Envigado, May 28, de 2014 To Fiduciaria de Occidente Bondholder’s Legal Representative Carrera 13 No. 27-47 Piso 9. Ed Banco de Occidente Bogota Dear Representative, Carlos Mario Gomez Diez, of legal age, Colombian citizenship identity card number 70,875,509, acting in my capacity as legal representative of the company Almacenes Éxito S.A. (“Éxito”), write to you in order to respectfully request that, pursuant to the provisions of Article 1.2.4.16 of Resolution No. 400 of 1995 issued by the Securities Superintendence (Today known as Financial Superintendence of Colombia) and in my capacity as the legal representative of the bondholders Almacenes Éxito Issue 2005, I kindly request the call for a General Bondholders Assembly Meeting, with the main purpose of authorizing the corporation I represent the change of its corporate purpose in accordance with that approved by the Shareholders at its regular meeting held last March 20, 2014, which is reproduced in the report of the issuer attached to this letter along with the mentioned reasons for the change. Sincerely, Carlos Mario Diez Gómez Legal Representative Almacenes Éxito S.A. ISSUER REPORT 1. Changes to the Corporate Purpose The changes to the company’s corporate purpose are as follows: Current Text Modified Text “Article 4. - Corporate purpose. - The “Article 4. - Corporate purpose. social enterprise or constitutive business The social enterprise or constitutive of the company’s purpose consists of: a) – The acquisition, transformation, and, in business of the company’s purpose processing, general, consists of: the a) – The acquisition, processing, distribution and sale in any commercial transformation, and, in general, the form, including financing, of all kinds of distribution and sale in any form, merchandise and domestic and foreign including financing, of all kinds of products, including pharmaceutical merchandise articles, medical supplies, and similar foreign products, in wholesale or retail. and domestic products, pharmaceutical and including articles, medical supplies, and similar products, in wholesale or retail by physical or virtual means. provision of Likewise, the complementary services such as credit granting for the acquisition of merchandise, insurance granting, transfers and remittances, the provision of mobile phone services, travel and tourist package sales, repair and maintenance of movable assets, bureaucratic procedures and errands, and the provision in rent b) – The acquisition, creation, or under any other title of stores or organization, establishment, commercial spaces in administration, and exploitation of stores, supermarkets or shopping malls; supermarkets, pharmacies, drugstores warehouses, and and other the b) – The acquisition, creation, establishment, acquisition of merchandise and products organization, of all kinds in order to sell them, the administration, and exploitation of business premises intended for disposal of said merchandise or products stores, supermarkets, drugstores and in wholesale or retail, the sale of goods pharmacies, warehouses, and other saleable business premises intended for the complementary services in accordance acquisition of merchandise and with modern sales systems in specialized products of all kinds in order to sell and the provision of the disposal of said stores with multiple sales types and/or them, self-service stores, among them the merchandise or products in wholesale stores known by the commercial name or retail, the sale of goods and the provision of saleable complementary “ALMACENES ÉXITO.” services in accordance with modern sales systems in specialized stores c) – To give or receive in lease with multiple sales types and/or selfcommercial spaces, to give or receive in service stores, among them the stores lease or under another holding title known by the commercial name spaces or points of sale or commerce “ALMACENES ÉXITO.” within its business premises, equipment, and fixtures intended for the exploitation of the business of merchandise or product distribution and for the provision of complementary services. c) – To give or receive in lease commercial spaces, to give or receive in lease or under another holding title spaces or points of sale or commerce within its business premises, equipment, and fixtures intended for d) – To constitute, finance, promote, and participate with other natural or legal the exploitation of the business of merchandise or product distribution and for the provision of persons for the creation of enterprises or complementary services. business whose goal is the production of objects, merchandise, articles, or elements, or the provision of services d) – To constitute, finance, promote, related to the exploitation of the and participate with other natural or commercial establishments detailed in legal persons for the creation of the previous paragraphs, and create enterprises or business whose goal is business relationships companies production of objects, said the monetary merchandise, articles, or elements, or with through contributions or the contribution of goods the provision of related services to the exploitation of the commercial