GROUP MEMBERS…
NAME
ROLL NO
SANGEETA PATEL
30
YATIN PATIL
31
ANISH PINGALE
33
PRABHJOT KAUR
35
SWATHI KAMTAM
55
KARISHMA TINANI
42
INTRODUCTION…
"Strategy is the direction and scope of an organization over the longterm: which achieves advantage for the organization through its
configuration of resources within a challenging environment, to meet
the needs of markets and to fulfill stakeholder expectations".
Strategic leadership refers to a manger’s potential to express a strategic
vision for the organization, or a part of the organization, an to motivate
and persuade others to acquire that vision. Strategic leadership can also
be defined as utilizing strategy in the management of employees. It is
the potential to influence organizational members and to execute
organizational change. Strategic leaders create organizational structure,
allocate resources and express strategic vision. Strategic leaders work in
an ambiguous environment on very difficult issues that influence and
are influenced by occasions and organizations external to their own…
QUALITIES OF STRATEGIC
LEADERS…

Loyalty

Keeping them updated

Judicious use of power

Have wider perspective/outlook

compassion

Self-control

Motivation

Self awareness

Constancy/ Reliability

Articulacy
RESPONSIBILITY OF A
LEADER…
A responsible leader must answer these following
question…
What is their primary role as chief strategist?
What is their job as a leader during ongoing strategy making?
What type of team should their strategy making create?
When is strategy making finished?
DIFFERENT
STRATEGIC LEADERS…
MAHATMA GANDHI….
• Smart leaders don't take too many
decisions. They take very few decisions and
are successful in creating great impact on the
outcome. Such leaders don't work within the
system but upon the system.
• Mahatma Gandhi's decision of breaking salt
law at Dandi
• In addition to Mahatma Gandhi's
leadership contribution to freedom struggle
DR VIJAY MALAYA…
Born - December 18, 1955 (age 53)
Bantwal, Karnataka
Occupation: RajyaSabha MP,
Chairman- United Breweries Group,
Kingfisher Airlines, Force India, Royal
Challengers Bangalore, United Racing
and Bloodstock Breeders.
Net worth- US$1.2 billion
Age - 52
Fortune - Inherited and growing
Source - liquor
Net Worth - $1.2 billion
Country Of Citizenship: - India
Residence - Bangalore , India, Asia & Australia
Industry - Beverages
Marital Status - Married, 3 children
Education - Calcutta University, Bachelor of Arts / Science
KEY MILESTONES
• CHAIRMNAN OF UB GROUP > co-op structure with performance
accountability & professional mgmt.
• KING FISHER AIRLINES > may 2005
• MULTINATIONAL > transferred ub in to a multi national
• MEDIA > marine scope news papers
• HOSPITALS > mallya hospitals
• SCHOOLS > mallya & aditi int. school
•ENTERTAINMENT INDUSTRY > ND TV
• SPROTS > RCB & F1- force india
• AUCTION > tipusultan’s sword, mahatma gandhi belongings
RATTAN TATA…
• RATAN TATA – CHAIRMAN
• BROUGHT UP
• JOINING A FAMILY BUSINESS
• ACHIVEMENTS
• CHEAPEST CAR MAKER
• RECOGNITION HONOURED
• RETIREMENT
• LEADERSHIP STYLE
DHIRUBHAI AMBANI….
•Dhirajlal Hirachand Ambani
•During 1950s
•During 1960s
•During 1970s
9 GREAT MANAGEMENT LESSONS FROM\
DHIRUBHAI AMBANI
•Dhirubhaism No 1: Roll up your sleeves and help.
• Dhirubhaism No 2: Be a safety net for your team.
• Dhirubhaism No 3: The silent benefactor.
• Dhirubhaism No 4: Dream big, but dream with your eyes open.
•Dhirubhaism No. 5: Leave the professional alone!
CASE STUDY
COCA-COLA COMPANY
This case study is about the challenges faced
by Coca Cola company due to CSE allegations
in 2003; the leadership & marketing
strategies adopted by Sanjiv Gupta,
President and CEO of Coca-Cola India, which
helped to regain the trust of consumers, the
media, and the government.
ABOUT COCA-COLA COMPANY:
The Coca-Cola Company is the world's
largest beverage company, largest
manufacturer
COCA-COLA INDIA:
Coca-Cola was the leading soft drink brand in India
until 1977 when it left rather than reveals its formula to the government
and reduces its equity stake as required under the Foreign Exchange Regulation
Act.
CSE (CENTRE FOR SCIENCE AND ENVIRONMENT) ALLEGATIONS
History reveals that companies with the strongest brands,
most proactive policies of social responsibility,
and deepest relationships with their consumers are
the most attractive targets for NGO attacks.
COCA-COLA RESPONSE
Coca-Cola & Pepsi challenged the very authenticity of the CSE reportIn
a statement published by Sanjiv Gupta, he mentioned that the
allegations made by CSE were misleading & unaccredited data is used to
discredit trusted and world-class brands. In order to regain trust of
public, they carried out test individually & published full data to them
by means of advertisement & corporate websites.
COCA COLA KEY TO SUCCESS:
The CSE’s allegations of pesticide-contaminated Coke and Coca-Cola India’s
response provide an important example of the world’s most important brand
under attack and the steps taken in the aftermath.
1. Communicate openly with key constituents,
including the public, media, employees,
franchisees,
2. Attempt to collaborate with the CSE,
acknowledging that your goals may be
closer together than you initially imagine.
3. Choose to differentiate as a socially
responsible company
5. Launched Coca-Cola echo Management
System to educate the public
MARK ZUKERBURG
- Owner
of facebook
SUNILBHARTI
MITTAL
- Owner
of airtel
STEVE-JOBS
Founder of pixar
HENRY-FORD
- Owner of ford
GIORGIO-ARMANI
- Owner
of armani