Century 21
WENTWORTH FALLS
WENTWORTH FALLS, BLUE MOUNTAINS
INTRODUCING
The Directors
“Think globally, act locally” is a phrase usually associated with
environmental and social matters, However at Century 21
Wentworth Falls, this idea has been applied with unrivalled
success to all aspects and facets of the real estate industry
over the last 14 years.
Bianca and Neil Brown
DIRECTORS,
CENTURY 21 WENTWORTH FALLS
For over a decade, Bianca Brown and the Century 21 team have
been actively selling and renting quality property in a very specialised
and competitive local market. During this time Bianca, Neil and the
team have consistently remained at the very forefront of real estate
practice and innovation, acting in the best interests of individual
clients and the local community.
Completely passionate about the people and places in their local area
- the community where Bianca and Neil's family have grown up.
Principals Bianca and Neil Brown have created a business and
fostered a team of professionals with the sole aim of bringing the very
best mix of traditional service and contemporary innovation to the
local real estate market.
Of course, no successful business is built in isolation and the team at
Century 21 Wentworth Falls knows only too well, how interdependent
community cohesion and local business truly are.
CENTURY 21
WENTWORTH FALLS
The driving force behind the team
Corporate profile
Our business is built on trust and the reputation
for honest and reliable service. Established in
1995, Century 21 Wentworth Falls has been
recognised as one of the top offices in New
South Wales with our salespeople achieving
Centurion status, being in the top 2% world wide.
Whilst our past record has been impressive,
nothing is taken for granted. We have a plan for
the future and are constantly re-investing in our
staff and resources.
Mission statement
Real Estate is far more than just buying and
selling property. It is about personal service and
commitment to our highly valued clients. Century
21 Wentworth Falls always provides effective
advice with exacting attention to each
Bianca and Neil Brown transaction. We also attend to all facets in every
DIRECTORS
area of marketing, sales, finance and property
management. We have created an energetic,
diverse and successful team of people with a
professional commitment to make us an industry
leader.
Seller service
Century 21 Wentworth Falls is a company you
can trust. We value your trust and are committed
to the highest level of service for every
transaction we handle, every sale, every auction
and every property management for every one of
our clients.
INTRODUCING
Bianca Brown
For over a decade, Bianca Brown and the
Century 21 team have been actively selling and
renting quality property in a very specialised and
competitive local market. During this time, Bianca
and the team have consistently remained at the
very forefront of real estate practise and
innovation, acting in the best interests of
individual clients and the local community.
BIANCA BROWN
Director,
Century 21 Wentworth Falls
A discussion of the Blue Mountains top real estate professionals is
incomplete without mentioning her name. A discussion of the sale of your
home is incomplete without speaking to Bianca Brown.
Having raised her family in the Blue Mountains, Bianca brings knowledge
only experience can earn, taking the time to listen and understand your
needs; whether buying or selling. And with more than $200 million in
sales over an award-winning 13 year career; know that Bianca will
present your biggest asset with the attention it deserves, to the right
buyers, for maximum effect.
Bianca is a media spokeswoman, an industry advisor and in the top 2% in
the world for salesperson within Century 21. Industry peers, community
leaders, and an impressive list of local and international clientele hold her
professionalism, presentation and personality in equally high regard. Her
communication is personal, her approach honest and confidential, her
service: beyond expectation.
Because your home is more than an asset;
Because your success is more than important;
Your next move must include
Bianca Brown
SELLING
With Bianca Brown
Thank you for selecting Century 21 Wentworth Falls to present this
proposal for the marketing of your property. Our team located in
Wentworth Falls is looking forward to working with you to achieve the
successful sale of your home.
OVER $200 MILLION IN SALES;
more than 13 years of
experience: evidence that Bianca Brown is the agent to trust with your
biggest financial asset.
Bianca consistently leads her industry: from Rookie of the year in 1997 to
a Century 21 Centurion winner and as a Century 21 Spokeswoman,
Bianca is the agent even real estate agents choose.