or services. establishments previous paragraphs, business e) – To acquire real estate intended for the establishment of stores, shopping malls, or other sites suited for the distribution of merchandise and commercial premises for use as its own establishments without prejudice to the disposal or rent of floors, stores, or departments, or their exploitation in another suitable manner, with the criterion of rational use of the land. Likewise, to invest in real estate, promote and execute real estate or property projects of any kind and invest in them directly or indirectly, creating corporations, consortiums, or relationships companies through in and with the create said monetary contributions or the contribution of goods or services. the selling of goods or services; to build commercial detailed joint ventures, either on the company’s plots e) – To acquire real estate intended for the establishment of stores, shopping malls, or other sites suited for the distribution of merchandise and the selling of goods or services; to build commercial premises for use as its own commercial establishments without prejudice to the disposal or rent of floors, stores, or departments, or their exploitation in another suitable manner, with the criterion of rational use of the land. Likewise, to invest in or those of others, to participate in real estate, promote and execute real programs or plans for parceling, estate or property projects of any kind urbanization, or division of real estate, and housing, shopping malls, invest industrial indirectly, in them creating directly or corporations, installations of offices, and to sell, rent, or consortiums, or joint ventures, either exploit in another form the respective on the company’s plots or those of lots, parcels, houses, departments, others, to participate in programs or offices, or stores. plans for parceling, urbanization, or division of real estate, housing, shopping malls, industrial installations f) – To apply investment resources to the of offices, and to sell, rent, or exploit acquisition of stocks, bonds, commercial in another form the respective lots, securities, and other securities in free parcels, houses, departments, offices, market circulation, according to the or stores. judgment of the Board of Directors, in f) – To apply investment resources to order to effect stable investments or as a the acquisition of stocks, bonds, lucrative and temporary use of excess commercial securities, and other cash or excess liquidity. securities in free market circulation, according to the judgment of the Board of Directors, in order to effect stable investments or as a lucrative g) - Wholesale distribution of liquid fuels derived from petroleum. h) - Retail distribution of liquid fuels derived from petroleum at gas stations. i) - Distribution of alcohols, biofuels, natural gas for vehicles, and any other and temporary use of excess cash or excess liquidity. g) - The wholesale distribution of liquid fuels derived from petroleum. h) - Retail distribution of liquid fuels derived from petroleum at gas fuel or mixture useable in the automotive, stations. industrial, fluvial, maritime, or aerial industry of any kind. i) - Distribution of alcohols, biofuels, natural gas for vehicles, and any other In the pursuit of its goal, the corporation fuel or mixture may acquire movable or immovable automotive, assets and/or tangible or useable industrial, in the fluvial, intangible maritime, or aerial industry of any assets required for the fulfillment of its kind. corporate purpose; and likewise acquire and possess stocks, shares, or participations in commercial partnerships In the pursuit of its goal, the or civil law companies, securities of any corporation may acquire movable or kind intended for stable investments or immovable assets and/or tangible or for promotion or development intangible assets required for the investments for the exploitation of tax fulfillment of its corporate purpose; incentives established by law; make and likewise acquire and possess temporary investments in securities soon stocks, shares, or participations in to be liquid in order to make productive commercial partnerships or civil law temporary use of excess cash or excess companies, securities of any kind liquidity or other available funds not intended for stable investments or for immediately development necessary of company or development the promotion business; investments for the exploitation of tax for merchandise, incentives established by law; make products, and/or manufactured goods of temporary investments in securities all kinds; issue bonds and/or commercial soon to be liquid in order to make import and export paper or other titles of mass issuance productive temporary use of excess authorized by legal regulations for public cash or excess liquidity or other sale, receive shared monies, develop or available funds not immediately execute firm factoring operations with the necessary for the development of company’s own resources, constitute company business; import and export guarantees on its movable and merchandise, products, and/or immovable assets, and execute financial