Happy Monday! Please do the following:
Look at the to ads below & determine the
* Basic appeals being used
* The target audience
Meaning:
30-15-10 List
Examples:
Specimen
Aspect
Root:
Class Examples:
Visual/Memory Clue
Meaning
Root
Spec,
Spect
Spec, Spect
See
Tact
Touch
Ten
Hold
Therm
Heat
Ver
True
Meaning:
Meaning:
Examples:
Tenacious
Retentive
Examples:
Contact
Tactile
Root:
Tact
Class Examples:
Visual/Memory Clue
Root:
Ten
Class Examples:
Visual/Memory Clue
Meaning:
Meaning:
Examples:
Verify
Verdict
Examples:
Thermostat
Thermometer
Root:
Class Examples:
Visual/Memory Clue
Therm
Root:
Ver
Class Examples:
Visual/Memory Clue
Recognizing Propaganda Techniques
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•
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•
•
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Bandwagon
Testimonial
Plain Folks
Card Staking
Glittering Generalization
Transfer
Name-Calling
Fear
Logical Fallacy
What is Propaganda?
1. It is the spreading of ideas, information or rumor for the
purpose of helping or injuring an institution, a cause or a
person.
2. Propaganda is intended to make us accept or approve
something without looking closely at the evidence.
3. Most of the propaganda devices utilize emotion and
avoid critical thinking.
Why study Propaganda?
Your deeper understanding of propaganda devices can:
1. Save you lots of money.
2. Assist you in making better political decisions.
3. Help you distinguish between fact and opinion.
4. Aid you in persuading others.
Bandwagon
• Persuasive technique that invites you to join the
crowd.
• Everybody’s doing it!
• Often uses weasel words (evades the truth, deflects)
Everyone in Port
Huron is supporting
Bob Riley. Shouldn’t
you be part of the
winning team?
Testimonial
• Statement endorsing an idea/product by a prominent person.
• Product does not have to be related to “star’s” field.
• Commonly uses musical artists, sports giants, actors/actresses
Plain Folks
• Identifies product/idea with a locality or country
• Practical product for ordinary people.
• I am just like you, so vote for me
Like a good neighbor…
Card-Stacking
• shows the product’s best
features
• tells half-truths
• Omits or lies about its
potential problems.
Drug manufacturers do this frequently in ads
in which they skim over the possible harmful
side effects of their products.
Glittering Generalization
• Connotation implied to
create “positive” impact.
• Statement jumps from a
few cases to all.
• “Glittering” because it’s
falsely attractive
• Often used by politicians
• Uses a “positive”
connotation to encourage
audiences to accept the
product or person without
examining the evidence.
Have it your
way!
This slogan implies
“choice” which is a
founding principle of
democracy.
Transfer
•Positive feelings/desires are connected to a product/user.
* Transfers positive feelings we have of something we know to
something we don’t.
* This technique relies heavily on symbolism.(American flag, cross…)
During the Kerry vs. Bush
campaign an e-mail through the
internet showed similar physical
characteristics between John Kerry
and Frankenstein.
Name - Calling
• A way of smearing an
opponent
• Intent is to damage
opponent
• It also arouses suspicion of
opponent
• Intention is to create a seed
of doubt
• Used by politicians and
product companies
In a campaign speech to a
logging company, the
Congressman referred to his
environmentally conscious
opponent as a "tree hugger."
Fear
• build support by instilling
anxieties and panic in the
general population
• states that a particular
course of action must be
followed or disastrous
consequences will result
Logical Fallacy
• based upon a series of
logical leaps
• obscure the truth
• goes around and around
• faulty causal relationship
• don’t follow a logical
sequence
Recognizing Propaganda Techniques
•
•
•
•
•
•
•
•
•
Bandwagon
Testimonial
Plain Folks
Card Staking
Glittering Generalization
Transfer
Name-Calling
Fear
Logical Fallacy
Propaganda Examples
Identify:
1) Propaganda Type
2) Explanation
Propaganda Examples
Identify:
1) Propaganda Type
2) Explanation
Propaganda Examples
Identify:
1) Propaganda Type
2) Explanation
Propaganda Examples
Identify:
1) Propaganda Type
2) Explanation
Propaganda Examples
Identify:
1) Propaganda Type
2) Explanation
Propaganda Examples
Identify:
1) Propaganda Type
2) Explanation
Propaganda Examples
Identify:
1) Propaganda Type
2) Explanation
Propaganda Examples
Identify:
1) Propaganda Type
2) Explanation
Propaganda Examples
Identify:
1) Propaganda Type
2) Explanation
Propaganda Examples
Identify:
1) Propaganda Type
2) Explanation
Happy Tuesday! Please do the following:
Define in your own words the following
PROPAGANDA techniques:
1) Bandwagon
2) Transfer
3) Card Stacking
4) Plain Folk
5) Testimonial
Happy Tuesday! Please do the following:
Define in your own words the following PROPAGANDA
techniques:
1) Bandwagon: Everyone is doing it; join the crowd
2) Transfer: Carry over the feelings assoc. w/something
3) Card Stacking: Telling ½ truth; only the good told
4) Plain Folk: “just like you!”
5) Testimonial: Uses a famous person and/or others who
have used the product
Propaganda in your mailbox!
Reading Visuals: 6 Steps
o
P
T
I
C
S
Overview: generalization of the piece
Parts:
what pieces is the work divided into?
Text/Title: what words are used & why?
Innards: how are the parts connected/related?
Conclusion: what is being stated?
So What?:
what does it mean? Matter?
Propaganda Examples
1) Apply OPTICS
2) Identify type of
PROPAGANDA
being used
3) EXPLAIN the
effectiveness
Propaganda Examples
1) Apply OPTICS
2) Identify type of
PROPAGANDA
being used
3) EXPLAIN the
effectiveness
Propaganda Examples
1) Apply OPTICS
2) Identify type of
PROPAGANDA
being used
3) EXPLAIN the
effectiveness
Propaganda Examples
1) Apply OPTICS
2) Identify type of
PROPAGANDA
being used
3) EXPLAIN the
effectiveness
Propaganda Examples
1) Apply OPTICS
2) Identify type of
PROPAGANDA
being used
3) EXPLAIN the
effectiveness
Propaganda Examples
1) Apply OPTICS
2) Identify type of
PROPAGANDA
being used
3) EXPLAIN the
effectiveness
Propaganda Examples
1) Apply OPTICS
2) Identify type of
PROPAGANDA
being used
3) EXPLAIN the
effectiveness
Propaganda Examples
1) Apply OPTICS
2) Identify type of
PROPAGANDA
being used
3) EXPLAIN the
effectiveness