But you do not reach the top by polishing trophies. Bianca has a
competitive nature, finely tuned negotiation skills and the proven ability to
maximise the value of property consistently puts her at the top of her field.
Her drive and tenacity has sold homes to hundreds of families; her
honesty and integrity has made those families her friends. Consistently
outstanding in a market of inconsistency, Bianca Brown accepts only the
best for you.
CAREER HIGHLIGHTS INCLUDE:
Customer Service of the Year 1997, Rookie of the Year 1997, Centurion
1997 – 2007, Masters Club Life Membership 2006, 4 Platinum Sales
Awards, 9 Gold Sales Awards,
......and still counting.
TESTIMONIALS
Bianca Brown
The following are some extracts from “thank you” notes I am proud
to have received from satisfied vendors. I would be delighted to
show you these and other client testimonials at your leisure.
“...never have I met anyone with so much energy who is totally focused on
what they do and with such attention to detail. However, what impressed
me even more was your enthusiasm in our property when I know you
handle properties worth much, much more.”
CAROLYN CLARK
“...we went into it with some trepidation initially, not sure what to expect
really and a little dubious, and ended up really grateful to you for the
professionalism you displayed throughout the sale process, and for your
sensitivity to our feelings at leaving our home of 30 years. We could not
have asked for anyone better to represent us and you thoroughly deserve
your ranking at the top of your profession.”
NIKKI AND BOB BIRRELL
“...you had our total confidence at all times, and your ever pleasant yet
business like manner made the whole process relatively stress free. It
was very reassuring to know you were available at any time to discuss
any query we may have had.”
VICTOR NEVILL
“...we really appreciated your forthright advice, your innovative ideas and
being there for us when we needed you.”
PRUE AND MICHAEL FELTON
“...the best decision I made was choosing you to sell my property. I
appreciate all you have done in getting the best price possible.”
ANNE LANDRO
“...thanks for the great job in marketing and selling my home. Your
professionalism, consideration and warmth made the process an easy
one. I am very happy to have both purchased and sold the property
through you and, as a bonus, I am delighted with the sale price achieved.”
PAUL FRAZER
MILESTONES
Office awards and achievements
Bianca Brown joined Century 21
Wentworth Falls with the vision of
bringing a change to the real estate
industry never before seen through
marketing, image, technology and
customer service.
96
Centurion Salesperson top 2%
Rookie of the Year
Customer Service of the Year
1 Silver Award
4 Sales Awards
97
Centurion Salesperson top 2%
1 Platinum Award
6 Sales Awards
2 Customer Service Awards
98
1996
1997
1998
Centurion Salesperson top 2%
Excellence in Marketing
2 Silver Awards
5 Sales Awards
99
Centurion Salesperson top 2%
2 Silver Awards
Excellence in internet Advertising
4 Sales Awards
00
1999
2000
Centurion Salesperson top 2%
1 Gold Award
2 Silver Awards
Customer Service Award
4 Sales Awards
01
Centurion Salesperson top 2%
4 Gold Awards
1 Silver Award
Attended International Convention
6 Sales Awards
02
Centurion Salesperson top 2%
1 Gold Award
3 Silver Awards
Attended International Convention
5 Sales Awards
03
Centurion Salesperson top 2%
3 Gold Awards
1 Silver Award
Creative Copywriting Award
04
2001
2002
2003
2004
Century 21 New Management
Gold Key for Property Management
Receptionist of the Year
4 Sales Awards
Recognition Award
Centurion Salesperson top 2%
1 Platinum Award
Receptionist of the Year Runner Up
Quality Service Award
Receptionist of the Quarter
05
2005
06
2006
Centurion Salesperson top 2%
3 Platinum Awards
Gold Key for Property Management
Recognition Award
07
2007
Excellence in Technology
Interactive Touch Screen
Quality Service Award
1 Silver Award
08
2008
……the future has yet to be written.
However going on past performances
you are well looked after with the
award winning staff at Century 21
Wentworth Falls.