manufactured goods of all kinds; operations that allow it to acquire funds issue bonds and/or commercial paper or other assets or to assure the supply of or other titles of mass issuance goods and/or services as necessary for authorized by legal regulations for the company’s development; act as public sale, receive shared monies, agent or representative of national or develop or execute firm factoring foreign businesspersons, and sign any operations with the company’s own kind of contract related to the distribution resources, constitute guarantees on of merchandise and/or the sale of goods its movable and immovable assets, and services; promote and constitute or and execute financial operations that invest in companies for the development allow it to acquire funds or other of any activities that fall within the assets or to assure the supply of corporate purpose indicated, merge with goods and/or services as necessary them or with other companies, acquire for the company’s development; act them, or split; acquire brands, logos, as agent or representative of national commercial names, patents, or other or foreign businesspersons, and sign industrial or intellectual property rights, any kind of contract related to the exploit them exploitation to or surrender third parties their distribution of merchandise and/or the under sale of goods and services; promote contractual license; and, in general, and constitute or invest in companies execute all acts and sign all contracts, for the development of any activities whatever their nature, related to the that fall within the corporate purpose corporate purpose or whose objective is indicated, merge with them or with for the company to exercise its rights or other companies, acquire them, or fulfill its obligations, legally or split; acquire brands, logos, conventionally derived from its existence commercial names, patents, or other and activities.” industrial or intellectual property rights, exploit them or surrender their exploitation to third parties under contractual license; and, in general, execute all acts and sign all contracts, whatever their nature, related to the corporate purpose or whose objective is for the company to exercise its rights or fulfill its obligations, legally or conventionally derived from its existence and activities.” (The section in bold is to be added and the crossed-out section is to be removed). Therefore, the corporate purpose will now be as follows: “CHAPTER II Corporate Purpose “Article 4. - Corporate purpose. - The social enterprise or constitutive business of the company’s purpose consists of: a) – The acquisition, processing, transformation, and, in general, the distribution and sale in any form, including financing, of all kinds of merchandise and domestic and foreign products, including pharmaceutical articles, medical supplies, and similar products, in wholesale or retail by physical or virtual means. Likewise, the provision of complementary services such as credit granting for the acquisition of merchandise, insurance granting, transfers and remittances, the provision of mobile phone services, travel and tourist package sales, repair and maintenance of movable assets, bureaucratic procedures and errands, and the provision in rent or under any other title of stores or commercial spaces in supermarkets or shopping malls; b) – The acquisition, creation, organization, establishment, administration, and exploitation of stores, supermarkets, drugstores and pharmacies, warehouses, and other business premises intended for the acquisition of merchandise and products of all kinds in order to sell them, the disposal of said merchandise or products in wholesale or retail, the sale of goods and the provision of saleable complementary services in accordance with modern sales systems in specialized stores with multiple sales types and/or self-service stores, among them the stores known by the commercial name “ALMACENES ÉXITO.” c) – To give or receive in lease commercial spaces, to give or receive in lease or under another holding title spaces or points of sale or commerce within its business premises, equipment, and fixtures intended for the exploitation of the business of merchandise or product distribution and for the provision of complementary services. d) – To constitute, finance, promote, and participate with other natural or legal persons for the creation of enterprises or business whose goal is the production of objects, merchandise, articles, or elements, or the provision of related services detailed in the previous paragraphs, and create business relationships with said companies through monetary contributions or the contribution of goods or services. e) – To acquire real estate intended for the establishment of stores, shopping malls, or other sites suited for the distribution of merchandise and the selling of goods or services; to build commercial premises for use as its own commercial establishments without prejudice to the disposal or rent of floors, stores, or departments, or their exploitation in another suitable manner, with the criterion of rational use of the land. Likewise, to invest in real estate, promote