beginning was
the WORD, and the
Word was with God,
and the Word was God
In the beginning was
the WORD, and the
Word was with God,
and the Word was God
In the beginning was
the WORD, and the
Word was with God,
and the Word was God
In the beginning was
the WORD, and the
Word was with God,
and the Word was God
WORD = logov
logov
“lawg-oss”
WORD = logov
Logic = left brained,
logical, deductive
reasoning,
rational, scientific
WORD = logov
Logo = Right brained,
creative, inductive
reasoning, suprarational, “artsy”
Books of the Bible
The Bible is a
collection of
books—like a
library.
They are grouped
into “genres” or
types of literature.
•Books of the Law
•History
•Poetry
•Major Prophets
•Minor Prophets
•Gospels
•History
•Epistles (letters)
•Apocalyptic
Books of Moses
Books of the Law
Torah
•Genesis
•Exodus
•Leviticus
•Numbers
•Deuteronomy
History
•Joshua
•Judges
•Ruth
•I & II Samuel
•I & II Kings
•I & II Chronicles
•Ezra
•Nehemiah
•Esther
Poetry
•Job
•Psalms
•Proverbs
•Ecclesiastics
•Song of Songs
•(Lamentations)
Major Prophets
•Isaiah
•Jeremiah
•(NOT Lamentations)
•Ezekiel
•Daniel
Minor Prophets
•Hosea
•Joel
•Amos
•Obadiah
•Jonah
•Micah
•Nahum
•Habakkuk
•Zephaniah
•Haggai
•Zechariah
•Malachi
Gospels
•Matthew
•Mark
•Luke
•John
History
•Acts
Epistles (by Paul)
•Romans
•I & II Corinthians
•Galatians
•Ephesians
•Philippians
•Colossians
•I & II Thessalonians
•I & II Timothy
•Titus
•Philemon
•Hebrews
Epistles (by name)
•James
•I & II Peter
•I & II & III John
•Jude
Apocalyptic
•Revelation
Jude
Revelation
none
a) Major Prophet
b) Apocalypse
c) Gospel
d) Book of the Law
e) Minor Prophet
f) Letter by ... (author)
g) History
h) Poetry
i) Letter by Paul
Matthew
Mark
Luke
a) Letter by ... (author)
b) Letter by Paul
c) Minor Prophet
d) Apocalypse
e) Poetry
f) Book of the Law
g) History
h) Major Prophet
i) Gospel
Hebrews
James
I Peter
a) Letter by ... (author)
b) Letter by Paul
c) Minor Prophet
d) Apocalypse
e) Poetry
f) Book of the Law
g) History
h) Major Prophet
i) Gospel
The message of Christ is not
Christianity. The message of
Christ is Christ.
Gary Amirault
Ephesians
Philippians
Colossians
a) Major Prophet
b) Letter by Paul
c) Minor Prophet
d) Book of the Law
e) Poetry
f) Letter by ... (author)
g) History
h) Apocalypse
i) Gospel
I Timothy
II Timothy
Titus
a) History
b) Major Prophet
c) Minor Prophet
d) Book of the Law
e) Letter by Paul
f) Letter by ... (author)
g) Poetry
h) Apocalypse
i) Gospel
Luke
John
Acts
a) History
b) Major Prophet
c) Minor Prophet
d) Book of the Law
e) Letter by Paul
f) Letter by ... (author)
g) Poetry
h) Apocalypse
i) Gospel
Doctrinal Reflection
categories
•Nature of God: general
•Nature of God: Father specific
•Nature of God: Son specific
•Nature of God: Spirit specific
Doctrinal Reflection
categories
•Scripture
•Sin: effects of
•Sin: nature of
•Suffering
Doctrinal Reflection
categories
•Miracles
•Money
•Angel related
•Rebellion against God
Doctrinal Reflection
categories
•Atonement: redemption
•Atonement: restoration
•Discipleship: personal
characteristics
•Discipleship: spiritual
disciplines
Doctrinal Reflection
categories
•Relationships: familial
•Relationships: other
•Church: organization/structure
•Church: mission
Doctrinal Reflection
categories
•Death
•Future/prophetic
•Prayer
•Law related
Nature of God: general
Nature of God: Father specific
Nature of God: Son specific
You get the idea . . .
Doctrinal Reflections
Jesus Christ: The meeting place
of eternity and time, the blending
of deity and humanity, the
junction of heaven and earth.
Anonymous
II Peter
I John
II John
a) Major Prophet
b) Apocalypse
c) Gospel
d) Book of the Law
e) Minor Prophet
f) Letter by ... (author)
g) History
h) Poetry
i) Letter by Paul
John
Acts
Romans
a) Letter by ... (author)
b) Letter by Paul
c) Minor Prophet
d) Apocalypse
e) Poetry
f) Book of the Law
g) History
h) Major Prophet
i) Gospel
James
I Peter
II Peter
a) Major Prophet
b) Apocalypse
c) Gospel
d) Book of the Law
e) Minor Prophet
f) Letter by ... (author)
g) History
h) Poetry
i) Letter by Paul
Action Stories
Miraculous
Water into wine
(john 2:1-ff)
Historical
Philip brings
Nathaniel
Teaching(John
Passages
1:43-ff)
Allegorical
Doctrinal
Jesus is the Lamb
of God
(john 1:29)
Jesus teaches
Nicodemus
(john 3:10-21)
Action
Stories
Miraculou
s
Historical
Teaching
Passages
Allegoric
al
Doctrinal
Those events we can not
readily explain with what
we currently know about
the physical laws of this
universe
Physical events that
“simply happened.” For
example, a conversation
between Jesus and the
Pharisees.
Truths spoken in
metaphorical language,
story-like, verbal algebra,
parables
Simply spoken truths.
These govern actions
directly. “Judge not . . .”
John 1