09
2009
Since joining Century 21 Australia, we have been awarded numerous
Salespeople Achievement Awards, Quality Service Awards, Office
Achievement Awards, Property Management Awards and Centurion
Awards being top 2% Worldwide and continue to lead the real estate
industry in quality service and technological advances
INTRODUCING
Our Wentworth Falls Team
Century 21 Wentworth Falls
Century 21 Wentworth Falls has been known as one of the leaders in
Real Estate in the Blue Mountains for the last 14 years and for the last 10
years has been consistently winning awards for customer service with
salespeople reaching Centurion status placing them in the top 2% of
salespeople worldwide. Keeping up to date with selling techniques and
working with a team that is firmly committed and focused on community
activity, customer service and attention to detail, has reaped its rewards
for this agency as it continues to go from strength to strength.
Our clients have the benefit of personal service from staff who are caring
and attentive to your needs and have been recognised within the Century
21 network with numerous customer service awards.
Our team is large enough to COMPETE yet small enough to CARE! Why
not call one of our sales team to receive a complimentary and confidential
market appraisal. We would be delighted to hear from you.
GLOBAL NETWORK
Experience the strength of
dealing with a worldwide network
Independent thinking
backed by the world's
most recognised real
estate brand. Is this
the secret to
continued success?
Our clients
certainly think so.
The hardest thing to achieve in real estate is
the balance between the efficiency and
innovation of a large corporate firm and the
freedom and attentive nature of a boutique
local business. At Century 21 Wentworth Falls,
we have spent a decade perfecting that
delicate balance.
Each and every Century 21 Wentworth Falls
client enjoys face-to-face contact with
professionals who have been hand picked for
their strong local knowledge and community
mindedness. Yet, Century 21 Wentworth Falls
is also a proud member of the worldwide
Century 21 network, so many clients also enjoy
the unequalled benefits of the most recognised
international brand, the strongest network of
agents and one of the most effective and wellutilised internet services. As valued clients of a
truly international agency, you can rest assured
that information on your property is reaching
potential purchasers and returning ex-pats
from across the globe.
PRESENTATION
A guide to preparing your home for sale
When it comes to open house inspections,
you can never be too prepared! The creators
of lifestyle magazines and television shows,
know that there is an art to creating lasting
first impressions that can greatly increase
the market value of your home. At Century 21
Wentworth Falls, we know how to create that
contemporary look for the right price. We can
give you suggestions on presentation and
we can get you in touch with all the right
people - from interior decorators to a local
handyman you can trust.
At Century 21 Wentworth Falls, we know that it simply is not sufficient to
rely on old open house tricks like the fresh pot of coffee on inspection day
to win over prospective purchasers. Give the buyer some credit. What
really matters in open house inspections is the buyers imagination. The
best strategy is to present a home that buyers can easily imagine
themselves living in. We suggest removing anything that will hinder that
imaginative process. In practical terms, this means maintenance and
more maintenance. Remove clutter, take care of peeling paint, fingerprints
and carpet stains. Clean up the lawns and gutters. Infuse your garden
beds with vibrant colour.
Move and store old furniture and investigate the possibility of hiring
modern furnishings, or classical furnishings to suit your homes style. Give
pets and small children a holiday on open day. And above all, keep your
home looking and feeling comfortable more than lived in. Neutral more
than unusual. Remember, the first step in preparing for open day is a
phone call to your Century 21 Wentworth Falls agent. Our team members
are experts in this field and will help you through each and every step of
the way. It is our business to realise the best possible price for your
property and presentation is a key strategy in achieving this outcome. So
speak to us and we will point you in the right direction.
INTERNET
Harnessing technology to sell your home
A strategic approach to the internet gives
Century 21 the most effective worldwide
marketing strength. By its nature, the internet
is a very big place - especially if you are
looking for a home to rent. So, it follows that if
you are leasing your home, it is simply not
enough to post an advertisement on any old
website and wait for the right people to
stumble across it. They might never find it, or
in the exhausting search, they might give up
before they do.