and execute real estate or property projects of any kind and invest in them directly or indirectly, creating corporations, consortiums, or joint ventures, either on the company’s plots or those of others, to participate in programs or plans for parceling, urbanization, or division of real estate, housing, shopping malls, industrial installations of offices, and to sell, rent, or exploit in another form the respective lots, parcels, houses, departments, offices, or stores. f) – To apply investment resources to the acquisition of stocks, bonds, commercial securities, and other securities in free market circulation, according to the judgment of the Board of Directors, in order to effect stable investments or as a lucrative and temporary use of excess cash or excess liquidity. g) - The wholesale distribution of liquid fuels derived from petroleum. h) - Retail distribution of liquid fuels derived from petroleum at gas stations. i) - Distribution of alcohols, biofuels, natural gas for vehicles, and any other fuel or mixture useable in the automotive, industrial, fluvial, maritime, or aerial industry of any kind. In the pursuit of its goal, the corporation may acquire movable or immovable assets and/or tangible or intangible assets required for the fulfillment of its corporate purpose; and likewise acquire and possess stocks, shares, or participations in commercial partnerships or civil law companies, securities of any kind intended for stable investments or for promotion or development investments for the exploitation of tax incentives established by law; make temporary investments in securities soon to be liquid in order to make productive temporary use of excess cash or excess liquidity or other available funds not immediately necessary for the development of company business; import and export merchandise, products, and/or manufactured goods of all kinds; issue bonds and/or commercial paper or other titles of mass issuance authorized by legal regulations for public sale, receive shared monies, develop or execute firm factoring operations with the company’s own resources, constitute guarantees on its movable and immovable assets, and execute financial operations that allow it to acquire funds or other assets or to assure the supply of goods and/or services as necessary for the company’s development; act as agent or representative of national or foreign businesspersons, and sign any kind of contract related to the distribution of merchandise and/or the sale of goods and services; promote and constitute or invest in companies for the development of any activities that fall within the corporate purpose indicated, merge with them or with other companies, acquire them, or split; acquire brands, logos, commercial names, patents, or other industrial or intellectual property rights, exploit them or surrender their exploitation to third parties under contractual license; and, in general, execute all acts and sign all contracts, whatever their nature, related to the corporate purpose or whose objective is for the company to exercise its rights or fulfill its obligations, legally or conventionally derived from its existence and activities.” 1. Reasons for the amendment of the corporate purpose. The modification of the corporate purpose of the company Almacenes Éxito S.A. to be submitted for approval by the General Assembly of Bondholders Issue 2005 is based on the fact that the Company, in alliance with leading companies in their respective sectors and always bearing the client in mind as the axis of its strategy, has been working to implement an offering of complementary businesses with products and services in addition to retail. These products and services can be obtained not only in the Company’s stores, but also in all the supply channels it makes available as part of its Omni-channel strategy. Said businesses, which include travel packages, insurance granting, transfers and remittances, mobile phone services, bureaucratic procedures and errands, repair and maintenance of home appliances, electrical and electronic items, and the real estate business by renting commercial premises or warehouses spaces, galleries or shopping malls, have been growing considerably within the organization, reaching 35% of operational profitability in 2013. Looking toward the future, the organization’s plans include continuing to promote these important businesses in order to diversify its sources of income, widen its client base, and achieve higher margins, especially in the real estate market. The General Assembly of Shareholders has therefore decided to make specific reference to the aforementioned businesses. 2. Proposal to the Assembly of Éxito’s Bondholders Issue 2005. In compliance with the provisions of Article 1.2.4.41 of Resolution 400 of 2005 issued by the Superintendence of Securities (now Financial Superintendence of Colombia), I kindly ask the Assembly of Éxito’s Bondholders Issue 2005 its permission to make the aforementioned modification of the corporate purpose in accordance to all that has been mentioned in this report. Sincerely, Carlos Mario Diez Gómez Legal Representative Almacenes Éxito S.A.