That's why the team at Century 21 Wentworth Falls takes a strategic
approach to internet marketing. Every Internet advertisement we place
has been carefully positioned to maximise your access to the most
consistent net traffic and the largest volume of real estate hit rates. By
combining placements in a number of proven real estate sites, as well as
our own national and international sites, we ensure that your home is
seen by the greatest number of potential – an increasingly large number
of whom are seeking property from interstate or overseas.
Where you can find our internet advertised properties:
www.century21.com.au/wentworthfalls
www.century21.com.au
www.realestate.com.au
www.domain.com.au
www.homesguide.com.au
www.homehound.com.au
SELLER
Login
Century 21 Australia has a unique website, the 24 hour sales
consultant, known as Seller Login.
Seller Login offers 24 hour access and details of every step taken by the
office in the marketing of your home and can be accessed at any time
from anywhere.
Seller Login is accessible via the Century 21 Wentworth Falls website
using a designated username and password. Vendors are able to access
a range of information and feedback split into two categories; Office
Feedback and Property Inspection Details.
Vendors are also able to monitor the number of “hits” their listing has
received on the web.
The service is not intended as a replacement of traditional sales
consultants, merely an added service for vendors, to improve service and
assist in the selling of a property.
PHOTOGRAPHY
Marketing your property
If a picture is worth a thousand words then a
superior quality photograph speaks volumes
in your terms of attracting potential buyers
for your property. At Century 21 Wentworth
Falls we understand the importance of using
high quality pictorial images in the
marketing of your home.
Many prospective buyers now use the internet
as their first approach to buying a property. It is
therefore essential to attract their eye when
scanning properties. Our photographer produces
bright, high quality images that enhance the
presentation of your property.
Using digital images our photographer can
download and enhance your photos on-site for
your immediate viewing and approval.
We can also provide 360 degree virtual tours as
well.
BROCHURES &
FLOOR PLANS
Marketing your property
Floor Plans
Each and every marketing
initiative and innovation
undertaken by the Century
21
team
is
carefully
considered for its benefit to
buyers and sellers alike.
That is why every brochure
we produce includes a
detailed floor plan diagram
on the reverse.
With potential buyers in your
area often inspecting several
properties for sale on the
same day, we believe it is
crucial
to
keep
the
particulars of your property
fresh in their minds for as
long as possible. The
intention or our floor plan
brochures is to give potential
buyers instant access to the
relevant
details
and
information regarding your
own particular home. By
having clear and concise
floor plan diagrams at their
fingertips, buyers can return
to your home long after they
have left the open house
inspection!
Brochures
Quality brochures are an important part of
any real estate marketing campaign, and
our brochures are amongst the very best
in Sydney, certainly amongst the most
outstanding property brochures in The
Blue Mountains.
Our team of experienced sales staff and
marketing consultants will work with you
to create the highest quality material in
any shape, size or format you choose.
Our standard brochures have been
refined over time to provide affordable,
beautifully presented material that is both
eye-catching and informative with crisp,
clean photography and easy-to-read copy
specifically compiled to show your
property in the very best possible light.
HOMESGUIDE MAGAZINE
Marketing your property
“Homesguide” is the major magazine distributed throughout the
Nepean, Blue Mountains and Central West.
It is an effective marketing tool that is circulated throughout the
Nepean, Blue Mountains and Central West areas, ensuring that the
maximum number of potential buyers know about your property.
With its eye catching cover and up-to-the minute design it stands
out from other property magazines. With special features including
editorials on the Blue Mountains and heart warming recipes, this
magazine is more a coffee table book, therefore prolonging the
shelf life of your property in the buyers minds.
15,000 copies are distributed across the Nepean, Blue Mountains
and Central West every month. It is also displayed strategically in
every local shopping centre and at our office location.
ADVERTISING
Blue Mountains Gazette
Full, half & quarter page
Getting noticed in a world full of publications is always a
difficult task. Attempting to effectively market a property
in the crowded and highly competitive Blue Mountains
marketplace - this is even harder
WINDOW CARDS
Marketing Your Property
When
it
comes
to
effective
communication, simplicity is the key.
Clarity, conciseness and precision are
the keywords for getting your
message across to prospective
buyers. At Century 21 Wentworth Falls
we use these principles to good effect
in designing a range of window
advertising, targeting the specifics of
your property.
Like our signboards, our exceptional window display advertisements
continue to be one of the most effective marketing strategies in the
process of finding buyers for your property. Put simply, our window works!
And for good reason. Featuring state-of-the-art streamlined design
complemented with a compact and clear layout, our window is truly “hightech”. The inclusion of a 106 cm interactive touch screen allow access to
your property 24/7 and is the first of its kind in the Blue Mountains. Buyers
can visit your property after hours and leave their details of any properties
that interest them through email facilities incorporated in the interactive
touch screen. By night, they are illuminated, giving a bright, clear image to
ensure property details are easy to read and helping to turn casual home
browsers into prospective buyers. In effect, our windows offer 24-hour
sales benefit for your property and at no extra cost to you! With unrivalled
frontage to the busy highway of The Blue Mountains, our window displays
maximise the chance of your property being noticed by local pedestrian
traffic and serious buyers.
SIGNBOARDS
Marketing Your Property
When you list your property with us, you are backed by an
internationally recognised real estate corporation. The Century 21
signboard, displayed on thousands of properties throughout
Australia and the world, is an instantly recognisable and familiar
symbol of success in real estate marketing.
This means that prospective buyers are already assured they will be
dealing with a reputable and successful company. Added to this is the
comfort of knowing they will receive the benefits of specialised area
expertise that can only be afforded by a team with such longstanding local
experience as ours at Century 21 Wentworth Falls. Our buyer inquiry
response from our signs indicates that the buyer is already sold on your
style of home, location and benefits offered. In other words, you are
already on the way to achieving a successful result.
Our pictorial signboards use a digital colour photograph of your property
ensuring a bright, clear picture that is both eye catching and memorable.
Professionally written, using a clean layout, our signboards immediately
convey the most important aspects of a property with inspection details.
We tailor our signboard package to suit your particular requirements to
provide you, the client with the benefit of a 24-hour sales tool, attracting
and informing potential buyers.
OPEN HOUSE
How the process works
Our open houses offer the buyers the benefit of viewing a property at
a specified time. Your home will be advertised as open for 30
minutes however there will be somebody available to stay longer to
ensure interested buyers get the time required to make their
decision.
Open house creates energy and excitement.
Selected open time on the hour 11.00am, 12 noon, 1.00pm, 2.00pm
or 3.00pm or a twilight viewing.
Provide buyers with a “Homesgiude” magazine, a brochure, floor
plan and a summary of the features of your property.
Leave a brief note after the open home giving you feedback, followed
by a call later in the day.
Buyers will be followed up and feedback given to you by Monday
night. Also available on seller login.
Full written report sent to you weekly.
All offers submitted to you for consideration.
BUYER PYRAMID
Pricing & positioning in the market
This is a “Pricing Pyramid”
To complete this pyramid, please fill out the Market Value
of your home and add/subtract as indicated.
If you do not know the Market Value of your home, please contact
Bianca Brown on 0414 574 049 or at wentworthfalls@bigpond.com
I will be happy to provide you with a NO OBLIGATION
Comparable Market Analysis of your home.
ASKING PRICE IN
RELATION TO
MARKET VALUE
% OF POTENTIAL
BUYERS WHO WILL
LOOK AT PROPERTY
+15%
10%
+10%
30%
Market Value
60%
-10%
75%
-15%
90%
METHOD OF SALE
Private treaty or auctionWhich one is best for your property?
Auction
Selling property at auction has never been more popular than it is today,
and not simply because it is the best way to achieve top market value in
highly sought after areas such as Wentworth Falls. Auction is also a fast
and highly efficient method of sale that gives you, the Vendor much
greater control over all aspects of the selling process-from marketing
budgets to open inspections and contractual procedures. This increased
level of control ensures that you retain greater peace of mind during what
is one of the most important stages in your life. The Century 21
Wentworth Falls team has effectively streamlined the auction process to
maximise choice for the vendor and to ensure the very best possible
result on auction day by tailoring each campaign to suit your individual
home and your own specific needs. points to remember.
To put it simply, there are some very important reasons why auction is the
preferred way to sell in your area. At a glance they are:
•Greater control over the sale
•A fixed marketing budget
•A definite time frame for open house inspections
•Maximum exposure to the market
•A contract for sale to suit your own personal terms,
not the buyers
•A sale method specifically geared towards exceeding the asking price,
which you and only you can set
•A selling atmosphere built on urgency and competition
•A secure sale on the assigned auction date
•Choice of “In Rooms” and “On Site” auctions
If any one of these important points are important to you, then auction is
the method of sale most likely to achieve the results you desire.
METHOD OF SALE
Private treaty or auctionWhich one is best for your property?
Private Treaty
While we certainly do encourage selling by auction for the reasons
previously stated, we also recognise that auction is by no means the
best way to sell in all situations. To ensure that each and every client
receives the service and results they deserve, the Century 21
Wentworth Falls team remain adept at selling property using all
methods, including traditional Private Treaty. Sale by private treaty may
be less dramatic in a sense, than auction, but it does have its own
inherent benefits to the seller.
They include:
Ample time to consider any offers on your property.
The sale of your home is not restricted by time and may continue
indefinitely, which is ideal for those who are in no hurry to move.
Potential purchasers make offers in relation to your asking price.
SUPPORTING
The Community
Wentworth Falls Country Club (Major Sponsor)
Blue Mountains Grammar School Rugby (Major Sponsor)
Wentworth Falls Football Club (Major Sponsor)
Tumour Terminators
Variety Club
Bianca Brown is a much sought after
Charity Auctioneer and can be booked for
any charity auction your organisation is
hosting.
Please contact Bianca Brown on 4757 3544
10 Page Ave, WENTWORTH FALLS
$561,000
19 Blaxland Rd, WENTWORTH FALLS
$683,000
110A Waratah Rd, WENTWORTH FALLS
$585,000
9 Souter Ave, WENTWORTH FALLS
$670,000
95 Albert Rd, BULLABURRA
$590,000
156 Henderson Rd, WENTWORTH FALLS
$710,000
15 Anderson Ave, BULLABURRA
$523,000
13 Evergreen Cl, WENTWORTH FALLS
$652,000
61 Falls Rd, WENTWORTH FALLS
725,000
27 Duperry St, WENTWORTH FALLS
$550,000
7 Station St, WENTWORTH FALLS
$750,000
RECENT
PROPERTIES
SOLD BY
49 Toulon Ave, WENTWORTH FALLS
$565,000
Whether you are buying or
selling, or just want to
consider your options, we
can help.
Call Century 21 Wentworth
Falls about our current
listings or for an appraisal
of your home.
WENTWORTH FALLS
Sales Management Team
Mission Statement
Real Estate is far more than just buying, selling or
leasing property. It is about personal service and
commitment to our highly valued clients. Century 21
Wentworth Falls always provides effective advice with
exacting attention to each transaction. We also attend
to all of the facets in every area of marketing, sales,
finance and property management. We have created
an energetic, diverse and successful team of people
with a professional commitment to make us an industry
leader.
Neil Brown
0414 865 838
Bianca Brown
0414 574 049
Carolyn Howarth
0438 277 216
Leonie Cossey
0400 049 471
Client service
Century 21 Wentworth Falls is a company you can trust. We value your
trust and are committed to the highest level of service for every
transaction we handle, every sale, every auction and every property
management for everyone of our clients.
CENTURY 21 WENTWORTH FALLS
199 GREAT WESTERN HIGHWAY
WENTWORTH FALLS
Phone: 02 4757 3544
Fax: 02 4757 3905
Email: wentworthfalls@century21.com.au
Web: www.century21.com.au/wentworthfalls